Category: Personal (Page 5 of 47)

9 Reasons the Mariners Will Make the Playoffs

March 31, 2018 / Andy

It’s Opening Day! Yay Baseball! Is this the year the Mariners break their playoff drought? Here are 9 reasons why we shouldn’t be worried. We’re playoff bound.

1. James Paxton
You say he’s a guy who’s never been able to stay healthy, I say that with all those days on the DL, he has a 29 year old brain with a 26 year old’s arm. He could have 140 games started under his belt, but instead he’s just at 75. His stuff makes grown men cry and he’s ready for a huge year. Let’s write him in at 19-6.

2. Felix Hernandez
He’s spent the last 10 years playing with (and for) a bunch of chumps. It’s human nature – why work your hardest when the rest of your co-workers are drunk by lunch? Now he finally has a team around him that actually inspires – no, forces – him to be good. Big comeback year. Maybe not 2014 good, but let’s mark him for 17-8.

3. Mike Leake
He’s going to be a great #3 starter. Just wind him up, go watch a movie for 2 hours and come grab him in the 7th. If he can pitch to his career 3.98 ERA with THIS lineup, he’ll be 16-9.

4. The other pitchers, minus Edwin Diaz
At this point, the Big 3 have the team at 52-23, 29 games over .500. The rest of the crew with Iwakuma, Ramirez, Gonzales and whoever else we can bring up should be able to grind out at least 22-28. That gets the starters to 74-51 for their 125 decisions. Assuming the bullpen can go about .500 (say 18-19) in their 37 decisions, that gets the team to 92-70. That’s Wild Card worthy. Probably.

5. Edwin Diaz
So why do I think the bullpen can go .500? Because Edwin Diaz is almost un-hittable in the 9th inning, so they won’t have to play Reliever Roulette out there. Guys will settle into their roles and while they may struggle at times, most of the time they’ll have about 3 to 4 arms to get the team through the 7th and 8th. Diaz will blow a couple, but for the most part he’ll make sure the rest of the guys don’t have to work outside of their comfort zone.

6. Mitch Haniger
Remember the beginning of 2017, before he got hurt? He came out strong. He can bat 2nd, 3rd, 4th, 5th, or 6th. He’s an All-Star. And he was the guy no one had ever heard of in the Segura for Walker and Marte trade.

7. Dee Gordon
In his last 3 healthy years, he’s hit .289, .333 and .308 with 64, 58 and 60 stolen bases. Now put him in front of Jean Segura and Robinson Cano. He’s going to drive pitchers batty.

8. Jean Segura
.319 and .300 in his last 2 seasons for bad teams. Now he hits with a stolen base threat (Gordon) on 1st and Robinson Cano on deck. The guy may not see a curveball all year. Just swing away Senor.

9. Robinson Cano
Maybe by the end of the year he’ll be down at the #6 hole because Haniger is batting .340. But you can still count on him this year for .280 and 20 HR. Either way, he’s still one of the best 2B in baseball.

Conclusion:
This team is going to hit the ball. They have 3 starters who can throw the ball, a closer who will give batters nightmares, and a cadre of supporting arms that won’t kill them. Keep it simple, stay healthy, and have a few other guys hit near the stats on their baseball card (Cruz, Seager, Zunino, Gamel), and it’s a 92 win team. Not enough to win the West, but enough to earn a one game wildcard playoff game with James Paxton on the hill. From there, who knows what happens?

Ask a Marketer: Paid Search

February 16, 2018 / Andy

Last week we started the “Ask a Marketer” Series with Email Marketing tips from Elizabeth Case. This week we shift to paid search, with Local SEM Expert Rick Read.

Q1: Companies seem to be moving almost all of their Paid Ad budget to Google, Facebook and LinkedIn. What are you seeing from clients?

Rick: Yes. Paid media dollars are being moved to Search (Google//Bing), Facebook, and LinkedIn. Search always seems to be a steady driver of clicks and usually if examining the whole funnel search usually plays a role in influencing end clicks elsewhere in the funnel. FB and LI, have great results because of their ability to deliver more engaging content/creative and have powerful targeting capabilities. For all channels I would recommend leveraging custom audiences and re-marketing where you can.

