Andy Boyer

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Seeing Sting and Julio Down By the Schoolyard

February 22, 2014 /

You know when you are sitting around with friends listening to music and enjoying a beverage or two, and someone says, “Wouldn’t be AWESOME if “Person X” and “Person Y” went on tour together?” And then you spend an hour debating what group of people you’d like to see collaborate on stage at the same time for a whole show.

Springsteen and Pearl Jam? U2 and Madonna? Paul McCartney and Justin Timberlake? Bruno Mars and the Rolling Stones? Usher and Toby Keith? And then you wonder sadly why it never happens.

Well somewhere high on my list was Paul Simon and Sting. And lucky for me, they showed up at Key Arena last week.

I wasn’t exactly sure how they were going to perform, but their model was fantastic and hopefully will be something other groups will replicate. For a pretty ridiculous ticket price, they combined their 2 bands into a fantastic harmony featuring both the predictability of the songs you want to hear, and the unpredictability of some weird combinations.

Grand total, we ended up with 30 songs over about 2 hours and 45 minutes. And frankly, the time flew by. The 30 songs themselves make for an awesome playlist (listen here if you’d like). But how they were executed made it even better.

They came out together, sharing vocals on 3 of their top hits, almost as if they had written them together. Then Sting did 5 of his own, Simon came back for a duet, Simon did 5 of his own, Sting came back for a duet and 5 of his own, Simon back for a duet and 5 more, and then a 4 song encore together. Basically, we ended up with 10 duets, and each guy did 10 of his own. Plus Sting did Simon’s America with one of his solo choices, which was a nice tribute to the man 10 years his elder.

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The highlights of the show were watching Simon sing on things like Fields of Gold, Every Breath You Take, or Sting taking Garfunkel’s role on Bridge over Troubled Water and The Boxer. These collaborations showed both how great the songs are, but also how much talent each man possesses to have the ability to step right in and make it seem like it’s his own song.

Almost as much fun as watching Sting and Simon, was watching how the two bands played together. They didn’t hire new people to back them up, they took their regular teams and mashed them up on the same stage. All told I think there were 13 additional people when everyone was out there. Instrument wise, I think I counted 2 drum sets, a percussion set (bongos and such), keyboard, organs, bass player, 2-3 other guitars, female vocals, clarinet/sax player, a trumpet, violin and an accordion / jack of all trades. They rolled on and off the stage depending on the song, which has to take some tight coordination.

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The bands themselves were pretty funny in how different they looked. Simon’s guys all looked like they were going to walk over to Floyd’s Place after the gig for some chicken wings and cold beer. Sting’s team looked like they would take an Uber down to the Triple Door for a glass of wine and maybe check out some jazz. But musically, they seemed pretty flawless.

It’s funny to think about two people who have achieved so much in their lives, but can also have such a respect for the other one, that their natural course of action is, “Hey man, let’s go make a few million bucks playing some gigs together.” On one hand it seems so easy. But I imagine it takes some special personalities not to get too egocentric about it.

If you live out east, the show will eventually get to Madison Square Garden. I highly recommended it.

Set List:
(Spotify Playlist)

Together:
Brand New Day, Boy in the Bubble, Fields of Gold

Sting solo:
Everything She Does is Magic, Englishman in New York, I Hung My Head, Driven to Tears, Walking on the Moon

Together:
Mother and Child Reunion

Paul Simon solo:
50 Ways to Leave Your Lover, Dazzling Blue, Graceland, Still Crazy After All These Years, Me and Julio Down By the Schoolyard

Together:
Fragile

Sting solo:
America, Message in Bottle, Hounds of Winter, They Dance Alone, Roxanne, Desert Rose

Together:
The Boxer

Paul Simon solo:
That Was Your Mother (aka The Zydeco Song), Hearts and Bones / Mystery train / Wheels Medley, Obvious Child, Diamonds on the Soles of Her Shoes, You Can Call Me Al

Encore Together:
Late in the Evening, Every Breath you Take, Bridge Over Troubled Water

2nd Encore, sans bands.
When Will I Be Loved – Phil Everly

Why Start-ups Shouldn’t Pretend to Recruit Agencies

January 16, 2014 /

In the Entrepreneurial Marketing class I teach at the UW, we talk about how start-ups need to be scrappy with their money. Without aa lot of money to spend, we need to make every dollar stretch. We talk about the fact that we often can’t afford to hire an agency.

