Recap from WOMMU

Posted by Andy Boyer in Marketing, Social Media

So this is simply for the Social Media folk in the massive crowd that visits AndyBoyer.com.  Here are a few notes I took away from WOMMU in Miami this week.  This is certainly not representative of all the things that were said down there, but a few things I remember while jotting down notes on the plane.

  • Loved that a Disney SVP said, “You don’t own your brand.  Your customers do.”  I know thi sis not a revolutionary thought, but it’s noteworthy that someone from Disney said it.
  • There really is no good way from Seattle to Miami and back again.
  • Everyone Twitters.  Everyone.
  • It’s time to stop bashing Motrin for the Motrin Mom debacle.  Sure their ad was shite, but by now, Motrin actually gets more sympathy than outrage.  Every conference in America talks about Motrin now, so in the long term, the lunatic fringe that attacked them to no end has actually done Motrin more good than harm.
  • Facebook no longer views MySpace as a competitor.  Think about how intersting that is for a sec.
  • The marketing folks from Ore-Ida gave a brilliant presentation on how they used Social Media to sell Frozen Mashed Potatoes.  When Frozen Mashed Potatoes are using Social Media, we are no longer in Innovator and Early Adopter territory.  Social Media has reached Mainstream plus some.
  • I ran into two brand managers who’s clients had sponsored full-show in product placement on The Celebrity Apprentice.  Cost to run these promos is multi-multi million dollars, and both brands felt they received a positive ROI.
  • BlogTalkRadio.com might actually be the coolest thing I’m not using but should be.
  • 15 minutes of video is uploaded to YouTube every minute.  So when someone in your marketing department says, “We should create a Viral Video,” just continue with the meeting like you heard nothing.
  • If you go to Prime Italian, get the Kobe Meatball.  Just know that the meatball is the size of a small moon, so your table only needs one.
  • The Lenovo Bejing Olympic Promotion is worth looking at from a case study perspective to see how to run a major international promotion.  

More to be added as I remember.