Andy Boyer

Personal Thoughts on Marketing, Sports and Tech

Ad Agency Grades Are Out

Take it for what it’s worth, but the annual report card for ad agencies is out.  From AgencySpy:

The 26th annual Adweek Report cards have dropped. The 25 selected agencies were judged on profitability, revenue growth and the subjective merit of creative output. A quick peak at the very in-depth report cards is below.  Overall, here is the breakout: 5 B+, 6 B, 5 B-, 5 C+, 2 C, 2 C-

ARNOLD: C+ 
BBDO: B 
BBH: C+ 
LEO BURNETT: C 
C-K: B-

CRISPIN: B+ 
DDB: C+ 
DEUTSCH: B 
DRAFTFCB: C- 
EURO RSCG: B-

GOODBY: B+ 
GREY: B- 
HILL, HOLLIDAY: B 
JWT: B 
LOWE: B-

MARTIN AGENCY: B+ 
MCCANN: B 
MERKLEY: B- 
MULLEN: C+ 
OGILVY: C-

PUBLICIS USA: B+ 
SAATCHI & SAATCHI: C+ 
TBWA\CHIAT\DAY: B 
WIEDEN: B+ 
Y&R: C