Month: December 2007

  • What Does “No Comment” Really Mean?

    (Contributed by Garrett Galbreath, Snohomish Bureau Chief) 

    I always wonder what the "no comment" comment really means.  I think in most cases, it means:

      "Yeah, I was involved but I am not saying a thing" (the "screw you").

      Or

      "Yeah, I was involved in some manner, but I refuse to say anything because you are going to blow it way out of proportion"  (pleading the Fifth)

    But what about when you can’t be reached for comment?  You aren’t necessarily a major player in a story, but it is obvious that you would have some insight that may prove enlightening.  Of course there is the possibility that you might slip up and reveal something that you didn’t intend to.  Hence, I give you this story from the Seattle Times:

    The part that I am most interested in is the sixth paragraph from the bottom:

    "Other prominent ex-Mariners, like Edgar Martinez, Jay Buhner and Dan Wilson, could not be reached for comment."

    The smartest move these guys could make is to not answer the phone for six months or more.  Screen all calls.  Don’t let anyone get the chance to slip you up…

    And by the way, if you were a steroid dealing low-life who had access to the Mariners locker room, would Raul Ibanez and Jamie Moyer be on your list of guys you had to contact?  Probably not…

  • Random Question About Tabloid PR Folks

    I have a question about Celebrity PR and I’d love if someone can feed me something that gets me closer to enlightenment.

    The thought started when I was stuck in a Safeway line for what seemed like most of the holiday season.  I couldn’t help but be distracted by the headlines screaming at me from the tabloids.  Something about some girl named Heidi who I don’t know if I have ever heard of was calling off her wedding.  And then I noticed that a lot of the magazines were missing the familiar faces – Brittney, Lindsey, Paris, Jessica, etc…What was going on?

    So then I wondered about the whole PR strategy around these guys.  For the sake of argument, let’s say Jessica, Lindsey, Brittney and Paris all have different PR teams.  Are they cutthroat, trying to get every headline in every magazine every week?  Or do they work together, so that one week OK gets Jessica and Us gets Brittney, but the next week they are covered in reverse? Does Jessica’s PR team tell Lindsey’s that she’ll be at the Cowboys game to see Tony Romo, but will get out of sight the next week if they’ll let her have a clean sweep across all the tabloid headlines? Or did Paris’ sudden trip somewhere for Xmas get unexpectedly bounced off the cover by Ms. Simpson?

    How long is the PR calendar set up in advance?  Do all the magazines already know which Super Bowl Party Lindsey will be at?  Do they purposely split the gossip-getters up to go to different parties?   Have the PR teams already set up which Hollywood leading man with a February release will be photographed with one of the girls on Valentine’s Day?

    I mean, I really want to know these things.  Do they do a photo shoot over a weekend at a mall, beach, store, park, house and club, then slowly leak the pics out in accordance with the PR plan?  And what happens when little Spears got pregnant? Did the "news" from that week get tabled to another week?  Or is it just forgotten?

    Someone please, if you know the answers, you gotta let me know.

     

  • Using Social Media to Manage Public Opinion

    The PR team for Roger Clemens is certainly on the ball. In response to allegations of steroid use, they have launched a PR attack back that encompasses the Grandfather of Mainstream media, 60 Minutes, and dives all the way down into the Social Media space with a 1:30 video on YouTube.

    Obviously most of us are not Roger Clemens, so we cannot call Mike Wallace and get a sit down interview whenever we want one. But even in Seattle or at any local level, we all can effectively use Social Media avenues like YouTube, by simply engaging a Social Media Agency, having a high quality video professionally shot and edited, and then leaking it into the blogosphere through respected bloggers. This is the new way to manage PR, and Roger’s team has done it very well.

  • Merry Christmas, Y’all

    Hope you got everything you wanted this holiday season.  And if you didn’t, hope you got enough cash (or at least gift receipts) to fill out your list.  Happy Holidays.

  • Health Care, But at What Price?

    So I haven’t ever written or researched anything about healthcare, so this little rant/question is really from a sample set of one experience relayed to me by someone.  But I ask you to read along, and as you hear the story, think about your own threshhold of pain.  At what point, honestly, would you have given in?

    I was at a nursing home and met a nice guy named Will.  Will was in his late 50’s, there visiting his mom, who is a patient/resident.  He shared his experience with me.

