The Power of “Yes”

 

I could have you click over to Seth Godin’s blog, which I strongly suggest you add to your list of daily reads. (You can even have it delivered via email, it’s that easy…)

But in case you are just browsing through and don’t want to click a link, here’s some wise words for the day.

Seth GodinOn behalf of yes
Yes, it’s okay to ship your work.
Yes, you’re capable of making a difference.
Yes, it’s important.
Yes, you can ignore that critic.
Yes, your bravery is worth it.
Yes, we believe in you.
Yes, you can do even better.
Yes.

Yes is an opportunity and yes is an obligation. The closer we get to people who are confronting the resistance on their way to making a ruckus, the more they let us in, the greater our obligation is to focus on the yes.

There will always be a surplus of people eager to criticize, nitpick or recommend caution. Your job, at least right now, is to reinforce the power of the yes.

Seth, if you want me to pull this down, just say the word. I just felt like sharing it with my own tiny little tribe.

In the Battle of City of Sacramento vs the Hansen Group, It’s Time for Both Teams to Leave the Table

Sometimes you want something so bad, you forget to look at the total environment you are living in.

I’d love for Seattle to get a basketball team back.  I love the energy the sports community would have if we had multiple teams to root for, multiple opportunities every year to feel playoff energy.

But I think I want the Hansen group to step back for a moment.  We’ve done something that seemed unfathomable – We’ve given the Maloofs leverage.

On one side of the table, you have the Maloofs. By all accounts they seem to be business numbskulls who have managed to lose money in industries that it is fundamentally impossible to lose money in. They have put themselves into such a debt hole that the team realistically should not be alive anymore.  Were it not for the NBA bailing them out, this team would have folded, and its players would be looking for new jobs.

On the other side of the table is the Hansen Group.  A collective of gentlemen so wealthy that they are willing to overpay by as much as 25% just to get these guys to pick up a pen and disappear forever.  It’s the equivalent of you or I paying our little sister a quarter to give us control of the Xbox and go away.

But now a new table has been pushed into the room, led by Sacramento Mayor Kevin Johnson.  Johnson is the Mayor we wish we had in 2008.  Someone who actually DOES something.  He CARES.  He is LOOKING OUT for his people, not because an economic study says to, but because he believes the Kings are part of the fabric of the City of Sacramento, and P&L Statments be damned, he doesn’t want that fabric ripped away.

So the battle has become Johnson vs Hansxn.  In some ways it’s a rematch of Johnson vs Gary Payton, with KJ trying to keep Seattle from getting what it wants. Meanwhile the Maloofs are sitting courtside.

Thus, it’s time for Hansen and Johnson to call timeout.

Without a bid from Hansen on the table, Johnson doesn’t need to pull together a ridiculous package to get a new arena built.  He doesn’t have to get investors to overpay to cover the costs of a team hemorrhaging money.

And more importantly, the Maloofs don;t have anymore leverage.

They will keep losing money and the NBA will keep having to bail them out and someone in New York will finally say, “We need to buy this team from these idiots or we need to call the loan in and fold them.”

Let the Maloofs sell what’s left of the team for pennies on the dollar back to the NBA.  There is precedent here with the Hornets.  Let the NBA take things over and get the Maloofs clear of the whole issue.

If there really is a local ownernship group in Sacramento who can make it work, and a way to build a stadium that won’t cost Sacramento or California tax dollars they need for things like schools and roads, then the team should stay there.  If there isn’t, then the city has to accept that professional basketball is a luxury, not a right, and they need to get their house in order before they can have extra amenities.  That’s not a basketball perspective, that is Maslow’s Hierarchy of Needs.

If they don’t have a real plan, then the NBA should sell that team to the Hansen Group.  Tell me Mark Cuban and Paul Allen wouldn’t rather have Steve Ballmer sitting next to them at their exclusive Owners’ Meetings than the Maloofs.

