Ad Agency Grades Are Out

Take it for what it’s worth, but the annual report card for ad agencies is out.  From AgencySpy:

The 26th annual Adweek Report cards have dropped. The 25 selected agencies were judged on profitability, revenue growth and the subjective merit of creative output. A quick peak at the very in-depth report cards is below.  Overall, here is the breakout: 5 B+, 6 B, 5 B-, 5 C+, 2 C, 2 C-

ARNOLD: C+ 
BBDO: B 
BBH: C+ 
LEO BURNETT: C 
C-K: B-

CRISPIN: B+ 
DDB: C+ 
DEUTSCH: B 
DRAFTFCB: C- 
EURO RSCG: B-

GOODBY: B+ 
GREY: B- 
HILL, HOLLIDAY: B 
JWT: B 
LOWE: B-

MARTIN AGENCY: B+ 
MCCANN: B 
MERKLEY: B- 
MULLEN: C+ 
OGILVY: C-

PUBLICIS USA: B+ 
SAATCHI & SAATCHI: C+ 
TBWA\CHIAT\DAY: B 
WIEDEN: B+ 
Y&R: C