Q2: What kind of landing page work should you do before starting a Paid Search campaign?

Rick: We see best results with a Clear top of page/above the fold CTA. If you at driving to leads to gated content, I recommend testing that to see if it works with your audience and campaigns. Search works best with as few steps to an end action as possible.

Q3: What is the minimum budget you need to make a Paid Search program worthwhile? How much for media, how much to hire help?

Rick: This is a difficult question as it has a lot of dependencies. Vertical, Keywords, brand awareness, and competition. depending on your KPI. You can allocate your funds in equal proportion and as your campaign runs you begin to shift budgets to media that perform better. But avoid the “last click” measurement model, try to measure and take into consideration the value search has on a FB click, even if search doesn’t get the last click.

For search you can use Google’s keyword planner and get an idea of search query volume and average CPC and then project that over the QTR then year. initially you want use this figure and add an additional 10-20% to it and run for 3-6 months and measure the results. You may find you cannot spend the money, or it may not be enough and will require additional investment. As far as staff resources, depending on account size, you may need a minimum of two people. one for PPC and one for Social. One can do it but they are two different practices that are involved enough to be a challenge for a single individual. But there are plenty of Agencies that handle any size business, so that is an option.

Q4: What are some ballpark Paid Search CPC and CPM rates these days for different industries?

Rick: Again this is a difficult question to answer. You can find a lot of info here https://trends.google.com/trends/ . CPC is effected by brand/non-brand keyword mix, Brand power, competition and quality score. etc. We have $40 keywords and keywords as low as $1 on branded terms. so again these are hard numbers to pin down.

Have more questions for Rick? Shoot me an email or find him on LinkedIn..

The Conspiracy Theorist’s Guide to the NFL Playoffs

January 4, 2018 / Andy

(This is a work of fiction. I do not believe there is an NFL conspiracy. At least, I’m pretty sure there’s not.)

It’s Playoff time! And our favorite team, the Seattle Seahawks, are seeded um, wait a second?! No Seahawks in the Playoffs? So in order to keep these playoffs interesting, I’m going to make some predictions based on the ludicrous idea that the NFL is scripted by screenwriters in New York.

Overarching themes for the playoffs:

The NFL need some new and exciting matchups. And one of those is going to be a new Belicheck vs Brady rivalry, with Belichick leaving for New York after a disastrous 2017 post-season. So this year, no Patriots in the Super Bowl.
There a couple of new cool young QB’s. They’ll lose in the first round.
There’s one team left that needs a new stadium and new ownership.
The NFC is going to win.

Week 1:

Tennessee vs Kansas City: The NFL wants the young but not elite QB’s to do well enough to stay interesting. Mariotta fits that bill. He leads the Titans to victory over the coach that the NFL hates for some reason.
Falcons vs Rams: Goff vs the NFC West is the storyline in the division for 2018 and beyond. But Matt Ryan’s revenge is more compelling this year. Falcons win, but the Rams are going to be poised and positioned to be the NFC favorite next year.
Buffalo vs Jacksonville: Buffalo tried to lose this season, and yet the NFL needed them to be a playoff contender so the rich guys in Toronto would want to adopt them. A playoff birth is really all this terrible team needed to get. Now the franchise is worth an extra $250mm dollars. Jacksonville wins.
Carolina vs New Orleans: The NFL is still annoyed at Cam Newton. Saints make him look silly and he has a meltdown in his press conference.

Week 2:

Tennessee vs New England: Here’s the dumb upset of the playoffs. It’s inexplicable but the necessary plot twist to cause the Belichick/Brady breakup. Tennessee wins.
Jacksonville vs Pittsburgh: Pittsburgh has some of the most exciting players in NFL. Plus, I’m pretty sure the Rooney and Mara families have a deal with the NFL where one of them makes the Super Bowl every 3 years. Jacksonville is 2018’s team, this year Pittsburgh wins.
Atlanta vs Philadelphia: There is something about seeing Philly fans of any sport be miserable. But they’ll be more miserable if they lose next week. Philly wins.
New Orleans vs Minnesota: Best game of the playoffs. It goes down to the wire and New Orleans wins, because the NFL needs enough time to get Minnesota’s stadium ready for the Super Bowl.

