Young crowds, a charasmatic performer, a lot of hype, affluent people – it has all the makings of an event or concert designed to drive single people to a bar or show. 

But this is not a bar promotion, it’s a polical event.

If you believe the New York Daily News, there are more than a few undertones from the Barack Obama campaign team that Obama rallies have become the new *it* scene for young single people tired of the bar scene, office romance or match.com.

According to the article, "Like-minded city singles are looking to tonight’s Barack Obama fund-raiser as more than just a politically charged soiree: It’ll be a raging pickup scene."

With a web site featuring social networking (complete with photos), events that seem to purposely weed out the old and stodgy, and a candidate that can almost be described as "hip and cool," it’s hard to think this is an accident.  It seems like the campaign team developed a smart strategy of, "Smart single people don’t have a great outlet for meeting other smart single people.  Let’s have our campaign be their meeting place." 

If it works, it won’t be the first time someone used sex to sell a product, but it might be the first time it was done for a political campaign.