Author: Andy Boyer

  • The Best of Guerilla Marketing

    I’ll be on the road for a few days and likely offline, but I want to leave you with a web site that you could easily spend a few hours on over the next few days. 

    With all the talk about Social Media, YouTube,  Facebook, etc… we sometimes forget about the really cool Guerilla Marketing efforts that were (and still are) so important.  The kind of things that deliver shock and awe to a mass of potential consumers not expecting to be marketed to. 

    It makes me think about the stupid restauarnt in my neighborhood that lost my business forever yesterday by putting a paper flyer on my windshield on a rainy night, so that when I got up in the morning, I had to stand in the rain and peel soggy, nasty paper off my car before driving to work.  And then I see these campaigns from Blog.GuerillaComm.com

    And then for fun later, also check out WebUrbanist.com. Another neat place for finding unique products.

  • Congrats LSU

    It’s probably fitting that in the craziest year of NCAA Football I can remember, the LSU Tigers travel 90 miles down I-10 to win the National Championship in a stadium wiped out 2 years ago and in a city that’s used to double or triple Baton’s Rouge’s population.

    And I won’t go on a total rant here, but hasn’t this college football season finally convinced everyone that SOMETHING has to be done.  Among my 4 or 5 solutions, here’s the one I think would be a breeze to pull off.

     

    • All conference champs need to be decided by the weekend after Thanksgiving.  This year, that was Dec 1.
    • Dec 8, the 6 real conference champs and 2 wildcards play. I don’t even care how you seed them.
    • On Jan 1, you have 2 bowl games with the final 4 teams
    • On Jan 8, you have your National Championship. 

     

    This accomplishes several things:

    • If you are a conference that is scared your 2nd best team may sneak out a win in a conference championship game and eliminate your strongest contender, well then don’t play a championship game.
    • If BYU goes 12-0, they might get a Dec 8 bid.
    • If someone dominates all year and loses a heatbreaker in Week 12, they can still get a wildcard birth.
    • If you schedule two top teams early, and lose, but then run the table in your conference, you can still win.  

    There are better options, but this one seems so dang easy to implement, I don’t know why you wouldn’t do it as a replacement to the ludicrous system that only satsifes people who work at the NCAA. 

    So here is what that would have looked like this year:

    Dec 8 – Some combination of USC (Pac 10), Oklahoma (Big 12 upset winner), Ohio State (Big 10), LSU (SEC), West Virginia (Big East), Virginia Tech (ACC), and some combination of Kansas, Missouri, Tennessee, Hawaii and Georgia.  

    So, your Dec 8 could have been: Ohio State (1) vs West Virginia (9); LSU (2) vs Missouri (6) or Kansas (8); Virginia Tech (3) vs USC (7); Oklahoma (4) vs Georgia (5).  Now that would have been a fun Saturday of football.   

    But anyway, congrats to LSU.  Geaux Tigers. 

  • Is Google AdSense Too Scary For Me?

    So, I want to be clear that I’m not bashing Google with this question I’m about to pose.  I’m trying to gauge if my reaction borders on paranoia, or if it’s justified.

    Here’s the situation.  On Wednesday I was on GoogleChat with a friend who talked about watching the movie "The Big Lebowski" with friends that night.  The next day, Thursday, just about exactly 24 hours later, ads for Big Lebowski T-Shirts showed up in my Google Mail.

    To be clear, I am not anti AdSense.  I think it’s great.  Contextual advertising is an amazing advancement.  And I am also not naive.  I know that IM’s do not dissolve into the vapor. I understand that anything I ever put in an IM (or SMS for that matter) is archived forever on someone’s server, poised and ready to ruin any chance I ever had at getting elected to public office.    

    But here is my issue, and again, I am asking you if I am over-reacting.  If the ad for Big Lebowski T-Shirts had showed up while we were talking about Big Lebowski, I wouldn’t have blinked.  Even if it showed up in the next hour.  But a full day later hints to me that they have some sort of psychology behind these ads, that they are using some sort of AI to read and analyze everything I type in a day, run it through an algorithm, and shoot me marketing messages that will trigger some sort of recall mechanism from the day before.  I can’t explain why, but that weirds me out.

