Andy Boyer

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Category: Business (Page 17 of 24)

“My Next Request, All Oklahomans Born in 2009 are to be Named Clay”

April 21, 2008 /

No matter how scummy Clay Bennett has been to Seattle, there was a tiny sliver of me that thought, "He’s just an Oklahoma guy who wants to bring the NBA to his hometown.  At least he’s a liar who has a constituency in mind."

Well check out this article from NewsOk.com.  Apparently, Bennett is now holding Oklahoma hostage as well, demanding tax refunds on payroll taxes, or he isn’t bringing the team. 

" Lobbyists schmoozed lawmakers at the state Capitol and some received telephone calls and e-mails from Sonics owner Clay Bennett and other representatives of the ownership team a day before the state House is scheduled to consider final passage of legislation that will give the team a rebate on a portion of payroll taxes it will pay if it relocates.

Rep. Charlie Joyner, R-Midwest City, who also voted against the bill, said he received an e-mail from Bennett that said the team might not come to Oklahoma City unless the House passes the tax incentive. "I just don’t think this thing has been handled right. That’s kind of holding legislators hostage," Joyner said."

Read the whole article.  Amazing nerve. 

If We Bought Cars the Way We Choose a Presidential Candidate

April 21, 2008 /

(Before anyone gets upset, most of this is tongue in cheek…)

So, the latest ABC debate was such a debacle, for just a second, I want to think about what would happen if we tried to decide which car to buy in the same way we think about who to vote for.

Let’s say the most important 3 issues in a car are cost, safety and style.  And let’s say the 3 most important issues in leading the country are the economy, national security and education. (You can argue this later, just go with it for now.)

Now let’s say I’m choosing between 3 particular cars.  And I know what the most important issues are.  But maybe I don’t really understand numbers so well.  And safety reports are really confusing.  The point is that I KNOW what the key issues should be.  But since I’m doing this the same way I pick a candidate, I’ll ignore them.  So what might I think and ask about?

  • Well, I will probably want to ask how much money each company is making.  I mean, I can’t support a company that is more successful financially than the others.
  • Next, I need to ask where the people who built my car go to church.  Who knows what kind of propaganda the employees might plant.
  • Which Hollywood stars think my car is the right choice?  They have nothing in common wth me, but if they would buy it, I should too.
  • Plus, I have to thnk about a bunch of minor details that really don’t affect the core issues of the car.  I need to look at what material the seats are made of, how big the steering wheel is, whether or not the parts were manufactured in the U.S. and how big the gas tank is.

So maybe this is gratuitous.  But think about these ridiculous arguments.  Is Obama’s preacher a crazy nut job?  Is McCain’s wife a gajillionaire?  Is Clinton more of a liar than every other politician? Who cares how we deal with China and Russia, will my gay friends be able to get married?  And border security is not nearly as interesting as whether Obama *really* thinks unemployed people who lost their homes are bitter.

The point is, why aren’t we focusing on making candidates come up with extremely well-thought out plans for Healtcare, Iraq, schools and  staving off the recession?  Who cares about the stupid stuff? 

Mickey Mouse Marketing

April 8, 2008 /

So, I was down in LA this past weekend for the wedding of an old college friend.  A beautiful beach ceremony and a long day filled with great people who know how to have an even better time.  So on Sunday, we had a day to kill and were looking to do something that would be much less destructive on our livers.  And suddenly, we were in Disneyland.

Now you may laugh, as I did when we were heading there.  Disneyland?  What a cliche.  Do the rides even still work? 

But for the purposes of a marketing blog, Disneyland could not be a greater case study, and it’s time we all took a quick look at their marketing machine to pick up a few tips.

So, think about Disneyland as an amazing trendsetter back 50 plus years ago.  But today, their image has morphed into one of family entertainment.  Somehow along the way they realized they could not compete on a basis of building the world’s greatest roller coasters every 3 years, so they took their established product line and expanded it to the next generation.

I remember being much much younger and seeing Space Mountain, Thunder Mountain, the Matterhorn, Pirates, plus all the tried and true Disney characters like Mickey, Donald, Goofy and Pluto.  Well now you walk around Disneyland and those same rides are still appealing to dads and moms in my generation, while their kids are all over the newer characters walking around and the Buzz Lightyear ride. 

You see this devotion from Yankees and Red Sox fans. Disneyland has doen such a great job of being cross-generational, that the revenue stream can almost be considered recurring.  The brand loyalty is just amazing.

But what are some other aspects of this marketing plan:

  • Price:  $66 for a day at the park.  Spendy, yes, but you get 10 hours versus the 3 you get at a football game.   And for families who live in LA, spending $129 for a year long pass is almost a gimme.
  • Product: Realistically, in those 10 hours you are on rides for about 20-30 minutes.  But the detail is in the way they hide you in buildings and give you things to look at while you are waiting in line.  Very few people walking around the park leave with images of long lines.  And those 20-30 minutes are packed with cool stuff.
  • Place: Close enough to a major destination that you randomly pick up folks like me.  Far enough away that you need to spend all day there.  Tons of hotels across the street, and for some reason $11 for parking if you drive there doesn’t seem ridiculous.
  • Promotion: The brand is ubiquitous.  Every Disney movie promotes a Disney theme park which promotes another movie.

So since this post has taken no real shape or form, here are a few fun Disney facts we learned from riding with a Disney employee on his day off.

  • Disneyland can hold 70,000 people, at which point they stop letting people in.
  • Total # of "Cast members" is about 5,000.
  • Every ride in Disneyland has at least one "Hidden Mickey," meaning if you look hard enough, you can see a Mickey Mouse face in every ride.  True story – this guy showed us the one in the Indiana Jones ride.
  • The Disney Pillars (in this order) are Saftey, Courtesy, Showmanship, Efficiency.
  • Best time to go is late January and February.  It’s the only time when all kids are in school, and all parents are paying off Christmas debt.  The park is empty.
  • People do get hurt in rides.  What they do is shut the ride down, tell everyone it’s broken, get the paramedics in quickly and quietly.
  • There is also quite the underground city which includes a full cafeteria, and other rooms for cast members.

And now here’s something else I found amazing.  I’d estimate the crowd was 30-40% Hispanic.  Remember, this is LA.  Yet Disneyland does not have a single sign in Spanish.  This is a park wher Safety, Courtesy and Efficiency are three main pillars, and they are making it difficult for a sizeable percentage of their audience to understand what they need to do onthe rides.  i couldn’t decide if the company is telling Hispanic Americans to learn English, or if the company is just too ignorant to realize how much of their audience base may not be English speaking.  I can’t believe it’s the latter.

Anyway, I had a blast there, despite the prices, the lines and the amount of strollers that were trying to knee cap me.  There’s just something about the Disney model that works.  They aren’t the best rides, it isn’t the cheapest thing to do, it isn’t the most convenient place to get to, and you have to wait around a lot.  But it’s great.  So there must be something to learn from them.   

Looking for fun startups?

April 4, 2008 /

killer.jpgHere’s a neat little web site that you can get lost in for a few hours if you aren’t careful.

KillerStartups.com says they review 30+ sites a day, so that database gets pretty big pretty quickly.  The site prolies a wide range of companies, from the goofy to the geeky, and they mostly accentuate the positive.  After all, no start-up isperfect, but you have to root for someone willing to throw it all out on the line like that.  Plus, it doesn’t look like you need a +$10k a month PR firm, work at a VC firm or be a close friend of Michael Arrington to be profiled on KillerStartups.com, so it’s almost like the "anti-TechCrunch."

 

Here’s a Business Plan I’d Like to See

March 31, 2008 /

Check out Trapster.  According to the site..

"When you see a (speed) trap, report it by pressing a button on your phone, or calling a toll free number. Other user’s phones will alert them as they approach the trap. Trapster™ learns the credibility of traps based on how many users agree. It also learns the credibility of each user, over time."

If it works, cool.  But I’d love to see the biz plan, who funded it and what their valuation was. 

People, You Cannot Control Social Media

March 31, 2008 /

One of my favorite things to watch is when businesses choose to ignore a technology or shift in human behavior, and honestly believe that if they ignore it well enough, it will simply go away.

We saw this in the music industry, where executives refused to believe that anyone would rather listen to thousands of songs on a device the size of a credit card rather than using a clunky cd player and devoting an entire wall for storing that same music. 

The newspapers were no better, refusing to consider that carrying a dirty glob of paper with old news was less appealing than simply logging on to a computer and getting the freshest info. 

This makes a story Garrett found even more humorous.  The Chicago Sun Times has some sports columnists who occasionally draw the ire of their readers.  Jay Mariotti is one such columnist.  Apparently, people were responding to his articles in a negative way, so the Sun Times made the decision to stop allowing readers to comment on his columns.  You can almost hear the conversation, "Well if we turn off the technology that allows readers to write negative things about Jay, then no one can write anything negative, and we won’t have to worry about it anymore. Problem solved!"

Except of course, that it’s 2008 and the world doesn’t work like that anymore.  Maybe in 1970 that was a good idea.  But nature abhors a vacuum, so if people want to write negative things about Jay Mariotti, and the Sun Times won’t let it happen on their site, the people will find a new home for their vents.

And they have, thanks to crosstown rival, the Chicago Tribune, who have geniusly embraced Social Media by developing a forum where readers can post comments about Jay Mariotti. And for that matter, other Sun Times writers. 

And guess what, two giant ads on the page.

So, you have one paper pretending that taking away the voice of the people would be helpful.   And you have a other that is profiting on the idea of letting people have their say.  By foolishly thinking you can control the voice of the people, you lose all control of the situation, because now you can’t even moderate out the particularly distasteful ones.  And your competitor gets the ad money. 

Lesson to be learned here: No one has 100% approval rating.  The only way to have any control of the situation is to let the people speak on your turf.  

How Would You Market the MLS?

March 29, 2008 /

mls_logo.gifOk, marketers: Here’s your project.

  • A sport with huge appeal to a small niche audience
  • One brand name that is more powerful than the league itself
  • A product that is sub-par in quality in comparisons to similar products in other countries
  • In other countries, history and tradition are built on rivalry and proximity, which your league does not have
  • Established round-the-calendar competition from 5 mega-sports (MLB, NFL, NBA, NCAA FF, NCAA BB) and 5 to 8 mini-sports (NHL, WNBA, Arena, UFC, Golf, Tennis, Boxing, Lacrosse)

Now you see what the MLS is up against.  It’s the equivalent of a European-wide Basketball League trying to compete against soccer in England.

But here’s the thing – For the first time in the 10 or 15 years the MLS has been around, I am actually aware that this is opening weekend.  I actually am somewhat interested in catching a few games.  I am going to be in LA and actually looked to see in the Galaxy or Chivas would be in town.  Why?  Several potential reasons.  Let me know if you can think of others.

  1. jozy.jpgSince Seattle is getting a team next year, i want to learn about the league.
  2. I’m growing tired of the other sports(?)
  3. I’m watching enough English League Soccer, that I recognize more players on more teams, some of whom who played in the MLS.
  4. I’m following the US National team enough, that I want to see them play a few times on their MLS teams.
  5. Fifa 08 for Xbox has consumed enough of my leisure time, that I want to see who these guys really are.

Anyway, the point is that I am fully aware that this sport has HUGE marketing and logistical issues in front of it, but I am slowly coming around.  And really, I’m the sweet spot for their marketing.   A small % of the country would come watch them play in a high school stadium.  And you have a huge percentage of the country that wouldn’t watch if they served free beer and pizza all game long.  But people like me, who spend too much money on the Mariners, who irrationally go to a bar to watch a college basketball game, and don’t think it’s weird to take a charcoal grill out of a pickup truck when there is a restaurant right across the street, we’re the guys the MLS needs.  Sports fans – people who are there for the experience more than the result.  And I’m coming around, even though I know the product will not be as good as one I could see on channel 401.

Anyway, MLS starts up this week.  Take a peek if you get a chance.  And if that doesn’t grab you, start with some EPL and Champions League Games on TV, or even better, at the George and Dragon.   

Does Youth Marketing = Long Term Sales

March 29, 2008 /

NikePremierClub_03_black.jpgNow this may or may not have existed when I ws a kid, but today there are exclusive soccer academies for youth players, boys and girls.  I was talking to a parent of one of a player in one of these elite programs last week, and fascinated by all the expenses.  Monthly dues for coaches salaries, several hundred dollars for travel, and sveral hundred dollars for a complete kit.

The kit is what made me laugh (in soccer a uniform is called a "kit").  Home and away jerseys and shorts, practice kits, 5 pair of socks, warm up gear, sweatshirt, jacket, bag, etc…and they all are NIKE.
 

Furthermore, don’t even think about showing up onany field with your team in anything other than Nike.  Let’s say by chance, as you are putting your socks on, you rip a giant hole in the heel and toe.  So mom runs down to the local sporting good store to get you some new socks.  If they don’t have Nike socks, you will not get to play that day.  That goes for games and PRACTICE. No Nike, no play.  (Thankfully, for safety reasons, shoes are a player’s personal preference.)

nikeball.jpgNow, I get what Nike is doing.  They must provide some equipment or something to the program, and in return, this academy becomes a running, shooting, tackling billboard all over the state.  But I have to wonder if it’s effective.  If kids see Nike as a "uniform" that they have to wear (and buy), is it the same as "choosing" to wear something?  When they get older, will they choose Nike because it is ubiquitous in their mind with "Soccer gear" or will they choose another brand that represents "going against the grain" and "not what your mom made you wear for soccer."  And the other teams, the ones who get beat 8-0 but this Nike wearing machine, does that leave them with a feeling that they want to wear Nike as well?  Or does it make them mad that Nike is sponsoring kids that aren’t them.  

I’d love to see research into this.   

March Madness Ads, Hour 18

March 21, 2008 /

Ok, so I am justifying my near addiction to watching March Madness by doing “research” on national TV ads running non-stop on CBS.  Now while they are all interesting the first time you see them, here are my reviews 18 hours in:

1) The “What does your creative team actually do all year?” Award – Enterprise Rent-A-Car:  Seriously guys, who’s sleeping with the head of the agency you are using for these predicatble, lame ads.  Your as are on ike 20 times a game.  And there’s a hand written sign that says, “Repair Shop” in frame in case we can’t figure out why there is a mechanic working under a hood. You’ve been doing these ads for 10+ years, spend a couple bucks and get a real creative team.

2) The “Thanks for The Cool Highlights, Do You have Anymore” Award – Again, Enterprise.  4 or 5 awesome college highlights.  But only one spot?  You can’t find another 40 or 50 cool highlights and splic ethem together so I get new highlights all the time?  Please?

3)  The “Best New Ad Tagline I Remember So Far” Award: I dig the new AT&T ad where everyone says hello in a different way.

4) “Best use of a Single Letter” – I can’t remember which car the are promoting, which is a problem, but the visual concept of a world without the letter H is clever.

5)  “Second Favorite” – The Bud Light “Dude” campaign.  It works because you get it whether the sound is on or off.

6) “Favorite Ad” – This ad isn’t exclusive to the Tourney, but I love the Nike Sparq, “My Better is Better than your Better” campaign.

Other Ads I have positive feelings toward:  I think I remember liking the CBS shows (Brittney Spears on next week), DiGiorno, Papa John’s and State Farm.

Sunday Aternoon Additions:

  • Ok Enterprise, your ads just get more annoying with every watching…
  • Why does State Farm think it’s cool for a groom to be wearing tennis shoes?
  • I’m almost compelled to join the Marines or Army.
  • I’m also getting ready to jump on Rhapsody and listen to the Apple Air theme song in its entirety.
  • Finally, the Saturn ads make me laugh every time.

In conclusion, I guess I don’t understand enough about brand marketing and TV ads to know why you would buy and entire weekend worth of ads, playing for people who will see them over and over again, and not really spend a lot of time or money on top-notch creative.  Congrats to the companies who put in the effort.

 

“Stuff White People Like” Gets Unfair Criticism

March 20, 2008 /

A few weeks ago, a friend pointed me to a blog called "Stuff White People Like." If you have a sense of humor and can understand wit and sarcasm, you’ll find the site hilarious.  White people making fun of all the stupid things white people do.  Instant classic.

It’s also obvious that it’s just a site where a few guys like you and I started writing a few gags for friends and family, and it kind of went viral.  The site is still hosted on the WordPress.com domain, meaning they don’t even make any ad revenue on it.  It’s just people writing because they like to write, like most of the other 40 million blogs out there.

Well maybe they are a victim of their own success.  Or maybe the whole race issue has really gotten out of control.  But a Houston Chronicle article says, "Race-related Blog Causes Controversy." The article gos as far as to say, "It’s the latest in a string of racially charged blogs that act as a virtual shrink’s sofa for those tackling the tricky topics of race and class.’

Good god.  Are you kidding me?  When did white people making fun of white people become "racially charged."  The article’s author, Corilyn Shropshire, is really stretching when she makes claims that the site is anything more than what normal, well-adjusted people would find funny.

Check it out and tell me if you disagree. 

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