Now I just wouldn’t be doing my job if I didn’t venture down to Phoenix this week to learn all the tips and tricks the professionals marketers at Super Bowl 42 can teach me.

So, this weekend I’ll be posting some thoughts, revelations and observations from the various venues making up the ecosystem that is the Big Game.

We’ll try to stop by the NFL Super Bowl Experience this afternoon which is essentially the party for the rest of us who can’t gain access to any of the cool ones.

The Arizona Republic and AZ Central Blog has some highlights from some parties, including The Big Ticket Gala, the Matt Leinart Foundation Party, a party I suppose I *could* have attended that didn’t sound too fun, Thursday night’s P.Diddy block party, and a long list of others.

Predictably, every bar in town is decked out with Super Bowl paraphernalia, even the ones 30 miles from the stadium.  It makes for a fairly misleading proposition, when a bar "Welcomes Super Bowl Fans" and then you realize that you’d have to be really really lost if you were an out of town guest.

As if this isn’t enough for one city to handle, Phoenix is also playing host to the FBR Phoenix Open, a 4 day 100,000 person party/golf tournament at TPC.  And just for fun, tonight the Suns host the World Champion San Antonio Spurs.  If anyone goes to work on Friday, I’d be shocked.

Anyway, more to come thru the week, as Marketing’s Reason for Existence approaches.