But let’s let all that play out after we’ve rid the league of the Maloofs.  And let’s get that done by not bidding against each other.  Let’s all just stop the ridiculousness and get back to the point that the Maloof’s can’t afford to keep running things, and shouldn’t have any leverage.  Let’s call a timeout, stop this momentum in the wrong direction, and draw up the right play to get the lead back.

How to Make the Front Page of Mashable

I’m going to take a wild uneducated guess, than somewhere between 50-500 start-up tech companies sent press releases, emails, tweets and carrier pigeons to Mashable in the last 2 days, trying to get someone to cover them. Some of them were full of fluff I’m sure, but some of them likely had real news, about doing real things, and expanding into real markets with real customers.  You know, real stuff.

Somewhere between 50-500 of those companies were ignored.

But fear not, because in the same 24 hour period, Mashable showed us how to make the front page – have a famous relative and do something outlandish on Twitter.

Item 1: The Zuckerberg Family Vacation Scandal

I’m sure Randi Zuckerberg is a great and smart person.  I’ve never met her, but I have no reason to believe that if she wasn’t a Zuckerberg, she still would have been a successful marketing person at some other social media company.  She’s probably witty, funny, smart, a great business person and a joy to be around.

But so are several thousand other women in the Bay Area.  It wasn’t “Randi” that was covered here.

Instead, it was Mark’s sister who got press in Mashable for a Twitter dust-up over a holiday photo (and a boring photo at that).  Let’s not pretend that the Executive producer of the Real Housewives of San Francisco would be covered for a Twitter spat.  But when you are related to Mark, anything you say gets picked up, and probably more sadly, it gets shared.

Item 2: The Avery Johnson Jr. Tantrum

It’s not enough that professional athletes and coaches need to monitor their own social presences, now they have to worry about their kids’ social media accounts.  Who knew Avery Johnson had a son? None of us, until he got mad about his dad getting fired.  Amusing perhaps, but that’s it. Not much else incriminating on his feed, so that’s that. Except… Mashable’s journalists rush to the rescue, discovering he is a high school junior. Thankfully, we have a full account now on Mashable.com about this breaking social media and technology news – ‘Kid upset that Dad gets fired.”

The Moral of the story:

We read tech pubs and like to think we’re reading things that are more substantive than Perez Hilton.  But when it comes down to it, the folks we’re reading aren’t much different than Perez’s correspondents.  They have their fingers on the pulse of the families of the newsmakers.  And we’re choosing these non-news articles. So lesson to be learned – get someone’s relative on your team.  Doesn;t matter if they are a cousin or sister or son or mother.  Get them a consultant position.  Have them erupt on Twitter.  You’ll get instant awareness for them and your company.  Hmm, maybe there’s a business model here.  Representing the relatives of famous people to get them social media gigs…..

The Gas Man, Radio and the State of Sports and Media

No, we won’t get to cover everything listed in that lofty title.

But I want to comment briefly on the news a few weeks ago that the Gas Man, Mike Gastineau, left 950 KJR-AM after something like 21 years in Seattle.  The Gas Man goes waaaaaaaayyyy back – all the way to the days of the Babe, the Groz, Wheels, New York Vinny and Michael Knight in the Morning.

Gas Man was a staple of my drive home diet for 15 years or so.  I think he provided some of the most compelling sports interviews (except for the lame John Feinstein infomericals each week. “Oh really John, you published a new book 4  months ago? Tell us more!”)

So why did Gas Man have to leave?

Quite simply, if you like the Gas Man, blame the Man Man for forcing his exit.

Radio is dying.  A 3rd sports radio station is coming to replace AM 1090 now that the election is over.  And the Disney / ESPN money that got dropped into KIRO 710 basically has turned KJR into a 2nd fiddle.

Over at KJR, the big checks need to turn into small checks.  And thus the cost of hosting content on drive time from 3-7pm went from Gas Man’s salary to Elise’s hourly wage.