One of the ways to temporarily sidestep the need to hire strategic services from an agency is to look at campaigns you find compelling, and model your own plan after them. If you’ve noticed a company, it may be possible to reverse engineer their thought process (or their agency’s) and generate similar success. Emulation is a form of flattery.

However, one thing we DON’T advise students to do is “pretend” to be hiring an agency, send out a bunch of RFP’s, and have them do free work for you. Yes, this seems like a scrappy thing to do. Submit your problem and solicit proposals and ideas from 10-20 small to mid-range agencies. You’ll get a few hours of free consulting and brainstorming from each one, and get to form an overall strategy out of the ideas you like best.

Your VC and investors may think this is a fabulous idea. $10,000 in free consulting is a huge win, right?

But I’d argue that long-term (and even short-term), you can do your brand a pretty large disservice when you do this. Here are a few reasons why:

  1. As a Start-up, your plan is going to involve Influencers and Thought Leaders. When an agency tells you they can recruit “Thought Leader X,Y and Z,” they are saying they have a personal relationship with them already. When you get free work from the agency and then tell them you aren’t hiring anyone, you’re not creating a neutral relationship with the agency world, you’re building a negative one. These Thought Leaders you need to recruit will already have heard about what kind of company you are from the people whose time you wasted.
  2. When you become successful, you will get a larger VC round and have more money to spend on marketing. Then you really will have a budget in which to hire an agency.  But this time when you send out your RFP’s the good agencies will remember how you treated them in the past and decline to participate. Yes, you will get responses to your RFP, but you’ll be getting them from companies that need the work.  You want to hire agencies that turn down work, not the ones who can’t keep it.
  3. You are going to work at other companies in your career. When you are a junior person and your CEO sends you out to burn a bunch of cycles from the agencies, he/she is sending you on that mission so they don’t sully their own name.  We agency people are horrible gossip hounds. We’re going to share stories about the person who sent us on a wild goose chase.
  4. And finally, it’s just not good start-up karma.  Most agencies are like little start-ups.  They have to be scrappy themselves to go get the next piece of business. They have to balance how much staff to have on hand because they always either have just a touch too much work or a touch too little. Their teams are usually either overworked or worried they are going to be laid off. So it’s just bad to make these people do free work for you. As a start-up, do you want to have customers with no intention of buying your product to burn your salespeople’s time? No.

So start-ups of the world, I suggest you resist the urge to get free work from people under the guise of an RFP. If your CEO and VC are making you do this, pause and think what kind of nefariousness they are committing themselves. Is that the kind of company you want to hitch your star to?

 

My Report From the Seattle Arena Town Hall Meeting

July 10, 2012 /

I couldn’t resist.  I needed to check out the Town Hall meeting to discuss the SODO Arena Proposal.  I had no idea what to expect.

The Town Hall was hosted by King County Councilmember Bob Ferguson, and Seattle City Councilmember Mike O’Brien. I don’t have any previous knowledge of these two gentlemen, so I was able to enter this with an open mind.

  

In a word, the event was fascinating.  I now understand why so many dumb decisions get made in City Council.  You see, there are a lot of very old, very opinionated, very uninformed people who attend these meetings as a hobby.  They have the ear of the Councilmembers.  They ask questions  that are irrelevant, obtuse, confusing and just plain non-sensical. But they show up, and their voice gets heard over silent oppositon and common sense.

However, this Town Hall was filled with 150-200 Pro-Arena supporters (to go along with maybe 50-75 against).  And thanks to Sports Radio KJR, 710Sports.com, and SportsPressNW.com informing their listeners and readers with intelligent facts and data over the last few months, the Pro-Arena members of the crowd came across way more informed, way more intelligent and way more reasonable than those against it.  In some circumstances you expected the Anti-Arena person with the microphone to follow up with, “And how do we know they REALLY landed on the moon? Were you there to see it?”

That being said, it’s clear that while the arguments against the proposal aren’t 100% sound, they are loud enough to potentially kill the deal.  And with the Seattle Mariners, Seattle Times, and Port of Seattle working as hard as they can to stop it, you can’t just assume the deal will get passed because it makes sense.  There are clearly a lot of politics in the way. If you care at all, I urge you to attend the important meeting on July 19.

But I’m not an opinion writer and I’m not an expert on this subject. so I tried as best I could to transcribe the 26 questions that the crowd was able to ask Councilmembers Ferguson and O’Brien.  And I will say I was quite impressed with the two of them.  I thought they were reasonable, well informed and bright.

I captured the main points and tried to stay unbiased in my transcription.  I couldn’t keep track of which questions Ferguson was answering and which ones O’Brien was handling, so their replies are just mashed together.  Here are all the questions and answers they went thru in about 70 minutes, in order:

1. What is wrong with the Key Arena? Why would we build a new arena in an industrial area?
The Key Arena doesn’t work for NBA basketball.  It also doesn’t work for concerts. The proposal is to build a new arena in the stadium district. We do have to look at what effect that will have on our industrial area.

2. So is this deal for a stadium in SoDo or nothing?
For this proposal, yes. Chris Hansen has made it clear he’s not interested in building anywhere else.

3. Have the football and baseball stadiums worked out?
Yes (applause). However, we will have to ask, “Does the stadium reach a tipping point?”

4. Is 18,000 people at night a real traffic issue?
We’re analyzing. Independent reviews are being done to make decision based on data.

5. I’m not a sports fan, but why can’t you use the same footprint of the KeyArena?  We could bore straight down and dig out the ground and go as deep as you wanted to. (Crowd: murmurs and disbelief)
People at city have looked at this.  Not viable according to experts. I’m not an expert so I will have to rely on what the experts say.

6. Initiative I-91 passed to make sure we have no new taxes on sports arenas.  Also, how will you backfill the lack of events at Key Arena if a new arena is built?
The City operates Key Arena at break even.  We already wonder how long we will be able to continue to do so without giant improvements.  We don’t have a plan to support those kind of improvements.  This arena plan is also to support Key Arena.  If Seattle is awarded an NBA team, it would need to play for 3 years in an improved Key Arena while new arena is being built.  Mr. Hansen has committed to making improvements to Key Arena in this case, and those improvements would remain after the team moved to the new arena.

7. How can you submit to this kind of blackmail from a private property owner when the Port of Seattle is so important to us? (Crowd venomously boos this older woman.)
I hear your point on port.  This is not blackmail, its a choice.  Reasonable minds can disagree.  The Port’s point is important.  Reviews will be done, traffic and economic impacts. This isn’t an either/ or situation.  We are hoping to get data to figure out how to make it additive.

8. I am a Building trades member. I’ve heard that port will stay quiet if they get their overpass built. It’s them doing the blackmailing.  (applause)
We are all working on the (Lander St.) overpass issue.  It would cost $200m to build.  Mr. Hansen understandably doesn’t want to pay for it. If the Lander St overpass is most important issue, we will look at it. Impact of construction jobs can’t be understated.

9. Can you walk us thru the legal process of the MOU because it suddenly appeared without the knowledge of the public.
2 execs worked with Mr. Hansen and the Council was aware of what was going on. This wasn’t a backroom deal.  The Mayor and the County Exec have the authority to work on this without a committee.  That’s why we elect Execs.

10. A) Can we stop talking about Key Arena? (applause).  B) As someone who lost a job, I understand why the port complained. But traffic studies show there’s no traffic after 4pm.  Why isn’t the port on board with this?
There can be collaboration.  Disagreements now can be healthy and there may be chance to make changes.  Collaboration is taking place.

11. Has anyone seen any data from anywhere that backs up the Port’s claim that jobs would be lost?
(Raucous applause from crowd) No answer. (Note: Every time this question was asked, the Councilmembers tippy-toed around the obvious answer they didn’t want to say out loud.  That answer is – No, there is no data.  The Port is currently scrambling to pull together a report.  According to a source I trust, the port is not exactly nimble, so getting a study together at this kind of pace is causing them all kinds of hassle.)

12. In economic terms the Key Arena is sunk cost.  Key arena can make $1, new arena can make $2 .  Key arena is an asset now.  That property can be made into anything now. But this issue should go away. (No question asked)

13.  The Martin report says east side of port will be rendered useless. (No question asked)

14. How will you protect jobs of current Key Arena employees?
We have to look at how the deal will be set up.  We will look into ways that this is not something that would hurt Key Arena employees.  It makes sense to give Key Arena employees first shot at jobs at new arena.

15. A Sports palace should fund itself.  When the UW wanted us to build them a Sports Palace we voted it down and they got it built with tax dollars anyway. (Note: That statement was incorrect. The UW raised the money themselves.) We shouldn’t raise taxes to build a new sports palace.  When the Panama Canal is expanded, 1/2 the Port’s traffic will disappear.
There should be no absolutes on these issues.  This isn’t a tax it’s a bonding issue. (Note: No one seemed to understand the Panama Canal reference.)

16. Where does the NHL fit in? What are the safeguards if we don’t get an NHL team?
It’s not accurate to say that the arena deal needs the NHL.  Mr. Hansen is focused on NBA. Potential comes down road for NHL. Likely that in the 3 years of arena being built they would pursue a NHL team.

17. Please raise hands because our elderly friends are raising theirs better than us…..  It seems clear that the port is blackmailing us.  They say the arena will cost 100,000 jobs.  Where are they getting these facts?
We shouldn’t speak negatively about port, by insinuating they are blackmailing anyone.  The decision should be grounded in real data. We’re asking for this analysis and won’t consider a deal without seeing this data.

18. Note: Jason Rubenstein then brought the house down with a fantastic monologue filled with facts, figures and emotion that came so fast an furious I couldn’t keep up.  Well done, Jason.  Well done indeed.

19.  I’m hoping the council will consider what jobs will look like in the future arena. I don’t want to lose my family wage job in Key Arena.
The MOU states that jobs in new arena will be family wage jobs. No one is looking to outsource low wage contractors to replace current Key Arena employees.

20. The seawall repair will go to vote in November.  The Kingdome was a perfectly good building  (Crowd laughs in hysterics).  If the seawall needs to go to a public vote, why can the council make the decision on the arena?  After all, a seawall is a necessity, and a stadium is not. (Note: this man was 85 years old, so I don’t want to bash him too hard on the Kingdome comment.)
The Council can issue bonds, which are funds we need to pay back in some way. There’s no revenue model to pay back seawall bonds, so we have to raise taxes to pay it back.  Thus, it has to go to vote. Arena bonds are not reliant on taxes. Now, we do need to make sure we have the security to cover the bonds, but we don’t need tax dollars to pay them back.

21. Is the city evaluating the revenue the right way? The I-91 issue.
Onsite revenues and land value issues are hard to forecast. (I’ll admit I got a little confused at the response.)

22. Port of Seattle is responsible for 194k jobs. They are the widening Panama Canal.  I’m concerned about traffic.
(Note: Both the Councilmembers were perplexed by the non-question / unclear point the person was trying to make here, so they ignored it and moved on. It appears people against the arena are really concerned about this Panama Canal issue.)

23. The Stadium district is in the most transit rich area in the Pacific NW, and the perfect place to move people in and out of a stadium WITHOUT THEIR CARS. What’s the hangup here? (applause)
Relatively few people take mass transit to sporting events. While there is good transit, there will be 6000 cars going to games.  We need to examine the issue carefully.

24. The NBA didn’t treat us well.  How much money does the NBA have and why can’t they put the money up for a new arena?
If you are asking why the NBA won’t build an arena for us, well, that issue really isn’t on the table.  I opposed the last arena deal because all residents of King County would be paying taxes.  This deal is different.  We have plenty of private-public projects. I don’t take absolutes.  I don’t believe there can’t be public involvement in an arena.  There is a significant investment from private citizens in this deal. I am sympathetic to public investment, but there is city by city competition across the country and public investment in stadiums is part of that.  There are things to work on.

25. I live in West Seattle. There is so much construction these days. I can’t get home when I want to. Is a stadium the only thing that can go into the stadium district? Why can’t the stadium go in the Rainier Valley?
This deal is for an arena in the stadium district.  That’s the only place being considered in this proposal.

26. Why is deal different for one team (NBA only) than two teams (NBA and NHL)?
The ownership group is shooting for 2 teams. If they only get one team, then the city and council are only willing to put $125MM in bonds up, not $200MM. We’re hoping to get a win-win here.

 

Was anyone else there to check it out? Would love to get your slant.

Man vs Plumbing, or, The Great Kitchen Sink Adventure

August 7, 2011 /

It all started innocently enough.

It was a Friday morning that looked like any other Friday morning.  Except this time, as I headed through the kitchen on my way to work, I noticed the sink was backed up.  I’m not very handy, so these kind of things fill me with dread.  So, I walked over and followed the process adhered to by every man who suffers from my lack of home improvement ability.

  1. Look at sink and say to self, “(Sigh) This doesn’t look good.”
  2. Turn on garbage disposal, and think, “I’m a genius” as the water goes away.  However, as soon as the disposal was turned off, the water returned.
  3. Stare at garbage disposal and try to figure out what law of physics caused Step 2.
  4. Grab plunger, plunge, and watch water spray out of the silly useless little release valve on top of the sink that I had never noticed before.  Plunge more, and notice how all the water from one side of the sink was being pushed into the other side of the sink.  Stop plunging, and watch the water return to its original home.
  5. Look under the sink.  I’m not sure why we do this.  It’s like we’re expecting to see a little elf with his hand stuck up the pipe, and a sly mischievous grin saying, “Ha, you caught me.”
  6. Look at sink again and say, “Well maybe it will magically fix itself while I’m at work.”

