Can Legalized Sports Gambling Save Baseball

Posted by Andy in Big Businesses, Creative Writing, Human Behavior, Sports and tagged with , ,

On one hand, you could say baseball is thriving.  Revenues are over Gross revenues are $10 billion, National TV ratings are up, and many teams have lucrative local or regional TV deals that help pay the bills and then some. Plus, every time an NBA or NFL team gets sold for a new record, each team sees its valuation go up as well.

But then there’s that pesky issue of attendance and fan interest. From Forbes, “The 2017 regular season saw a total of 72,670,423 in paid attendance across the league. This was the first time since 2010 that attendance dipped below the 73 million mark, which was surprising.”

People will argue why attendance is down, but most ideas fall around a central theme. The games are too long for today’s environment, often too boring, and the reliance on stats and analysis to make the smartest decisions possible takes the fun and unpredictability out of the game. Heck, even former players think the game is boring now. Jim Kaat says they should only play seven innings.

I made a comment earlier this week that I thought baseball was at its “Kodak Moment.” By that I meant, there was a time in the 1990’s when Kodak was making heaps of cash with a near monopoly on film and film development. Digital cameras kind of existed, but Kodak didn’t want to believe that people would prefer digital over film, so they just to keep looking at their stacks of cash, half-heartedly built some bad digital cameras, and ignored the direction the market was going. It’s easy to forget that in the mid-90’s, Eastman Kodak was a $90 stock. Today it’s barely above $5.00.

Compare that to Major League Baseball today. Heaps of cash, a storied history and a plethora of purists who want to make sure the game never changes. And the new entrants to their market are eSports and a growth in soccer, where people can get in and out of a match in a guaranteed 105 minutes. The market is shifting, and 10 years from now, you might be able to make an argument that the 2017 World Series may have been baseball’s apex.

But a savior has arrived, and its name is Legalized Gambling.

Today betting on a baseball game is dumb. Choose odds on a game or a point spread and hope for the best. It’s unpredictable at best, a monkey throwing darts at worst. Plus, why watch the game? All you need to do is check the score in the morning.

But the 2020 version of Legalized Sports Betting is intriguing. Be in the park or on your couch. Open your mobile phone app. Bet a tiny micro amount on each inning or each at bat. 2.5 to 1 he gets a hit. 2 to 1 they score a run. 10 to 1 there’s a home run in the inning. 1 to 1 there’s a strikeout. You could make 50-100 bets at $.25 to $2.00 per bet and the game would be awesome every pitch. And realistically, you’re probably only going to win or lose $10 to $20 per game unless you are exceedingly good or bad. A small price to pay for three hours of entertainment.

Baseball needs to get behind this. Having people actively involved on a batter by batter basis is akin to Fantasy Football players watching the 4th quarter of a 34-7 blowout to see if their receiver can pick up 60 cheap yards in garbage time. It would be great for the game, and engage a whole new set of fans who need instantaneous entertainment on their mobile devices. This generation of fans wouldn’t even need to watch the whole game – they could log in for an hour, play 20-30 bets, and then move on with their day.

Baseball need to embrace this.  Don’t listen to the people who want to make fancier film. Go where the market wants to go.

 

 

What I Learned – The Bird Scooter

Posted by Andy in Startups, Technology, What I Learned

For weeks now, I’ve read articles blaming The Bird Scooter for everything from congested sidewalks to world hunger.

But last weekend I was down in San Diego where hundreds of thse things can be found along the Boardwalk in Pacific and Mission Beach.

Source: Thomas Melville, SDNews.com

The concept behind the scooter is simple. Like Car2Go, you download an app and look for a nearby scooter. When you see a scooter close to you, you walk to it, then “Unlock it” using a QR code. Then you ride it where you need and “Lock it” so someone else can use it. Locked scooters are almost impossible to roll anywhere and make a beeping noise that alerts that someone is trying to steal it.