Week 3:

Tennessee vs Pittsburgh: We can try to pretend this will be competitive, but Pittsburgh blows them out.
New Orleans vs Philadelphia: As we said before, it’s nice to see Philly fans miserable. And everyone in Pennsylvania would be hoping for an intra-state Super Bowl. So karma leans to the Saints.

Super Bowl

Pittsburgh vs New Orleans: Brees vs Roethlisberger. Ingram and Kamara vs Bell. Good WR’s on each squad. An exciting Super Bowl ends with the Saints getting screwed on a bad replay call, and the Steelers get the Super Bowl win.

10 Things To Do On New Year’s Day

December 30, 2017 / Andy

The New Year is upon us. For many people, New Year’s Eve means staying up past our normal bedtimes, drinking champagne past a reasonable hour, and awaking the next morning thinking that the year can only improve from there.

But the good news is that you have the day off from work. You could turn on Netflix, find a show, and spend the next 10-15 hours between your couch and kitchen. But you could also be a little productive with your spare time and dead brain. Here are some suggestions.

Take a walk around the block: Yeah it’s going to be cold. Probably rainy. One walk around the block will get your blood moving and lungs working. Plus it will get your brain going again – not much, but just enough to accomplish the rest of the stuff on the list.
Remember your successes from 2017: It’s easy to get hung up on what you want to do better in 2018. Be in better shape, lose weight, make more money, etc… But you did some things really well in 2017. You did some things other people admire. Remember those wins.
Backup all your photos: Oh some of you are really good at doing this on the fly. But the rest of you have hundreds of photos on your phone that you haven’t put in a safe place for awhile. Sure, I know they all get uploaded to the cloud, but why not save yourself the heartache of wondering if Apple is hack-proof? Just get all your photos on a backup hard drive. It takes very little effort.
Clean up your phone: While you’re backing up your photos, why not take a spin through the 346 apps on your phone and clean some out. That new cool app you read about on FastCompany or Geekwire probably isn’t even in business anymore. Take an hour and wipe out the clutter.
Read your LinkedIn profile: Remember that profile you updated the last time you needed a job, or got a new one? Yeah, the world has changed since then. Probably a good time to go in and make sure your professional internet presence reflects who you really are.
Call some old friends: Hey guess what your friends are doing on Jan 1. Lying on the couch! Give them a call.
Put all your gift cards in a stack by the front door: Maybe you aren’t like me, but I often receive gift cards that I never remember getting, then have them scattered around the house, so I forget to use them. I like to find them all and put them in one place next to my keys, so I can’t miss them when I’m leaving the house.
Cook something delicious: Are you hungry now? Debating the prospects of leftovers vs a pizza? The internet makes it easy to find recipes. You can type in something like, “Easy things to cook on New Year’s” and I bet you’ll get a variety of chili and crockpot recipes that are awesome. Spend 20 minutes off the couch, go to the grocery store in your sweats and baseball hat, and then slow cook something that makes you seem like a culinary genius.
Clean up your bookmarks: You have 100 articles stores somewhere that you meant to read at some point during the year. Either read it or delete it or both. Get a fresh palette of reading material.
Write down the gifts you wanted and didn’t get this year: In a few months people will ask what you want for your birthday. And you won’t know. But if you have a list of “Xmas Didn’t Gets” in Evernote or GoogleDocs or whatever, you can just email it to them.

Happy New Year everyone. Whatever you do on your own New Year’s Day, I hope it leads to a prosperous and happy campaign.

5 tips for a Non-Nutritionist’s Plan for Losing Weight

December 22, 2017 / Andy

It’s almost time for New Year’s resolutions. And thanks to our 6-12 holiday parties, we’re all at our maximum weights and feel like sloths crossing a 10 lane highway.

You can read all the web sites you want, and pay to subscribe to all the diet programs that claim they work. But you really need is advice from someone like you, not some egg head marathon runner. So here’s what I’m attempting in 2018.

