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Category: Personal (Page 9 of 47)

How Marketing is Like Little League

Every spring, tens of thousands of dads, friends, uncles and even moms embark on the gratifying, frustrating and always surprising journey of coaching a Little League baseball team.

Other than Crossfit and Fantasy Football, there may not be an activity that is so mind-absorbing to you – and that absolutely no one around you wants to hear about. No one outside your bubble of coaches and parents cares about little Jimmy’s amazing catch in center field.

But I wouldn’t be me if I didn’t subject you to my thoughts on the matter in this little forum. And my thoughts revolve around how coaching 9 year old baseball players is a lot like running a marketing program.

Andy Little League small1) Every channel / kid is different: Coaching would be easy if you could just get out front of the audience, give a little spiel about how to turn your hips when swinging, and watch everyone respond in perfect union. But one kid is going to interpret that message as, “Pretend like its a hula-hoop” and another is going to hear, “Keep my feet perfectly still like they are in cement and turn my hips.” Just as every online or offline channel you choose needs its own nuanced content, you must also shape your message for the kids.

2) No matter what you do, some audiences are just not going to do what you want them to do: You can test images, graphics, copy, videos and more. Your content can be fabulous, and still there’s a percent of the market that will ignore, or not understand, anything you try to get across to them. You can explain over and over again, “Run through first base.” You can do drills in which they run through first base. You can have quizzes and ask them what they are supposed to do when they get to first base. During the game, 11 out of 12 kids will run through first base. And the 12th kid is still going to slide, come up short, be out by 2 feet, end the rally and the coach will have to resist throwing his scorebook through the fence.

3) You will have some successes you shouldn’t have, which makes it hard to change: A 9 year old doesn’t know how good he can be. He looks around and sees he hits better than most of the kids despite only keeping one hand on the bat, and says, “That’s good enough.” You beg and plead, “You will be a better hitter if you keep that 2nd hand on the bat.” And so he takes one swing in batting practice, keeps both hands on the bat, misses the ball and decides that sample set is large enough that he’s never going to listen to you again. He shouldn’t be able to hit with one hand, but since he can, he won’t change. We have marketing campaigns that are “doing ok” so we may be resistant to change. It shouldn’t be doing well, but we can’t ensure we’ll do better. And when we dip our toes in the water and have a day of less success, we revert back to what we know.

4) There is always a team with greater resources who looks impossible to beat: In our league, we have the team that plays hard and fast with the rules. The team knew of an all-star player, kept him out of the draft, and then had him join their team later when no one was looking. In 9 year old Little League! Plus, the kids of all the coaches are all 1st rounders that got placed on the team with their dads. So by very definition, they have 4 first round quality players and everyone else has one, maybe two. Your marketing team has less money than Starbucks, less brand power than Coke, fewer distribution channels than Microsoft and can’t afford Apple’s Brand, Design and Ad Agencies. That’s just the way it is. You have to be smarter, see who it is you can beat, and possibly just accept you may not beat everyone.

5) The losses will be hard to take but the wins will be fantastic: Something is always going to surprise you. The kid who never gets a hit will make it to first – and even run through the bag! The center fielder will track down the longest ball hit against you all season and make an amazing catch. The first baseman staring at the kids in the other dugout will make a back handed stab. You just never know where these unexpected gems will happen. You’ll want to take credit for them, but just enjoy the win. It doesn’t matter if the idea for the ad came from the copywriter, admin, customer service rep or janitor. It’s a team win when it works, no matter how and why it happened.

Those are my 5 takeaways. I’m sure I’ll think of more, but like most Little League baseball games, this post has dragged on too long and we’ve seen enough pitches already. I’ll just be thankful if someone of them were strikes.

Geek Stars Shine Bright at Annual Geekwire Awards

There was more Polo than Prada. More Ralph than Lauren. And Levi’s outnumbered Louboutin’s about 5 to 1. But there was enough revelry, camaraderie and fun at Geekwire’s “Oscars of Seattle Startups” last night at EMP that you expected Ellen to organize a group selfie.

You can get the full results of the 13 Geek Awards over at Geekwire.com. But maybe more importantly than the awards themselves is the annual chance to catch up with what every startup in town is up to.

