Andy Boyer

Category: Favorites

  • One Human, One Block, One Year: An Idea for Solving Homelessness

    So file this under pie in the sky, hopeless ideas that have no chance of coming true.

    Unless, that is, one person tries to get it going.

    NPR published an interesting article the other day about Homelessness in Seattle. One stat stood out: “According to the latest count, in January, more than 3,700 people live on the streets of King County. The number of people sleeping outside shot up by 20 percent in just the past year.”

    3,700.

    Via NPR

    That number sounds enormous when you are thinking about how a government agency could fix the problem. And the government has proven it can’t do it. Here’s another stat from the article, one that should make you pretty mad. “All told, under a 10-year plan put together a decade ago by a public-private partnership called the Committee to End Homelessness, roughly $1 billion has gone to the cause.”

    $1 Billion spent in 10 years. 3,700 homeless. At $100 million spent per year, we could just pay every homeless person an annual salary of $27,000 and just close down whatever services are trying to solve the problem.

    But 3,700 is also a really small number.

    King County has 2.044 Million people. For every 1 homeless person in Seattle, there are 550 non-homeless. This is the math I use to think there’s an opportunity at fixing this problem.

    One Human, One Block, One Year
    The idea is simple philosophically. Homelessness stops being a macro issue that we need “leaders” and “organizations” to try to solve. Homeless people need to stop being nameless, anonymous shadows that we can easily ignore on the side of the on ramp.

    Let’s make homelessness a neighborhood cause. And not just a neighborhood cause, but a block cause.

    I’m going to guess that almost every city block contains the following things:
    – A house with an unused shed, mother-in-law attachment, garage or other structure that could be fitted with a simple bathroom. (And if not, a group of 20 people who’d split the rent on an apartment for someone.)
    – At least one if not more people who hire part-time help.
    – Someone who is or knows a psychologist, therapist or life coach.
    – A teacher.
    – A retired person willing to occasionally give someone a ride.
    – Someone who’d spring for a bus pass.
    – Neighbors with extra clothing they can give to a specific human.
    – People who will donate money to make sure someone they know is well fed.

    When you think of the idea that 550 people working together could help a single person get off the street, it seems almost mathematically insane that we have homeless people in the first place.

    Now yes, I know that there are gigantic holes in this idea. Addiction, dementia, stubbornness, safety. These are all issues that would have to be dealt with. Then you’d have to get through the government red tape of permits, zoning, etc…

    But doesn’t it seem doable? Doesn’t it seem like if everyone who lived on your block assembled for two hours one Sunday afternoon, you could come up with everything you need to get someone a home, a part-time job, a wardrobe, counseling, a bus pass, some education and tutoring, addiction treatment if necessary, and most of all – friends in a neighborhood. Friends who want to see their guest succeed and move on to successfully re-start their own life in 12 months.

    That’s my utopian idea. One human, being helped by one block of neighbors, for one year.

  • How Marketing is Like Little League

    Every spring, tens of thousands of dads, friends, uncles and even moms embark on the gratifying, frustrating and always surprising journey of coaching a Little League baseball team.

    Other than Crossfit and Fantasy Football, there may not be an activity that is so mind-absorbing to you – and that absolutely no one around you wants to hear about. No one outside your bubble of coaches and parents cares about little Jimmy’s amazing catch in center field.

    But I wouldn’t be me if I didn’t subject you to my thoughts on the matter in this little forum. And my thoughts revolve around how coaching 9 year old baseball players is a lot like running a marketing program.

    Andy Little League small1) Every channel / kid is different: Coaching would be easy if you could just get out front of the audience, give a little spiel about how to turn your hips when swinging, and watch everyone respond in perfect union. But one kid is going to interpret that message as, “Pretend like its a hula-hoop” and another is going to hear, “Keep my feet perfectly still like they are in cement and turn my hips.” Just as every online or offline channel you choose needs its own nuanced content, you must also shape your message for the kids.

    2) No matter what you do, some audiences are just not going to do what you want them to do: You can test images, graphics, copy, videos and more. Your content can be fabulous, and still there’s a percent of the market that will ignore, or not understand, anything you try to get across to them. You can explain over and over again, “Run through first base.” You can do drills in which they run through first base. You can have quizzes and ask them what they are supposed to do when they get to first base. During the game, 11 out of 12 kids will run through first base. And the 12th kid is still going to slide, come up short, be out by 2 feet, end the rally and the coach will have to resist throwing his scorebook through the fence.

    3) You will have some successes you shouldn’t have, which makes it hard to change: A 9 year old doesn’t know how good he can be. He looks around and sees he hits better than most of the kids despite only keeping one hand on the bat, and says, “That’s good enough.” You beg and plead, “You will be a better hitter if you keep that 2nd hand on the bat.” And so he takes one swing in batting practice, keeps both hands on the bat, misses the ball and decides that sample set is large enough that he’s never going to listen to you again. He shouldn’t be able to hit with one hand, but since he can, he won’t change. We have marketing campaigns that are “doing ok” so we may be resistant to change. It shouldn’t be doing well, but we can’t ensure we’ll do better. And when we dip our toes in the water and have a day of less success, we revert back to what we know.

    4) There is always a team with greater resources who looks impossible to beat: In our league, we have the team that plays hard and fast with the rules. The team knew of an all-star player, kept him out of the draft, and then had him join their team later when no one was looking. In 9 year old Little League! Plus, the kids of all the coaches are all 1st rounders that got placed on the team with their dads. So by very definition, they have 4 first round quality players and everyone else has one, maybe two. Your marketing team has less money than Starbucks, less brand power than Coke, fewer distribution channels than Microsoft and can’t afford Apple’s Brand, Design and Ad Agencies. That’s just the way it is. You have to be smarter, see who it is you can beat, and possibly just accept you may not beat everyone.

