I hear a lot of stories about Seattle’s start up scene, and that for all it’s tech prowess, we don’t really garner the attention of the VC community when it comes to launching fundable companies.

Well, I have to say it’s not due to a lack of trying on the entrepreneur side, as everywhere you look, people are trying to get out of their garage and onto Sand Hill. In the last year alone, I’ve attended or been a part of the UW Biz Plan Competition (~80ish companies), Start-Up Weekend (~100ish attendees) and NWEN’s First Look Forum (~50 companies). The area also has hosted Mobile Hackathons, Thinkcamps, more Startup Weekends, Angel investment groups, and even more places where would-be entrepreneurs are pitching ideas.

Wednesday, we saw a new entry to the Seattle space – StartUp Riot. Originally started in Atlanta, StartUp Riot has a familiar model. 25 start-ups do 3 minute pitches and do 3 minutes of Q+A from a table of esteemed judges. To keep the event from being monotonous, they split the 30 companies into 3 blocks, and inserted 2 keynotes and a long networking lunch. SoDo Showbox proved to be a great venue for this kind of event, and added a little bit of a “cool” factor.

So what did we see?
If you go to enough of these events, you start to see some of the same companies. And that really is a great thing, because you see people who are passionate and committed enough about their idea that they are taking feedback, evolving their company, and putting it out there again and again. It’s really easy for someone who has never tried to start a company to bash ideas that aren’t all the way baked. And it’s even easier for the entrepreneurs to just give up when they get that feedback.

On the other side, I did hear the comment that StartUp Riot had a lot of “Apps,” but not a lot of “Companies.” That’s probably a fair point. Things like NWEN’s First Look Forum have a longer vetting process, so you’ll see more companies with full business plans there. But even Apps need to start somewhere, and StartUp Riot presenters threw out enough interesting concepts to keep you entertained and your brain stimulated.

So what did we learn?
If you peel yourself away from listening to the presentations a little, and focus on the judges feedback, you catch a few trends.

1. “Is your product solving a problem? And is it really a PROBLEM, or simply a nuisance? And if it really is a problem, how many people have this problem?”
2. “I have no idea what you actually do. I see your slides, I heard the market stats, but I don’t get what the product actually DOES.”
3. “Why doesn’t (Google, eBay, Amazon, etc….) already DO THAT? And what is stopping them from throwing 3 developers at it next week?”
4. “And HOW are you guys going to make any money? Who would pay for that?”

All in all, StartUp Riot is a good addition to the Seattle scene. The more chances entrepreneurs have to get constructive feedback from people who invest in Bay Area companies, the more chance we have at getting some more of that money. Make sure to check out the next one when it comes to town.