I’m sure Gas Man could have taken a pay cut to stay.  But who wants to do that? By the same token, Clear Channel could take a loss on a show to keep premier talent.  So blame them for treating radio like a Google AdWords buy, looking for the best CPC.

So my meandering point is, thanks Gas Man for keeping me entertained – FOR FREE – for the last 15-20 years.  I hope however this radio thing shakes out, we figure out how to keep talented people on the air.

Unbalanced Schedule Could Play Huge Role in Pac-12 South

This may sound a little like sour grapes, but it’s not.  This is n’t a complaint, merely an observation.

Thanks to USC’s fall from dominance, the Pac-12 South is a very competitive race this year.  You have two distinctly bad teams in Utah and Colorado, then 4 teams with a legitimate shot to play in the Pac-12 championship game – USC, UCLA, ASU and Arizona.  So lets say they all sweep Utah and Colorado and everyone beats each other a couple of times in their other 3 games.  That puts everyone one game within each other in the division games, and causes the 4 games versus the North to be the deciding factor.

Here’s where the unbalanced schedule plays a huge role.  Up in the North, you also have 2 bad football programs, in WSU and Cal.  But you have 2 teams who have spent time in the top 25 (Stanford and UW), one who has spent time in the top 10 (OSU) and 1 who is a National Championship contender (Oregon).  The 4 teams you draw out of this group of 6 are hugely important.

So let’s look at the Pac 12 South teams contending for the title, and who they drew from the North:

Arizona: Oregon, OSU, Stanford, Washington
ASU: Cal, Oregon, OSU, WSU
UCLA: Cal, OSU, Stanford, WSU
USC: Cal, Oregon, Stanford, Washington

If you are a UCLA fan, you have to be excited that the Bruins are the only ones who don’t face Oregon.  That’s 1 loss everyone else is getting that you won’t have. Not only do you miss Oregon, you GOT both WSU and Cal. So that’s 2 wins you should have gotten (but didn’t).

ASU probably netted out 2nd best.  They get the Oregon loss, but they skip OSU and Washington.  They should get at least 2 wins in the mix from WSU and Cal.

USC got a fairly tough road.  They have to face Oregon, Stanford and Washington – all tough games, with only one respite – Cal.

Meanwhile, it’s the Arizona Wildcats who had to run the whole North Gauntlet, and they paid the price, finishing 1-3 against their Northern foes.

It’s a quandary every 12 team conference faces, so this isn’t sour grapes on my part.  But here in Pac 10 country, we didn’t have this problem in past years.  When you have 1 team that is an outlier for being uber talented, and a couple teams as outliers as under talented, it really makes for a giant wild card.

Where are all the Blog Posts?

So I’m getting this question a lot.

“I thought you were some sort of social media guy. In fact, I thought you were part of a start-up that helps bloggers. What’s with your blog with no updates?”

Excellent question. Easy answers.

There are a few different places where I’m publishing these days.

  • For thoughts on start-ups and content marketing, I suggest you check out my posts over on the Relaborate blog.
  • For some coomentary on social media and marketing, you can check out my occasional posts on the Social3i blog.
  • For great insight to start-up marketing, I urge you to read the great content being produced by the UW MBA students in the Entrepreneurial Marketing class I teach.  They’re producing some great stuff on the blog there.

Sadly, AndyBoyer.com falls 4th on the list.  We’ll try to get some content up here, but feel free to check out the other sites as well.

Jack Dorsey on User Narratives

It seems like such common sense when Dorsey says it, but too often, we start building products from the wrong perspective.  Dorsey reminds us that the product needs to be built based on a story of how each customer will use it.  Think about the products you regularly use, or places you regularly go, and see if there’s a simple story behind each one.

 

The Importance of a URL That Makes Sense

I’ll preface this with two notes:
1) I don’t like picking on marketing or advertising teams in this blog.
2) I have no data to tell me that these guys aren’t geniuses whose campaign is killing it.

