Sonics 2.0

The NBA kicked off season #40 in Seattle last night, in a game notworthy for it’s few absolutes:

  • It wasn’t the actual first game of the year, as the team had played in Denver the night before
  • It may or may not have been the last home opener in team history.
  • They never looked like they would get killed, and never looked liek they would win.
  • The roster is stacked full of people you may have heard of, but wouldn’t recognize if they sat next to you.
  • The arena was almost full
  • The fans didn’t quite know how to root for the players and boo the owners

But that made for an interesting dynamic. Some of the recognizable attractions remain – like Squatch, the Boom Squad and Sonics Dance team. T-Mobile still has big ads and the Dunking Ushers still put on a cool show. But there were no more Starbucks ads, and unless I missed them, the Southwest Airlines promotion seemed to be gone. At least there was no ad for the Stillwater Savings and Loan or Petroleum Workers Union 476.

There were some very noticeable handmade signs that I’m surprised fans were allowed to bring into the arena, including, "Noklahoma" and "Trade Bennett." It certainly would not have been unreasonable for an ownership group to force security to remove signs that denigrade the team or execs.

The loudest roar of the night was not prompted by the scoreboard, Squatch or PA Announcer – it was started by the fans and was simply a cheer of, "Save Our Sonics" that reverberated through the stadium for a few minutes. KJR’s Softy Mahler could be seen in the corner of the stadium taking part, and maybe 10% of the stadium was standing for it. With a little more organization, this cheer could take on a bigger role in future games, much like the "Go" ‘Huskies" cheer at UW shifts from side to side.

And finally, here’s an angle people aren’t writing about. The sales, marketing, admin, HR and other folks who work for the Sonics today are all Seattleites. They don’t want to move to Oklahoma. So you have owners who want to go, fans who want them to stay, employees who want them to stay and players who don’t care.

But one thing that is absolute – Kevin Durant is going to be a stud.