I’m not saying companies should make a practice of this, but here’s something interesting I noticed today in my email.

I sign up for 100’s of free products, so you can imagine how many newsletters, product announcements and other emails I get every day.  Most go ignored, unless they have a catchy title or I’m in a certain type of good mood.

So like normal, I ignored an email from a company called 6wunderkinder.com and added it to the mass delete list of the day.  Then something funny happened.  I got another email later from them.

Truth be told, I didn’t even remember getting their first email.  And I don’t exactly know why I opened it this time.  But I did. And I got this.

It was funny.  It was genuine.  It felt real.  Was I mad about getting a 2nd email from them? Nope. Do I think any less of them?  Absolutely not.

The lesson I walked away with – Don’t stress on the small stuff.  Anyone who refuses to use your product because you made a spelling error or shipped the wrong link doesn’t deserve to be your customer anyway.  After all, who wants customers who fancy themselves as perfect?