Author Archives: Andy

If I Was The NFL Pro Bowl Director

Posted by Andy in Big Businesses, Media, Personal, Sports

It’s been a long time since I wrote anything here.   If only there was a tool that helped people write coherent blog posts…

Well no one asked me, but here’s what I would do if I had to make something out of the NFL Pro Bowl.  Keep in mind the following items:

  • The game is atrocious
  • The NFL needs it as a way to spiff their advertisers
  • Players dig the Pro Bowl because they get bonuses for making the team
  • The game now happens on that dead Sunday between the Championship games and Super Bowl.

So here’s my dumb idea.

High Level: Make the Pro Bowl a week long television extravaganza featuring all the TV shows on the network hosting the game.  Send the producers of all that network’s shows (that make sense) over to Hawaii to film programs that feature Pro Bowl players.  Heck, you can even create shows.

Let’s say that CBS was televising the Super Bowl.  Without doing too much thinking you could have some sort of episode of:

  • Amazing Race, where a bunch of sets of teammates are competing or players get teamed with a regular person.
  • A Survivor spin off
  • A live “taping” of one or two of their sitcoms
  • Plus Pro Bowl specific hows such as a Jeopardy like game show with Linemen vs Quarterbacks. a “teammate” version of the Newlywed game,  skills competitions, etc…

All of these shows could involve Joe Fan, and reach a cross over audience.  But here’s the kicker: You get to charge new advertising dollars for NFL related shows.  Super Bowl sponsors would have more ways to extend their Super Bowl buy into earlier in the week, and companies who can’t afford Super Bowl ads would have a way to invest marketing money into the game.

And really, I don’t really care what they do with the game.  You could still play it, but instead of 3 straight hours of dreadful football, you’d have mini-bites of content from some of the shows that just aired, and some that are going to air that week.

This is a kernel of an idea, not a well thought out plan.  Would love to get your thoughts.

The Reach of a Tweet

Posted by Andy in Human Behavior, Politics, Social Media

So I work in social media.  I teach some social media.  I play around in some social media channels.  I own a blog with my own name as its url simply so I show up in Google searches.  Through all these years playing around in social media as a profession, I’ve never really made it a huge focus of my personal life.  Maybe I’ll make a connection here or there.  But nothing substantial.

And yet today, a simple tweet seemed to strike a chord with people.

All day long Occupy Seattle mayhem shut down streets downtown.  People couldn’t get home from work.  Rogue anarchists broke windows.  Children couldn’t be picked up from school.  Store clerks feared for their safety.  Middle class parents – and their bosses – had to figure out what was best for their kids, their businesses and their co-workers.

I was unaffected by the chaos despite being right around the corner from it.  I took my wife home from her surgery but thought to myself, “Thank God this mayhem didn’t affect us getting to the hospital, or home from it.” I tried to rid my mind of thoughts of how angry I would be if I was stuck in traffic due to a protest, while my wife sat groggily in pain in the passenger seat of our car.

I scanned the Twitter stream and noticed that people who supported OWS had lost patience with OccupySeattle.  OccupySeattle wasn’t about a revolution anymore.  What started with good intentions but no real purpose, had transformed into an incubator for people with negative intentions and directed purpose. The movement had created a dark side, or at least allowed the dark side to breed.

And so I said:

Dear #OccupySeattle. The 99% has gotten together & decided we need better representation. Thx for the effort.  Good luck w/ future endeavors.”

It was exactly 140 characters.  My point was pretty clear.  Whatever goodwill the original Occupy movement had generated had been pretty much decimated here in Seattle.  The most liberal town in America was saying, “WTF are you guys doing? You are totally destroying this.”

Meanwhile,  my most nagging thought as I hit “Tweet this” was whether I should be using “has” or “have” for the verb.  I was out of characters, so I went with the former. It was a quick line, and after I sent it, I had all but forgotten about it.

A few hours later, it’s become the most retweeted thing I’ve ever sent out. For the first time ever, I started trending in Seattle.  People we retweeting this because they agreed with the sentiment.  And yet two tweets back at me stand out:

To the 1st repsonse I counter, “I agree. To the normal everyday 99%, the rogue hooligans have nothing to do with OWS.  However, Occupy Seattle has little to do with OWS as well.  Somehow OccupySeattle has developed an identity of its own, and not in a good way.”

The 2nd response made me realize I had struck a nerve with some folks.  I run a small business, invest in a startup and teach at a University.  I enjoy creating commerce and inspiring others to do the same.  More commerce means more transactions.  More transactions means more jobs.  More jobs means more wealth for everyone.  But to this person, I was simply “snarky.”  Trying to build small businesses and encouraging entrepreneurship isn’t enough. I’m evil because I don’t want to join or represent a revolution with no goal or purpose.