The startup world is a fluid one. Some people who were 100% confident in one project last year have a new passion this year. And some folks working out of their garage a year ago now have a staff of 26. But thanks to Geekwire, we get this annual opportunity to check in with one another.

It’s hard to know where this community would be without Geekwire’s involvement the last few years. Would the Seattle Times and Puget Sound Business Journal have been able to whip 800 entrepreneurial and tech enthusiasts into a kind of extended family who cooperate more than compete with each other? Would we all know the brand names of a few companies poised to be the next Zulily? I think not.

And in an industry still made up of more men than women, it was fantastic to see Julie Sandler and Jane Park given two of the top individual awards – for Geek of the Year and CEO of the Year respectively. In addition to her day job at Madrona, Julie has pushed tirelessly to encourage more young girls to pursue tech careers. And Jane is running one of the fastest growing non-tech businesses in the region.

I don’t think any more people could fit into EMP, and I don’t know how long you’d have to make the event in order to chat with everyone you know there. But it’s nice that in an environment that delivers more struggles than solutions, you know there’s a community rooting for each other. And that’s really what the Geekwire Awards are all about – a place to recognize the ones who made it, and be inspired to follow them on stage next year.

Andy vs the Woodpeckers

Round 1:
Sometimes in the beginning of a war, only the protagonist knows that the war has started. In the saga of Andy vs the Woodpeckers, this was the case.

The evil Woodpecker staged a sneak attack one morning with a small series of annoying, but not overly damaging, pings on the side of the house. It wasn’t constant, it wasn’t overly obnoxious; it was just a few taps on the Northeast corner of my house. All I needed to do was tap back at the wall and he would flee. It seemed innocent enough.
Round 1 Winner: Draw
Woodpecker-2

Round 2:
Little did I know that this was the beginning of an invasion, and the WP’s were staking their claim. After about a week, it became clear that the enemy had entrenched itself. The tapping became constant. And it was more than a single woodpecker. It was a whole platoon. They were taking shifts. My tapping back was no longer a deterrent. They had gathered enough intelligence to know nothing was coming through that wall.
Round 2 Winner: Woodpeckers

Round 3:
Thus I had to regroup. I said to myself, “This will be easy. Surely, the internet has dealt with woodpeckers before. I will ask my friend Google for advice.” And Google did not fail me. There were lots of easy tips for deterring woodpeckers. I could attach tin foil to my wall. I could put a fake owl on my gutter. The list of ways to deter a woodpecker was nearly endless. And so, I walked to the northeast corner of my house, unfurled my 12 foot ladder, scaled as high as felt reasonably safe and realized I was still a good 15 feet away from where the deviants were pecking. I looked to my right and saw the nearest window that could be opened was about 50 feet away. Barring the unlikely event that I would learn to fly, there was going to be no easy way to attach tin foil to my wall 25 feet above the ground and 50 feet from a window.
Round 3 Winner: Woodpeckers

Round 4:
“Woodpeckers are probably easily scared,” I naively said to myself. “All I need to do is frighten the woodpecker. When he pecks on the wall, I will hurl a penny with my left hand from 50 feet away. I will scare him off and he’ll know not to mess with me.” And so, when one of my winged attackers attached himself to my abode, I took a penny and chucked it at him from 50 feet away.

Needless to say, I did not hit him.

I did make some noise with my toss and he flew away. First it took him about 20 minutes to come back, so I threw another penny and he flew away again. This time it took him 10 minutes to return. I threw another penny and 5 minutes later he was back. We danced to this song a few more times until he realized he only needed to fly away for 15 seconds or so to get me to leave the window.

About a hundred yards way, I could see a collection of woodpeckers congregating in a tree. I think one may have been taking tickets. I’m pretty sure they were all laughing at me.

Round 4 Winner: Woodpeckers

Round 5:
“I’m a reasonably intelligent human. I’ve seen McGyver. There is a way to get this tin foil on the wall,” I said to the amusement of the fates. On a piece of paper, I had drawn the perfect solution.

  • I would attach a nail just under my window and tie a 75 yard string to it.
  • Then I’d drop the ball of string to the ground, walk it over to a tree near the edge of the house and throw the string over the tree branch.
  • I would then bring the ball of string back towards the window, and hurl it 20 feet into the air, through the open window.
  • I could then tie the 2nd end of the string tight and create a “laundry line” which would pass directly by where the woodpeckers were doing their damage.
  • I would then use clips and attach a nice long strip of tin foil, and attach a long string to the tin foil that would reach the ground.
  • I could then pull the tin foil along the string until I reached the place I wanted to leave it. Easy.