The boardwalk along Pacific Beach and Mission Beach is pretty long. It could take you 40 minutes or more to walk from a bar to your hotel. But with The Bird, you just hop on, and cruise at a nice safe 8-12 MPH, cutting your time by about 66-75%. It costs $1.00 to start it and $0.15 a minute. So it’s roughly the cost of a short Uber ride, but way more fun.

After using it for a weekend, I think the haters in San Francisco are ridiculous. I was able to navigate the scooter through pedestrians, bikers, unicyclists, skateboarders, roller bladers, and other scooter riders. My only near accident was caused by a 5 year old on his non-motorized scooter who decided to come at me head on while in my lane. But it was easy for me to stop the scooter and dodge the kid at the last minute.

Source: Thomas Melville, SDNews.com

Also, you can ride remarkably slow and still keep your balance. In fact, you can literally slow to walking speed if you see someone you know and want to travel at their pace, or see a group of pedestrians going 5-wide and blocking the entire path.

The downside: Even on a small hill, I was pretty uncomfortable, and my repressed teenage memory of crashing into a tree while trying to ride a skateboard down a hill in Bellevue suddenly re-surfaced. So, I don’t know if I’d come down from 6th to 2nd downtown. But for getting around Wallingford, Greenlake or Capitol Hill, these things would be great.

Bikers will yell and scream that you should just ride a bike instead. But really, if you are going out to dinner, do you want to get sweaty riding a bike? No, a scooter is effortless. And a bike is actually much larger than The Bird. You take up way more room on a road or bike lane.

So, what I learned is that the scooter is an effective form of short-form travel in flat areas. I’d like to see it become more prevalent up here. Ignore what the haters in San Francisco say. If they are so worried about being a pedestrian and getting hit by a scooter, then they should jump on a scooter.

9 Reasons the Mariners Will Make the Playoffs

Posted by Andy in Creative Writing, Sports and tagged with ,

It’s Opening Day! Yay Baseball! Is this the year the Mariners break their playoff drought? Here are 9 reasons why we shouldn’t be worried. We’re playoff bound.

see url 1. James Paxton
You say he’s a guy who’s never been able to stay healthy, I say that with all those days on the DL, he has a 29 year old brain with a 26 year old’s arm. He could have 140 games started under his belt, but instead he’s just at 75. His stuff makes grown men cry and he’s ready for a huge year. Let’s write him in at 19-6.

strategia affidabile opzioni digitali 2. Felix Hernandez
He’s spent the last 10 years playing with (and for) a bunch of chumps. It’s human nature – why work your hardest when the rest of your co-workers are drunk by lunch? Now he finally has a team around him that actually inspires – no, forces – him to be good. Big comeback year. Maybe not 2014 good, but let’s mark him for 17-8.

rencontre nocturne pdf 3. Mike Leake
He’s going to be a great #3 starter. Just wind him up, go watch a movie for 2 hours and come grab him in the 7th. If he can pitch to his career 3.98 ERA with THIS lineup, he’ll be 16-9.

source url 4. The other pitchers, minus Edwin Diaz
At this point, the Big 3 have the team at 52-23, 29 games over .500. The rest of the crew with Iwakuma, Ramirez, Gonzales and whoever else we can bring up should be able to grind out at least 22-28. That gets the starters to 74-51 for their 125 decisions. Assuming the bullpen can go about .500 (say 18-19) in their 37 decisions, that gets the team to 92-70. That’s Wild Card worthy. Probably.

source url 5. Edwin Diaz
So why do I think the bullpen can go .500? Because Edwin Diaz is almost un-hittable in the 9th inning, so they won’t have to play Reliever Roulette out there. Guys will settle into their roles and while they may struggle at times, most of the time they’ll have about 3 to 4 arms to get the team through the 7th and 8th. Diaz will blow a couple, but for the most part he’ll make sure the rest of the guys don’t have to work outside of their comfort zone.

source url 6. Mitch Haniger
Remember the beginning of 2017, before he got hurt? He came out strong. He can bat 2nd, 3rd, 4th, 5th, or 6th. He’s an All-Star. And he was the guy no one had ever heard of in the Segura for Walker and Marte trade.

