Sometimes, you generate interest by simply not saying anything. All it takes is one person to be excited about the unknown, and that excitement can spread.
I don’t know anything about Wendr. In fact, here’s everything I know:
That’s my old friend from New Orleans, Marc Calamia, seeming to be excited about Wendr. I clicked through and landed here:
They’ve told me nothing. No reason for me to join. But also, no reason for me not to. So naturally, I signed up.
Sometimes we just want there to be more cool things, and we’re willing to give up an email address to hear about them. Moral: Don’t underestimate the fact that people want to like things.