Foil Plan 2

I attached the nail, dropped the string to the ground and began bringing the string across. That’s when I noticed the other trees on the side of my house and the branches that were making it difficult (read: impossible) to get the string through. After a few minutes, I managed to get the string to the target tree, got it over the branch and headed back. Now the branches really grabbed hold of the string. I pulled my way through and prepared to launch the ball through the 3rd floor window.

Foil Plan 3

My first attempt was close, but not successful. My 2nd attempt less so, to the point that the ball of string came back to earth through the tree branches. Attempts 3 thru 10 were similar in nature. Finally – SUCCESS! The ball of string made it through my window. I excitedly bound up stairs and got ready to revel in my win. I grabbed the string and started to coil it in so that I could have my taut laundry line in which to slide my tin foil across.

First there was a slight tug as the string caught a tree branch. I pulled it through. Then there were more tugs, as the tree opened all its fingers and grasped on to any bit of string it could find. The string was not coming up any further. I would not have a taut laundry line, all I would have was a tree full of string.
Round 5 winner: Woodpeckers

Round 6:
That was the end of one day of suffering and I decided to sleep on it and look for more solutions in the morning. So Monday, I headed over to Fred Meyer and asked the nice lady in the Garden Center if they had a Woodpecker Removal kit. When she said, “No, but I think we have some things for rodents or bugs,” my confidence waned. I was going to have to create a solution. 1st stop – some sort of garden sprayer so that I could poison the whole area where these evil creatures were burrowing. 2nd stop – the toy section and the purchase of a high powered Nerf gun.
I tried the poison first, spraying the side of my house high enough that no insect will ever return. This did not phase the woodpecker in the slightest. He was asking – no begging – to be shot with the Nerf gun.

Nerf Gun

This thing can shoot 75 feet, so my target would be well within the range from my window next time he came over. It was almost too easy.

It wasn’t long before I heard his return. He sat himself on the wall and started banging. I leaned myself out the window took aim. If he saw me, he didn’t show it. This was one cool cat. I lined up the shot, calculating for wind, distance and the unknown variable – how much velocity does a Nerf bullet actually bring to the equation.

I had him in my sights. He was all lined up. For a brief moment, I felt bad about what I was about to do.

That moment passed. I pulled the trigger.

The missile sailed a good foot over his head, as I was surprised by how much speed the missile had. The surprised woodpecker noticed immediately how lucky he was to be alive and fled. Surely, almost being shot would keep him from coming back.

10 minutes later, he was back. Once again, I shot and missed, and he fled. He came back. I shot and missed, and he fled. He came back. I shot and missed, and he fled.

We did this another 10 times or so, me firing from different angles and spots around the perimeter. This plan may work eventually, but I did not have the patience to keep it up.
Round 6 Winner: Woodpeckers

Round 7:
Google couldn’t solve my problem, so I crowd-sourced an answer on Facebook. The obvious solution was raised for me – Helium Balloons!

Just my luck, it’s the day after Easter and QFC was stuck with a ton of Mylar “Happy Easter” Balloons that the florist said he’d sell me for $.99. And he threw in 30 feet of ribbon for fun (or because he just wanted me to leave.) I wasn’t sure how many balloons was the proper amount for Woodpecker removal, but 3 seemed like the right number.
balloons

I tied 12 feet of ribbon to the 2 feet already attached. With my ladder still perched against the wall, I climbed to the 12th foot and tied the balloon to its anchor. The balloon swayed back and forth, never going more than about 10 feet from the Woodpecker’s target, but always returning home.

3 hours later, the balloon is still up and the Woodpeckers have not returned. This isn’t a long term solution, but we can put this day in the books.

Round 7 Winner: Andy

I Went To A Mariners Game… And It Was Fun

We are 4.32% of the way through the MLB season. And your Seattle Mariners are in 1st place.

Sure, we still have about 1,395 innings to play. And a lot of things can go wrong during those innings. But for 9 innings yesterday on a rainy April evening, it was FUN to be in Safeco Field. I can’t remember the last time I said that.