see url 7. Dee Gordon
In his last 3 healthy years, he’s hit .289, .333 and .308 with 64, 58 and 60 stolen bases. Now put him in front of Jean Segura and Robinson Cano. He’s going to drive pitchers batty.

go here 8. Jean Segura
.319 and .300 in his last 2 seasons for bad teams. Now he hits with a stolen base threat (Gordon) on 1st and Robinson Cano on deck. The guy may not see a curveball all year. Just swing away Senor.

agence rencontre russe 9. Robinson Cano
Maybe by the end of the year he’ll be down at the #6 hole because Haniger is batting .340. But you can still count on him this year for .280 and 20 HR. Either way, he’s still one of the best 2B in baseball.

http://kirklandmarineconstruction.com/?tywe=conocer-gente-buenos-aires&d29=07 Conclusion:
This team is going to hit the ball. They have 3 starters who can throw the ball, a closer who will give batters nightmares, and a cadre of supporting arms that won’t kill them. Keep it simple, stay healthy, and have a few other guys hit near the stats on their baseball card (Cruz, Seager, Zunino, Gamel), and it’s a 92 win team. Not enough to win the West, but enough to earn a one game wildcard playoff game with James Paxton on the hill. From there, who knows what happens?

Ask a Marketer: Video Marketing

Posted by Andy in Ask a Marketer, Marketing and tagged with , , , , ,

In the last two segments of the “Ask a Marketer” series we covered Paid Search and Email Marketing. This week’s topic is Video Marketing, and we talk to Derek Merdinyan of Video Igniter.

Q1: Give me the 3 second pitch – Why should I spend money to add video into my marketing mix?
Video enables you to package up and present your message in a way that is educational, entertaining, engaging and easily sharable.

Q2: What are some examples of things I can explain better using video than if I just tried to write it in a blog or white paper?
Software, technology, systems, stories, anything that is complex and better explained through analogy. In almost every case, it is possible to explain things better with animated video instead of ‘filmed’ video because animations can be used to focus on the specific visual details that make it easier to understand new material.

Q3: What are some ways I can take the money I spend on video, and use it in other areas?
If you are speaking about animation specifically, be sure to ask your animator for a full project archive – odds are you can repurpose the visual images they created (i.e. characters, icons, charts, etc) and turn those images into image posts for social media.

Q4: How much should I expect to pay for a video? What’s the range and what determines that range?
If you go to a freelancer marketplace website, you can expect to pay $300 – $5,000 – the range varies by a few factors, notably the production quality, the number of revisions you can request, and the overall responsiveness, creativity and professionalism of the person you are working with. Hiring a full on animation studio can run you $5,000 – $50,000 or more. 2D projects tend to cost between $3,000 – $15,000/minute for visual quality you will be proud of. Quality 3D animations are easily going to be north of $15,000/minute.

Q5: A standard line is that on a project, there’s Cheap, Fast and Good, and you can only have 2 of the 3. Is that true for video as well?
100%.

Q6: Anything else we need to know about Video Marketing?
Most people think you just make a video, put it online, and promote it. Few people analyze and optimize their video – which for many companies is their largest marketing asset. When you first put your video online, you should host it with a service that provides you analytics to see what % of people click the thumbnail to play the video & how long people watch the video before they stop. Are only 10% of your landing page visitors clicking the play button? Maybe you need a better thumbnail for the video.  Do most people watch the whole video or are a large number of people dropping off around 14 seconds? If your video is animated, it’s much easier to revise and recreate part of your video to make it flow better for viewers; live action videos are harder and more expensive to optimize because it means bringing back the same film crew, actors and booking a location just to re-shoot an alternate segment. It would be wise, for both live action and animated marketing videos to create multiple alternate endings for your video to see which variation leads to more conversions (i.e. sign up here, call this #, download the app, join our newsletter, etc).

