Blog

  • Classic Media Awareness Test

    Here’s a pretty interesting ad based on an old awareness test you may have seen before. I saw this on Seth Godin’s Blog.

  • Progress vs Tradition on Capitol Hill

    So I woke up Saturday mornig, pleased that the sun was out for a change.  So I slapped on my tennis shoes and went for a long walk down Broadway and around Capitol Hill.

    I’ll admit being more than slightly displeased with myself for having an extensive internal argument about whether I should spend about 6.5 million of my alloted 2,500 calories on a Sourdough Jack when I arrived at the Jack In the Box.  I knew I’d be getting there in a few minutes.  Of course,  after much deliberation, common sense prevailed and I had decided I would pass the restaurant and leave all the Sourdough burgers in there where they belong.

    But it turns out the decision was moot,  because the building was shuttered up.  That’s when I started looking around Broadway, and I begane to understand what people are talking about when they discuss "The Death of Capitol Hill."

    Now to be clear, I am a fan of progress. I think the people who contribute the most to the economy ought to be able to live comfortably in areas closest to where economies are driven.  And to be fair, there is no reason a single Jack in the Box restaurant should take up place on a thriving street corner just blocks from the downtown core. But, that’s what makes Capitol Hill interesting, and makes it not Belltown. But with all these new condos going up, the ability to grab a quick bite disappears a little more each time. 

    Now, the more I walked, the more bums I wandered across.  A homeless guy trying to trade jokes for quarters outside Dick’s.   A few collections of folks loitering in odd places.  I thought about Capitol Hill, this odd mix of rich and poor, business people and artists, hipsters and tech nerds.  Maybe progres should slow down, and allow some of the old landmarks and apartment buidlings to stay up.

    I was following two bums, one guy pushing the other’s wheelchair.  Suddenly the pusher stopped, reached down by a tree, picked up a discarded beer bottle, and drank what must have been a few remaining sips. That swung me the other way.  Just like anything, neighborhoods go through stages.  It can’t stay the same forever, and renters don’t get to dictate the way it gets shaped.  Some people will be able to say they lived through Capitol Hill’s golden age.  And a lot of people will complain how the new Capitol Hill will be devoid of soul.  But a new neighborhood will spring up, and while Cap Hill pushes out some of it’s poor and most colrful people in favor of richer more corporate types, someplace else will welcome them in.  That’s just how it works.

  • March Madness Ads, Hour 18

    Ok, so I am justifying my near addiction to watching March Madness by doing “research” on national TV ads running non-stop on CBS.  Now while they are all interesting the first time you see them, here are my reviews 18 hours in:

    1) The “What does your creative team actually do all year?” Award – Enterprise Rent-A-Car:  Seriously guys, who’s sleeping with the head of the agency you are using for these predicatble, lame ads.  Your as are on ike 20 times a game.  And there’s a hand written sign that says, “Repair Shop” in frame in case we can’t figure out why there is a mechanic working under a hood. You’ve been doing these ads for 10+ years, spend a couple bucks and get a real creative team.

    2) The “Thanks for The Cool Highlights, Do You have Anymore” Award – Again, Enterprise.  4 or 5 awesome college highlights.  But only one spot?  You can’t find another 40 or 50 cool highlights and splic ethem together so I get new highlights all the time?  Please?

    3)  The “Best New Ad Tagline I Remember So Far” Award: I dig the new AT&T ad where everyone says hello in a different way.

    4) “Best use of a Single Letter” – I can’t remember which car the are promoting, which is a problem, but the visual concept of a world without the letter H is clever.

    5)  “Second Favorite” – The Bud Light “Dude” campaign.  It works because you get it whether the sound is on or off.

    6) “Favorite Ad” – This ad isn’t exclusive to the Tourney, but I love the Nike Sparq, “My Better is Better than your Better” campaign.

    Other Ads I have positive feelings toward:  I think I remember liking the CBS shows (Brittney Spears on next week), DiGiorno, Papa John’s and State Farm.

    Sunday Aternoon Additions:

    • Ok Enterprise, your ads just get more annoying with every watching…
    • Why does State Farm think it’s cool for a groom to be wearing tennis shoes?
    • I’m almost compelled to join the Marines or Army.
    • I’m also getting ready to jump on Rhapsody and listen to the Apple Air theme song in its entirety.
    • Finally, the Saturn ads make me laugh every time.

    In conclusion, I guess I don’t understand enough about brand marketing and TV ads to know why you would buy and entire weekend worth of ads, playing for people who will see them over and over again, and not really spend a lot of time or money on top-notch creative.  Congrats to the companies who put in the effort.

     

  • “Stuff White People Like” Gets Unfair Criticism

    A few weeks ago, a friend pointed me to a blog called "Stuff White People Like." If you have a sense of humor and can understand wit and sarcasm, you’ll find the site hilarious.  White people making fun of all the stupid things white people do.  Instant classic.

    It’s also obvious that it’s just a site where a few guys like you and I started writing a few gags for friends and family, and it kind of went viral.  The site is still hosted on the WordPress.com domain, meaning they don’t even make any ad revenue on it.  It’s just people writing because they like to write, like most of the other 40 million blogs out there.

    Well maybe they are a victim of their own success.  Or maybe the whole race issue has really gotten out of control.  But a Houston Chronicle article says, "Race-related Blog Causes Controversy." The article gos as far as to say, "It’s the latest in a string of racially charged blogs that act as a virtual shrink’s sofa for those tackling the tricky topics of race and class.’

