What is a Winning Football Team Worth to Seattle

There's a guy at my gym who fancies himself as somewhat of a philosopher. His podium is the sauna, where he knows he has a captive audience of helpless people who have no other place to get a good sweat. I call him "Sauna Sam" and he adds as much to the world's philosophical endeavors as I do to nuclear engineering. The beauty of Sauna Sam is th…

The Best Company You Don’t Know You Need

I don't shill for companies very often. And I am getting no benefit for this. But I love RePC. (Google Map) Now maybe you are one of those super careful people who never do anything dumb like accidentally back over your laptop bag after scraping the snow off your car, or accidentally have your laptop bag fall out of the back of an SUV. Maybe …

MKTG 555 Students – Here’s What You Need to Know

One difference between graduate school today and 10 years ago is that you can go to Google (or Bing) and find out a little about your instructors before you show up for class. And when your instructor pays his mortgage by helping clients with their marketing strategies, then he'll probably be pretty easy to find. So excellent work in finding thi…

Calling All Startups

It's that time of the year again - almost the beginning of school. Once again, I'll be teaching the Entrepreneurial Marketing Class, MKTG 555, at the UW Foster School of Business. While I'm switching up the curriculum a good deal, I'm still incorporating hands on work for students. If you work with a start-up and have an interesting problem …

Geek Stars Shine Bright at Annual Geekwire Awards

There was more Polo than Prada. More Ralph than Lauren. And Levi's outnumbered Louboutin's about 5 to 1. But there was enough revelry, camaraderie and fun at Geekwire's "Oscars of Seattle Startups" last night at EMP that you expected Ellen to organize a group selfie. You can get the full results of the 13 Geek Awards over at Geekwire.com. But ma…

Seeing Sting and Julio Down By the Schoolyard

You know when you are sitting around with friends listening to music and enjoying a beverage or two, and someone says, "Wouldn't be AWESOME if "Person X" and "Person Y" went on tour together?" And then you spend an hour debating what group of people you'd like to see collaborate on stage at the same time for a whole show. Springsteen and Pearl …

We’re Going To Be Insufferable and We’re Not Going to Apologize For It

There's a football game this Sunday that is kind of a big deal. A team from Seattle and a team from Denver are going to fly to New York to play it. Our fans - well the ones who have gajillions of dollars to spend on such things - are all flying out there. The two best teams, in the biggest sport in America, will play on the grandest stage in the wo…

A Walk Along The Paths of Ecstacy

The Seattle Sports fan is used to a swift kick in the teeth. Sit in a bar and throw out any year and watch them recount the travesty or tragedy of that particular annum. 2001 -"How did we lose to the Yankees?" 2012 - "Freaking Falcons, man." 1998 - "How did that UConn guy - what was his name - hit that shot?" You can play this game with …

The Importance of Your Talents vs Your Resume

I've been doing more thinking recently about the role a resume (or LinkedIn Profile) plays in your job search. What is the perfect blend of connections, qualifications, overall talent and past experience? Coincidentally, today Forbes released its annual 30 under 30 lists. Highlighted in the Marketing list is Seattle's own Andrew Dumont.  This i…

Bridging the Social Media Ocean

When I chose to go back to Grad School at the UW  in 2004, I made a conscious decision that after I graduated, I would say "Yes" to every opportunity to learn more that would ever be thrown at me. In the first few years, saying "Yes" meant speaking at the Undergraduate Marketing Club or Young Entrepreneurs Club, or meeting with VCIC students. T…