    I know, it’s not enitirely rational.  But something about it doesn’t quite sit right with me.  I guess I feel it starts to open a Pandora’s box.  Sending me a Mariners Ticketmaster ad if I am reading an email about baseball from a Seattle IP Address is one thing.  But building a complete profile about me, keeping track of everything I google, everything I write, everything I receive, and every ad I click on, then throwing specific ads that attempt to predict my behavior or trigger responses….well that borders on invasive.  

    Anyway, I’m looking forward to hearing your own thoughts on this.   

     

  • Avatars from Voki

    I’m playing with some stuff from Voki.com this week. Check out how to build your own Avatars as well, and I’ll be figuring out how to make them do cool stuff here.



    Get a Voki now!

  • What Does “No Comment” Really Mean?

    (Contributed by Garrett Galbreath, Snohomish Bureau Chief) 

    I always wonder what the "no comment" comment really means.  I think in most cases, it means:

      "Yeah, I was involved but I am not saying a thing" (the "screw you").

      Or

      "Yeah, I was involved in some manner, but I refuse to say anything because you are going to blow it way out of proportion"  (pleading the Fifth)

    But what about when you can’t be reached for comment?  You aren’t necessarily a major player in a story, but it is obvious that you would have some insight that may prove enlightening.  Of course there is the possibility that you might slip up and reveal something that you didn’t intend to.  Hence, I give you this story from the Seattle Times:

    The part that I am most interested in is the sixth paragraph from the bottom:

    "Other prominent ex-Mariners, like Edgar Martinez, Jay Buhner and Dan Wilson, could not be reached for comment."

    The smartest move these guys could make is to not answer the phone for six months or more.  Screen all calls.  Don’t let anyone get the chance to slip you up…

    And by the way, if you were a steroid dealing low-life who had access to the Mariners locker room, would Raul Ibanez and Jamie Moyer be on your list of guys you had to contact?  Probably not…

  • Random Question About Tabloid PR Folks

    I have a question about Celebrity PR and I’d love if someone can feed me something that gets me closer to enlightenment.

    The thought started when I was stuck in a Safeway line for what seemed like most of the holiday season.  I couldn’t help but be distracted by the headlines screaming at me from the tabloids.  Something about some girl named Heidi who I don’t know if I have ever heard of was calling off her wedding.  And then I noticed that a lot of the magazines were missing the familiar faces – Brittney, Lindsey, Paris, Jessica, etc…What was going on?

    So then I wondered about the whole PR strategy around these guys.  For the sake of argument, let’s say Jessica, Lindsey, Brittney and Paris all have different PR teams.  Are they cutthroat, trying to get every headline in every magazine every week?  Or do they work together, so that one week OK gets Jessica and Us gets Brittney, but the next week they are covered in reverse? Does Jessica’s PR team tell Lindsey’s that she’ll be at the Cowboys game to see Tony Romo, but will get out of sight the next week if they’ll let her have a clean sweep across all the tabloid headlines? Or did Paris’ sudden trip somewhere for Xmas get unexpectedly bounced off the cover by Ms. Simpson?

    How long is the PR calendar set up in advance?  Do all the magazines already know which Super Bowl Party Lindsey will be at?  Do they purposely split the gossip-getters up to go to different parties?   Have the PR teams already set up which Hollywood leading man with a February release will be photographed with one of the girls on Valentine’s Day?

    I mean, I really want to know these things.  Do they do a photo shoot over a weekend at a mall, beach, store, park, house and club, then slowly leak the pics out in accordance with the PR plan?  And what happens when little Spears got pregnant? Did the "news" from that week get tabled to another week?  Or is it just forgotten?

    Someone please, if you know the answers, you gotta let me know.

     

  • Using Social Media to Manage Public Opinion

    The PR team for Roger Clemens is certainly on the ball. In response to allegations of steroid use, they have launched a PR attack back that encompasses the Grandfather of Mainstream media, 60 Minutes, and dives all the way down into the Social Media space with a 1:30 video on YouTube.

    Obviously most of us are not Roger Clemens, so we cannot call Mike Wallace and get a sit down interview whenever we want one. But even in Seattle or at any local level, we all can effectively use Social Media avenues like YouTube, by simply engaging a Social Media Agency, having a high quality video professionally shot and edited, and then leaking it into the blogosphere through respected bloggers. This is the new way to manage PR, and Roger’s team has done it very well.

