Turbo Tax YouTube Comedy Contest

Posted by Andy Boyer in Marketing, Media, Personal, Social Media

Now here’s good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don’t know if it’s successful, but it’s certainly a smart attempt at reaching a younger demographic.

dimuro.JPG 

So check out the Turbo Tax Comedy Showcase.  But don’t just watch.  Make sure you interact.  And here’s a good way to interact. 

  1. Go to the showcase
  2. Click on the vote tab
  3. Search for "DiMuro"
  4. Watch the 3 minute routine
  5. Vote Thumbs up.
  6. You feel good, Turbo Tax feels good, and Greg feels good. It’s happiness all around.