NCAA: Don’t Pay the Players – But Let the Players Get Paid

Posted by Andy in Big Businesses, Sports and tagged with , , ,

Full disclosure, I love Arizona Basketball. In fact, I think I actually ended up at Arizona because I went to the 1988 Sweet Sixteen and Elite Eight games at the Kingdome, and Steve Kerr became my favorite college basketball player.

And now the Arizona basketball program is in – shall we say – some turmoil. So I’d be remiss if I didn’t say SOMETHING. But since I know NOTHING, what can I really say?

Except this.

Any NCAA athlete should be allowed to profit from their likeness.

We don’t need schools to pay athletes. We should just allow people who want to pay athletes out of their own pockets to pay them. If that means the guy who runs Tuscaloosa Ford and Chevy wants to give an 18 year old kid $250,000 to be a spokesperson, who cares? If John L Scott in Seattle decides a good use of funds is paying $80k to a UW QB to be their official face of Instagram, why not?

What does it hurt to let 18-22 year olds get paid for the notoriety that 90% of them will never have again?

You could argue that we can’t let high school kids be corrupted by agents who want to take advantage of them. But that is a solvable problem. There are ways to create a licensing program where only people who properly qualify – and stay qualified – can gain access and negotiate on the behalf of a minor. It would actually lend legitimacy to an already existing corrupt system.

Now should the NCAA be paying the players? Thats a thornier question that begets a ton of problems. But in the meantime, let’s just let players get paid by people who want to pay them.

Ask a Marketer: Paid Search

Posted by Andy in Uncategorized and tagged with , , , ,

Last week we started the “Ask a Marketer” Series with Email Marketing tips from Elizabeth Case. This week we shift to paid search, with Local SEM Expert Rick Read.

source site Q1: Companies seem to be moving almost all of their Paid Ad budget to Google, Facebook and LinkedIn. What are you seeing from clients?

watch Rick: Yes. Paid media dollars are being moved to Search (Google//Bing), Facebook, and LinkedIn. Search always seems to be a steady driver of clicks and usually if examining the whole funnel search usually plays a role in influencing end clicks elsewhere in the funnel. FB and LI, have great results because of their ability to deliver more engaging content/creative and have powerful targeting capabilities. For all channels I would recommend leveraging custom audiences and re-marketing where you can.

Q2: What kind of landing page work should you do before starting a Paid Search campaign?

Rick: We see best results with a Clear top of page/above the fold CTA. If you at driving to leads to gated content, I recommend testing that to see if it works with your audience and campaigns. Search works best with as few steps to an end action as possible.

Q3: What is the minimum budget you need to make a Paid Search program worthwhile? How much for media, how much to hire help?

Rick: This is a difficult question as it has a lot of dependencies. Vertical, Keywords, brand awareness, and competition. depending on your KPI. You can allocate your funds in equal proportion and as your campaign runs you begin to shift budgets to media that perform better. But avoid the “last click” measurement model, try to measure and take into consideration the value search has on a FB click, even if search doesn’t get the last click.

For search you can use Google’s keyword planner and get an idea of search query volume and average CPC and then project that over the QTR then year. initially you want use this figure and add an additional 10-20% to it and run for 3-6 months and measure the results. You may find you cannot spend the money, or it may not be enough and will require additional investment. As far as staff resources, depending on account size, you may need a minimum of two people. one for PPC and one for Social. One can do it but they are two different practices that are involved enough to be a challenge for a single individual. But there are plenty of Agencies that handle any size business, so that is an option.

Q4: What are some ballpark Paid Search CPC and CPM rates these days for different industries?

Rick: Again this is a difficult question to answer. You can find a lot of info here https://trends.google.com/trends/ . CPC is effected by brand/non-brand keyword mix, Brand power, competition and quality score. etc. We have $40 keywords and keywords as low as $1 on branded terms. so again these are hard numbers to pin down.

Have more questions for Rick? Shoot me an email or find him on LinkedIn..