I’ve “enjoyed myself” at Safeco Field a few times in the last 5 years. I’ve also “spent time with friends” there. But I can’t remember the last time a combination of optimism, anticipation, energy and crowd noise equaled a “fun time.”

But there I was, watching Corey Hart hit two home runs to lead the 1st place Mariners to a come from behind win over the arch-rival Angels in front of a sold out and loud stadium. Look at all those words I haven’t been able to use in a long time to describe the Seattle 9:
– Two home runs
– Win
– Come from behind
– Loud
– Sold out
– 1st place

I’m not going to project that the Mariners will still be in 1st place on Sept 1 and that we’ll be in a playoff race. I won’t presume that the next 1,395 innings will be devoid of heartache, injury or frustration.

But I will enjoy this time. Top of the standings, a potential Cy Young winner and some young exciting players, combining to make baseball fun again. That’s all we can ask for.

Deciphering the Online Ticket Broker Algorithm

Online ticket brokers such as StubHub.com have been around long enough that they are a standard ticket buying or selling experience for many fans.

Can’t make a game – stick the tix on StubHub. Need tix for a game – grab them off StubHub.

The model is brilliant. They charge the seller 15% commission, and then they charge the buyer a 15% tax as well. Say you post 2 tickets for $50 ea, so $100 total. The buyer sees a price of $57.50 each and pays $115, with StubHub taking the extra $15. Then StubHub sends you a check for $85, keeping the extra $15. That’s a 30% commission on 2 tickets changing hands. But the program is still the easiest marketplace around.

But there’s an interesting next level to this marketplace. How do the sellers decide when to post and how much to offer?

This Thursday and Saturday, the NCAA West Regional will be in Anaheim, CA. Two of the participants, San Diego St and Arizona have large alumni bases within driving distance. The Arena holds 14,000 people and is officially sold out. On Monday morning, the lowest ticket price on StubHub was about $225 and there were about 790 tickets.

Since then, the number of available tickets has fallen to between 450-500, but never lower. Meanwhile, the price has dipped into the $150’s. So while theoretically the supply is falling, so is the price.

So who is keeping the supply set at around 500? How many tickets are actually being moved? It looks like StubHub is automatically dropping the prices by a certain % every few hours. Then when old tickets get purchased, new ones are getting posted by the brokers. That way there’s never a listed supply that encourages people to keep waiting. The incentive is to jump on the listed price before the supply dwindles more.

So I wonder if it’s StubHub limiting supply, or the brokers themselves. Based on its 15% x 2 commission model, StubHub certainly has the incentive to keep prices as high as possible. But it also has incentive to make sure all the tickets get sold. So somewhere is a Pareto optimal equation for StubHub that isn’t necessarily optimal for buyers and sellers.

I assume they don’t open up their API’s, otherwise someone would have built the “Farecast for StubHub” by now. Until they do, all you can do is keep an eye on it yourself.

Seeing Sting and Julio Down By the Schoolyard

You know when you are sitting around with friends listening to music and enjoying a beverage or two, and someone says, “Wouldn’t be AWESOME if “Person X” and “Person Y” went on tour together?” And then you spend an hour debating what group of people you’d like to see collaborate on stage at the same time for a whole show.

Springsteen and Pearl Jam? U2 and Madonna? Paul McCartney and Justin Timberlake? Bruno Mars and the Rolling Stones? Usher and Toby Keith? And then you wonder sadly why it never happens.

Well somewhere high on my list was Paul Simon and Sting. And lucky for me, they showed up at Key Arena last week.

I wasn’t exactly sure how they were going to perform, but their model was fantastic and hopefully will be something other groups will replicate. For a pretty ridiculous ticket price, they combined their 2 bands into a fantastic harmony featuring both the predictability of the songs you want to hear, and the unpredictability of some weird combinations.

Grand total, we ended up with 30 songs over about 2 hours and 45 minutes. And frankly, the time flew by. The 30 songs themselves make for an awesome playlist (listen here if you’d like). But how they were executed made it even better.

