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The Childhood Stories That Make You Go ‘Wait, WHAT?!’

How We All Missed the Crimes, Trauma, and Weirdness in Classic Kids’ Books

When you’re a kid, you just roll with the plot.
When you’re an adult, you realize half the books we grew up with are basically crime dramas… they just hide behind bright colors and rhymes.


Exhibit A: Curious George

The story starts with a man in a giant yellow suit, who goes to Africa, sees a monkey, and decides, “Yeah, I’ll take that.” Straight up kidnapping.
Not “adopt,” not “rescue,” just international primate smuggling.
One page later, he’s got George in a burlap sack on a boat to America, and somehow this isn’t a Dateline NBC special.
Nope. It’s “a delightful children’s classic.”


Exhibit B: The Giving Tree

If you read this as a kid, it’s a sweet story about love.
If you read it as an adult, it’s about an emotionally manipulative tree in a toxic relationship with a freeloading man-child.
She gives him apples, branches, her entire trunk, and ends up a stump. The moral: “Be a doormat and maybe someone will sit on you when they’re old.”


Exhibit C: Willy Wonka

Let’s call this what it is: a death trap disguised as a candy factory.
Unpaid foreign labor, zero OSHA compliance, and a workplace injury rate of 100%.
Also, somehow, the Oompa-Loompas have pre-written songs for every kid’s death. Which means they knew it was going to happen.


Exhibit D: Babar

First page: Babar’s mom is shot by a hunter.
Second page: He moves to the city, wears clothes, comes back, and becomes king.
No therapy, no grief counseling… just “if life gets hard, become a French colonialist.”


Exhibit E: The Poky Little Puppy

This dog ignores all the rules, avoids work, and still gets dessert.
The moral? Laziness pays if you play your cards right — which, honestly, is the most relatable lesson in this list.


And Then It Hit Me…

When we misbehaved as kids, we weren’t going against what our parents wanted.

We were doing exactly what they’d trained us to do!

By letting our favorite storybook characters teach us how to lie, cheat, steal, and get away with it 🙂

The 2020 Presidential Race, in an Alternate Universe

So, imagine for a moment, that you are the leader of the free world. You have made some mistakes, but you also have fervent supporters. As you enter your re-election year, an alien spaceship materializes out of nowhere and begins to attack the entire world, your country included.

This is clearly unexpected. One might even say unprecedented. You would have to carefully consider what to do next.

Now, as the leader of the free world, you have some advantages on your side. For example, if you wanted to, you could assemble the smartest collection of individuals on the planet to be your closest advisors. On a daily basis, you could be interfacing with intellectuals from around the world, who collectively are focusing on the most advanced technologies known to man. On top of that group, you could also assemble a “tiger team” of people whose single role is to disagree with your first-team’s initial analyses, creating a dialogue of debate based on facts and science. And then, after all of the math and logic has been debated, you might have a cadre of close advisors – long-time allies and confidants who you have shared success with. A group of people you trust to help you understand the words the intellectuals have thrown at you.

So knowing that you have this all-star team of brainpower and creative ideas at your full disposal, and staring in the eyes of a global catastrophe, one might think to themselves, “Hmm. Well, this is going to take a while to solve. I probably should have my people pull together an 18-36 month plan. In fact, I should probably call all the leaders of other large nations, and coordinate how we want to work together. And then, I should probably assemble all the governors, and implement a national organization that will address the issues over the next 1-3 years.

At this point, your campaign manager may come up to you and say, “Well do you realize that if you implement an 18-36 month plan to address a global crisis during an election year, you’ll basically be forcing voters to abandon a war-time plan if they vote for your opponent? The other candidate will literally have no chance of beating you. That doesn’t seem fair at all.”

You might look at your adviser and say, “Politics be damned. I care about the American people. Let’s show our world leadership, and then unite the country so we all fight this battle together. If history says I didn’t fight a fair campaign because I united a nation during a campaign year to fight a common enemy, then well, I’ll just have to deal with those ramifications down the road.”

In some parallel universe, this logic occurred. Unfortunately, in ours, these paragraphs are a work of collective fiction.

5 Simple Copywriting Rules for Non-Writers

In my career, I’ve learned there are two types of people in the business world – those who hate writing, and crazy people. Since I spend a significant amount of time writing for companies, I guess I fall in the latter category.

I love to analyze the differing styles of writers, and the ways they work with their words in order to make a good story great. It’s essentially my version of competitive research. I especially enjoy reading articles from writers who can engage readers without clickbait headlines such as, “5 Simple Copywriting Rules for Non-Writers.”

So this seems like a good time to share a few tips aimed at those of you who hate writing, but can’t escape doing it.

