Ok, this is whay I deserve for watching Fox Soccer Channel on a Saturday evening.

Channel 401 is awesome if you want to see some of the most random commercials from companies who can’t afford stations that receive am actual rating point. But this one takes the cake.

Imagine a young 19 year old girl standing in her lingerie. Starting with some line like, “Guys, don;t you wish you were out of your pajamas right now?” And then she goes on to tell us how important it is to get an education, and since watching soccer on a Saturday night obviously makes us uneducated, we should get an online degree.

You might think they’d spend the 60 seconds talking about a brand we could Google or Bing (heretofore to be simply called “Bingle”) later.  But instead they have bought a bunch of urls to test their ad effectiveness, and thus drive the unique url the whole time.  So they own http://10connect.com, http://20connect.com, http://30connect.com etc all the way up to 100.  (Trust me if you don’t believe me.)

Anyway, I’d love to understand more about this campaign.  Do lingerie-clad teenagers really drive signups for online education?  Weird.