    5) The losses will be hard to take but the wins will be fantastic: Something is always going to surprise you. The kid who never gets a hit will make it to first – and even run through the bag! The center fielder will track down the longest ball hit against you all season and make an amazing catch. The first baseman staring at the kids in the other dugout will make a back handed stab. You just never know where these unexpected gems will happen. You’ll want to take credit for them, but just enjoy the win. It doesn’t matter if the idea for the ad came from the copywriter, admin, customer service rep or janitor. It’s a team win when it works, no matter how and why it happened.

    Those are my 5 takeaways. I’m sure I’ll think of more, but like most Little League baseball games, this post has dragged on too long and we’ve seen enough pitches already. I’ll just be thankful if someone of them were strikes.

  • Andy vs the Woodpeckers

    Round 1:
    Sometimes in the beginning of a war, only the protagonist knows that the war has started. In the saga of Andy vs the Woodpeckers, this was the case.

    The evil Woodpecker staged a sneak attack one morning with a small series of annoying, but not overly damaging, pings on the side of the house. It wasn’t constant, it wasn’t overly obnoxious; it was just a few taps on the Northeast corner of my house. All I needed to do was tap back at the wall and he would flee. It seemed innocent enough.
    Round 1 Winner: Draw
    Woodpecker-2

    Round 2:
    Little did I know that this was the beginning of an invasion, and the WP’s were staking their claim. After about a week, it became clear that the enemy had entrenched itself. The tapping became constant. And it was more than a single woodpecker. It was a whole platoon. They were taking shifts. My tapping back was no longer a deterrent. They had gathered enough intelligence to know nothing was coming through that wall.
    Round 2 Winner: Woodpeckers

    Round 3:
    Thus I had to regroup. I said to myself, “This will be easy. Surely, the internet has dealt with woodpeckers before. I will ask my friend Google for advice.” And Google did not fail me. There were lots of easy tips for deterring woodpeckers. I could attach tin foil to my wall. I could put a fake owl on my gutter. The list of ways to deter a woodpecker was nearly endless. And so, I walked to the northeast corner of my house, unfurled my 12 foot ladder, scaled as high as felt reasonably safe and realized I was still a good 15 feet away from where the deviants were pecking. I looked to my right and saw the nearest window that could be opened was about 50 feet away. Barring the unlikely event that I would learn to fly, there was going to be no easy way to attach tin foil to my wall 25 feet above the ground and 50 feet from a window.
    Round 3 Winner: Woodpeckers

    Round 4:
    “Woodpeckers are probably easily scared,” I naively said to myself. “All I need to do is frighten the woodpecker. When he pecks on the wall, I will hurl a penny with my left hand from 50 feet away. I will scare him off and he’ll know not to mess with me.” And so, when one of my winged attackers attached himself to my abode, I took a penny and chucked it at him from 50 feet away.

    Needless to say, I did not hit him.

    I did make some noise with my toss and he flew away. First it took him about 20 minutes to come back, so I threw another penny and he flew away again. This time it took him 10 minutes to return. I threw another penny and 5 minutes later he was back. We danced to this song a few more times until he realized he only needed to fly away for 15 seconds or so to get me to leave the window.

    About a hundred yards way, I could see a collection of woodpeckers congregating in a tree. I think one may have been taking tickets. I’m pretty sure they were all laughing at me.

    Round 4 Winner: Woodpeckers

    Round 5:
    “I’m a reasonably intelligent human. I’ve seen McGyver. There is a way to get this tin foil on the wall,” I said to the amusement of the fates. On a piece of paper, I had drawn the perfect solution.

    • I would attach a nail just under my window and tie a 75 yard string to it.
    • Then I’d drop the ball of string to the ground, walk it over to a tree near the edge of the house and throw the string over the tree branch.
    • I would then bring the ball of string back towards the window, and hurl it 20 feet into the air, through the open window.
    • I could then tie the 2nd end of the string tight and create a “laundry line” which would pass directly by where the woodpeckers were doing their damage.
    • I would then use clips and attach a nice long strip of tin foil, and attach a long string to the tin foil that would reach the ground.
    • I could then pull the tin foil along the string until I reached the place I wanted to leave it. Easy.

    Foil Plan 2

    I attached the nail, dropped the string to the ground and began bringing the string across. That’s when I noticed the other trees on the side of my house and the branches that were making it difficult (read: impossible) to get the string through. After a few minutes, I managed to get the string to the target tree, got it over the branch and headed back. Now the branches really grabbed hold of the string. I pulled my way through and prepared to launch the ball through the 3rd floor window.

    Foil Plan 3

    My first attempt was close, but not successful. My 2nd attempt less so, to the point that the ball of string came back to earth through the tree branches. Attempts 3 thru 10 were similar in nature. Finally – SUCCESS! The ball of string made it through my window. I excitedly bound up stairs and got ready to revel in my win. I grabbed the string and started to coil it in so that I could have my taut laundry line in which to slide my tin foil across.