When you can’t go to the gym, just walk: Here’s the easiest thing we can do. If you are going to to grocery, mall, whatever… just park far away. That’s an extra 300 yards each way that is moderately useful. Will it drive weight loss? No. But it gets you to understand that walking is good.
100 pushups are awesome. 10 pushups are better than 0 pushups: You don’t feel like going to the gym. Me either. So we’re watching TV instead. But the commercials suck, so why not roll off the couch and do 5-10 pushups. Is doing pushups really worse than watching that lame iPhone commercial again?
Stop with the sodas: If you buy some ginger, lemons, limes, cucumbers, and oranges, along with a decent citrus squeezer, you really never have to buy a sugary soda again. Choose your fruits and spices and make your own flavored waters.
Research some recipes: I’m not going to tell you what you should eat. But I think we can agree that any restaurant that is making the most amount of money serving affordable food to as many people as possible, is probably cutting a corner somewhere in the nutrition department. The internet is your friend. Look for the things you love to eat, and make them yourself.
Air Fryers work: I love chicken wings. They’re calorie hell if cooked in oil. But an air fryer cuts out 80% of the calories. Give it a shot.

What I Learned – Playing Putt-Putt with Chad Marshall

July 4, 2017 / Andy

(This post is part of the continuing series called, “What I Learned.” In this series, I keep track of things that sparked my brain during different events and experiences.)

I’ve long said that the Seattle Sounders do more smart things for their fans and supporters than any team I’ve ever run across. Last week, they held a small event, hosting a pub night at a local bar near the stadium. The bar features a 9 hole indoor putt-pitt course, and as luck would have it, I got to play mini-golf with Sounders CB Chad Marshall and LM Aaron Kovar.

Both guys were great. Marshall was drinking a beer, and talking about golf and his 2 year old kid. Kovar is a friendly kid who looks like a guy you’d sit next to on a bus, going to his job at Amazon.

Of course, I didn’t think of anything really good to ask them until I was already home, but I did learn one thing. We talked a little about language barriers and how the team deals with that in training. Marshall admitted it’s a real problem for teams. Each team has interpreters on staff to translate what the coaches are saying in terms of strategy and game plans. But on the field for example, some players only speak Spanish, one only speaks French, and some – including the Goalkeeper – only speak English. So when a team is defending free kicks, basically the only words they can say to each other are “left, right, and back.”

My takeaway – whenever you see a goal scored from a free kick, especially if someone lost their mark, there was probably some sort of miscommunication between guys who speak different languages. I can only imagine what it must be like in Eurpoean leagues.

What I Learned – Chris Isaak at Chateau Ste Michelle

July 2, 2017 / Andy

(This post is part of the “What I Learned” Series, in which I share things I picked up during different events and experiences.)

It seems like Chris Isaak has been around since I first learned to turn on a radio. He has a song that any casual music fan would recognize no matter where it was playing, a few that casual music fans would recognize. But if you are like me, you’d be hard-pressed to name 5 Chris Isaak songs if your life depended on it.

Chris Isaak also plays at Chateau Ste Michelle every year. It’s a beautiful place to see a show, but what could get 5,000 people to plunk down $50 every year for the same show, to see a show they’ve probably seen before?

Isaak split up his show by engaging in long conversations with his audience. He comes out in crazy sequins on his coat. He introduces his bandmates, sharing how they’ve been together for 32 years. He tells stories that seem like they are coming off the cuff, not some sort of pre-rehearsed monologue. By starting the show with an attitude of, “Let’s all have a good time together tonight,” he forms a bond with both the entire audience, and the each individual member of it.

Now I suspect that you have to do this if you are going to spend the better part of 32 years playing in front of crowds. You’d probably go crazy if you just trotted out on stage, played your songs, and then headed to the bus for the next city. But his interaction seems genuine, and in return he gets fans to return every year.

What I learned – The keys here are engagement, authenticity, and consistency. Isaak is a 32 year old brand that doesn’t have a ton of new products to offer up from year to year. But by making a true connection with the audience, and giving them a a personal experience, they are active customers. Plus, by distributing his product in the right venue every year, Chateau Ste Michelle, he gives his customers a way to consume the product that adds to the experience. Customers know exactly where to look for the date he’ll be coming to town. He’s not jumping from place to place and making customers do the hard work.