It will be interesting to see if this tweet fades away into the night as May Day passes.  Maybe more and more people will agree with the sentiment and retweet it.  Or, will we see more of the negative side of #OccupySeattle come out tomorrow.   Either way, it’s a great social media lesson in progress.

Why Doesn’t Google Buy Delicious?

Posted by Andy in Uncategorized

So, I need an easy way to grab a url, and drag it to one of my groups. Google needs a reason to make me use Google Plus.  This seems like a no-brainer.

Currently, I use my Delicious Button in my Bookmarks to keep track of links.  But how much more useful would that be if I could also share it and choose what circle to drop it in from that button? I could see a link and ship it to my Relaborate circle, or my softball circle, or soccer circle, or even my personal circle.

It seems like Google+ isn’t going to win in the short term on the “status update battle.”  So, maybe they could win on the “indexing links battle.”  That seems more in line with what Google is good at anyway.

Congrats to a Few Biz Plan Competitors

Posted by Andy in Achievement

Since I graduated from the UW’s MBA Program back in 2006, I’ve been proud that I continue to have the opportunity to be a judge in the annual Business Plan Competition.  It’s truly inspiring to me to see what comes out of the minds of young entrepreneurs, especially those whose excitement has not yet been polluted.

This year is especially exciting though.  For the 1st time, I knew a little about three of the companies that made it through to the round of 32 before they received their Golden ticket.  (No, I was not allowed to judge these companies.)

So, before they prepare for their Investment Round battle in a few weeks, I want to congratulate the three teams that I’ve been able to get to know a little bit.

  1. Flash Volunteer offers a set of mobile and social tools to create, discover, track and easily share volunteer service events via a variety of integrated channels.
  2. GroBox aims to make it super easy to grow your own fruits and vegetables in a small amount of space.
  3. Splitpen is a creative online outlet for ordinary people of all abilities to come together and co-write stories with multiple plot lines, sub-plots and endings.

Good luck to all three teams (and the other 29 of course), and we’ll see you in a few weeks.

So, What’s With All the Silence

Posted by Andy in Uncategorized

If I was Alannis Morisette, I’d use the word “ironic” to describe the lonely state of poor AndyBoyer.com.  But since I actually understand the definition of the word irony, we’ll won’t give another English major a bloody forehead.

After all, I work for social media firm, am part of a start-up developing a product that makes it EASIER for people to blog, just taught a UW class where I forced students to turn in their assignments on a blog, and now teach a UW class where groups are building socialmedia campaigns for causes – and blog about them.

If there is anyone on the planet who should have an active blog, it’s me.

And yet, here we have what we have.  A lonely, neglected outpost, where 622 former blog posts sit patiently on an island, waiting for the next boat of posts to arrive.  Waiting for anything that will bring more visitors, more people who missed reading them when they were originally published 1, 2, 5 years ago.  Just sitting here…waiting.

I mean, there was activity here.  We used to rail on Clay Bennett here.  We had goals of coming up on search engines for the term “Nick Licata.”  The blog may not have had aim, or a real direction, or heck, even a long-term goal.  But at least we had consistent content.  And every once in a while, it was funny.

So what’s the deal?

Well I have new respect for all the professional bloggers out there publishing non-stop.  How do you guys do it? I write all day, and then I get home and see more stuff I have to write, and then I finally look at my notes of stuff I want to blog about, sit down at my laptop ready to hack away, and ask myself, “I DVR’d Mad Men didn’t I?”

I’m going to partially blame Twitter for this.  Before, if someone like the Mariners wanted to do something incredibly stupid that I wanted to take issue with, I needed to come over to my little .com outpost here and raise my tin cup disguised as a bull horn and start shouting.  Now, I can condense that thought into 140 characters and shoot it out via the FailWhale Telegraph and get immediate gratification with a Retweet or response.

So yes, I’m blaming my blogging drought on a combination of lack of time, excess writing, and Twitter.  And Yuniesky Betancourt.  I’m not sure why, but I think it’s his fault somehow.

But fear not.  I still have had plenty of issues that I want to vent about, including but not limited to:

  • The Washington State Republican Party selling my email address to Rick Santorum’s campaign.
  • The U.S. not qualifying for the Olympics in soccer.
  • The real meaning of Lost (the TV show). (I finally watched it on Netflix – another reason I didn’t have time to blog.)
  • Yahoo’s ridiculous patent suits and why that desperate attempt at maintaining relevance could have screwed a lot of people not responsible for Yahoo’s gross business negligence.
  • The Maloof (Malouf?) Brothers.
  • And more.

Soon, this little piece of online real estate will become interesting again.  Hang tight.