I successfully made it through all 6 steps, and headed to work.  And to my surprise and delight, when I returned home, the sink was clear.  Sure, there was residue, but no more clog.  Life was good.  I was a home repair genius for not panicking.

Now just to be safe, I called for a moratorium on kitchen sink usage.  I wanted to make sure we were safe.  No dishwasher, no washing machine, no sink.  And so when I looked that evening at a messy (but not smelly) kitchen sink with dirty water backed up, I had to scratch my head.  Where did that water come from?  I decided to worry about that later.

Attempt 2: The solution seemed easy enough.  If it was a clogged kitchen sink pipe, all I needed to do was undo the pipes, find the clog,  replace pipes. Piece of cake.  So, I emptied the sink out the kitchen window, pulled out the pipes and…..found no clog. (Sigh).  Now I had an empty sink, but one that wasn’t connected to the pipe system.

Attempt 3: After careful consideration, it was now my expert plumbing opinion that there was a clog somewhere below the second floor.  So I grabbed about a gallon of Drano, and dumped it down the kitchen wall pipes.  Surely, a gallon of Drano would do the trick.  Environment be damned.  It was with a certain amount of displeasure that I watched the Drano come back out of the wall pipe, and into the bucket below the pipes.   Side effect – Child was starting to find this quite funny, and I was becoming a trending topic in her text world.

Attempt 4: It was clear I needed some professional help here, so I consulted the place that all amateur home repairmen go – the Internet.  And the Web provided a genius solution – the baking soda and vinegar bomb.  Child was particularly excited to find out how this would play out, as my battle with the pipes was achieving Movie of the Week status, and her frequent updates were giving her unemployed friends something to focus on.  So the next day, I carefully mixed a few boxes of baking soda with water and salt, and poured them down the pipes.  Then I dumped a bottle of white vinegar down the pipes.  I could hear the compound getting ready to fizzle back up, so I shoved a sock in the pipe to force the mixture in the right direction.  In my head, I imagined a gigantic, organic explosion, blasting its way through my invisible clog, like a supernova soaring through space……In reality, I have no idea what happened, but the clog seemed unfazed.  All I had were pipes with baking soda in them.

Now, somewhere along this time we had a discovery.  Remember, I still never figured out how that sink filled with water again a few days back.  However, suddenly upstairs I heard a toilet flush, and watched with horror as water came from the pipes and filled my bucket.  Our problem was somehow related to the pipes associated with the toilet upstairs.  Not a happy discovery. The upside was that now we had introduced a new set of drama into Child’s broadcasts, and ratings were up.

Attempt 5: It was time to do some real man’s work on this thing, so the next day, I commandeered a 25′ snake from a friend, and shoved it down the pipe.  I went down 25′ without issue.  No blockage.  I thought maybe I had saved the day, and confidently went back upstairs to flush a clean toilet just to test and confirm my successful snaking effort.  Alas….I once again had a full bucket.  At least the water was clean.

Attempt 6: It was time for some real professional macho man work on this thing, so I did what us men do when we want to release our inner caveman.  We head to Home Depot and rent big tools.  Tools so big, they get their own room in the back corner of the store, back where women refuse to wander. In this case, I got the big ol’ 100′ mechanical snake to run through the clean out valve.  It was dirty, heavy and nasty, and I prepped myself for the mess that would come from opening the clean out valve.  Except….. I couldn’t get the clean out valve open.  It was glued shut.  Now, I could have forced it open, but I took a moment to pause and reflect.  Whoever had built my house had gone through a lot of work to stop a yahoo like me from successfully acting upon the thought that it would be a good idea to open the pipe.  He obviously knew something I didn’t, and I trusted that opinion.  The clean out valve would stay closed, and I would return the super snake.  Child had mixed emotions on this.  She was anxious for some real open pipe drama – though admittedly less so when she realized the clean out valve was in her room.

So now we’re close to a week without sink, laundry, dish washer or upstairs toilet, and the natives are getting restless.  But I’ve invested enough hours into this process that stubbornness trumps practicality.  It’s been kind of the theme for the month anyway, dealing with some toxic people and situations, so what’s one more.