The result – a guy who has a few songs you’ve heard any more that you may not have, delivers a great show that leaves you satisfied and happy.

Should We Provide Free College Tuition

January 20, 2017 / Andy

I’m seeing this topic brought up more and more. College is too expensive and even the middle class can’t afford it anymore. And those who come out of school with a mountain of debt will never be able to own a house, much less have enough discretionary income from the low paying jobs they’ll earn with their degree.

So the easy answer is to make college cheaper – or even provide college for free. It works in countries like Sweden, so could it work here?

Well the 1st thing that would have to happen would be a gigantic increase in taxes. Someone still has to pay the professors, administrators, janitors, etc… who make the school run.

But suppose in the short-term, we had a hybrid model that solves a specific problem for one sector of U.S. Business.

Let’s provide education that is free – but on loan – to people who choose to enter a track specific for math, science, engineering or computer programming. Here’s how it would work.

Test into a program for aptitude or potential ability in the subjects, not existing grades or knowledge. Any age.
Choose a specialized track includes some General Education but really focuses on the technical subject matter.
Like the military, mandate required service time to pay off the loan. One suggestion: within 8 years of graduation, require 2 years of part-time teaching at a community college, high school or workshop level. This will help with the burden that we have a lack of professionals who can teach these subject matters. It also gives graduates a full 6 years to get their career situated and mature as adults who can mentor others.
If the graduate has made enough money to pay off the loan, they can spend money rather than time in service. That money would be able to hire others who wanted to teach.
The tech companies would be asked to underwrite some portion of the project. You’d want to make the numbers work so that overall, the cost of recruiting technical talent would decrease even after their financial commitment. They’d be investing smart money to grow the labor pool rather than paying premium salaries and recruiting commissions in a battle for scarce resources.

I don’t know how the numbers would net out, but I’m not in government. Maybe someone will read this and see if the math works.

Any other thoughts? Email me.

A Conspiracy Theorist’s Predictions for the 2017 NFL Playoffs

January 7, 2017 / Andy

We all know the NFL playoffs aren’t rigged. But if they WERE being written by a team of storytellers in New York, here’s how it would go down.

Houston: No NFL team has ever won a Super Bowl in the year their city hosted the game. The host city needs the tourist revenue. So no Houston this year. 1st round out.

Oakland: Their QB is out so they should have no chance. BUT, that wasn’t supposed to happen. The NFL needs the Raiders to become America’s favorite team so that either Oakland or Las Vegas will build them a new Billion Dollar stadium. Oakland is going to the Super Bowl behind a rookie QB who has never started an NFL game. Cinderella plus history + need for stadium = NFL preference.

Seattle: This is a tough one. The NFL finally had a team full of interesting characters a few years ago. Richard, Marshawn, Earl, Russell, Kam, and everyone’s favorite grandpa coaching them. But then something happened and the storytellers saw their characters go off script. Beast Mode quit, the goody-two-shoes QB married 50 Cent’s ex, Earl got hurt and spoke of retirement, Sherman seems to have lost his cool. This isn’t a team the NFL loves anymore. This is the team that goes down inexplicably this year.

Detroit: The Cavaliers, Cubs, Indians, Donald Trump… notice a trend? The world is conspiring to provide some relief to the Rust Belt. Detroit gets a cinderella win this year, even though they stink.

Miami: No one cares about the Dolphins, including Miami. If a team loses a playoff game and no one in the city notices, did they actually lose? Doesn’t matter. 1st round out.

Pittsburgh: I’m pretty sure the Rooneys and Maras have a deal with the NFL that one of them gets to win the Super Bowl every 4-5 years. They also fit well into the Rust Belt conversation. I see them to the AFC Championship where they do what is best for the league and lose to Oakland.