  • Merry Christmas, Y’all

    Hope you got everything you wanted this holiday season.  And if you didn’t, hope you got enough cash (or at least gift receipts) to fill out your list.  Happy Holidays.

  • Health Care, But at What Price?

    So I haven’t ever written or researched anything about healthcare, so this little rant/question is really from a sample set of one experience relayed to me by someone.  But I ask you to read along, and as you hear the story, think about your own threshhold of pain.  At what point, honestly, would you have given in?

    I was at a nursing home and met a nice guy named Will.  Will was in his late 50’s, there visiting his mom, who is a patient/resident.  He shared his experience with me.

    Years ago, Will had worked as an internal affairs officer for a branch of the U.S. governement.  His mother developed a degenerative back issue that placed her in a wheel chair and made her unable to walk.  Will’s mother was a U.S. Navy vet herself and a widow, so she had some pension, medical benefits and inheritance to help defray the costs of medical care, and he placed her in a nice nursing home.

    The home was great, but she slowly became more and more agitated.  She was beginning to lose her sight in one eye, and her hearing.  So after a year or so, they decided to bring her to Will’s home, where he lived with his daughter and wife.

    Will’s mother’s eyesight and hearing continued to diminish, and in turn she became more agitated and cranky at his wife and daughter.  Whenever they left her alone, she would end up in some predicament in the house.  It got to the point that they simply couldn’t leave her alone.  This of course caused considerable strain on the whole family, and Will developed his own illness.  Plus, she started needing round the clock care.

    So, they eventually placed her back in the nursing home so she could get round the clock care.  Will had saved up more than half a million dollars from working for 30+ years for the government and retired with his pension so he could battle his own illness.

    Now, 5+ years after moving her back in the nursing home, and more than 8 years since Day One, Will is just about flat broke.  Supplementing the rest of his mom’s care from his own pocketbook has dwindled his family’s entire life’s saving.  He has gone back to work, training to be a personal tax accountant for friends and family.  His mom continues to be happy and boisterous, with nary a medical ailment other than her inability to walk, or see or hear well.  Internally, she’s fine.

    According to what our Privatized health care system asks for, Will and his mom have done everything right.  She was in the armed forces for 8 years and receives some government sponsored pension.  She used her husband’s life insurance and assets for her own care.Will worked until being offered retirement.  He raised his kids and shipped them off to college.  They both had health care. They utilized Medicare.  They both saved for their own retirement. 

    And yet Will’s mom is outliving his money.  His next step is to sell his house and move into an apartment to pay a couple of more years of her care.  But then what?

    I don’t have any answers when it comes to health care.  And it’s easy to say, "Well people should just plan accordingly."  But this is a tale of planning accordingly and still being failed by the system they planned within.   If this situation can happen to a family of patriotic, college educated government employees, how does someone else deal with it?

    ++ Some of my own notes:

    * This makes me very scared about people who want to throw high tax rates on a "death tax." If another spouse is surviving, why do we need to take away the money that family has saved, instead of letting the spouse use it for his/her own care?

    * Should the hippocratic oath start taking quality of life into consideration?  Imagine you were 80, wheelchair bound, unable to see or hear, and spent all day simply sitting in a chair looking in the hallway, waiting for your 2:30 bingo game.  And by doing that, your grandaughter doesn’t get to go to college, or your son has to sell his house.  How is your outlook on life?

    * Why can’t we raise the retirement age?  If we’re living longer, don’t we need to be working longer?  If we’re living until 80, and don’t work until 21, we need more than 44 out of 80 people to be in the job force in order to sustain a standard of living.  Can we really afford for every working person to be supporting them plus another non-worker?

    Looking forward to your thoughts on this. 

     

  • AndyBoyer.com Staff Out East

    No, we haven’t joined the writers strike.  But the entire staff of AndyBoyer.com headed east to Virginia last week to work on some non-technology issues.  With spotty internet access, posting will be light.  And really, you should be Christmas shopping, reading a book or playing Xbox anyway – not reading blogs.  It’s the holidays, relax….