When picking up some shirts for a business trip, I inadvertently ran across a new form of advertising – the protective bags covering my freshly laundered shirts.

In a rare case of the creative matching with the medium, the tag line read:  "Don’t let your investment advisor take you to the cleaners. Try Charles Schwab."

Now whether people have a direct response reaction to this promotion remains to be seen.  But it must be an effective CPM, and it definitely targets higher income individuals, or at least people who have to where button-down shirts and suits to work.   

But is this too intrusive?  Do you have a negative reaction to being marketed services when you are having another service provided for you at the same time?   Would it bug you if your maids came in wearing American Expres hats?  Or if your auto repair guy had a HR Block patch?  Nonetheless, a trend to keep watching.