    First there was a slight tug as the string caught a tree branch. I pulled it through. Then there were more tugs, as the tree opened all its fingers and grasped on to any bit of string it could find. The string was not coming up any further. I would not have a taut laundry line, all I would have was a tree full of string.
    Round 5 winner: Woodpeckers

    Round 6:
    That was the end of one day of suffering and I decided to sleep on it and look for more solutions in the morning. So Monday, I headed over to Fred Meyer and asked the nice lady in the Garden Center if they had a Woodpecker Removal kit. When she said, “No, but I think we have some things for rodents or bugs,” my confidence waned. I was going to have to create a solution. 1st stop – some sort of garden sprayer so that I could poison the whole area where these evil creatures were burrowing. 2nd stop – the toy section and the purchase of a high powered Nerf gun.
    I tried the poison first, spraying the side of my house high enough that no insect will ever return. This did not phase the woodpecker in the slightest. He was asking – no begging – to be shot with the Nerf gun.

    Nerf Gun

    This thing can shoot 75 feet, so my target would be well within the range from my window next time he came over. It was almost too easy.

    It wasn’t long before I heard his return. He sat himself on the wall and started banging. I leaned myself out the window took aim. If he saw me, he didn’t show it. This was one cool cat. I lined up the shot, calculating for wind, distance and the unknown variable – how much velocity does a Nerf bullet actually bring to the equation.

    I had him in my sights. He was all lined up. For a brief moment, I felt bad about what I was about to do.

    That moment passed. I pulled the trigger.

    The missile sailed a good foot over his head, as I was surprised by how much speed the missile had. The surprised woodpecker noticed immediately how lucky he was to be alive and fled. Surely, almost being shot would keep him from coming back.

    10 minutes later, he was back. Once again, I shot and missed, and he fled. He came back. I shot and missed, and he fled. He came back. I shot and missed, and he fled.

    We did this another 10 times or so, me firing from different angles and spots around the perimeter. This plan may work eventually, but I did not have the patience to keep it up.
    Round 6 Winner: Woodpeckers

    Round 7:
    Google couldn’t solve my problem, so I crowd-sourced an answer on Facebook. The obvious solution was raised for me – Helium Balloons!

    Just my luck, it’s the day after Easter and QFC was stuck with a ton of Mylar “Happy Easter” Balloons that the florist said he’d sell me for $.99. And he threw in 30 feet of ribbon for fun (or because he just wanted me to leave.) I wasn’t sure how many balloons was the proper amount for Woodpecker removal, but 3 seemed like the right number.
    balloons

    I tied 12 feet of ribbon to the 2 feet already attached. With my ladder still perched against the wall, I climbed to the 12th foot and tied the balloon to its anchor. The balloon swayed back and forth, never going more than about 10 feet from the Woodpecker’s target, but always returning home.

    3 hours later, the balloon is still up and the Woodpeckers have not returned. This isn’t a long term solution, but we can put this day in the books.

    Round 7 Winner: Andy

  • Seeing Sting and Julio Down By the Schoolyard

    You know when you are sitting around with friends listening to music and enjoying a beverage or two, and someone says, “Wouldn’t be AWESOME if “Person X” and “Person Y” went on tour together?” And then you spend an hour debating what group of people you’d like to see collaborate on stage at the same time for a whole show.

    Springsteen and Pearl Jam? U2 and Madonna? Paul McCartney and Justin Timberlake? Bruno Mars and the Rolling Stones? Usher and Toby Keith? And then you wonder sadly why it never happens.

    Well somewhere high on my list was Paul Simon and Sting. And lucky for me, they showed up at Key Arena last week.

    I wasn’t exactly sure how they were going to perform, but their model was fantastic and hopefully will be something other groups will replicate. For a pretty ridiculous ticket price, they combined their 2 bands into a fantastic harmony featuring both the predictability of the songs you want to hear, and the unpredictability of some weird combinations.

    Grand total, we ended up with 30 songs over about 2 hours and 45 minutes. And frankly, the time flew by. The 30 songs themselves make for an awesome playlist (listen here if you’d like). But how they were executed made it even better.

    They came out together, sharing vocals on 3 of their top hits, almost as if they had written them together. Then Sting did 5 of his own, Simon came back for a duet, Simon did 5 of his own, Sting came back for a duet and 5 of his own, Simon back for a duet and 5 more, and then a 4 song encore together. Basically, we ended up with 10 duets, and each guy did 10 of his own. Plus Sting did Simon’s America with one of his solo choices, which was a nice tribute to the man 10 years his elder.

    IMG_7349-25

    The highlights of the show were watching Simon sing on things like Fields of Gold, Every Breath You Take, or Sting taking Garfunkel’s role on Bridge over Troubled Water and The Boxer. These collaborations showed both how great the songs are, but also how much talent each man possesses to have the ability to step right in and make it seem like it’s his own song.

    Almost as much fun as watching Sting and Simon, was watching how the two bands played together. They didn’t hire new people to back them up, they took their regular teams and mashed them up on the same stage. All told I think there were 13 additional people when everyone was out there. Instrument wise, I think I counted 2 drum sets, a percussion set (bongos and such), keyboard, organs, bass player, 2-3 other guitars, female vocals, clarinet/sax player, a trumpet, violin and an accordion / jack of all trades. They rolled on and off the stage depending on the song, which has to take some tight coordination.

    IMG_7340-500

    The bands themselves were pretty funny in how different they looked. Simon’s guys all looked like they were going to walk over to Floyd’s Place after the gig for some chicken wings and cold beer. Sting’s team looked like they would take an Uber down to the Triple Door for a glass of wine and maybe check out some jazz. But musically, they seemed pretty flawless.

    It’s funny to think about two people who have achieved so much in their lives, but can also have such a respect for the other one, that their natural course of action is, “Hey man, let’s go make a few million bucks playing some gigs together.” On one hand it seems so easy. But I imagine it takes some special personalities not to get too egocentric about it.

    If you live out east, the show will eventually get to Madison Square Garden. I highly recommended it.

    Set List:
    (Spotify Playlist)

    Together:
    Brand New Day, Boy in the Bubble, Fields of Gold

    Sting solo:
    Everything She Does is Magic, Englishman in New York, I Hung My Head, Driven to Tears, Walking on the Moon

    Together:
    Mother and Child Reunion

    Paul Simon solo:
    50 Ways to Leave Your Lover, Dazzling Blue, Graceland, Still Crazy After All These Years, Me and Julio Down By the Schoolyard

    Together:
    Fragile

    Sting solo:
    America, Message in Bottle, Hounds of Winter, They Dance Alone, Roxanne, Desert Rose

    Together:
    The Boxer

    Paul Simon solo:
    That Was Your Mother (aka The Zydeco Song), Hearts and Bones / Mystery train / Wheels Medley, Obvious Child, Diamonds on the Soles of Her Shoes, You Can Call Me Al

    Encore Together:
    Late in the Evening, Every Breath you Take, Bridge Over Troubled Water

    2nd Encore, sans bands.
    When Will I Be Loved – Phil Everly

  • Why Start-ups Shouldn’t Pretend to Recruit Agencies

    In the Entrepreneurial Marketing class I teach at the UW, we talk about how start-ups need to be scrappy with their money. Without aa lot of money to spend, we need to make every dollar stretch. We talk about the fact that we often can’t afford to hire an agency.

    One of the ways to temporarily sidestep the need to hire strategic services from an agency is to look at campaigns you find compelling, and model your own plan after them. If you’ve noticed a company, it may be possible to reverse engineer their thought process (or their agency’s) and generate similar success. Emulation is a form of flattery.

    However, one thing we DON’T advise students to do is “pretend” to be hiring an agency, send out a bunch of RFP’s, and have them do free work for you. Yes, this seems like a scrappy thing to do. Submit your problem and solicit proposals and ideas from 10-20 small to mid-range agencies. You’ll get a few hours of free consulting and brainstorming from each one, and get to form an overall strategy out of the ideas you like best.

    Your VC and investors may think this is a fabulous idea. $10,000 in free consulting is a huge win, right?

    But I’d argue that long-term (and even short-term), you can do your brand a pretty large disservice when you do this. Here are a few reasons why:

    1. As a Start-up, your plan is going to involve Influencers and Thought Leaders. When an agency tells you they can recruit “Thought Leader X,Y and Z,” they are saying they have a personal relationship with them already. When you get free work from the agency and then tell them you aren’t hiring anyone, you’re not creating a neutral relationship with the agency world, you’re building a negative one. These Thought Leaders you need to recruit will already have heard about what kind of company you are from the people whose time you wasted.
    2. When you become successful, you will get a larger VC round and have more money to spend on marketing. Then you really will have a budget in which to hire an agency.  But this time when you send out your RFP’s the good agencies will remember how you treated them in the past and decline to participate. Yes, you will get responses to your RFP, but you’ll be getting them from companies that need the work.  You want to hire agencies that turn down work, not the ones who can’t keep it.
    3. You are going to work at other companies in your career. When you are a junior person and your CEO sends you out to burn a bunch of cycles from the agencies, he/she is sending you on that mission so they don’t sully their own name.  We agency people are horrible gossip hounds. We’re going to share stories about the person who sent us on a wild goose chase.
    4. And finally, it’s just not good start-up karma.  Most agencies are like little start-ups.  They have to be scrappy themselves to go get the next piece of business. They have to balance how much staff to have on hand because they always either have just a touch too much work or a touch too little. Their teams are usually either overworked or worried they are going to be laid off. So it’s just bad to make these people do free work for you. As a start-up, do you want to have customers with no intention of buying your product to burn your salespeople’s time? No.

    So start-ups of the world, I suggest you resist the urge to get free work from people under the guise of an RFP. If your CEO and VC are making you do this, pause and think what kind of nefariousness they are committing themselves. Is that the kind of company you want to hitch your star to?

     

  • Photos from Ichiro’s 1st Game as a Yankee

    Later tonight or tomorrow, I’ll get around to editing some of the notes I wrote from the game.  Here are some pics in the meantime.  Very surreal.

  • My Report From the Seattle Arena Town Hall Meeting

    I couldn’t resist.  I needed to check out the Town Hall meeting to discuss the SODO Arena Proposal.  I had no idea what to expect.

    The Town Hall was hosted by King County Councilmember Bob Ferguson, and Seattle City Councilmember Mike O’Brien. I don’t have any previous knowledge of these two gentlemen, so I was able to enter this with an open mind.

      

    In a word, the event was fascinating.  I now understand why so many dumb decisions get made in City Council.  You see, there are a lot of very old, very opinionated, very uninformed people who attend these meetings as a hobby.  They have the ear of the Councilmembers.  They ask questions  that are irrelevant, obtuse, confusing and just plain non-sensical. But they show up, and their voice gets heard over silent oppositon and common sense.

    However, this Town Hall was filled with 150-200 Pro-Arena supporters (to go along with maybe 50-75 against).  And thanks to Sports Radio KJR, 710Sports.com, and SportsPressNW.com informing their listeners and readers with intelligent facts and data over the last few months, the Pro-Arena members of the crowd came across way more informed, way more intelligent and way more reasonable than those against it.  In some circumstances you expected the Anti-Arena person with the microphone to follow up with, “And how do we know they REALLY landed on the moon? Were you there to see it?”

    That being said, it’s clear that while the arguments against the proposal aren’t 100% sound, they are loud enough to potentially kill the deal.  And with the Seattle Mariners, Seattle Times, and Port of Seattle working as hard as they can to stop it, you can’t just assume the deal will get passed because it makes sense.  There are clearly a lot of politics in the way. If you care at all, I urge you to attend the important meeting on July 19.

    But I’m not an opinion writer and I’m not an expert on this subject. so I tried as best I could to transcribe the 26 questions that the crowd was able to ask Councilmembers Ferguson and O’Brien.  And I will say I was quite impressed with the two of them.  I thought they were reasonable, well informed and bright.

    I captured the main points and tried to stay unbiased in my transcription.  I couldn’t keep track of which questions Ferguson was answering and which ones O’Brien was handling, so their replies are just mashed together.  Here are all the questions and answers they went thru in about 70 minutes, in order:

    1. What is wrong with the Key Arena? Why would we build a new arena in an industrial area?
    The Key Arena doesn’t work for NBA basketball.  It also doesn’t work for concerts. The proposal is to build a new arena in the stadium district. We do have to look at what effect that will have on our industrial area.

    2. So is this deal for a stadium in SoDo or nothing?
    For this proposal, yes. Chris Hansen has made it clear he’s not interested in building anywhere else.

    3. Have the football and baseball stadiums worked out?
    Yes (applause). However, we will have to ask, “Does the stadium reach a tipping point?”

    4. Is 18,000 people at night a real traffic issue?
    We’re analyzing. Independent reviews are being done to make decision based on data.

    5. I’m not a sports fan, but why can’t you use the same footprint of the KeyArena?  We could bore straight down and dig out the ground and go as deep as you wanted to. (Crowd: murmurs and disbelief)
    People at city have looked at this.  Not viable according to experts. I’m not an expert so I will have to rely on what the experts say.

    6. Initiative I-91 passed to make sure we have no new taxes on sports arenas.  Also, how will you backfill the lack of events at Key Arena if a new arena is built?
    The City operates Key Arena at break even.  We already wonder how long we will be able to continue to do so without giant improvements.  We don’t have a plan to support those kind of improvements.  This arena plan is also to support Key Arena.  If Seattle is awarded an NBA team, it would need to play for 3 years in an improved Key Arena while new arena is being built.  Mr. Hansen has committed to making improvements to Key Arena in this case, and those improvements would remain after the team moved to the new arena.

    7. How can you submit to this kind of blackmail from a private property owner when the Port of Seattle is so important to us? (Crowd venomously boos this older woman.)
    I hear your point on port.  This is not blackmail, its a choice.  Reasonable minds can disagree.  The Port’s point is important.  Reviews will be done, traffic and economic impacts. This isn’t an either/ or situation.  We are hoping to get data to figure out how to make it additive.

    8. I am a Building trades member. I’ve heard that port will stay quiet if they get their overpass built. It’s them doing the blackmailing.  (applause)
    We are all working on the (Lander St.) overpass issue.  It would cost $200m to build.  Mr. Hansen understandably doesn’t want to pay for it. If the Lander St overpass is most important issue, we will look at it. Impact of construction jobs can’t be understated.

    9. Can you walk us thru the legal process of the MOU because it suddenly appeared without the knowledge of the public.
    2 execs worked with Mr. Hansen and the Council was aware of what was going on. This wasn’t a backroom deal.  The Mayor and the County Exec have the authority to work on this without a committee.  That’s why we elect Execs.

    10. A) Can we stop talking about Key Arena? (applause).  B) As someone who lost a job, I understand why the port complained. But traffic studies show there’s no traffic after 4pm.  Why isn’t the port on board with this?
    There can be collaboration.  Disagreements now can be healthy and there may be chance to make changes.  Collaboration is taking place.

    11. Has anyone seen any data from anywhere that backs up the Port’s claim that jobs would be lost?
    (Raucous applause from crowd) No answer. (Note: Every time this question was asked, the Councilmembers tippy-toed around the obvious answer they didn’t want to say out loud.  That answer is – No, there is no data.  The Port is currently scrambling to pull together a report.  According to a source I trust, the port is not exactly nimble, so getting a study together at this kind of pace is causing them all kinds of hassle.)

    12. In economic terms the Key Arena is sunk cost.  Key arena can make $1, new arena can make $2 .  Key arena is an asset now.  That property can be made into anything now. But this issue should go away. (No question asked)

    13.  The Martin report says east side of port will be rendered useless. (No question asked)

    14. How will you protect jobs of current Key Arena employees?
    We have to look at how the deal will be set up.  We will look into ways that this is not something that would hurt Key Arena employees.  It makes sense to give Key Arena employees first shot at jobs at new arena.

    15. A Sports palace should fund itself.  When the UW wanted us to build them a Sports Palace we voted it down and they got it built with tax dollars anyway. (Note: That statement was incorrect. The UW raised the money themselves.) We shouldn’t raise taxes to build a new sports palace.  When the Panama Canal is expanded, 1/2 the Port’s traffic will disappear.
    There should be no absolutes on these issues.  This isn’t a tax it’s a bonding issue. (Note: No one seemed to understand the Panama Canal reference.)

    16. Where does the NHL fit in? What are the safeguards if we don’t get an NHL team?
    It’s not accurate to say that the arena deal needs the NHL.  Mr. Hansen is focused on NBA. Potential comes down road for NHL. Likely that in the 3 years of arena being built they would pursue a NHL team.

    17. Please raise hands because our elderly friends are raising theirs better than us…..  It seems clear that the port is blackmailing us.  They say the arena will cost 100,000 jobs.  Where are they getting these facts?
    We shouldn’t speak negatively about port, by insinuating they are blackmailing anyone.  The decision should be grounded in real data. We’re asking for this analysis and won’t consider a deal without seeing this data.