    Good god.  Are you kidding me?  When did white people making fun of white people become "racially charged."  The article’s author, Corilyn Shropshire, is really stretching when she makes claims that the site is anything more than what normal, well-adjusted people would find funny.

    Check it out and tell me if you disagree. 

  • Turbo Tax YouTube Comedy Contest

    Now here’s good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don’t know if it’s successful, but it’s certainly a smart attempt at reaching a younger demographic.

    dimuro.JPG 

    So check out the Turbo Tax Comedy Showcase.  But don’t just watch.  Make sure you interact.  And here’s a good way to interact. 

    1. Go to the showcase
    2. Click on the vote tab
    3. Search for "DiMuro"
    4. Watch the 3 minute routine
    5. Vote Thumbs up.
    6. You feel good, Turbo Tax feels good, and Greg feels good. It’s happiness all around.  
  • A Feel Good Story, Courtesy of the New York Yankees

    Maybe it’s because the new Yankees regime is headed by the Boss, Part Deux.  Or maybe they just seem softer now that Red Sox Nation has taken over the mantle of "Most Obnoxious Fans Alive."  But for whatever reason, the Bronx Bombers trip from Tampa to Virginia Tech to play an exhibition game and visit the student memorials certainly feels like altruism and genuine caring, not a marketing stunt.  Amongst all the hate and rhetoric being thrown around the political fields these days, it’s nice to read something like this ESPN.com article.

  • If Bear Stearns Can’t Manage Their Finances…

    I mean, if a company that manages money for a living, doesn’t know how to manage money, then reallly, what chance do any of us have?  Here’s a stock chart you don’t want to see in your portfolio…

    bsc.png 

  • A Week With Simply Too Much to Choose From

    It seems like the winter doldrums have ended, because suddenly the news is awash in one fascinating story after another.  Just when I want to sit down and write my own dumb blog, something comes across my Google reader and I end up lost in other people’s work.

    So here’s what got started and not completed last week:

    • An analysis of the Sonics situation from 4 perspectives.  Just the fact that Steve Ballmer can’t get any respect from the Wash Legislature tells you somethng about those folks in Olympia.
    • Is Obama airing his own dirty laundry all at once in preparation to hit back at Hillary?
    • The Spitzer debacle – If he’s Client No. 9, how freaked out are 1-8 right now?
    • The Spitzer debacle part 2: I don’t quite understand how she is going to make $1 Million on this.  Is it unfair to say that we, the gossip hungry American people, are the real whores here?
    • Is there anything more perfect in the universe than the first two days of March Madness?
    • Plus, tons of tech news, an exploding stock market, an investment firm getting a bail out loan, Yahoo merging with MSFT, and on and on and on and on.

    I must focus.  Will get something completed shortly.

     

  • Thanks to all the Folks at the SVC

    I want to thank Larry Asher and everyone who attended the seminar on Social Media that Spring Creek Group principal Clay McDaniel and I hosted yesterday at the School of Visual Concepts.

    It was really interesting to see a roomful of people who wanted to figure out how to promote their blog and social media presence, from perspectives as varied as ad agencies, design firms, newspapers, aspiring authors, philanthropic endeavors, small businesses, freelancers and giant medical centers.  I don’t think Clay and I expected such a wide range of interest.

    (In a shameless plug, I want to extol the virtues of GotVoice’s Voice-to-Text service.  We were in the seminar about 7 hours and I never checked my voicemail.  It would have been a total pain if I had to listen to each one instead of being able to just read each voicemail as a text message.  Full disclosure: I do some work for GotVoice.  But it was very useful yesterday regardless.) 

    It sounds like we may put another one of these together in April or May.  If you missed this one, hope to see you then.

  • Pity the Poor Guy Running the Wyoming Caucuses

    Think about this.  As long as Wyoming has been a state, it hasn’t mattered one iota what happened in their caucus.  Heck, a caucus was simply a reason to get together in March and have a few beers and celebrate the coming spring. 

    It’s not a knock against them, it’s just nature.  Being Wyoming, they couldn’t risk having a caucus in the middle of a January blizzard.  And since barely anyone lives there, no candidates were coming to visit anyway.  So they put some guy named "Joe" or "Steve" or "Sam" or something in charge of making sure ballots got printed.  And Joe or Steve or Sam had to call a bunch of buddies, or just the same people from 4 years ago, and find a few houses willing to throw a few caucuses.

    But not this year.  All of a sudden, Wyoming’s 12 little delegates matter.  And now you have a whole bunch of guys named Jack or Jim or something calling Joe saying, "Uh, I only have room in my living room for 12 people.  On the latest evite, it says 237 people are coming…"

    As my friend described it, it’s like being the kid in school who forgot about his science project, grabbed 5 leaves from outside and taped them to construction paper, only to find out everyone has to present in front of a live televised audience, and Hannah Montana and LeBron James are the judges. 

    Look at Texas, where the Democratic Party had weeks to see that there would be a huge turnout.  Yet you have the biggest mess ever imagined, a caucus that people compared to a rodeo.  You think those guys are the only ones who are going to be stuck with their pants caught in their lassos?

    I mean, pretend you volunteered up to run your kid’s Little League tournament, and then 6 months later you find out the other teams will be from Iraq, Dubai, Pakistan, Iran, Venezuela and Saudi Arabia and the US teams will be coached by Brad Pitt, Bono, Rosie O’Donnel, David Duke and Louis Farrakhan.  It’s not your fault.  You aren’t prepared for this.  It just is what it is.

    So pity the poor guy running the Wyoming Caucus.   And make sure you tune in.