Join Me at MarketMix 2012 Today

Posted by Andy in Uncategorized

It’s been a busy month over here as I share time on the UW, Social3i and the upcoming Private Beta of Relaborate.  Now, it may seem like I haven’t been writing anything.  But actually I’ve been producing more content.  It’s just hidden over at the unpublished Relaborate blog as we work on getting the product ready for prime time.

But I’ll be at MarketMix 2012 today, showing a little sneak peek at what Relaborate has to offer – and more importantly – how we decided to go forth with the product in the first place.  So come say hi if you are at the event.

And thanks to the folks from NWEN for the invite to join their panel.  If you have an idea that you want to pursue, there’s no better organization than NWEN to help you get it off the ground.

U-District Food Bank Fundraiser

Posted by Andy in Uncategorized

Wanted to pass this along this email from the U-District Food Bank.

>>

Hey Food Bank Supporters,

I’m pleased to let you know that the 10th annual Neighborhood Grills benefit dinner for the University District Food Bank is happening, Wednesday, February 8th from 5 PM to 10 PM at Eastlake Bar & Grill and Greenlake Bar & Grill.

It’s the same format as previous years. Go out to dinner at either Greenlake Bar & Grill orEastlake Bar & Grill on the 8th of February and at the minimum 50% of the cost of your bill will be donated to the Food Bank. Order off the special menu and 66% of your meal cost will be donated to the Food Bank!

Our monetary goal for the evening is to raise $6,000. That’s essentially 50% of our food purchasing budget for the month of February.

If you are unable to attend the benefit dinner please consider making a donation of at least $10 towards our February food purchases. You can make a donation to the Food Bank from our web page – http://www.udistrictfoodbank.org/donate.php.

2011 was our busiest year on record – 55,000 customer visits and 2.3 million pounds of food distributed. Thanks to our community of support we continue to meet the increased demand for our services. It’s truly appreciated!

Please feel free to contact me for a tour of the Food Bank. I’m always happy to show donors their donation dollars at work.

What: 10th annual Neighborhood Grills Benefit Dinner for the University District Food Bank.
Where: Eastlake Bar & Grill (2947 Eastlake Avenue East Seattle) or Greenlake Bar & Grill (7200 E. Greenlake Drive North).
When: Wednesday, February 8th, 5PM to 10 PM.
Why: Raise $6,000 towards our February food purchases.
How: At least 50% of meal cost (66% if you order off special menu) will be donated to the University District Food Bank

All the best.

Sincerely,

Paul Yunker
Development Director
University District Food Bank

>>

Where to get Startup Content

Posted by Andy in Uncategorized

So I’ll admit, content generation on AndyBoyer.com has been a little less than satisfactory lately.  One reason for this is the time I am enjoying being back at school.

No, I’m not back for a new degree, but instead I’m teaching Marketing 555 at the University of Washington’s Foster School of Business.  And while I haven’t been able to post too much content here lately, I’m excited to point you to a resource that should please anyone who likes marketing and startups.

I encourage you to take a quick peek over at the MKTG 555 Blog, where 60 of the brightest minds in Seattle are contributing their thoughts on startups, entrepreneurship and marketing, on a regular basis.  The blog boasts about 150 pieces of content now, so there’s surely something there to pique your interest.

Not to fear, I’ll ramp back up the volume here soon, mostly thanks to Relaborate – which is almost ready for it’s public debut. But until then, feel free to check out the thoughts and ideas of Seattle’s future entrepreneurs.

Teen Feed

Posted by Andy in Charity

Catherine has been volunteering for a little while with a group called Teen Feed.

Now, for a little while there, I didn’t spend too much time thinking about what Catherine was up to. But I have had the great opportunity to volunteer with her a few times in the last few weeks, and want to relay a thought or two.

It’s hard to find something much more disturbing than a room full of 18-25 year olds with no home, no food and a pretty hopeless outlook. If someone is 40, you can put some level of blame on them for being in the spot they are in. But it’s kind of hard to fault an 18 year old.

For about $100-$150, a Teen Feed organizer puts together a menu and buys all the groceries for about 50-60 people. Anywhere between 4 and 8 volunteers take over a kitchen of a neighborhood church, and prepare the meal. The kids arrive at 7pm, and dinner ends promptly at 8pm.

The kids who show up for the free food have no place to go, and in some cases no other food to eat. Some just spend the entire hour taking advantage of the heat and chairs they are allowed to rest in. But they are all polite, thankful, and just happy someone cares.

I’m going to write more about this over the next few weeks. But I really want to commend the volunteers of Teen Feed, and urge you guys to consider Teen Feed when you are considering where to donate some of your time or money. In my mind, 18-25 year olds are still save-able. We should be working on ways to do that.