  1. You have three seconds to earn a reader’s attention so they’ll read for 30 more: If you have never had to write a sentence for a living, you probably didn’t even bother to click on the title of this article in your feed. That’s fine. You’re not my audience. But if you clicked on this link, I had about 30 seconds in the first three paragraphs to hook you into the meat of the story. If you’ve gotten down here to the bullets, I estimate I now have earned about three more minutes of your time. I’ll try to make it worth it.
  2. Never use an Exclamation Point: Exclamation Points are the lazy writer’s way to show importance about something. If you can’t make a sentence interesting enough to stand on its own, rewrite the sentence. When you are talking to someone in a meeting, do you suddenly shout at them? Of course not. No exclamation points. Ever. Got it? If you have to change the way you type to make sure “Shift-1” is harder to reach, you should do so.
  3. There is no such thing as, “very unique”: “Unique” is defined as, “Being the only one of its kind; unlike anything else.” When something is “one of a kind,” it can’t be “very one of a kind.” Don’t exaggerate for exaggeration’s sake.
  4. There’s a difference between who and that: There are many times when a person who ((not that)) has a lot of subject matter expertise, can present information on a blog that ((not who)) has readers who ((not that)) will benefit from it. Understand that “who” is for people and “that” is for things.
  5. Never use the same word twice in a sentence: This is a tough one for many companies, especially those that have precious few adjectives to describe their product’s features and benefits. Just be conscious that when you are producing content for your web properties, you should be able to write the content in a way that the content doesn’t require the same word multiple times. See, that sentence just sounded silly.

Writing can be a difficult game, but you should never fear it. A bad writer with great ideas is still more interesting to read than someone who is grammatically correct in their description of paint drying.

Was this useful? Kind of useful? Useless? I’d love to hear your own writing tips and tricks, as well as any grammar and punctuation rules that I’ve violated in this article.

What I Learned – Playing Putt-Putt with Chad Marshall

(This post is part of the continuing series called, “What I Learned.” In this series, I keep track of things that sparked my brain during different events and experiences.)

I’ve long said that the Seattle Sounders do more smart things for their fans and supporters than any team I’ve ever run across. Last week, they held a small event, hosting a pub night at a local bar near the stadium. The bar features a 9 hole indoor putt-pitt course, and as luck would have it, I got to play mini-golf with Sounders CB Chad Marshall and LM Aaron Kovar.

Both guys were great. Marshall was drinking a beer, and talking about golf and his 2 year old kid. Kovar is a friendly kid who looks like a guy you’d sit next to on a bus, going to his job at Amazon.
Of course, I didn’t think of anything really good to ask them until I was already home, but I did learn one thing. We talked a little about language barriers and how the team deals with that in training. Marshall admitted it’s a real problem for teams. Each team has interpreters on staff to translate what the coaches are saying in terms of strategy and game plans. But on the field for example, some players only speak Spanish, one only speaks French, and some – including the Goalkeeper – only speak English. So when a team is defending free kicks, basically the only words they can say to each other are “left, right, and back.”
My takeaway – whenever you see a goal scored from a free kick, especially if someone lost their mark, there was probably some sort of miscommunication between guys who speak different languages. I can only imagine what it must be like in Eurpoean leagues.

Some Fun Trivia to Celebrate Mariners Opening Day

It’s the home opener of our favorite hometown 9, the Seattle Mariners. So let’s take a nostalgic trip down memory lane and review some stats and trivia since the day the Mariners were bounced from the last playoff game in which they participated, October 22, 2001.

Things that did not exist the last time the Mariners were in the playoffs:

  • Xbox (launched 11/15/01), Century Link Field (2002), Facebook, Instagram, iPhone, Amazon Web Services, Seattle Sounders, Oklahoma City Thunder, Tesla, Uber, Snapchat, Link Light Rail.

Notable stats from October 2001:

  • U.S. President: George W Bush
  • 2001 U.S. House of Representatives: Democrats 213, Republicans 220
  • 2001 U.S. Senate: Democrats 50, Republicans 49, Independent 1
  • 2001 Seattle Mayor: Paul Schell through November, then Greg Nickels elected
  • 2001 Washington Governor: Gary Locke
  • 2002 Oscars (for movies produced in 2001):  Best Picture: A Beautiful Mind | Best Actor: Denzel Washington (Training Day) | Best Actress: Halle Berry (Monsters Ball)
  • Top 10 TV shows, 2001-2002 season: Friends, CSI, ER, Everybody Loves Raymond, Law & Order, Survivor, Monday Night Football, The West Wing, Will & Grace, Leap of Faith
  • 2002 Grammy Awards (for songs produced in 2001):  Song of the year: Fallin, by Alicia Keys | Record of the year: Walk On, by U2 | Album of the year: O Brother Where Art Thou Soundtrack
  • 10 Richest People in the World: Bill Gates, Warren Buffett, Karl and Theo Albrecht, Paul Allen, Larry Ellis, 5 heirs to Sam Walton – Jim, John, Alice, S Robson, Helen

Sports Champions since the day the Mariners lost in 2001:

  • World Series winners: Arizona, Anaheim, Florida, Boston (3),  Chicago White Sox, St. Louis (2), Philadelphia, New York Yankees, San Francisco (3), Kansas City, Chicago Cubs.
  • Super Bowl winners: New England (5), Tampa Bay, Pittsburgh (2), Indianapolis, New York Giants (2), New Orleans, Green Bay, Baltimore, Seattle (YAY!), Denver
  • NBA Champions: Who cares, the league ceased existing to me in 2008.

