(And now we get back to this being a marketing and business blog…)
This article from the New Republic chronicles mistakes the Clinton campiagn made over the last 15-16 months. Note: I’m not saying that her campaign is over, but I think if you start as the overwhelming front runner, and then become a candidate struggling for survival, it’s fair to say your candidacy has underperformed.
While the article is interesting on a political level, it’s also a perfect example of simple business mistakes that can make you lose consumer confidence and fall behind in the marketplace. A couple of themes that transfer include the following: failure to recognize competitive threats, total lack of long-term focus, not taking care of the people who can give you free publicity, what happens when you choose the wrong message, and how the public turns on you if they think you are dishonest.
