The PR team for Roger Clemens is certainly on the ball. In response to allegations of steroid use, they have launched a PR attack back that encompasses the Grandfather of Mainstream media, 60 Minutes, and dives all the way down into the Social Media space with a 1:30 video on YouTube.

Obviously most of us are not Roger Clemens, so we cannot call Mike Wallace and get a sit down interview whenever we want one. But even in Seattle or at any local level, we all can effectively use Social Media avenues like YouTube, by simply engaging a Social Media Agency, having a high quality video professionally shot and edited, and then leaking it into the blogosphere through respected bloggers. This is the new way to manage PR, and Roger’s team has done it very well.