Tag Archives: What I Learned

What I Learned – Scott Servais on the 2018 Baseball Season

Posted by Andy in Sports and tagged with , , , ,

My baseball season officially kicked off Tuesday night. I was able to join about 50 other fans as Art Thiel of SportsPressNW interviewed Mariners skipper Scott Servais.

So what did I learn/infer from listening to Scott’s answers to 45 minutes of questions from Art, and 45 more from the audience?

  1. Kyle Seager is on the trade block – One of two things will be true on July 31. Seager will have gotten off to a hot start, leading the Mariners to a respectable record and as the trading deadline approaches, The Mariners will be in a position to make a run. Or…… Seager will have gotten off to his customary slow start, and as the only real trade chip the team has, he’ll be dealt for prospects.
  2. This is the last year of the Cruz, Cano, Felix window – It was made clear that witht he amount of money tied up in the Big 3, there was no way to rip the team down to the studs, a la Houston and Chicago. But this is the last year of Cruz’ deal, and if Felix wants to be regarded in the same breath as Glavine, Maddux, Pedro, etc… he needs to pitch another 6-8 years. If 2018 goes poorly, I suspect you’d see Cruz dealt at the deadline and Felix redo his contract to be part of an overhaul so he can get another 150 career starts.
  3. You’re going to see a lot of Zunino, Segura, Haniger, and Paxton in the Mariners marketing materials –If you’re gong to trade any of the Big 4, you need some new guys to make bobbleheads for. The Mariners seem ready to phase out some of the old guard and put their promotional arms behind some new guys. I suppose this is meant to lessen the blow when our favorite guys disappear.
  4. “Performance” is going to mean something different – With the hiring of Dr. Lorena Martin as Director of High Performance, the Manager is going to have a few lineup decisions “strongly suggested” to him. Players will be evaluated constantly on aspects such as fatigue, conditioning, strength, mentality, etc… So while a 5 for 5 day may have previously earned you a week in the starting lineup, if you tired yourself out running all those bases, it may be highly suggested that you be given the day off.
  5. The Mariners decided not to look for new pitching, and are going to try to simply outscore teams – To their credit, they realized there weren’t going to be a lot of great pitching options to pick up this off-season. So as I wrote about last year, they built their 2018 starting rotation under the guise of competing for a 2017 playoff spot. They have accumulated average to above average throwers who they expect can give them 150+ innings. If those guys can get them through the 5th and only give up 3 runs, they will hand the ball off to the bullpen in hopes it gives up just 1-2 more runs. Meanwhile, they’ll try to bang out 5-6 runs a game on offense. Do that enough times and you make it to the playoffs. Now the downside is that if you try to do that in the playoffs, you’ll lose each game 8-3. But the team isn’t shooting for a World Series. It just needs to make the playoffs.

So those were my takeaways. I’m sure other people heard different things. But pay attention to the interviews Servais is doing all week on sports radio. Were his comments Tuesday off the cuff, or do they fall into some pattern of talking points?

 

What I Learned – Playing Putt-Putt with Chad Marshall

Posted by Andy in Favorites, What I Learned and tagged with , , ,

(This post is part of the continuing series called, “What I Learned.” In this series, I keep track of things that sparked my brain during different events and experiences.)

I’ve long said that the Seattle Sounders do more smart things for their fans and supporters than any team I’ve ever run across. Last week, they held a small event, hosting a pub night at a local bar near the stadium. The bar features a 9 hole indoor putt-pitt course, and as luck would have it, I got to play mini-golf with Sounders CB Chad Marshall and LM Aaron Kovar.

Both guys were great. Marshall was drinking a beer, and talking about golf and his 2 year old kid. Kovar is a friendly kid who looks like a guy you’d sit next to on a bus, going to his job at Amazon.
Of course, I didn’t think of anything really good to ask them until I was already home, but I did learn one thing. We talked a little about language barriers and how the team deals with that in training. Marshall admitted it’s a real problem for teams. Each team has interpreters on staff to translate what the coaches are saying in terms of strategy and game plans. But on the field for example, some players only speak Spanish, one only speaks French, and some – including the Goalkeeper – only speak English. So when a team is defending free kicks, basically the only words they can say to each other are “left, right, and back.”
My takeaway – whenever you see a goal scored from a free kick, especially if someone lost their mark, there was probably some sort of miscommunication between guys who speak different languages. I can only imagine what it must be like in Eurpoean leagues.