    Years ago, Will had worked as an internal affairs officer for a branch of the U.S. governement.  His mother developed a degenerative back issue that placed her in a wheel chair and made her unable to walk.  Will’s mother was a U.S. Navy vet herself and a widow, so she had some pension, medical benefits and inheritance to help defray the costs of medical care, and he placed her in a nice nursing home.

    The home was great, but she slowly became more and more agitated.  She was beginning to lose her sight in one eye, and her hearing.  So after a year or so, they decided to bring her to Will’s home, where he lived with his daughter and wife.

    Will’s mother’s eyesight and hearing continued to diminish, and in turn she became more agitated and cranky at his wife and daughter.  Whenever they left her alone, she would end up in some predicament in the house.  It got to the point that they simply couldn’t leave her alone.  This of course caused considerable strain on the whole family, and Will developed his own illness.  Plus, she started needing round the clock care.

    So, they eventually placed her back in the nursing home so she could get round the clock care.  Will had saved up more than half a million dollars from working for 30+ years for the government and retired with his pension so he could battle his own illness.

    Now, 5+ years after moving her back in the nursing home, and more than 8 years since Day One, Will is just about flat broke.  Supplementing the rest of his mom’s care from his own pocketbook has dwindled his family’s entire life’s saving.  He has gone back to work, training to be a personal tax accountant for friends and family.  His mom continues to be happy and boisterous, with nary a medical ailment other than her inability to walk, or see or hear well.  Internally, she’s fine.

    According to what our Privatized health care system asks for, Will and his mom have done everything right.  She was in the armed forces for 8 years and receives some government sponsored pension.  She used her husband’s life insurance and assets for her own care.Will worked until being offered retirement.  He raised his kids and shipped them off to college.  They both had health care. They utilized Medicare.  They both saved for their own retirement. 

    And yet Will’s mom is outliving his money.  His next step is to sell his house and move into an apartment to pay a couple of more years of her care.  But then what?

    I don’t have any answers when it comes to health care.  And it’s easy to say, "Well people should just plan accordingly."  But this is a tale of planning accordingly and still being failed by the system they planned within.   If this situation can happen to a family of patriotic, college educated government employees, how does someone else deal with it?

    ++ Some of my own notes:

    * This makes me very scared about people who want to throw high tax rates on a "death tax." If another spouse is surviving, why do we need to take away the money that family has saved, instead of letting the spouse use it for his/her own care?

    * Should the hippocratic oath start taking quality of life into consideration?  Imagine you were 80, wheelchair bound, unable to see or hear, and spent all day simply sitting in a chair looking in the hallway, waiting for your 2:30 bingo game.  And by doing that, your grandaughter doesn’t get to go to college, or your son has to sell his house.  How is your outlook on life?

    * Why can’t we raise the retirement age?  If we’re living longer, don’t we need to be working longer?  If we’re living until 80, and don’t work until 21, we need more than 44 out of 80 people to be in the job force in order to sustain a standard of living.  Can we really afford for every working person to be supporting them plus another non-worker?

    Looking forward to your thoughts on this. 

     

  • AndyBoyer.com Staff Out East

    No, we haven’t joined the writers strike.  But the entire staff of AndyBoyer.com headed east to Virginia last week to work on some non-technology issues.  With spotty internet access, posting will be light.  And really, you should be Christmas shopping, reading a book or playing Xbox anyway – not reading blogs.  It’s the holidays, relax….

  • Spring Creek Group to Give Seminar on Social Media at School of Visual Concepts

    We’re still nailing down the final date, but the Spring Creek Group will be giving a "Social Media 101" seminar in early March, as part of the curriculum at the School of Visual Concepts in Seattle.

    The presentation will have a lot of the same components as we’ve used as a social media agency in Seattle working with our own local and national clients, and will include some real hands-on lessons.  It’s likely to be ideally suited for the small business owner or professional who wants to learn what all the fuss is about blogging, Facebook, YouTube, MySpace and other social media tools.  We’ll talk about some famous victories and mistakes, some basic do’s and don’ts as well as some "rules of the game."  Then we’ll help everyone get launched.  

    More details to come from both this web site and www.SpringCreekGroup.com

  • The Ocala (FL) School District is Run By Nut Jobs

    After the temporary enjoyment provided by Dropkick Monkey (story below), the real world came rushing back with a vengeance in the form of this story about the dumbest people who serve in a position of influence.

    Short version of the story.  10 year old kid brings her lunch to school – in this case a steak.  Since most well mannered youth are taught not to grab a steak bone by their hands and gnaw on it like a hyena, she also brings a knife in which to cut the steak.

