This seems so easy, I still don’t get why they don’t do it.  The day after the MLB All-Star Game is the only day during the calendar year in which there are no sports on TV.  

This should be the MLS’ biggest TV spectacle of the year.

Every rivalry game should be being played today, all at the same time, all at the stadiums that will have the most fans.  Joe Fan should tune into a pre-game show, then see 90+ minutes of high intensity soccer programming.  With 8 games going on, at an average of 2 goals per game, there should be about 16 goals, or one every 6 minutes.  You can pick one or two games to feature, and then cut in to the other games whenever a goal is scored.  There would be so many highlights, you wouldn’t even have time to go to the fridge.

In fact, if you needed to, you should pay ESPN so you can be on both ESPN and ESPN2 at the same time with different programming, so there is an East Coast game and West Coast Game on live on each channel, so by switching between channels, you get access to 4 games, and highlights from the other 4.

Once that framework is set up, there is really no end to the fun you can have with it.