The caveat:  I think the NBA is kind of boring these days.  I don’t hate basketball, but the NBA just under-achieves in my book.  Now, if you only speak English and have never traveled outside the US, I can understand why the NBA might seem cool. Similarly, if you’ve never been to a city with more than 200,000 people,  I can see why Appleby’s seems like a real culinary treat.  But I’m not here to bash.  I’m here to push forward a ridiculous notion.

Some background: In European soccer, something called UEFA governs European football. Independent leagues in England, Spain, Italy, France, Germany, etc… participate in two European tourneys – the UEFA Cup and Champions League. – which make dump trucks full of money. So in the middle of their regular seasons, Italy’s best teams also play England’s best teams, etc….  It’s pretty cool – and more importantly it makes huge amounts of cash for the teams and leagues.  Now this works for European soccer because there are 3 dominant leagues, 2 or 3 second-tier leagues and about 20 third tier leagues that sneak someone into the later rounds from time to time. 

The ridiculous notion: You could not replicate this in basketball today, because the NBA teams would win almost every game.  But this kind of International tourney could happen in just a few years if some recognizable US players headed to Europe.  Imagine this scenario:

Your favorite team is the New Orleans Hornets.  Towards the end of last season,  with a playoff birth locked up, you had to keep battling to finish in 4th place, and a birth in next season’s Champions League.  You qualified, so several times next season, instead of hosting the Jazz or Bobcats, you are hosting teams from Greece, Spain, Russia or Italy.   Twice per year, the Hornets head out to Europe for a 3-4 game swing.  As a fan, you may even travel with them to Madrid or Rome.

Now to make this happen, a few stars need to be playing for Olympiakos or Moscow or whoever.  If you are a true basketball junkie, what would be better than players and games that you care about playing across the globe starting at 9am your time?  There could literally be basketball on TV morning, noon and night.

The rivalries could be intense.  And because of the extra games, you’d see more players on your own team playing important minutes.  Teams would really have to ration how many minutes they give their old guys versus how many to give their developing players, the same way Ronaldo and Rooney occasionally have to skip Manchester United games.

So if LeBron wants to go to Europe, as this article implies, I think the NBA needs to gather the international basketball powers that be and figure out how to exploit it.  Prop up the Euro leagues and build an international championship that everyone owns a piece of.   Imagine  Lakers vs Moscow – Kobe vs LeBron – in Paris for the World Championship, with a TV audience of 100 million.   That’s real money.