ClickZ has a report that details President-Elect Obama’s online ad buy. The article has more insights about the $8 million online media plan, but here is a condensed list of who received a little change:
- Google: $3.5 million
- Yahoo: $673,000
- Centro, a local media buying firm for local TV and newspaper site buys: $630,000
- Ad networks: $600,000 (including AOL’s Advertising.com, Collective Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific Media, and online video networks Broadband Enterprises and Tremor Media)
- Facebook: $467,000 ($370,000 in September)
- Time Warner (most likely CNN.com): $337,000
- Microsoft (MSN Search): $250,000
- Politico: $146,000
- BET.com: $138,000
- The Weather Channel Interactive (geo-targeting): $108,000
- Cox, which offers digital local media: $100,000
- WashingtonPost.com: $100,000.
- Community Connect, publisher of BlackPlanet.com: $61,000
- Microsoft-owned in-game ad network Massive: $44,465
- NBA.com: $21,000 (all in September)
- MySpace: $11,500: