Take it for what it’s worth, but the annual report card for ad agencies is out. From AgencySpy:
The 26th annual Adweek Report cards have dropped. The 25 selected agencies were judged on profitability, revenue growth and the subjective merit of creative output. A quick peak at the very in-depth report cards is below. Overall, here is the breakout: 5 B+, 6 B, 5 B-, 5 C+, 2 C, 2 C-
ARNOLD: C+
BBDO: B
BBH: C+
LEO BURNETT: C
C-K: B-CRISPIN: B+
DDB: C+
DEUTSCH: B
DRAFTFCB: C-
EURO RSCG: B-GOODBY: B+
GREY: B-
HILL, HOLLIDAY: B
JWT: B
LOWE: B-MARTIN AGENCY: B+
MCCANN: B
MERKLEY: B-
MULLEN: C+
OGILVY: C-PUBLICIS USA: B+
SAATCHI & SAATCHI: C+
TBWA\CHIAT\DAY: B
WIEDEN: B+
Y&R: C