    Now, a reasonable but anal teacher may see a 10 year old with a knife and help her cut the steak so she doesn’t get hurt.  A somewhat unreasonable and grudge-laden teacher may take the knife away and get her a plastic one.  An extreme nutcase *may* give her detention.  But you have to be psychotic to do what these teachers and sheriffs did.

    Not only did they take the steak knife, they:

    • Had her Arrested
    • Took her to the county’s juvenile assessment center
    • Suspended her from school for 10 days
    • Filed FELONY charges against her for weapons possession.

    The Spokesman for the school is named Kevin Christian.  He had this to say, "Anytime there’s a weapon on campus, yes, we have to report it and we aggressively report it because we don’t want to take any chances, regardless." Let me repeat – the girl is 10 years old.  Kevin – I’m sorry, but you’re stupid.

    Now, lest you think everyone in Ocala is this insane, I bring you good news.  In a poll on the WFTV’s web site, the vote (at the time of this writing) was about 2850 to 150 that the school district’s punishment was too severe. (No word yet whether the 150 people who voted "No" are being supervised for dementia.)

    One can only hope that the people in charge of the school board and sheriff’s office down there are voted out of office in the next election by a similar margin. 

  • Hail Dropkick Monkey

    A new site (at least to me) for viral commercials has been brought to my attention. I think I like the site, called Dropkick Monkey, because it sounds like a band I would play guitar and bongos in (well, if I knew how to play guitar or had any percussion rhythm whatsoever). Nonetheless, when I can’t tell if something is a web site or a gig at the Showbox, then I will probably like it.

    It’s basically just a site that shows great commercials from around the globe, but in terms of mindless diversions, that’s more than enough for me. And if you recognize the character highlighted in the commercial below, then you are indeed old enough to read my site.

  • If the University of Washington Was a Corporation

    I hesitate to write this article because I am pressed for time and really want to do a good job on this one.  But the topic is starting to get stale, so I really need to bang it out.

    uw2.jpgYou probably heard that the University of Washington fired Athletic Director Todd Turner this week.  It was a mutual decision, but one in which the school will pay him close to half a million dollars a year to NOT come to work anymore, before his contract runs out sometime in 2009. (Someone please tell me how I can get one of these gigs.)

    I’m not a rabid Dawg fan or anything, but I do find the scenario fascinating.  Because two weeks ago, this same University made a somewhat controversial non-decision by not firing the football coach they already had.  Then a week later, out of the blue, his boss got the axe instead.  So I want to look at this from a pure business perspective, and analyze this as if the UW was a public corporation.

    So, let’s call UW President Mark Emmert the corporation’s CEO. Let’s say the corporation has 3 major divisions – Athletics, Academics and Research.  Todd Turner is the Exec VP of Athletics.  Turner has a bunch of product groups under him, tasked with a number of brand categories.  The Director of Football is Tyrone Willingham.  Willingham has a bunch of Product Managers (his coaches) developing features (the players) for his overall product (the Football team).

    Now for a few years now, the product has stunk.  And the main reason the overall product has stunk is that the features have not been all that great.  Willingham was brought in 3 years ago to improve the features and get a better product to market.

    Now the shareholders (the alumni) have been getting restless.  They are tired of Oregon and WSU developing better products than them.  They are tired of their grandchildren wanting to buy WSU and Oregon products.  And a few key shareholders have been hinting at investing their money somewhere else.

    So the CEO does what every CEO should do.  He asks his Exec VP – "What’s going wrong?"  Turner replies, "The current features are already built so you can’t change them.   The product managers are working hard, so they should keep their job.  And the Director of Football is a great guy who’s really trying hard, so we need to keep him as well." 

     Now the CEO has a problem.   His shareholders are revolting, and his Exec VP has just told him, "Hey man, everything is cool here. Everyone is really trying hard."

    The CEO retreats into his office and thinks.  "Well, if this is them trying HARD, what happens if they stop trying?  And why doesn’t my Exec VP seem to care that we never hit our numbers?  Our biggest product in his department is continuing to underachieve, and he’s not mad – in fact he his proud of his guys for trying hard!"

    uw1.jpgIn this scenario, the firing of Todd Turner makes perfect sense.  Really, CEO Emmert had no choice.  Underperforming product, no punishment of the low levels of management and no promises of improvement.  The axe had to fall at the top.

    Now, college football has different timing than a corporation, but if you follow this analogy, I think it’s easy to imagine that the whole division is going to be "reorganized" sometime after the new boss gets in.