They came out together, sharing vocals on 3 of their top hits, almost as if they had written them together. Then Sting did 5 of his own, Simon came back for a duet, Simon did 5 of his own, Sting came back for a duet and 5 of his own, Simon back for a duet and 5 more, and then a 4 song encore together. Basically, we ended up with 10 duets, and each guy did 10 of his own. Plus Sting did Simon’s America with one of his solo choices, which was a nice tribute to the man 10 years his elder.

IMG_7349-25

The highlights of the show were watching Simon sing on things like Fields of Gold, Every Breath You Take, or Sting taking Garfunkel’s role on Bridge over Troubled Water and The Boxer. These collaborations showed both how great the songs are, but also how much talent each man possesses to have the ability to step right in and make it seem like it’s his own song.

Almost as much fun as watching Sting and Simon, was watching how the two bands played together. They didn’t hire new people to back them up, they took their regular teams and mashed them up on the same stage. All told I think there were 13 additional people when everyone was out there. Instrument wise, I think I counted 2 drum sets, a percussion set (bongos and such), keyboard, organs, bass player, 2-3 other guitars, female vocals, clarinet/sax player, a trumpet, violin and an accordion / jack of all trades. They rolled on and off the stage depending on the song, which has to take some tight coordination.

IMG_7340-500

The bands themselves were pretty funny in how different they looked. Simon’s guys all looked like they were going to walk over to Floyd’s Place after the gig for some chicken wings and cold beer. Sting’s team looked like they would take an Uber down to the Triple Door for a glass of wine and maybe check out some jazz. But musically, they seemed pretty flawless.

It’s funny to think about two people who have achieved so much in their lives, but can also have such a respect for the other one, that their natural course of action is, “Hey man, let’s go make a few million bucks playing some gigs together.” On one hand it seems so easy. But I imagine it takes some special personalities not to get too egocentric about it.

If you live out east, the show will eventually get to Madison Square Garden. I highly recommended it.

Set List:
(Spotify Playlist)

Together:
Brand New Day, Boy in the Bubble, Fields of Gold

Sting solo:
Everything She Does is Magic, Englishman in New York, I Hung My Head, Driven to Tears, Walking on the Moon

Together:
Mother and Child Reunion

Paul Simon solo:
50 Ways to Leave Your Lover, Dazzling Blue, Graceland, Still Crazy After All These Years, Me and Julio Down By the Schoolyard

Together:
Fragile

Sting solo:
America, Message in Bottle, Hounds of Winter, They Dance Alone, Roxanne, Desert Rose

Together:
The Boxer

Paul Simon solo:
That Was Your Mother (aka The Zydeco Song), Hearts and Bones / Mystery train / Wheels Medley, Obvious Child, Diamonds on the Soles of Her Shoes, You Can Call Me Al

Encore Together:
Late in the Evening, Every Breath you Take, Bridge Over Troubled Water

2nd Encore, sans bands.
When Will I Be Loved – Phil Everly

The Importance of Your Talents vs Your Resume

I’ve been doing more thinking recently about the role a resume (or LinkedIn Profile) plays in your job search. What is the perfect blend of connections, qualifications, overall talent and past experience?

Coincidentally, today Forbes released its annual 30 under 30 lists. Highlighted in the Marketing list is Seattle’s own Andrew Dumont.  This inclusion did not surprise me in the least.  It’s a great honor and well deserved.

Andrew_Dumont_ForbesIt reminded me of the time I first met Andrew. I was a Principal at another social media agency at the time, and no less than 3 members of the team said, “You have to meet this guy. Super bright.” I was curious why his resume never made it to my desk despite everyone having such great things to say about him, so I inquired.

Our Office Manager was the gate keeper for incoming resumes. This person had certain skills and an ability to color inside the lines, but little ability to do any creative or lateral thinking, and sometimes even struggled if forced to make a decision on which crayon to choose. It turns out a hard and fast mandate had been implemented, “No college degree, no interview.” So despite Andrew’s entrepreneurial successes and social media prowess, our gate keeper would not allow us to talk to him.

But too many people told me I had to meet Andrew, so I chose a day when the gate keeper was on a holiday and invited the 20 year old in.  It became clear within 30 seconds that we couldn’t hire him – we’d just never be able to afford him.  I knew what we paid our junior team members and he was worth 2-3x that. I knew we’d never be able to make the numbers work, but I was really glad my colleagues had made the introduction.

