Coke’s Happiness Machine Draws Viral Chuckles

Posted by Andy Boyer in Big Businesses, Marketing, Personal, Social Media

Congrats to Team Coca-Cola for pulling off a rare triple feat:

  1. Building a successful corporate sponsored “viral” video.
  2. Using an ad agency’s creative team (Atlanta-based interactive agency Definition 6), and not UGC.
  3. Generating a positive brand response that maps to an over-arching messaging campaign.