Andy Boyer

Month: March 2018

  • 9 Reasons the Mariners Will Make the Playoffs

    It’s Opening Day! Yay Baseball! Is this the year the Mariners break their playoff drought? Here are 9 reasons why we shouldn’t be worried. We’re playoff bound.

    1. James Paxton
    You say he’s a guy who’s never been able to stay healthy, I say that with all those days on the DL, he has a 29 year old brain with a 26 year old’s arm. He could have 140 games started under his belt, but instead he’s just at 75. His stuff makes grown men cry and he’s ready for a huge year. Let’s write him in at 19-6.

    2. Felix Hernandez
    He’s spent the last 10 years playing with (and for) a bunch of chumps. It’s human nature – why work your hardest when the rest of your co-workers are drunk by lunch? Now he finally has a team around him that actually inspires – no, forces – him to be good. Big comeback year. Maybe not 2014 good, but let’s mark him for 17-8.

    3. Mike Leake
    He’s going to be a great #3 starter. Just wind him up, go watch a movie for 2 hours and come grab him in the 7th. If he can pitch to his career 3.98 ERA with THIS lineup, he’ll be 16-9.

    4. The other pitchers, minus Edwin Diaz
    At this point, the Big 3 have the team at 52-23, 29 games over .500. The rest of the crew with Iwakuma, Ramirez, Gonzales and whoever else we can bring up should be able to grind out at least 22-28. That gets the starters to 74-51 for their 125 decisions. Assuming the bullpen can go about .500 (say 18-19) in their 37 decisions, that gets the team to 92-70. That’s Wild Card worthy. Probably.

    5. Edwin Diaz
    So why do I think the bullpen can go .500? Because Edwin Diaz is almost un-hittable in the 9th inning, so they won’t have to play Reliever Roulette out there. Guys will settle into their roles and while they may struggle at times, most of the time they’ll have about 3 to 4 arms to get the team through the 7th and 8th. Diaz will blow a couple, but for the most part he’ll make sure the rest of the guys don’t have to work outside of their comfort zone.

    6. Mitch Haniger
    Remember the beginning of 2017, before he got hurt? He came out strong. He can bat 2nd, 3rd, 4th, 5th, or 6th. He’s an All-Star. And he was the guy no one had ever heard of in the Segura for Walker and Marte trade.

    7. Dee Gordon
    In his last 3 healthy years, he’s hit .289, .333 and .308 with 64, 58 and 60 stolen bases. Now put him in front of Jean Segura and Robinson Cano. He’s going to drive pitchers batty.

    8. Jean Segura
    .319 and .300 in his last 2 seasons for bad teams. Now he hits with a stolen base threat (Gordon) on 1st and Robinson Cano on deck. The guy may not see a curveball all year. Just swing away Senor.

    9. Robinson Cano
    Maybe by the end of the year he’ll be down at the #6 hole because Haniger is batting .340. But you can still count on him this year for .280 and 20 HR. Either way, he’s still one of the best 2B in baseball.

    Conclusion:
    This team is going to hit the ball. They have 3 starters who can throw the ball, a closer who will give batters nightmares, and a cadre of supporting arms that won’t kill them. Keep it simple, stay healthy, and have a few other guys hit near the stats on their baseball card (Cruz, Seager, Zunino, Gamel), and it’s a 92 win team. Not enough to win the West, but enough to earn a one game wildcard playoff game with James Paxton on the hill. From there, who knows what happens?

  • Ask a Marketer: Video Marketing

    Ask a Marketer: Video Marketing

    In the last two segments of the “Ask a Marketer” series we covered Paid Search and Email Marketing. This week’s topic is Video Marketing, and we talk to Derek Merdinyan of Video Igniter.

    Q1: Give me the 3 second pitch – Why should I spend money to add video into my marketing mix?
    Video enables you to package up and present your message in a way that is educational, entertaining, engaging and easily sharable.

    Q2: What are some examples of things I can explain better using video than if I just tried to write it in a blog or white paper?
    Software, technology, systems, stories, anything that is complex and better explained through analogy. In almost every case, it is possible to explain things better with animated video instead of ‘filmed’ video because animations can be used to focus on the specific visual details that make it easier to understand new material.

    Q3: What are some ways I can take the money I spend on video, and use it in other areas?
    If you are speaking about animation specifically, be sure to ask your animator for a full project archive – odds are you can repurpose the visual images they created (i.e. characters, icons, charts, etc) and turn those images into image posts for social media.

    Q4: How much should I expect to pay for a video? What’s the range and what determines that range?
    If you go to a freelancer marketplace website, you can expect to pay $300 – $5,000 – the range varies by a few factors, notably the production quality, the number of revisions you can request, and the overall responsiveness, creativity and professionalism of the person you are working with. Hiring a full on animation studio can run you $5,000 – $50,000 or more. 2D projects tend to cost between $3,000 – $15,000/minute for visual quality you will be proud of. Quality 3D animations are easily going to be north of $15,000/minute.

    Q5: A standard line is that on a project, there’s Cheap, Fast and Good, and you can only have 2 of the 3. Is that true for video as well?
    100%.

    Q6: Anything else we need to know about Video Marketing?
    Most people think you just make a video, put it online, and promote it. Few people analyze and optimize their video – which for many companies is their largest marketing asset. When you first put your video online, you should host it with a service that provides you analytics to see what % of people click the thumbnail to play the video & how long people watch the video before they stop. Are only 10% of your landing page visitors clicking the play button? Maybe you need a better thumbnail for the video.  Do most people watch the whole video or are a large number of people dropping off around 14 seconds? If your video is animated, it’s much easier to revise and recreate part of your video to make it flow better for viewers; live action videos are harder and more expensive to optimize because it means bringing back the same film crew, actors and booking a location just to re-shoot an alternate segment. It would be wise, for both live action and animated marketing videos to create multiple alternate endings for your video to see which variation leads to more conversions (i.e. sign up here, call this #, download the app, join our newsletter, etc).

  • NCAA: Don’t Pay the Players – But Let the Players Get Paid

    Full disclosure, I love Arizona Basketball. In fact, I think I actually ended up at Arizona because I went to the 1988 Sweet Sixteen and Elite Eight games at the Kingdome, and Steve Kerr became my favorite college basketball player.

    And now the Arizona basketball program is in – shall we say – some turmoil. So I’d be remiss if I didn’t say SOMETHING. But since I know NOTHING, what can I really say?

    Except this.

    Any NCAA athlete should be allowed to profit from their likeness.

    We don’t need schools to pay athletes. We should just allow people who want to pay athletes out of their own pockets to pay them. If that means the guy who runs Tuscaloosa Ford and Chevy wants to give an 18 year old kid $250,000 to be a spokesperson, who cares? If John L Scott in Seattle decides a good use of funds is paying $80k to a UW QB to be their official face of Instagram, why not?

    What does it hurt to let 18-22 year olds get paid for the notoriety that 90% of them will never have again?

    You could argue that we can’t let high school kids be corrupted by agents who want to take advantage of them. But that is a solvable problem. There are ways to create a licensing program where only people who properly qualify – and stay qualified – can gain access and negotiate on the behalf of a minor. It would actually lend legitimacy to an already existing corrupt system.

    Now should the NCAA be paying the players? Thats a thornier question that begets a ton of problems. But in the meantime, let’s just let players get paid by people who want to pay them.