Years later, I’m an old guy who pays attention to Andrew’s successes and tries to learn from him. It doesn’t matter if I have more experience – he’s the one wearing X-ray glasses that cut through the clutter and can see the future. But not only that, he makes time to support the Seattle start-up community. I’ve been able to interview him for a couple of panels, and he’s supported my class at the UW whenever I’ve asked.

So tying this back to the original topic: Talents vs Resume.  A good HR person is recruiting talent that can add value to the future of company. And the easiest scorecard or scouting report to read is a resume. But a resume is usually just a recap of the past. It is not necessarily a predictor of future events. The HR person wants to see what your talents are, and if those talents translate into something their team needs. So you had a job at big company X. That’s great. It shows you can get a job. But what talent did you bring to the team? How much did the team win? What else did you learn while you were there?

Some people have outstanding talents that have never been showcased in a professional environment for whatever reason – bad managers, shrinking industry, crisis management, etc… Some great strategists spend their early careers putting out fires instead of planning the company’s future. But you have a ton of non-resume opportunities to showcase the talents you can bring to a company. Writing, volunteering, starting side projects, mentoring, being mentored, etc…

In a nutshell… When I met Andrew he was clearly talented, and we had an Office Manager that discriminated against him for not having the right resume. I’m sure we weren’t the only ones. But then there were other companies that evaluated his potential, not his past. And now he’s in Forbes as a 30 under 30 winner.

Moral of the story: Managers – Look for the talent, not the resume. Job seekers – Showcase your talents and don’t let a resume hold you back. This equation adds up to the right HR people hiring the right young talent. And companies full of talent and potential are the ones you end up seeing on CNBC.

Dispatch from Gothenburg

I had the chance to do a little work and visit Sweden towards the end of December. I had every intention of writing and publishing a ton of material.  I did accomplish the writing part – volumes and volumes of content.  But not all of it is ready to be published. So instead of waiting around and trying to get it all together, here’s a short recap that’s a little dated now, but talks about my first week or so.

——

Ok, its Sunday afternoon here in Sweden, so factoring in the 15 hour trip, 9 hour time difference, and the fact that it gets dark at 3:30pm, I think I’ve been here somewhere between 3 and 12 days.  Hard to know exactly.

Coming at you now from Gothenburg, a short 40 minute train from my home base in Vargarda. Calling Vargarda a town is kind of like calling the New Mexico Bowl a Bowl Game. There are literally 6 restaurants, one cafe and one bakery.  I’ve walked by the restaurants at 12:30 pm, 3:30 pm, 7:00pm and 11:00pm and haven’t seem anyone in any of them, so I’m not sure how they exist. Could be supported by the government. Or a front for Al Qaeda. Who knows. You might think, “Well at least you’ll get to try some Swedish food.” Well interestingly enough, when Swedes go “out” for dinner instead of cooking at home, the last thing they want is Swedish food. So the restaurants are 3 pizzerias, a Chinese joint, what appears to be Thai, and something else. Maybe that’s the Swedish one. Anyway, instead, I went to the grocery store and stocked up on meats and cheeses I can’t pronounce. And caviar in a tube. Which is as good as it sounds.
The only place in the town where I have internet access is the library, which is actually remarkably nice. So I have access to the outside world M-F from 10-7 which is about all I can say about the town otherwise.
The house that is my home base is more cabin than house. Radiators keep it comfortably above freezing but below warm. No internet, No TV, no washer/dryer…. but there’s electricity and a table so theoretically I should be able to get all my work done.
That being said, it didn’t take me very long on Friday morning to walk over the train tracks to the library, gaze west and ponder, “Hmm… Gothenburg….” And a few hours later I was checked into a hotel for Friday and Saturday nights.
So I had a good 3 days and 2 nights of wandering, exploring and adventuring. Gothenburg has an amazing tram system. They have 17 tram lines, so at first you’re like, “Shit, I’ll never figure this thing out.”  Then you realize that all the trams go through one center near the middle of town. So if you see any tram heading inbound, you know where it will end up, as well as one of the 5 or 6 mini-hubs that circle that main hub. Once you figure out that, life is a breeze. No matter how lost you get, you just jump inbound and you get back to someplace you recognize.
You might think, “At $3 a ride, that sounds expensive.” Well that would be the case, but it appears paying for the tram is more of a suggestion than a mandate. I bought a 24 hour pass for day one, then watched gamely as about 1 of every 5 Swedes who got on the tram ever checked in. So since then I”ve just waved my hand at the sensor and gone on with my day. Ah, the joys of socialism.
So like I said, it’s Sunday evening and the last two trains leave at 8:55 and 10:55 – and when I figured THAT out, my mood changed considerably.  My math isn’t great, but 1:00pm Eastern plus 6 hours = 7:00pm Sweden, which gives me a half or even a whole NFL game if I want it. I mean for Christ’s sake, they put a sports bar in the train station.  What do they expect me to do?
Speaking of sports, I got to my Swedish Hockey League (SHL) game Saturday afternoon in Gothenburg. The game here was a special SHL Christmas event – JULMATCHEN – so they played it outside in the soccer stadium. As far as I can tell, JULMATCHEN roughly translates to, “Game played outside in cold rainstorm” so we had a 45 minute rain delay while 6 poor arena employees spent a good 90 minutes sweeping the rain off the ice – and it continued to come down pretty well just above freezing temperatures at 35 degrees. The rain finally stopped, and we had a hockey match. We lost. I stood in the supporters section wearing my Sounders jacket and talked to a few drunk fans who kept wanting to know my thoughts on all the Swedes playing in the NHL. Apparently, if you live in the US, it’s your God given responsibility to follow hockey even if you don’t have a team in your city. Especially in an Olympic year, when they want to ask about how the US team looks. My chance to make friends in Gothenburg was blown because I can’t talk about freaking NHL hockey.
Also last night I got to Liseberg – a wonderful sugar covered Christmas Wonderland with powdered candy cane joy sprinkled on top.  Liseberg deserves it’s own post.  It’s just to Noel-ly-ful to describe in a paragraph. And it should get its own photo album.
Anyway, back to Vargarda tonight, hope to lay low and get my work done this week, keep walking 5 miles a day and then either see a friend from Manchester in Stockholm next weekend or something else fun like that.  Or, with train tickets about $30 round trip, I may be commuting into Gothenburg all week. Who can tell…