Ask a Marketer: Email Marketing

Posted by Andy in Ask a Marketer and tagged with ,

Doing what I do, I have the privilege to engage with a number of marketing professionals who are among the best of the bunch. Upon reflection, I realized that some of the things we talk about may also be of interest to people who stumble upon this blog. Thus, I am starting a new series called, “What Marketers Need to Know.” And yes, I know we need a catchier title.  

Each article in this series will feature a semi-deep dive into a topic area marketers need to understand. The answers will come from an industry expert who speaks from real-world client experience. To start the series off, I asked my friend Elizabeth Case of Yellow Dog Consulting to give us some real-time thoughts on Email Marketing.    

Topic 1: Email Marketing – Elizabeth Case, Yellow Dog Consulting

Q1) As you look back at 2017, with what kind of strategies or tactics did your clients find the most success?

Elizabeth: Simple word – Newsletter.

I will forever be a broken record on this and I am OK with it! Consistency is key in email marketing. If I only ever hear from you when you have a product or workshop to sell me, that’s not going to work. I had one client who at the end of 3 months wanted to wrap up because they weren’t getting registrations for their workshop. I wasn’t aware that was the goal of their newsletter and if you read the newsletter, you wouldn’t have either!  I’m not saying don’t offer a product or service, you can do that on occasion, but you must earn the right to be heard first.

Also, make sure you have good systems in place. One successful client includes a simple “sign up for a free 30 minute consult” link in the end of her monthly newsletter. It goes to a page to schedule on their calendar. Not 15 steps back and forth for a prospective client – one click, two clicks, boom – new lead ready to talk to them. Every month they get a new (or returning) client from their newsletter.  

Another good system is automation…“Click here to download…” and then have that system automated. Don’t worry about it. I have 3 offers in the footer of my newsletter (yeah that may be too many, I’ll work on it) and they are automated so I don’t have to worry about it.

Q2) Now as you look ahead to 2018, what strategies and tactics will you change? What will you do more or less of?

Elizabeth: So far in 2018 I’m seeing a lot of folks automate their processes which is GREAT! You created an awesome program or free download on your website – let’s get that system working for YOU. Nurture and educate these leads so you can keep doing what you love each day.

One conversation I often have with clients is about frequency. Do I really need to hear from you once a week? I don’t have time for that. And I certainly don’t have time for it at 10 AM on a Tuesday when I’m in the middle of my work day. Depending on what you do, I may have time for it in the evening or weekends or over my lunch break. But if you’re sending me something daily or weekly it better be damn good or I will find that unsubscribe button really fast…

There are newsletters that I look forward to receiving each month and ones that I delete each week because it’s too frequent. You know your audience and if the open rates are there then fantastic, but if you’re hovering under 20% it’s time to reconsider if your schedule and frequency are really working for you.

Q3) How important is a lead nurturing campaign? At what point do you move your clients from a standard newsletter to a customized drip campaign?

Elizabeth: Lead nurturing campaigns are awesome depending on the size of your company. It may not make sense for a solo-prenuer or a small business with just a couple sales folks to have a big drip campaign setup. But if you have systems in place, as you grow you can start to automate that nurturing.

You have to use your campaign software, it will tell you when to start dripping. If you aren’t reading reports after each campaign is sent, you’re missing out on the MOST valuable information about your content. What links do they continue to click? How many of the last 10 campaigns have they opened? What are their demographics? If someone is constantly opening and engaging with your content, it’s time to start nurturing that contact. You don’t want to leave low hanging fruit out their to dwindle away and hire the competition. Start to pay attention to frequency and build a plan around it.

And when that nurture is done – make sure they continue to hear from you on a regular basis so you stay top of mind for them to either hire you again or refer you to a colleague.

Q4) If a company is just getting an email marketing program off the ground, what tools or technologies would you suggest they invest in?

Elizabeth: I’m always a big fan of MailChimp, especially when you’re just starting out. They offer free automation and are perfect for a small and growing company (and your contact lists). If you’re a larger company you can’t go wrong with HubSpot. It will help you integrate and automate so your teams aren’t stepping on each others toes which is always a safe move!