    18. Note: Jason Rubenstein then brought the house down with a fantastic monologue filled with facts, figures and emotion that came so fast an furious I couldn’t keep up.  Well done, Jason.  Well done indeed.

    19.  I’m hoping the council will consider what jobs will look like in the future arena. I don’t want to lose my family wage job in Key Arena.
    The MOU states that jobs in new arena will be family wage jobs. No one is looking to outsource low wage contractors to replace current Key Arena employees.

    20. The seawall repair will go to vote in November.  The Kingdome was a perfectly good building  (Crowd laughs in hysterics).  If the seawall needs to go to a public vote, why can the council make the decision on the arena?  After all, a seawall is a necessity, and a stadium is not. (Note: this man was 85 years old, so I don’t want to bash him too hard on the Kingdome comment.)
    The Council can issue bonds, which are funds we need to pay back in some way. There’s no revenue model to pay back seawall bonds, so we have to raise taxes to pay it back.  Thus, it has to go to vote. Arena bonds are not reliant on taxes. Now, we do need to make sure we have the security to cover the bonds, but we don’t need tax dollars to pay them back.

    21. Is the city evaluating the revenue the right way? The I-91 issue.
    Onsite revenues and land value issues are hard to forecast. (I’ll admit I got a little confused at the response.)

    22. Port of Seattle is responsible for 194k jobs. They are the widening Panama Canal.  I’m concerned about traffic.
    (Note: Both the Councilmembers were perplexed by the non-question / unclear point the person was trying to make here, so they ignored it and moved on. It appears people against the arena are really concerned about this Panama Canal issue.)

    23. The Stadium district is in the most transit rich area in the Pacific NW, and the perfect place to move people in and out of a stadium WITHOUT THEIR CARS. What’s the hangup here? (applause)
    Relatively few people take mass transit to sporting events. While there is good transit, there will be 6000 cars going to games.  We need to examine the issue carefully.

    24. The NBA didn’t treat us well.  How much money does the NBA have and why can’t they put the money up for a new arena?
    If you are asking why the NBA won’t build an arena for us, well, that issue really isn’t on the table.  I opposed the last arena deal because all residents of King County would be paying taxes.  This deal is different.  We have plenty of private-public projects. I don’t take absolutes.  I don’t believe there can’t be public involvement in an arena.  There is a significant investment from private citizens in this deal. I am sympathetic to public investment, but there is city by city competition across the country and public investment in stadiums is part of that.  There are things to work on.

    25. I live in West Seattle. There is so much construction these days. I can’t get home when I want to. Is a stadium the only thing that can go into the stadium district? Why can’t the stadium go in the Rainier Valley?
    This deal is for an arena in the stadium district.  That’s the only place being considered in this proposal.

    26. Why is deal different for one team (NBA only) than two teams (NBA and NHL)?
    The ownership group is shooting for 2 teams. If they only get one team, then the city and council are only willing to put $125MM in bonds up, not $200MM. We’re hoping to get a win-win here.

     

    Was anyone else there to check it out? Would love to get your slant.

  • Man vs Plumbing, or, The Great Kitchen Sink Adventure

    It all started innocently enough.

    It was a Friday morning that looked like any other Friday morning.  Except this time, as I headed through the kitchen on my way to work, I noticed the sink was backed up.  I’m not very handy, so these kind of things fill me with dread.  So, I walked over and followed the process adhered to by every man who suffers from my lack of home improvement ability.

    1. Look at sink and say to self, “(Sigh) This doesn’t look good.”
    2. Turn on garbage disposal, and think, “I’m a genius” as the water goes away.  However, as soon as the disposal was turned off, the water returned.
    3. Stare at garbage disposal and try to figure out what law of physics caused Step 2.
    4. Grab plunger, plunge, and watch water spray out of the silly useless little release valve on top of the sink that I had never noticed before.  Plunge more, and notice how all the water from one side of the sink was being pushed into the other side of the sink.  Stop plunging, and watch the water return to its original home.
    5. Look under the sink.  I’m not sure why we do this.  It’s like we’re expecting to see a little elf with his hand stuck up the pipe, and a sly mischievous grin saying, “Ha, you caught me.”
    6. Look at sink again and say, “Well maybe it will magically fix itself while I’m at work.”

    I successfully made it through all 6 steps, and headed to work.  And to my surprise and delight, when I returned home, the sink was clear.  Sure, there was residue, but no more clog.  Life was good.  I was a home repair genius for not panicking.

    Now just to be safe, I called for a moratorium on kitchen sink usage.  I wanted to make sure we were safe.  No dishwasher, no washing machine, no sink.  And so when I looked that evening at a messy (but not smelly) kitchen sink with dirty water backed up, I had to scratch my head.  Where did that water come from?  I decided to worry about that later.

    Attempt 2: The solution seemed easy enough.  If it was a clogged kitchen sink pipe, all I needed to do was undo the pipes, find the clog,  replace pipes. Piece of cake.  So, I emptied the sink out the kitchen window, pulled out the pipes and…..found no clog. (Sigh).  Now I had an empty sink, but one that wasn’t connected to the pipe system.

    Attempt 3: After careful consideration, it was now my expert plumbing opinion that there was a clog somewhere below the second floor.  So I grabbed about a gallon of Drano, and dumped it down the kitchen wall pipes.  Surely, a gallon of Drano would do the trick.  Environment be damned.  It was with a certain amount of displeasure that I watched the Drano come back out of the wall pipe, and into the bucket below the pipes.   Side effect – Child was starting to find this quite funny, and I was becoming a trending topic in her text world.