But, I want to use this ad at Century Link Field to show why a good url is important.

I have seen the ad about 30 times now, have made comments out loud, took a picture, started to write a blog post, and STILL can’t remember the url.

 

You can do 100 better things with this url.
1) Buy VisitTanzania.co and redirect it to your crazy url

2) Buy an offshoot, such as ComeVisitTanzania.com.

3) Build a page such as Facebook.com/VisitTanzania

4-100) etc…

For all I know, trips to Tanzania from Seattle have increased 120x and they are going to send me an email telling me why I’m wrong.  Even if they have, I’d encourage marketers to grab a url that makes sense before investing 6-7 figures in a stadium deal.

 

President Obama Hits Reddit

I’ve blasted the Obama 2012 team in the past for their relentless email spamming. So, I have to give credit to a little piece of brilliance that should go down in the campaign Hall of Fame.

While the Republicans are rallying their base in a conference center in Tampa, President Obama was holding court in the virtual world, hosting an AMA on Reddit. As of 3:00pm PDT the post had 17,378 points (62% like it), with 43,822 up votes 26,444 down votes. There were more than 12,000 comments.

It’s hard not to come away impressed that while the Republicans are involved in the “old way” of engaging people, Obama is leveraging the “new way” of reaching out to his base (and stealing eyeballs from them). The Republicans are kind of left without a way to fight back. If they put Romney on Reddit during the DNC, they’ll look like copy cats. If they don’t have Romney do a AMA, they look scared, like they don’t trust what he would say. That’s check and mate Democrats.

Meanwhile in Tampa, Google is reporting that they have received the most searches ever for the term “Reddit” from a single geographic area. (No, not really.)

Recapping Grow Conference 2012 (#GrowConf)

I love Vancouver. I think if you took the best things about Chicago and mixed them in with the best things from Seattle, then added in a touch of London for fun, you would end up with Vancouver. So, this report from Grow Conference 2012 is going to be tainted. It’s a great show, and if you read this blog, you are probably in the target market. So, I’ll try to limit it to the top 5 or 6 things I picked up there:

– Oh Canada! The country has a program where if you invest in a Canadian based startup, you can receive up to 50% of that investment back in tax credits.
– Oh Canada, part deux. There are a wealth of developers up here. Studies have found the AVERAGE Vancouver developer is stronger than the AVERAGE Silicon Valley dev. Now, they freely admit the TOP developers are in the Bay, but if you need competence, you can find it. Supply outweighs demand, so a decent dev comes in at $60-80k.
– The Canadian Angel scene is funny, because there’s a lot of money, but most of it was NOT made in tech. Tons of money in Calgary made by people in the oil and gas industry. Tons of money in Vancouver from the real estate industry. So lots of money sitting on the sidelines, bu the holders of that money don’t necessarily know how to invest in tech.
– I can’t explain exactly what made the Grow Conference more friendly than just about any other conference I’ve attended. There was pretty much no one that I talked to that I didn’t want to talk to. People were outgoing, lively and fun. It was probably the nicest – and maybe the smartest – mix of people I’ve attended a conference with.
– BTW, the train from Seattle to Vancouver is great. It’s about an hour longer than it should be, but a pretty easy way to make the trip and still be productive. Amazing views.
– From this point forward, I have a giant section of notes that I am keeping more private. Let your imagination wander. Email me if you want details.

Now if you want a play by play of all the speakers on Thursday, I suggest you head over the TechVibes Live Blog. It is a much better recap than what I could pull together for you.

If you get a chance, here are some companies I hope you will check out. I knew these guys before, but talking with their exec teams at lengths made me like them even more.
Liquid Planner
OfferUp
9Slides
Freak’N Genius

Thanks to the folks at Geekwire for convincing me to go. Time well spent.

Pics to come.