President-Elect Obama’s Online Ad Budget

ClickZ has a report that details President-Elect Obama’s online ad buy.  The article has more insights about the $8 million online media plan, but here is a condensed list of who received a little change:

  • Google: $3.5 million
  • Yahoo: $673,000
  • Centro, a local media buying firm for local TV and newspaper site buys: $630,000
  • Ad networks:  $600,000 (including AOL’s Advertising.com, Collective Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific Media, and online video networks Broadband Enterprises and Tremor Media)
  • Facebook: $467,000 ($370,000 in September) 
  • Time Warner (most likely CNN.com): $337,000
  • Microsoft (MSN Search): $250,000
  • Politico: $146,000 
  • BET.com: $138,000
  • The Weather Channel Interactive (geo-targeting): $108,000 
  • Cox, which offers digital local media: $100,000
  • WashingtonPost.com: $100,000.
  • Community Connect, publisher of BlackPlanet.com: $61,000
  • Microsoft-owned in-game ad network Massive: $44,465 
  • NBA.com: $21,000 (all in September)
  • MySpace: $11,500: