U.S. and England Lose World Cup Bids – What Went Wrong?

Ok, I’ve had 24 hours to be mad about about this.  It’s easy to say, “The vote was rigged.  Qatar and Russia bought the Cups.”  And while that’s probably true, I don’t think you can just end the conversation there.

For one thing, we’re a country in which college alumni will pay $200k to have a 20 year old quarterback come play for their school.  It’s not as if we’re above the whole corruption thing.  If the World Cup was up for sale, we were certainly making our own backroom deals.  So let’s not pretend we’re innocent angels who weren’t prepared to fight dirty.

Also, we need to look at FIFA.  This is an organization that oversees soccer confederations on 6 continents and hosts 12 different soccer tournaments across the globe. Sponsors include companies like Budweiser, Adidas, Coca-Cola, Emirates, etc… Source: Wikipedia.  This is a huge company.  They aren’t just running the Poinsettia Bowl and taking bribes to give Notre Dame a bid.  This is a multi-national, multi-billion dollar organization, whose chief motivation is to make make money for everyone involved in the group.  So, for the sake of argument, let’s assume these guys aren’t idiots.

So, making these assumptions that we were ready and prepared to bribe officials, and that FIFA is made up of smart guys, why did England and the US get shunned?  Here are some reasons I can imagine:

1) The U.S. story is old – Look, I love Morgan Freeman too.  And Bill Clinton has charm.  But we came out with the message of, “Look we have a lot of stadiums already, and lots of hotels too.  Plus, we have a diverse population.  It’s a slam dunk, no risk, low-hanging fruit alternative.”  It’s kind of the same argument the Hyatt gives you when you are planning a wedding. “Look, we have a big boring conference room, you can have a choice of steak or chicken, and there will be plenty of parking for the guests.”  Not very interesting.  Meanwhile Qatar came in with an entirely new message. “Sure we have no stadiums and no infrastructure.  But we have money – and lots of it.  So we’ll build shiny new carbon neutral, solar powered, soccer specific stadiums that we’ll take down after the event, hook them up to a futuristic transportation system, and develop a giant version of Sim City that the world will marvel at.  Think Disney World for Soccer.”  That really is a more interesting wedding than one at a hotel.

2) The Perceived Decline of the West – These games are being held in 2018 and 2022, not 2010.  And the rest of the world looks at the U.S. and says, “Hmm, I don’t see where they are making their comeback.”  I mean when the city of Detroit is eating itself block by block to get rid of unused buildings, I’m not sure where you see that the U.S. is a solid bet to be thriving in 2022.  Meanwhile, Qatar and Russia have all that gas and oil money.

3) The Nobel Prize Angle – On one hand, I kind of think FIFA should be congratulated for taking such a giant risk.  They are telling a country in the Middle East that they have faith in the region.  Now, at least someone has the responsibility for keeping the lunatics at bay.  Anyone involved with the 2022 World Cup, especially Qatar’s Sheikh Hamad bin Khalifa al-Thani, will have Mid East leaders on speed dial every time they start to get itchy trigger fingers.  If the World Cup brings some level of stability to the Mid East, which in turn brings some sort of cooperation between West, East and Mid East, then give Blatter and his guys the Nobel Prize.  

4) We don’t have the most money anymore – Let’s face it, this election was bought.  And that’s an election style we used to like, because we had the most money.  We don’t anymore.  This is an international economics story, not a sports story.  Maybe now we can admit it’s time to change the way we do things.

I’m sure I’ll add to this post soon.

(Additions)

5) One thing that surprises me is that FIFA has now made it impossible for China to get a World Cup until at least 2034.  And who knows what the world will look like by then.  

6) JR makes a good point below that diversification could be a reason.  But, diversification doesn’t explain going all the way to the limit of Qatar.  You could have solved the diversification point with any of the candidates – Australia, Spain/Portugal or Netherlands/Belgium.  

7) To expand on a point I was trying to make above, it’s an absolute pity that the U.S. couldn’t make any kinds of claims to have carbon-neutral stadiums and an efficient transportation system 12 years from now.  Doesn’t that seem weird and sad that it doesn’t even cross our minds that we could lead the world in architectural and transportation innovation?

World Cup Announcement Tomorrow

If you are downtown tomorrow morning at 6:30am, I suggest you swing by FX McCrory’s.  There, Mick will be serving breakfast and hosting a live viewing of the selection of the host countries of the 2018 and 2022 World Cups.  RSVP here

This should be exciting and slightly nerve-wracking for everyone hoping the U.S. is chosen for 2022.  It’s been a pretty dirty selection process thus far, so even though common sense says that the United States would be a better host than Qatar, well, money talks and Fifa’s selection committee members are human beings who like money and the items money buys.

If you want to watch the US Presentation, lead by President Bill Clinton, you can watch it here.  (Sounders fans, skip ahead to 16:45 or so if you want to see how Seattle is presented as a sign of soccer’s growth in the US.)

http://www.fifa.com/worldcup/bidders/live/newsid=1343822/index.html

 

Social Media for Folks About to Give Brith

So with my sister due to give birth any moment – or not for another week – I’ve had a chance to revert back to the way people used to communicate, via phone. It made me think about a few things.  

1) The whole social media experiment breaks down when there are a few weak links in the network.  Once you realize Aunt Betty doesn’t have an always on internet connection, the phone needs to be part of the plan again.  

2) Without an efficient one-to-many communication system, poor dad is stuck repeating the same message over and over to everyone who calls.  

So here’s what a digitally savvy couple needs in order to communicate with both their digitally savvy and non-digitally savvy family and friends.

  • Some app that will allow them to leave voice mails that other people can check.  Maybe a Google Talk number would work for this.  Does anyone have a good solution?
  • A dedicated Twitter account that they can use for baby-only news, and a mobile Twitter application to upload the data.
  • A Foursquare account so we all can follow where they are checking in.
  • Most importantly –  it would be nice if some airline allowed you to buy a “Baby Birth” package which allowed you priority Standby access during a certain time period.  Looks like this baby is going to come a little early, and changing travel plans has become quite expensive for the family.

Any other thoughts?  What would make communication more efficient?

#ParkaParty Taking On Life of its Own

Congrats to @Roosiehood.  What started as a little project to raise a few hundred bucks for local food banks is taking on a life of its own.

#ParkaParty is in full effect in the Seattle Twittersphere, and shows no sign of letting down.  If you haven’t jumped on board yet, this article from MyNorthwest.com should explain it all.

Now I’m just waiting for my #ParkaParty avatar to arrive…….

In the meantime, here’s a fun little Flickr slideshow from the web site to show some of the folks who have donated.  

 

 

Gaming the Social Media System

It appears the time has come – or maybe it had already – in which clever entrepreneurial types can more easily game the social media system.

Now that we’re a good 4 to 6 years into companies leveraging social marketing programs, we’ve finally infiltrated the marketing directors who still don’t quite get the concept of building meaningful relationships.  We’re reaching a few decision makers who want quick fix solutions and simple metrics that don’t really correlate to anything actionable.

This article from Social Media Today talks about the proliferation of social scoring.  In concept, it seems like a natural evolution.  Why pay the same CPM to reach everyone, when you can pay a little higher CPM, but buy fewer impressions, to just reach the people who matter most?

But I think the principle breaks down when you take into account that once you use some arbitrary calculation such as “Klout” score, you have – by definition – developed a real world game in which the prizes are monetary.  Rather than spend our time on some casual puzzle game, why wouldn’t we develop ways that we can get on Virgin’s VIP list.  

This “Game-ification” of our online lives is not a new concept.  Scott Dodson talks of it in a very eloquent and interesting manner.  But once we’re using our social profiles, or creating alternate social profiles, to try to game retailers and get on their influencer list, we start to see the business benefits of social media breakdown.  

It seems to me that soon we’ll start to see a separation between companies run by marketing directors who are managing social programs with made up metrics, and those who actually understand their customer base.  And if you find a company with the former, go run up your Klout score and get free stuff…

Sad Eyes at Safeco

It’s a cold, miserable gray day, which is fitting given the reason we are all congregating together.

I’m not sure what to expect when I park my car in the Mariners lot south of the stadium, walk down the stairs, and cross the street to the southwest corner of the stadium.  

We’ve all been to this place a hundred times, but never with our heads full of these emotions or these thoughts.  We’ve never entered this place without knowing what to expect, or not knowing how to act.

It doesn’t take very long to realize this is going to be a tough environment to maintain composure.  Right at the front gate, a small memorial has been created.  Notes and flowers from fans, a few rye bread, salami and mustard sandwiches, and some handwritten notes from fans to Dave Niehaus, the man they are here to pay respects to.  There’s a large posterboard from Seattle’s biggest fan, Big Lo, “I put away the Mustard, I put away the rye, I put away my Mariners shirt, and now the My oh My.  Thank you Dave.  You will be missed.”

It’s hard to stare too long at any one item, or even the shrine, for fear of losing it.  And so I go inside the stadium, foolishly thinking it could possibly be less emotional inside the actual temple of the game itself.

Inside it’s dark, and just as cold.  The roof is closed.  There’s really only one thing to see – the line.  A single file line starts at home plate, extends on the edge of the field parallel to the first base line, makes a right turn at 1st base and heads up to the concourse, where it makes another right turn and goes back toward home plate, then down the 3rd base concourse, and all the way down to left field.  

The crowd is made up of fans of all ages.  60 year olds who saw the first game in the Kingdome, 7 year olds who don’t know why their parents have brought them.  Men, women, couples, they are all represented.

The place is pretty quiet – it’s hard to talk when you are biting on your lip.  You hear a few memories being shared.  But mostly we all just wait in line.  It gives us a lot of time to reflect.  There’s no rationale for the 2 hours we’ll meander in line, just to get a few seconds in front of a makeshift memorial at home plate.  

But this death is bigger than a memorial for a single man, a single icon.  It’s an inflection point in the lives of all baseball fans in the Pacific Northwest.  Baseball is unique, because when we walk in a stadium to watch a lousy 2010 Mariners team, we’re not really there for Michael Saunders.  We’re there to remember and share stories about the time we saw Ken Griffey’s first Mariners at bat, or when we jumped fences to get out of the $3.00 General Admission section, or when we ignored our dates the last 3 innings of Randy Johnson’s no-hitter.

When we weren’t at the game, listening to Dave reminded us that we needed to get back to the stadium soon, that we were missing out by doing whatever else we were doing.  

But more importantly, listening to Dave put us back in a place when it was ok to bring our glove to the game.  Because we listened to Dave when a 7pm game meant having your mom pick up your 3 friends at 4pm so we could be there for batting practice at 5pm.  

And so now we’ll have two eras – Dave and Post-Dave.  The Post-Dave era begins now, a definitive moment on a timeline that we hoped would be infinite.  We all had to grow up a little while we stood in that line.  For folks my age, our baseball grandfather had passed away.  The connection between us and the grand old stories of baseball past.  

We don’t get to pretend we’re young anymore.  The grand old stories of the past now include 1995, Gaylord Perry and Diego Segui, and we’ve suddenly become the caretakers of them.  We’re not learners anymore, we’re teachers, and I’m not sure I was ready for that switch.

But back to Safeco for a moment, where nearly 2 hours after beginning my trip in line, I get to the makeshift shrine.  It has some fantastic pieces of history, including the scorebook from the first game, and Dave’s Hall of Fame plaque.  And I don’t know what to do.  Do I take a picture? Do I smile?  What’s the respectful thing to do? what I want to do is just stand and absorb everything I’m feeling, and channel it into some sort of productive emotion.  But there are another 1000 people behind me in line, so I have but seconds, not the hours I would need.

Dave’s family stands next to the shrine, along with his long-time broadcast partner Rick Rizzs.  I can’t even imagine what it must be like to stand there for 4 hours and shake hands with 3,500 people you’ve never met, all of whom want to share the pain of your loss, even though they’ve never met the man themselves.  It must be the most complex, insane, yet gratifying feeling to see how many people cared about a person you were so close to.

The whole of the two hours was too much for me, and while I don’t break down inside the stadium, the sheer force of trying to control those emotions probably wrecks my psyche for a week.  But it is clear I am not alone in my struggles.  Everywhere I look, grown men are looking away at walls or the ceiling, in an obvious attempt to hide their wet eyes from their wives, sons and grandkids.  Women are more willing to let the tears flow.

And then it is time to leave.  I want to stay longer, because the next time I enter the stadium it will feel different.  It won’t be the same safe house from my memories, and all connection to the Kingdome will be lessened.  The next time I come in, it will be someone else’s house, with a different spirit, a different feel.  

Eventually, reluctantly, slowly, I walk out of the stadium.  I pass the shrine again.  And I cross the street without looking back.