    Attempt 4: It was clear I needed some professional help here, so I consulted the place that all amateur home repairmen go – the Internet.  And the Web provided a genius solution – the baking soda and vinegar bomb.  Child was particularly excited to find out how this would play out, as my battle with the pipes was achieving Movie of the Week status, and her frequent updates were giving her unemployed friends something to focus on.  So the next day, I carefully mixed a few boxes of baking soda with water and salt, and poured them down the pipes.  Then I dumped a bottle of white vinegar down the pipes.  I could hear the compound getting ready to fizzle back up, so I shoved a sock in the pipe to force the mixture in the right direction.  In my head, I imagined a gigantic, organic explosion, blasting its way through my invisible clog, like a supernova soaring through space……In reality, I have no idea what happened, but the clog seemed unfazed.  All I had were pipes with baking soda in them.

    Now, somewhere along this time we had a discovery.  Remember, I still never figured out how that sink filled with water again a few days back.  However, suddenly upstairs I heard a toilet flush, and watched with horror as water came from the pipes and filled my bucket.  Our problem was somehow related to the pipes associated with the toilet upstairs.  Not a happy discovery. The upside was that now we had introduced a new set of drama into Child’s broadcasts, and ratings were up.

    Attempt 5: It was time to do some real man’s work on this thing, so the next day, I commandeered a 25′ snake from a friend, and shoved it down the pipe.  I went down 25′ without issue.  No blockage.  I thought maybe I had saved the day, and confidently went back upstairs to flush a clean toilet just to test and confirm my successful snaking effort.  Alas….I once again had a full bucket.  At least the water was clean.

    Attempt 6: It was time for some real professional macho man work on this thing, so I did what us men do when we want to release our inner caveman.  We head to Home Depot and rent big tools.  Tools so big, they get their own room in the back corner of the store, back where women refuse to wander. In this case, I got the big ol’ 100′ mechanical snake to run through the clean out valve.  It was dirty, heavy and nasty, and I prepped myself for the mess that would come from opening the clean out valve.  Except….. I couldn’t get the clean out valve open.  It was glued shut.  Now, I could have forced it open, but I took a moment to pause and reflect.  Whoever had built my house had gone through a lot of work to stop a yahoo like me from successfully acting upon the thought that it would be a good idea to open the pipe.  He obviously knew something I didn’t, and I trusted that opinion.  The clean out valve would stay closed, and I would return the super snake.  Child had mixed emotions on this.  She was anxious for some real open pipe drama – though admittedly less so when she realized the clean out valve was in her room.

    So now we’re close to a week without sink, laundry, dish washer or upstairs toilet, and the natives are getting restless.  But I’ve invested enough hours into this process that stubbornness trumps practicality.  It’s been kind of the theme for the month anyway, dealing with some toxic people and situations, so what’s one more.

    Attempt 7: There seems to be one solution left, and if I had known what I know now, it would have been Attempt #1, not #7.  It’s time to remove the toilet, and go in through the pipe.  I’ve never removed a toilet before.  It certainly doesn’t look hard on YouTube, so what the heck.  I get another mechanical snake, this time a slightly smaller 75′ version.  And I go to work on it.

    I’m not going to lie, it took me a good 20 minutes to figure out how to use this machinery without either getting my hand or shirt stuck in the wire and almost getting flipped upside down.  I mean, there was a pretty good chunk of time where that snake was beating the heck out of anything in the bathroom that it wanted to.   But for the grace of god did I make it through that “training period” with all my fingers and not winding the power cord into the spinny thing.  But I eventually settled into a nice rhythm, and only had to jump out of the way and hit the emergency stop button every 10-15 minutes or so.

    And then suddenly, success!  There was a silence down the hole, as whatever the snake had been banging on for 30 minutes finally gave way.  I recoiled the snake, and the size of the clog I brought back up made me pretty sure I’d solved the problem.

    I was riding a pretty high level of confidence, and thus the re-assembly of the sinks and toilets were accomplished at a speed normally reserved for someone who knows what they are doing, not me.  It was a pretty crowning achievement in my home repair merit badge list.  I felt like Foursquare should have a check-in for “I fixed my plumbing” and give me 100 points.

    Anyway that’s my story.  9 days, 3 snakes, 4 trips to Home Depot, 2 trips to hardware stores, a gallon of Drano, a few boxes and bottles of Baking Soda and Vinegar, and about $80 in supplies.  But in this episode of Man vs Plumbing…..Man wins.

  • A Story For Those of You Who Gutted Out Time at the End of the Bench

    If you’ve had conversation with me lately, you’ve probably had to hear me tell the tale of Niki, the Senior JV player who got called up to varsity for the last game of her senior year for Senior Night, and got in a fun 15 minutes of play at the end.

    Well, the story gets better.  Here’s a story from the Seattle Times from last night’s Girls High School State Tournament:

    Defending Champs Skyline Advances | Girls 4A State Soccer

    SAMMAMISH — Fresh off its ascent to the No. 1 spot in the nation, top-ranked Skyline immediately went out and validated that status.

    Emphatically.

    Two quick first-half goals and stout defense propelled the Spartans one step closer to their third consecutive Class 4A state championship with a 5-0 win over Mount Rainier in Tuesday’s first round of the state playoffs at Skyline High School.

    Junior forward Michelle Bretl scored her first high-school hat trick and has four goals in the postseason for Skyline (17-0). She leads the team with 15 goals this season.

