If your company is forced to attend tradeshows, eventually you have to settle on what kind of chotchke you need to hand out. This conversation usually goes like this:
Boss: What are we giving away?
You: How much do you want to spend?
Boss: Not much. I want all our best leads and customers to get something really cool so they’ll remember us, but I don’t want random people to get anything from us for free.
You: So cool, but kid of secret.
Boss: Exactly. But something they can use over and over when they get back home.
You: Like a pen, USB key, mouse pad, etc…
Boss: Like that, but different. This makes sense right? Ok, let me know what you come up with.
Well, I saw two useful chotckes at CTIA yesterday, and thought I would pass them along.
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Laptop screen cleaning cloth thingy – I never seem to have one of these, so every day from now on I will be thanking vsnax.com for my clean screen.
- Pocket size notebook – Thanks to Ontela.com, I was able to ditch my bag and just walk around the show floor with a notebook I could fit in my back pocket, and write down things or companies I wanted to follow up with when I got home. It kept me from having to grab any collateral