Email marketing continues to be one of the best and most intimate communications you can have with a potential client. If you aren’t taking advantage of all those contacts in your CRM you’re missing out on a LOT of fantastic and low hanging fruit just waiting to be reminded, or introduced, to how awesome you are.

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If you’re struggling with your email marketing, you should chat with Elizabeth. And if you have some topics you’d like to see next, let me know. I’ll be asking my marketing friends to share their insights.

4 TED Talks on Bitcoin

Posted by Andy in Economy and tagged with , ,

Bitcoin and other Cryptocurrencies have joined the ranks of “Controversial topics with no clear answer.” Today, the average person has no need to use any sort of Blockchain transaction. But at the same time, in 1986 the average person didn’t need a cell phone.

So as all of the machines around us become connected to the Internet, maybe we need an independent way to transfer funds instantaneously without a central regulatory body in the middle. Or maybe not.

I don’t know the answers, but some people think they do. And four of these people have given TED talks. CNBC aggregated these talks together into one convenient page.

(WARNING – Annoying auto-play ads are enabled on this page, so check your volume.)

What I Learned – Scott Servais on the 2018 Baseball Season

Posted by Andy in Sports and tagged with , , , ,

My baseball season officially kicked off Tuesday night. I was able to join about 50 other fans as Art Thiel of SportsPressNW interviewed Mariners skipper Scott Servais.

So what did I learn/infer from listening to Scott’s answers to 45 minutes of questions from Art, and 45 more from the audience?

  1. Kyle Seager is on the trade block – One of two things will be true on July 31. Seager will have gotten off to a hot start, leading the Mariners to a respectable record and as the trading deadline approaches, The Mariners will be in a position to make a run. Or…… Seager will have gotten off to his customary slow start, and as the only real trade chip the team has, he’ll be dealt for prospects.
  2. This is the last year of the Cruz, Cano, Felix window – It was made clear that witht he amount of money tied up in the Big 3, there was no way to rip the team down to the studs, a la Houston and Chicago. But this is the last year of Cruz’ deal, and if Felix wants to be regarded in the same breath as Glavine, Maddux, Pedro, etc… he needs to pitch another 6-8 years. If 2018 goes poorly, I suspect you’d see Cruz dealt at the deadline and Felix redo his contract to be part of an overhaul so he can get another 150 career starts.
  3. You’re going to see a lot of Zunino, Segura, Haniger, and Paxton in the Mariners marketing materials –If you’re gong to trade any of the Big 4, you need some new guys to make bobbleheads for. The Mariners seem ready to phase out some of the old guard and put their promotional arms behind some new guys. I suppose this is meant to lessen the blow when our favorite guys disappear.
  4. “Performance” is going to mean something different – With the hiring of Dr. Lorena Martin as Director of High Performance, the Manager is going to have a few lineup decisions “strongly suggested” to him. Players will be evaluated constantly on aspects such as fatigue, conditioning, strength, mentality, etc… So while a 5 for 5 day may have previously earned you a week in the starting lineup, if you tired yourself out running all those bases, it may be highly suggested that you be given the day off.
  5. The Mariners decided not to look for new pitching, and are going to try to simply outscore teams – To their credit, they realized there weren’t going to be a lot of great pitching options to pick up this off-season. So as I wrote about last year, they built their 2018 starting rotation under the guise of competing for a 2017 playoff spot. They have accumulated average to above average throwers who they expect can give them 150+ innings. If those guys can get them through the 5th and only give up 3 runs, they will hand the ball off to the bullpen in hopes it gives up just 1-2 more runs. Meanwhile, they’ll try to bang out 5-6 runs a game on offense. Do that enough times and you make it to the playoffs. Now the downside is that if you try to do that in the playoffs, you’ll lose each game 8-3. But the team isn’t shooting for a World Series. It just needs to make the playoffs.

