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Recap of Startup Weekend

A few quick notes on a fun event I attended the last few days.  Startup Weekend is a 54 hour event that provides the networking, resources, and incentives for individuals and teams to go from idea to launch.

In a nutshell, I was one of 80 people to show up on Friday evening, where 28 people pitched ideas for products/companies that they wanted to build in the next 2 days, with this event being focused around mobile and gaming.  We whittled the 28 ideas down to 13, and everyone split into teams to tackle the projects.  

The crowd was an eclectic mix of developers, designers, database guys, product managers and a few random biz dev and marketing guys thrown in.  I’ll admit I was a little nervous venturing into this crew.  I’m a marketing guy, so I get pretty intimidated by guys who have the technical firepower to make things suddenly appear.  But the goal of something like this is to surround yourself with big brains and meet people who inspire you through their expertise and accomplishments, so I tried to dive right in and meet as many interesting people as I could. 

The product ideas ranged form the ridiculous to the useful, to the obscure to the just plain odd.  But at the end of the weekend, a few groups had launched some pretty cool stuff.  And even though some of the projects weren’t fully baked by Sunday night, there were definitely a few things to watch out for.  A few highlights:

(Keep in mind that these projects went from an idea to execution in 54 hours…)

Nubi Nubi: A bunch of talented artists and dev guys created a little app where a little avatar would dance to the beat of music you picked for him.   You could change the dance moves by clicking on different buttons.  Cool revenue opps as you buy more avatars, dance moves, music, and more.

Doodle A Doodle: The winner of the event, this iPad app is designed so that kids can learn to draw (or trace) by tracing over images on the screen.  There’s a social network component that parents and kids can enjoy.

Hold It: The crowd favorite for humor.  In this game, you are a Men’s room Attendant, and you must coordinate what people get to use what stall in the john.  Some characters need privacy, some need space, some are obnoxious, etc…  But you must use your skill to gain points by putting people at urinals and toilets they feel comfortable at.

Happy Food:  Think a cross between Foursquare, Yelp and Urbanspoon.  This app allows you to search for restaurants that cater to special diets, such as Vega, Gluten Free, Nut Free, etc…make recommendations, and provide useful feedback.

Task Me: I dug this organizational app, even though it’s not done yet.  I spend enough time using iPhone’s Notepad as a To Do list, that this would be huge if they get it done.  Please do it guys…

There were a ton of other cool ideas, and the density of super smart people and knowledge sharing was something I hadn’t been part of for years and years.  It was amazing to see such a spirit of collaboration amongst people who don’t know each other.  Plus, many of the people there were actually doing pretty interesting things with their real job.  

Startup Weekend is one of those events where you can just go and get energized by the spirit and collective intelligence of the people in the room.  On one hand, it’s a great place to get humbled, as you see people doing things in real time that shouldn’t be possible to do that quickly.  On the other hand, you get an ego boost, because you are able to make an impact and provide your area of expertise to a group of people whose skills you admire, but who have no ability to mimic your own abilities.

I have 100 good stories to tell you about my team.  My group’s leader was a fascinating guy by the name of Michael Crick.  He would tell these random stories all thru the weekend, and many of them would make me stop what I was doing, look over with a curious stare and say, “Shut the h— up, you did not do that.”   Here’s a teaser.  I was trying to bang out a marketing plan, while Michael offhandedly told a story of a video game he built long ago.  I almost broke my neck when I asked, “Wait a sec.  You wrote the spec for the original Madden Football?” I can’t even do the rest of the stories justice in print, but trust me, they are worth buying me a beer to hear.

Moral of the story.  Whether you can market, develop, design, or whatever other talent you have, get yourself to a Startup Weekend.  Because anything else you have planned for the weekend is less fun, less interesting, and will get you less satisfaction.  Bring a good idea, build a team, and make cool stuff happen.

The Question No One is Asking About the iPad

I’m not writing a review of the iPad.  Since I’m not a tech blogger, I’ll leave that to JetCityDigital, Mashable, Jeff Jarvis, and AllThingsD.  (And yes, I did put Ron Schott in the same sentence as Walt Mossberg, so remember this post in 10 years people.)

I don’t want to debate if the iPad is a laptop killer, or simply the media companies’ attempt to put us all back in a walled garden.  I have a much simpler question.

In every publication I read, articles focus on 10% unemployment, a looming deficit, and the fact that we’re all doomed.  So why on earth do we need a laptop that’s not a laptop, or a phone that’s too big to be a phone, or a $500 way to read magazines that still cost $5 per issue to download?  The iPad seems like something we should have gotten in 1998, when we all used $100 bills as post-it notes.  But in a recession?  Who needs to drop that kind of coin on a device that serves a secondary function for all the functions we already have solutions for?

I got the iPod.  I got the iPhone.  I get Android.  I get the iPad in Tokyo or Shanghai.  I may even get the iPad in the U.S. in 2 years, or if the content was all free.  But I have to admit, I’m not sure how far “shiny” and “new” takes you in 2010 middle America…  I’m looking forward to being wrong on this…  

Why 30+ Year Olds Have More Fun on Facebook than Our Junior Counterparts

I just don’t understand when people my age tell me, “Facebook is just for kids.”  I will argue that the best part about Facebook is in fact lost on these newbies, and us more mature folks are getting the best it has to offer.