Statistical Points of Interest:

  • Seattle Population:  2001 – 570k | 2013 – 652k
  • Cost of Super Bowl Ad: 2001 – $2.2 million  | 2017 –  $5.0 million
  • Internet Advertising Revenue: 2001 – $7.2 Billion | 2015 – $59.6 Billion

Ask a Performance Psychologist

A few months ago, I mentioned that my sister, Dr. Elizabeth Boyer, had launched Northwest Performance Psychology.

As you may imagine, the two of us tend to have a lot of spirited discussions about the differences between the theories of performance psychology and how they apply in high-pressure workplaces such as technology companies.

Well we’ve decided to expand the conversation. We’re going to start a little series where we look at topics relevant to high performing professionals, and have a little Q+A. I’ll ask most of the questions, but we also want to open it up to others.

So if you have questions about peak performance, business coaching, competitive environments or anything about performance psychology, feel free to email me. We’ll weave the the questions and answers together in a coherent way.

Looking forward to your questions.

A Few Thoughts About Sigi Schmid

It’s the end of an era. Quite literally.

The Seattle Sounders have only known one head coach in all their days. Through 250 MLS matches, a host of playoff games and some lengthy runs through the U.S. Open Cup and Champions League, Sigi Schmid has been the only man driving the bus. And now that ride has ended.

While Sigi was alone in compiling 115 wins, 69 losses and 66 draws from 2009-1016, the Seattle Mariners are now on a 5th manager to pull them out of their 573-660 streak.

Sigi will get criticism for not winning the MLS Cup, a compliant that seemed to heat up after the Seahawks got their ring three Super Bowls ago. And the cry of, “Well we’re still an expansion team” fell on deaf ears as soon as the hatred Portland Timbers raised the cup ahead of the Sounders. At that point, the knives were out.

But Is 2016 Sigi’s Fault?

The Sounders had a run of bad luck last year that stretched them thin, so they stocked up on some guys who were supposed to plug the holes and then provide depth in 2016. At this time this year, here is what the Sounders lineup was “supposed” to look like:

Forwards: Starters: Obafemi Martins, Dempsey, Valdez. Bench: Jordan Morris.
Mids: Alonso, Evans, Ivanschitz. Bench: Kovar, Roldan, Friberg.
Def: Mears, Torres, Marshall, Jones. Bench: Scott, Remick.

Instead, Torres is hurt and Martins is sitting on a bench in China. Dempsey missed a month on National team duty. The Sounders were trotting out a lineup of role players and hoping Jordan Morris could dramatically exceed any reasonable expectation of a rookie. Evans got shoved back to defense and couldn’t contribute on offense. When Dempsey was here, he had no one to pass to. The team was so slow that defenses could push high up the field and pressure guys like Scott into turning it over in front of goal.

A lot of things went wrong this year, and I’m not sure if any coach could make that lineup work. The Sigi detractors have a fair point – that with the players we ended up with, he stubbornly stuck to a formation that didn’t seem to fit them. It’s really a double edged sword. If he was switching formations every few games (the way we all would playing FIFA on XBox) and it didn’t work, we’d be yelling about that.

And so that leaves Sounderland in a little bit of a quandary. Sigi was “our guy” from the get go. Adrian is “our guy.” GM Garth Lagerway is a Real Salt Lake guy. “Our guy” took a fall because the coaching staff and management team couldn’t get results in 2016 with the product they put together. Now we have to trust in Lagerway to find the right players and the right coach.

I’ll miss Sigi. I’ll miss wondering how a guy who spends every day on a soccer field and eating meals specially prepared by a scientific driven training team could possibly weigh in at 3 bills. I’ll miss standing behind the bench trying to figure out what crazy substitution is coming next.

But this is a reminder that nothing lasts forever. The storybook start to the Sounders franchise, with Sigi leading us to a 3-1 win over New York, still hasn’t had the magical payoff moment we’ve been waiting for. I hope it comes soon enough that Schmid’s fingerprints are still on the team. I hope we get to see Brad Evans and Ozzie Alonso lift a cup and we can remember Sigi’s original influence.

So long sir. I feel lucky that we had you take the reins at the beginning and lead us to where we are today. Best of luck in whatever challenge you take on next.

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