Fun little side note here to what is probably the most successful guerilla YouTube ad ever, Nike’s “Write the Future. Now, we’ve all seen the actual ad about a gajillion times. I’m not sure why I was interested in digging in here – probably because I figured they created all the audio in a studio. But it turns out the main theme from the spot (other than the use of Van Halen’s Hot for Teacher drum rift in the beginning) actually comes from a 1970’s Dutch band. The Dutch band were even the ones who had the yodeling. Check it out here.