Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Check Out This Sneaky Amazon Product Placement

Q: If you are a TV show on the bubble between renewal and cancellation, what's the best way to make the bosses happy? A: Make them more money. Undateable will never win an Emmy. It's niche is that in its 3rd season (and basically out of desperation due to being moved to the Friday night dustbin), it decided to shoot every episode live. The resu…

Missed the .COM rush? Grab a .FAMILY Domain for your clan

If you're not keeping up with all the online tech publications these days, you probably don't know much about what are called, "Top Level Domains (or TLD's)." The traditional TLD's are the ones attached to url's you know and love - .com, .net, .edu, .org, etc... But some really smart people realized that with all the url's already owned by peopl…

Join me at the Seattle Interactive Conference November 3

Over the last few years, I've had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I'll get the opportunity to moderate a panel at one of my favorite events - the Seattle Interactive Conference. The panel is focused on the changing role of online advertisi…

Join Me at the American Ad Federation Seattle This Thursday

Well this should be fun. You've seen it before. We get 4 people who know everything there is to know about a topic and I ask them a lot of questions for 90 minutes. And try to throw in a joke or two along the way. Here's the scoop for this Thursday from the AAF website: FORTUNE Magazine recently published a survey of the world’s most respe…

Join Me With a Bunch of Ad Folks Thursday

Thursday, September 25 will be a busy evening for advertising professionals. You *could* go drink free beer and play bocce ball up on Capitol Hill. But for those of you who like some education with your alcohol, and prefer a more refined audience, I invite you up to Pike Place Market's Atrium for the AAF Seattle panel entitled: MARKET INSIGHTS:…

A “Spirited” Discussion About Marketing

I tend to enjoy listening to panel discussions more than most people. And I like them even better when I'm the one who gets to ask all the questions. On June 19, the Seattle Chapter of the American Advertising Foundation hosted an event with four of the city's strongest small craft distilleries. When they asked me if I'd moderate this panel abo…

How Marketing is Like Little League

Every spring, tens of thousands of dads, friends, uncles and even moms embark on the gratifying, frustrating and always surprising journey of coaching a Little League baseball team. Other than Crossfit and Fantasy Football, there may not be an activity that is so mind-absorbing to you - and that absolutely no one around you wants to hear about. …

5 Insights About Digital Advertising

Marketing Dive released a nice summary about trends in Display vs Search Ad Spending. The original report came from a survey commissioned by SumAll. The long form report and the associated visuals are worth reading, but Marketing Dive Distills it down to 5 points. 1. Display ads cost one-third less than search ads 2. Tablets offer the most …

The Problem With Buying Ads on Auto Play News Videos

I get why a marketer would want to buy pre-roll ads on videos. People will sit thru your ad to get to content they've told you they want. To some extent, I also get why a marketer would want to buy pre-roll ads on news videos. That's generally time sensitive content a person REALLY wants, so they have a higher threshold of pain to watch your ad.…