There are a few ways to spin the article I’m going to link you to. From a sports angle, you could easily make a comparison between the Seahawks and Sonics, and instantly understand why Seattlites paid $500 million for one stadium, but won’t pay for the other. From a business angle, I think it’s a great illustration of the difference between going above and beyond a level of class imaginable, and simply doing something as a Marketing gimmick.
So please read this article from TheLoveofSports.com. It will give you a whole new appreciation for the class in the Seahawks organization. Note to other teams around the league and in the area: THIS is how you get fans to do irrational things for you – you become bigger than the sport itself.