    The Spartans’ depth showed, as well. Reserve Niki Gerlach, a senior playing in her second varsity match after a last-minute roster switch when Nicole Candioglos came up ill, booted in a rebound shot in the 78th minute. Gerlach, listed on the roster as a team manager, had been playing on the junior varsity.

    “With Niki, it’s kind of a fun story,” said Skyline coach Don Braman. “On Senior Night, she had an assist and nearly scored a goal and was kicking herself, so it was fun to see her stick one in the net. She has worked hard.”

    ….

    If you’ve ever sat on the sidelines and wondered why you are putting in all that effort for no guaranteed payout, this should remind you.

  • Pete Carroll on “How to Run a Social Media Program”

    (Republished from Spring Creek Group blog.)

    It’s not often that you get the chance to sit down with a two-time NCAA National Champion, and current NFL coach, to talk 1-on-1 about business and strategy.  And sadly, this was not one of those times.  But I did get to share a room with 300 other people to listen to the new chief Seahawk, Pete Carroll, share some wisdom and philosophy about business and coaching.

    Carroll’s presentation was not actually entitled, “How to Run a Social Media Campaign.”  But with 400,000 Twitter followers, he could probably run an entire event on the matter if he so wished.  He spoke about general leadership and business philosophies, but when you peel away the adjectives, they are also extremely sound strategies for a social media program as well.  In honor of the 12thman, here are 12 philosophies I walked away with (and which will likely soon in up in one of our presentation decks).

    (Quotes are paraphrases of Carroll’s speech, not necessarily direct quotes, and the photo is from the PSBJ recap.)

    1)      “I wasn’t ready to be a head coach when I ran the Jets.  So it was a mistake to get involved.  But when I finally figured it out and was ready for the next role, I knew exactly what I needed to do, and what it would take to put it together.” Social media translation – If you don’t know what you are doing, don’t rush in.  Figure out what you need to do, and what it will take to get there.  Write everything down, start your program and make refinements along the way.  But know what the goals are, and what pieces you need to make them happen.

    2)      “Look forward to the challenges ahead of you, rather than worry about them.” – If you’ve built out a solid plan, you can anticipate where there may be hurdles. When you are prepared and ready to face difficulties, whether they are organizational, technical, or content centric, you are in the proper mindset to find the right solutions in an efficient manner.

    3)      “We all win sometimes.  But if you want to win forever, you figure out why you are winning.” –It’s not just that anyone can get lucky, it’s that everyone will get lucky at some point.  If you rest on a few wins without figuring out what exactly got you that bump in traffic or spike in friends, you’ll only be successful until the next company (possibly a competitor) gets their stroke of luck.

    4)      “Winners battle for a competitive edge in everything they do.  Find those who want to do things better than other people, and you all will achieve greater things. Fight, scratch and claw to find a better way.” –Don’t just pick an employee or agency because they are convenient or easy.  Pick those with drive and passion to be better than others, and your campaigns will reflect that more so than someone who just wants to get a check.  Simply doing something because, ‘it’s how we’re used to doing it’ is not acceptable for a social media or marketing program.  Do what it takes to make something special happen.

    5)      “Accomplishment is one thing, but it’s more important to understand how someone feels about that accomplishment.” –A line on a resume or a completed project only gets you so far.  Understanding whether the person thinks they could have done better, and how they’d do it over, is a better predictor of who is going to execute a quality campaign for you, and how your campaign is going to evolve over time.

    6)      “Find the folks that other people are listening to.  Make an impact on them first, then the rest is easier.” –Identify your influencers.  But don’t try to sell them garbage.  Carroll used the word “impact” which is key.  Be “impactful” to those who matter the most, and you’ll get their support.

    7)      “3 or 4 people in a crowd out of 15,000 can change a community.” –Carroll’s program to fight gang violence had a monetary return.  It cost about $100k to support each of these 3 or 4 influencers.  Each gang-related death costs the city $1 Million in legal fees.  So for every death Carroll’s group prevents, the city avoids having to pay out $1 Million.  Social media may not lead to direct sales, but can you determine if it is preventing additional costs on expensive PR efforts later?

    8)      “Do things better than anyone else has ever done before, in all the things you choose to do.” — You don’t have to do everything, but if you are going to do it, don’t just do it well, shoot to do it better than everyone else. Basically, “mediocrity” not “failure” is the enemy of “excellence.”

    9)      “Know your philosophy.  If you can’t articulate your own philosophy in 25 words or less, how do you expect anyone who works for you or around you to explain it to others?” –Your social media program needs a vision and a voice, and it needs to be articulated to everyone in your company.

    10)    “John Wooden had his own way of doing things that were unique.  He could draw on people from all walks of life, because they could all focus on his unique way.” –Your brand needs its own unique identity, philosophy and vision if you want people to be drawn to it.  If you do things out of a standardized process or playbook, you only cater to those people who agree with that playbook.  If you do your own thing, you can draw everyone who believes in the vision.

    11)    “Empower yourself to do everything you can do, in the areas you control.  Don’t worry about the things you can’t.” –Don’t stress about whether people will say something negative.  You control the product you develop, the price you sell it for, and the way you promote it.  You control how you respond to your customers and how you cater to their needs.  Focus on that, and don’t waste energy on the other stuff.

    12)   “Evaluate, Address areas of concern, and fill the holes.”  –This goes to the Spring Creek Group philosophy of 1) Analyze Data, 2) Develop a Strategic Plan, and 3) Engage the Community.  Take a good hard look at what you have, figure out the best course of action, and then be relentless in fulfilling those needs.

    You can follow Carroll on Twitter at @PeteCarroll.  Also, a full-length video of his speech can be found on the Seahawks web site.