Ok, I’m throwing my hands up in the air. We have all these sources for “News” but it feels like everyone is just writing Op-Ed pieces. Is there anyplace where real journalists report real stories, by researching real facts and attaching them to real analysis, all in a single place?
What sent me over the edge, was a snarky blurb on a local Seattle technology pub, which backhandedly complimented Microsoft for “finally” getting a corporate twitter account. If would have been a perfect opporunity for any of the following stories:
- How a Fortune 100 decides to build a Twitter Account.
- An analysis of Microsoft’s individual business units run their Twitter accounts, and the similarieties and differences between them.
- Comparison between other other Fortune 500 companies’ use of Twitter.
- A conversation with the major marketing and advertising agencies about how Twitter is affecting brands.
- An interview with Starbucks and Alaska Airlines Social Media and or Marketing?PR folks.
- How companies are profiting from their twitter campaigns.
Instead, we got a few lines about how Microsoft PR is late to the Twitter game, with absolutely no rationale or arguments about why a corporate Twitter account has to be well thought out, or even a list of the potential risks.
Now, I understand stories like the ones I hoped for require research and interviews that go deeper than gettign an email shot to you, and it’s hard to write them while at the bar watching a sporting event. But where are the journalists who would write stories like this?
So my question: Where are you guys actually getting real news these days? What journalism sources are stimulating your brain more than a John Grisham novel?