Dad | Marketer | Psychology Student | Author | What's Next?

Category: Personal (Page 1 of 49)

Remembering a Real Life Hero

Some people enter our lives through circumstances we never could have planned, at exactly the time we need them. Jack was one of those people for me.

If you found yourself in Newport Beach on a Wednesday night, Jack was easy to find. He had his chair, and nobody else dared sit in it. Anyone new could introduce themselves, and Jack would dispense whatever wisdom he thought was appropriate. Sometimes it was profound. Sometimes it was practical. In my case, one of his first instructions was simple. Call him every morning at 8:00. Not 7:55. Not 8:05. At 8:00.

Continue reading

The 100 Cookie Problem, Part 1

I’ve had this idea bouncing around in my head that I call the 100 Cookie Problem. I’m not sure it proves anything, and there are probably economists who can explain why I’m thinking about it all wrong, but it keeps leading me to questions I find interesting.

Start with two people sitting at a table and put two cookies between them. They each get a cookie. There really isn’t much to discuss. Now put ten people in a conference room with ten cookies. One person doesn’t like cookies, so there is an extra. I suspect the other nine figure out what to do with it pretty quickly. Someone eats it, they split it, or it sits there until the meeting is over. Nobody needs to create a set of rules.

Now make it a picnic with 100 people and 100 cookies. This is where I start wondering what actually counts as fair. There are adults, teenagers and little kids. Some people are hungry and some aren’t. Somebody brought 20 of the cookies. Somebody else showed up without bringing anything. Do we still hand everyone exactly one? Maybe the little kids only want half. Maybe the person who brought 20 thinks he should get two. Maybe someone hasn’t eaten all day and everyone is perfectly happy to let her have another. There are still enough cookies for everybody, but dividing them fairly isn’t quite as obvious anymore.

Continue reading

The 11 Funniest Geographical Match-Ups in the World Cup

Every World Cup gives us the matches everyone wanted.

Brazil and Germany. England and Argentina. Spain and Portugal. Those games sell themselves. But we have A LOT of teams this year from a lot of countries. I’m more interested in the games where two sets of supporters look at the draw, pause for a second, and quietly think, “I have no idea where that is.”

That’s part of what makes the World Cup different from every other sporting event on Earth. Every four years, millions of people become amateur geographers, food critics and historians overnight. One day you’re studying the opposing striker. The next you’re looking up what haggis is.

So, for fun, here are the starting 11 for the World Cup’s craziest geographical matchups, where the prevailing qualification is simple: What are the odds that supporters of either team have ever actually met a supporter of the other?

Continue reading

Why Addiction Psychology?

If you’d told me ten years ago that I’d be working toward a master’s degree in addiction psychology, and publishing workbooks on the topic, I probably would have assumed you had me confused with someone else.

My background is in marketing, with smatterings of sports, journalism, education, and philanthropy mixed in to complete the gumbo. Most of my career has been spent helping organizations communicate more effectively, tell better stories, and understand their audiences.

Continue reading

Where Alcohol Fits – Live Now on Amazon

June Update!

I have released a 2nd edition of the paperback for Where Alcohol Fits (still working on the new Kindle version) and now have a new page on Amazon. Please use this url for the book if you are forwarding to friends or colleagues.

Original Post

Big news!

  1. I have created an LLC called Seashore Publishers. This will be the home for all my future publications. Look for a variety of children’s books and other titles to come from here soon.
  2. But FIRST – The 1st book from Seashore Publishers has been launched – Where Alcohol Fits. I don’t have the Amazon url yet, but it I’ll post it when it’s live. The book is a journal for anyone who wants to self-assess their own alcohol usage. It doesn’t preach, recommend, or advise. It simply asks some questions and lets you think for yourself. I hope it helps a lot of people, and I’m sure there will be a ton of edits and new editions. I have a straw man for the book’s web site up at www.WhereAlcoholFits.com.

The Only Three Things I’m Trying to Master

Most people know the Serenity Prayer. It shows up in AA meetings, on coffee mugs, in treatment centers, and taped to refrigerators.

For those of you who don’t know it, here is a refresher:

God, grant me the serenity
to accept the things I cannot change,
the courage to change the things I can,
and the wisdom to know the difference.

It’s a genius prayer because of its simplicity. It doesn’t ask for wealth, success, influence, or even happiness. Just three traits: serenity, courage, wisdom.

Continue reading

Celebrating With A Million Friends

Getting 1 million people to do a single thing is no easy task. Getting 1 million people to do an extremely inconvenient thing that disrupts an entire day of their lives is even harder. But that equation changes if 1 million people want to be part of something that happens only once every 10 to 20 years and they want to be part of a group of 1 million people. And that’s what happened with the Seahawks parade this week.

Continue reading

A Resolution is Not a Task List

As we enter a new year, many of us feel the pull to set resolutions. The pattern is familiar. We make a list. We write down goals like eating better, exercising more, organizing our homes, or spending less time on our phones. These are fine intentions, but often they become just another layer of pressure. Another set of expectations stacked on top of the ones we already carry. The word “resolution” ends up feeling like a January version of a task list. But that is not what the word means. Not really.

Continue reading
« Older posts

© 2026 Andy Boyer

Theme by Anders NorenUp ↑