I’ve been doing this long enough to spot the pattern.
In the late 1990s, I worked at Progressive Networks, which changed its name to RealNetworks. We were pioneers and created ways for companies to navigate the shift to video on the internet. Not everyone survived. The ones who did weren’t necessarily the best videographers. They were people who understood what video meant for storytelling and user behavior and how the internet was going ot expand that audience.
Then came mobile in the mid-2000s. iPhone. Android. Suddenly everyone needed an app. I helped clients figure out what that meant for their business. Again, success didn’t go to the best coders. It went to people who understood what a pocket-sized screen changed about how people consumed content.
Social media followed in the early 2010s. Facebook ads. Instagram. Twitter. I saw the same pattern repeat itself. The tool-masters struggled while strategic thinkers adapted to what it meant to let customers suddenly have access to your executives, and the way to broadcast to millions without your PR team being involved.
Now we’re in shift number four: AI.
And honestly? It’s the same movie playing again. Just different special effects.
Continue reading