To wit: My friend’s daughter is 15.  She has something like 700 friends.  Basically every person she has ever met is on her Facebook page.  There has never been a time in her life in which she was not keenly aware of what her people were up to.

No consider the 30-something year old who is tip-toeing into Facebook for the first time.  First he finds some work friends and maybe some folks he plays soccer with.  Then a few folks from his last job.  Then a few people from the town he used to live in, then college guys and then back to high school and elementary school.  People he hasn’t talked to or heard from in 20 years are now available.

I mention this because this has happened to me twice now in the last few weeks.  An old friend from college disappeared off the planet, reappeared on Facebook and it allowed us to have lunch and catch up.  Meanwhile, the next time I’m in New York in June, I will be able to meet up with a friend I last saw in New Orleans circa 1986.  

Now, today’s 15 year olds won’t get to enjoy this type of reunion.  So I’m sticking with my story – Lil’ Green Patches and SuperPokes may be fun and all, but it’s the reconnecting with long lost friends that makes Facebook as powerful as it is.

Suck it up Haters – Twitter is here for good

I know – it still makes no sense.  And it still sounds dumb to say you “Tweeted” something.

But there are times when you have to admit things.  Like when you realized the DVD was replacing the VCR, that EVERYONE would eventually have a mobile phone, blogging was going to be here forever, and you would never again buy music that didn’t come as an .mp3.

Twitter has reached that stage.  It is here to stay.  It has enough users now that business models are being built around it, even while it doesn’t have one of its own.  And here’s the thing – it doesn’t need one.  Someone will buy it.  If you won’t listen to me, read the charts below – the ones that show 800% growth YoY.  So go get your Twitter account and stop resisting.  It’s free, it’s easy and it’s fun.  Quit making fun of it and use it.

 

 

I Become an iLemming

Well, I finally succumbed to the pressure.

Since it launched, I’ve seen proud and cheerful owners of the iPhone gleefully show off thier little toy.  In bars, in meetings, in lines at Starbucks, they tauntingly stick it into your face, showing you all the magical things it can do.

I resisted.  

I stayed true to my core Blackberry.  I like the Blackberry.  It’s easy to use.  I don’t need real time stock ticket updates or the best way to walk from the Space Needle to Palace Kitchen.  I need a phone and text, and maybe some Internet.

Saturday, something snapped.  

Suddenly I realized that the phone had changed.  I knew it before, but I finally admitted to the analogy that we’re in the mobile version of the shift from VCR to DVD, and I still owned a VCR.  And there is no reason to buy another souped up VCR.  It is no longer an issue of iPhone vs Blackberry.  It’s become an issue of mobile devices in 2009 and beyond, vs mobile devices in 2008 and prior.  I knew all of this already, but some light piece of straw finally made that camel’s back break.  And the camel asked for an iPhone.

Now I’m simply a junior member of the cult.  I look for and will listen to the teachings of those original iPhone disciples.  And I have to admit to myself that I’m more than a little excited to play with all the toys and gimmicks.  

Now, I haven’t yet stood in line and condescendingly scoffed at those simple “iNots” walking around with their pedestrian devices.  But I’m sure one day, as I breeze through Google Maps or order a video before boarding a plane, I’ll have that smug look of a full fledged cult member.  

If you are an iPhone Davidian and have a favorite “must-have” application, please let me know.

All Hail the Blogger In Chief

Inauguration day – Tears of joy, hope renewed and a feeling that we will all succeed.

Well, maybe that sentiment was felt by the general public as well, but anyone running a Social Media Marketing agency was even more pleased when the President of the United States proclaimed transparency was king and announced the White House would have a blog, communicating directly with its consumers/constituents in a conversational manner.

The news made waves around the Seattle Social Media community as well.  “Will he Twitter?”  “Will there be a White House YouTube Channel?”  “What new platforms will the White House use for Social Media?”

Any marketing effort that is being undertaken by the leader of the free world basically trumps every argument from any CEO rejecting Social Media as a valuable part of the marketing mix.  So thank you Mr. President.  You have already provided stimulus to one industry.

 

When Does Something Stop Being A Start-up

TechFlash details the latest version of Marcelo Calbucci’s Seattle Startup Index.  The index tracks the Web traffic of Seattle based startups.  TechFlash trumpets that once again, Zillow.com is at the top of the ist.

Now, I’m not trying to be ornery, but there’s something about being at the top of a list of “Start-ups” for multiple years, that feels akin to winning Rookie of the Year 3 times.  I see a lot of names on the Start-up list besides Zillow that have been around for quite awhile.  Names like Payscale, WetPaint, Jobster and Widgetbucks (formerly mpire.com).  

You might ask, “Who cares?”

Well if you are a start-up that launched in 2008, you certainly care that your traffic numbers are being compared to those of a companies that are reaching their 4th birthday.  Especially if some of them have geenrated serious rounds of funding already.  One would assume that a senior in his 4th year playing basketball would have more cumulative points than a freshman, no matter how exciting that freshman is.  

It all just makes me wonder how a “Start-up” is defined these days.

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