Some photos: http://flic.kr/s/aHsjPZL7VZ

 

My Favorite Quotes

No these aren’t from 2013, but I think they reflect my mindset as I head out of the year and into a new one. It’s a good time to reflect on them.

  • “When a person really desires something, all the universe conspires to help that person to realize his dream.” – Paulo Coelho
  • “Everything good I have came from honesty, good intentions, and low expectations.” – Frank Chimero
  • “Never be afraid to try something new. Remember, amateurs built the ark. Professionals built the Titanic.”
  • “Either write something worth reading or do something worth writing.” – Ben Franklin
  • “If you don’t like change, you’re going to like irrelevancy even less.” – General Eric Shinseki
  • “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn’t.” – Mark Twain
  • “Age ain’t nuthin’ but mind over matter. If you don’t mind, it don’t matter.” – Satchel Paige
  • “The world is made for people who aren’t cursed with self awareness.” – Annie Savoy
  • “All you need is ignorance and confidence and the success is sure.”
  • “I’ve been asked this question a lot, How do you want to be remembered…to be remembered at all is pretty special.” – Cal Ripken Jr
  • “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs

Why Life is Like Football

I was talking to one of my young entrepreneurial friends today. It had been a while since we caught up so the conversation predictably started around, “How’s everything going?”

The funny thing about entrepreneurs is that nothing is ever going poorly. Setbacks are learning experiences. Unexpected hurdles are blockers for future competition. Lack of clarity in a mission is pause for contemplation.

People with jobs have a bad day. Entrepreneurs have a new challenge.

We ruminated on this awhile and came up with the analogy that entrepreneurship is like football. You build the best team you can, develop a system you think will work, scout out the competition, and take your game to the field. During the game you run your plays, knowing 11 people are trying to stop you. When you get the ball, you run into the defense, driving as hard and as long as you can go on each play.

Eventually you have to make strategic decisions. When you see something working, you ride it as long as you can. If the situation is hopeless, you punt and regroup. Somedays you have a great game plan and the right team. Somedays you have a great team and the wrong plan. And somedays, you just get blown out of the water by people more talented than you.

Anyway, I thought it was a fun conversation. Keep those legs driving forward….

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