Andy Boyer

Month: September 2014

  • Join Me With a Bunch of Ad Folks Thursday

    Thursday, September 25 will be a busy evening for advertising professionals.

    You *could* go drink free beer and play bocce ball up on Capitol Hill. But for those of you who like some education with your alcohol, and prefer a more refined audience, I invite you up to Pike Place Market’s Atrium for the AAF Seattle panel entitled: MARKET INSIGHTS: MOBILE FIRST.

    Here’s how they describe the content:

    With Twitter machines in every pocket, mobile is key to consumers’ experiences today. How are you incorporating it into you clients’ brands—and into yours? We dialed up a bunch of experts in the mobile biz and asked them to share their secrets, strategies and insights on the topic.

    We’ll look into what customers expect from mobile interactions with a brand, when you need an app (and when you don’t), thinking beyond responsive design, and plenty more.

    Oh, and I’ll be moderating this group of experts. I’m not an expert myself, and I’ll have as many questions as you do, so it should be a fun time.

  • Some Funny Tweets From the Roger Goodell Press Conference

    NFL Commissioner Roger Goodell held a press conference today, effectively spending 30 minutes saying nothing but, “I’m sorry and we’ll do better.” Thankfully we have the internet, which is not letting him off the hook so easy. Here are some top tweets about the event.

    Goodell Tweet 15 Goodell Tweet 16 Goodell Tweet 17 Goodell Tweet 18 Goodell Tweet 19 Goodell Tweet 20 Goodell Tweet 21 Goodell Tweet 22 Goodell Tweet 23 Goodell Tweet 24 Goodell Tweet 1.1 Goodell Tweet 1 Goodell Tweet 2 Goodell Tweet 3 Goodell Tweet 4 Goodell Tweet 5 Goodell Tweet 6 Goodell Tweet 7 Goodell Tweet 8 Goodell Tweet 9 Goodell Tweet 10 Goodell Tweet 11 Goodell Tweet 12 Goodell Tweet 13 Goodell Tweet 14

     

  • MKTG 555 Students – Here’s What You Need to Know

    One difference between graduate school today and 10 years ago is that you can go to Google (or Bing) and find out a little about your instructors before you show up for class. And when your instructor pays his mortgage by helping clients with their marketing strategies, then he’ll probably be pretty easy to find.

    So excellent work in finding this blog. This is the kind of entrepreneurial drive that will make you successful in the class. If you read enough, I bet there are some things that can be helpful. Like, you’ll probably learn that the quickest way to a low grade is to say anything positive about the Oklahoma City Thunder in my class.*

    *Legal Disclaimer – This is not a true statement. I will not alter your grade based on which NBA team you support. It’s more correlation than causation.

    It’s should be another fun quarter. I’ll do what I can to introduce you to the people and events that make Seattle a vibrant scene for start-ups. And we’ll all look at a ton of entrepreneurial marketing strategies that can be emulated. I’m looking forward to meeting all of you.

    PS – Here’s a reward for being proactive. The first trivia question for determining group priority is this: What is the name of the City of Seattle’s Startup Liason?

  • Calling All Startups

    It’s that time of the year again – almost the beginning of school.

    Once again, I’ll be teaching the Entrepreneurial Marketing Class, MKTG 555, at the UW Foster School of Business. While I’m switching up the curriculum a good deal, I’m still incorporating hands on work for students.

    If you work with a start-up and have an interesting problem for an MBA student to solve, or just want to have your company profiled, let me know. I’d love to have your company involved.