Giants: The Giants vs Cowboys rivalry is going to be THE rivalry for the next 3 years. But it starts in earnest next year. This year is the appetizer where we learn how important the regular season will be to each team. The Cowboys get a bye, the Giants go down in the best game of the 1st round. OR, they win a few games and end up losing to Dallas in the NFC Championship where home field matters. This is a tough one.

Green Bay: Is it the end of an era? Or is this the transition year where Aaron Rodgers gets a new cast of characters to make great? Once Tom Brady is gone, Aaron Rodgers will have another 5-7 years. I think Green Bay gets a win but goes on a Super Bowl drought until Rodgers’ final year when he gets to have his Peyton Manning Swan Song. OR, they have to bow to New York and let the Giants vs Cowboys NFC Championship game take shape.

New England: Every year, they could be the team that wins it all. They’re the guys you know will get there one or two of every three years. And this year they are simply going to need to take one for the league and let Oakland get to the Super Bowl. It’s just good business sense to let Oakland beat them.

Kansas City: Blah. No one outside of Kansas City cares about Kansas City. A league that saw TV ratings go down this year needs a HUGE Championship weekend and Super Bowl. Neither of those lead to Kansas City success. Out as soon as possible.

Atlanta: The Falcons have managed to get tax payer money to get a new stadium built. That was rewarded with a trip to the playoffs. But the idea of Aaron Rodgers vs Dak Prescott is too good to pass up.

Dallas: GOD the NFL needed Dallas this year. It’s a ratings bonanza. Kids love Dak and Zeke. Old guys love Dez and Whiten. This is NFL gold. Pencil them in to go all the way to the Super Bowl.

Round 1:

AFC: Oakland (5) over Houston (4) and Pittsburgh (3) over Miami (6)

NFC: Detroit (6) over Seattle (3) and Green Bay (4) over New York (5) (or vice versa)

Round 2:

AFC: Oakland (5) over New England (1) and Pittsburgh (3) over Kansas City (2)

NFC: Dallas (1) over Detroit (6) and Green Bay or New York (4 or 5) over Atlanta (2)

Championship Round:

AFC: Oakland (5) over Pittsburgh (3) in a classic AFL battle that makes the old people happy.

NFC: Dallas (1) over Green Bay or New York (4 or 5) in a classic NFL battle that makes old and new young people happy.

Super Bowl: TBD.

My Facebook Feed’s Predictions for 2017 (Part 1)

December 29, 2016 / Andy

It’s the time of year when I get to reflect and think about the years immediately behind and ahead of me. I like to try to make some predictions to myself; not for clickbait or blog views, but so I can try to avoid being in a state of surprise and reaction as the year unfolds.

This year, I don’t have to do that. Thanks to the election of Donald Trump, I can simply look at my Facebook feed and see what everyone believes will happen. Between my friends and the media, 2017 has already been decided. So according to Facebook, here are some things the consensus has agreed upon will absolutely happen.

We’re all going to become Russians: Apparently we already are Russian, we just didn’t know it. Russia controls our elections and our President. The policies that will be implemented in 2017 will be strictly designed to benefit Vladimir Putin.
The KKK will reign supreme: According to my Facebook feed, a Trump Presidency means that it will be gosh darn near socially unacceptable for me to associate with members of different races. It stinks that I suddenly won’t be allowed to hang out with my friends who aren’t white.
The Supreme Court will have 3 new members who believe Hitler was too liberal: It seems to be widely agreed upon that a Trump Presidency will surely lead to a new Supreme Court makeup in which 2 older Democrats and an empty seat will be filled by people who hate freedom and promote persecuting personal freedoms. That is certainly disappointing.
No one who makes less than $120,000 a year will have Health Care: From what I’ve read on Facebook, with the repeal of ObamaCare almost everyone will lose their Health Insurance, even people who have other types of Health Insurance.
Nuclear war with China is imminent: Now this scares me a lot, but makes the rest of the list pretty irrelevant. I live on the west coast near a Navy base. We must be high on the early target list. So, I guess the other things won’t matter since I’ll be part of a giant mushroom cloud.

This all nets out to a pretty depressing look into 2017. But I like to be more optimistic than this. So I think my resolution in 2017 is to ignore Facebook and watch channels like Bloomberg instead.