So those were my takeaways. I’m sure other people heard different things. But pay attention to the interviews Servais is doing all week on sports radio. Were his comments Tuesday off the cuff, or do they fall into some pattern of talking points?

 

The Quadrant of Happiness To-Do List Matrix

Posted by Andy in Human Behavior and tagged with , ,

It’s a new year. New resolutions. New plans. New ways to get everything done.

I’ve tried every to-do list, prioritization plan, productivity model, and 4-hour workweek on the planet. And whiel some work better than others, I’m still searching for the perfect method. To do lists are a personalized phenomenon – what works best for a Sagittarius will never work for a Taurus.

So I’m sharing my new model – a self-designed, structured but flexible layout for optimizing your time and energy. I call it the Quadrants of Happiness. If you share any of my tendencies, feel free to use it.

Overall theory: To-do lists are designed to make you do the things you don’t really want to do and make you feel bad about the things you do want to do. So, naturally they can’t work. So i said to myself, why not build a model where you are rewarded, not penalized for doing things you like to do, in the same way you are rewarded for doing the things you need to do?

Summary: In my Quadrants of Happiness model, we’re going to break our giant list into 4 overlapping quadrants.

  • In the Northwest quadrant, we have the things that make us money. This is our FINANCE Quadrant. This includes but is not limited to work related tasks, getting your taxes handled, reading about bitcoin, selling y9ur bitcoin, client pitches, updating your LinkedIn profile, etc…
  • In the Northeast, we have the things that provide us personal improvement and connections with other people. This is the GROWTH quadrant. This could be contacting old friends, reading a book, taking a class, going to a networking event, drawing a picture, writing a blog post. Anything that improves your mind, body or spirit.
  • Back over in the Southwest, we have the things that we need to do but seem like meaningless tasks. This is our RESPONSIBILITY quadrant. These things are as menial as folding your clothes, to taking the time to research and hire someone to look at your heating system. They aren’t fun, but NOT doing them causes more stress than just getting them out of the way.
  • Down in the Southeast, we have the area that is the most fun. This is the RELAXATION Quadrant. Now, in a normal list, it’s hard to justify watching 30 minutes of your favorite Netflix show when there are still 32 unchecked boxes. But a healthy and relaxed mind can help you get everything else done faster, and with a better attitude.

Daily Activity: Most normal people have about 16-18 hours of waking hours to accomplish everything in these quadrants. An ideal balance would be to break these quadrants into equal sections of time. Unfortunately, for most people, the FINANCE quadrant is the most time consuming.

Thus, once your tasks are listed in the quadrants, my model is to break all your tasks into 3 categories, “MUST IMMEDIATELY DO,” “MUST DO,” “WANT TO DO.” No matter how many tasks you have, you can only assign the 2 most important tasks in each quadrant to the “MUST IMMEDIATELY DO” section of each.

After that, you split the remaining tasks in half. One half to the “MUST DO” and one half to the “WANT TO DO” in each quadrant.

Now start your day and accomplish the MUST IMMEDIATELY DO’s for each quadrant. If something in your top two falls out of a normal time line, then scheduling it and committing to it counts. For example, if going to the gym is part of your MUST IMMEDIATELY DO’s but you can’t go until 7:00pm, you can schedule it. But if you don’t go, then you better start bringing your gym clothes to work and find someplace to go at lunch.

Once the MUST IMMEDIATELY DO’s are done, surf your way at your own whim and fancy through the MUST DO’s. You won’t get them all done, but it will make for easier list creation the next day, and you can promote the WANT TO DO’s if need be.

The Result: If this works for you as it works for me, you’ll do all the things you really need, and you won’t feel anxious about writing thank you notes to your relatives instead of looking at Google Analytics and evaluating the nuances of a $100/day AdWords campaign.

I’ll add some visuals to this, but on the top of my quadrant today in “RELAXATION” I said I needed to do some creative writing. I forgot to add that I needed to generate images as well. Maybe tomorrow…