What I Learned – Chris Isaak at Chateau Ste Michelle

Posted by Andy in What I Learned and tagged with , , ,

(This post is part of the “What I Learned” Series, in which I share things I picked up during different events and experiences.)

It seems like Chris Isaak has been around since I first learned to turn on a radio. He has a song that any casual music fan would recognize no matter where it was playing, a few that casual music fans would recognize. But if you are like me, you’d be hard-pressed to name 5 Chris Isaak songs if your life depended on it.

Chris Isaak also plays at Chateau Ste Michelle every year. It’s a beautiful place to see a show, but what could get 5,000 people to plunk down $50 every year for the same show, to see a show they’ve probably seen before?

Isaak split up his show by engaging in long conversations with his audience. He comes out in crazy sequins on his coat. He introduces his bandmates, sharing how they’ve been together for 32 years. He tells stories that seem like they are coming off the cuff, not some sort of pre-rehearsed monologue. By starting the show with an attitude of, “Let’s all have a good time together tonight,” he forms a bond with both the entire audience, and the each individual member of it.

Now I suspect that you have to do this if you are going to spend the better part of 32 years playing in front of crowds. You’d probably go crazy if you just trotted out on stage, played your songs, and then headed to the bus for the next city. But his interaction seems genuine, and in return he gets fans to return every year.

What I learned – The keys here are engagement, authenticity, and consistency. Isaak is a 32 year old brand that doesn’t have a ton of new products to offer up from year to year. But by making a true connection with the audience, and giving them a a personal experience, they are active customers. Plus, by distributing his product in the right venue every year, Chateau Ste Michelle, he gives his customers a way to consume the product that adds to the experience. Customers know exactly where to look for the date he’ll be coming to town. He’s not jumping from place to place and making customers do the hard work.

The result – a guy who has a few songs you’ve heard any more that you may not have, delivers a great show that leaves you satisfied and happy.

What I Learned – 6 Business Lessons To Learn From Bruce Springsteen

Posted by Andy in Creative Writing and tagged with , , , ,

3 hours and 45 minutes. That was the amount of time Bruce Springsteen and the E Street Band played at Key Arena on Thursday night. What can a musician teach a business person in 4 hours? Here are some simple lessons of which I was reminded.

1) Treat your customer right
How do you get you most ardent fans, all who have seen you play multiple times, to spend hundreds of dollars to see you again? Deliver them something so over the top, that they can’t say no to you. Do something unheard of – like playing “The River” from front to back for 2 hours, and then delivering another hour and 45 minutes of your hits. No intermissions, no fake encores, just turn on the lights and start playing.

2) Deliver consistent product
Once Springsteen hit his groove, he continued to deliver what his audience wanted. Sure, he dabbled here and there with some things like Tunnel of Love, but for the most part he has kept driving updated versions of what his customers were clamoring for. And when he wasn’t producing new material, he was on the road reminding his customers why they loved him.

3) Work with a strong team
Look at the folks he works with, and those who have passed. Solid musicians who do things better than he can. You don’t see him doing a vanity song on the piano or sax to show us he can play any instrument. He has the E Street Band, who are a key part of his storyline, and critical to the customer’s overall experience. Oh – and don’t be afraid to bring on someone like Eddie Vedder for a freelance consultant role.
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4) Let your team discover their own creative outlets
I bet there are fans of Silvio Dante who has no idea he was the lead guitarist for Bruce Springsteen (while even fewer Lilyhammer fans had a clue.) And plenty of Conan O’Brien lovers didn’t know who Max Weinberg was hanging out with on weekends. These were creative outlets where the guys in the shadows could get some spotlight and be known for being more than, “That guy who plays in Bruce’s band.”

5) Work harder than everyone else
Did I mention 3 HOURS AND 45 MINUTES. Without a break. With stage diving. At 66 years old. You don’t just do that. You train for it. You eat right, train better, and have the will to get it done. You practice so that you know exactly how to be the most efficient with your effort. You plan so that you know how to give everyone a couple of minutes here and there to get some water (or whatever they need) to stay on top of their game. This isn’t stumbling onto a stage at Bumbershoot and goofing around for 45 minutes. Any half-ass band or company can fake it for a little while. But that’s why he’s been selling out stadiums for 30 years.
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6) And of course, it’s good to be The Boss.