Attempt 7: There seems to be one solution left, and if I had known what I know now, it would have been Attempt #1, not #7.  It’s time to remove the toilet, and go in through the pipe.  I’ve never removed a toilet before.  It certainly doesn’t look hard on YouTube, so what the heck.  I get another mechanical snake, this time a slightly smaller 75′ version.  And I go to work on it.

I’m not going to lie, it took me a good 20 minutes to figure out how to use this machinery without either getting my hand or shirt stuck in the wire and almost getting flipped upside down.  I mean, there was a pretty good chunk of time where that snake was beating the heck out of anything in the bathroom that it wanted to.   But for the grace of god did I make it through that “training period” with all my fingers and not winding the power cord into the spinny thing.  But I eventually settled into a nice rhythm, and only had to jump out of the way and hit the emergency stop button every 10-15 minutes or so.

And then suddenly, success!  There was a silence down the hole, as whatever the snake had been banging on for 30 minutes finally gave way.  I recoiled the snake, and the size of the clog I brought back up made me pretty sure I’d solved the problem.

I was riding a pretty high level of confidence, and thus the re-assembly of the sinks and toilets were accomplished at a speed normally reserved for someone who knows what they are doing, not me.  It was a pretty crowning achievement in my home repair merit badge list.  I felt like Foursquare should have a check-in for “I fixed my plumbing” and give me 100 points.

Anyway that’s my story.  9 days, 3 snakes, 4 trips to Home Depot, 2 trips to hardware stores, a gallon of Drano, a few boxes and bottles of Baking Soda and Vinegar, and about $80 in supplies.  But in this episode of Man vs Plumbing…..Man wins.

Mariners Make Us Remember What We Loved About the Sonics

July 31, 2011 /

Last Friday, a Major League Baseball team did an unprecedented thing.  They celebrated another sports franchise.  Even odder, in this case, it was a former franchise.

The Seattle Mariners didn’t make any new friends in David Stern’s office by providing the city it’s first chance to collect 16 legends from a team that no longer exists, and get them together for a tribute.  And odd as it may seem, the Mariners may have been the most logical host for this type of party.

The Mariners were just entering Major League Baseball while the Sonics were having their first glory days in the late 1970’s.  And then the two teams shared the job of electrifying the sports community in the mid 1990’s.

So for 30 brief minutes, a baseball stadium full of Green and Gold celebrated what we miss about the Sonics.  We miss the people, the characters.  We miss guys with nicknames like The Glove, The Reign Man, Slick, X-Man, Sleepy Sam, the Hawk, and Downtown.  Guys who were recognizable by first name only – Nate, Lenny, Detlef, Dale, Bernie, Vincent and Desmond.  We miss Michael Cage’s giant afro, Jack Sikma’s freakishly large frame, and George Karl’s Space Needle tie.

I appreciate what Jack Zurencik and Pete Carroll are doing by flipping over the entire rosters of the M’s and Hawks.  But a team achieves cult status and hero worship when there’s a core group of players that you root for.  You wanted Gary to get a ring.  You knew that Hersey Hawkins could score 6 more points a night if he played somewhere else, but you loved he was bombing three’s for us.  There was something about George and Nate that made you think you could ask them to dinner and they’d say yes.

The Schultz led Sonics never quite got that.  And tellingly, no one from the last 5 years of the franchise were represented as a Sonics legend.  It’s true, we didn’t adore the 2003-2008 versions of the Sonics that got rid of Gary.  Ray Allen is the best 3 point shooter of all time, but he wasn’t Det.  Nene, Robert Swift, Jermoe James, insert big stiff here….. none of them were Cage, Brickowski, Sikma, Lister or Perkins.  When they left for OKC, we mourned the loss of the guys who didn’t actually play anymore.

I still don’t think we care all that much about bringing back a generic NBA Sonics club that looks like any other NBA club.  But that doesn’t make us miss “Our Sonics” any less.  Ask any sports fan in Seattle, and they can tell you where they watched Game 5 vs Denver, Game 7 vs Houston, Game 7 vs Phoenix and Game 7 vs Utah. You don’t even have to say the year.  We all just know what games you’re referring to.  There was a connection to those guys – not to the franchise, but to the guys – that made you happy when they won, hurt when you lost, and want to fight anyone from Phoenix.

So good for the Mariners for bringing back those guys.  I hope their front office took note.  It’s not about rally fires or a moose.  Bring in players who are also great characters, let us connect with them over a long period, and we’ll come back to Safeco.

Sad Eyes at Safeco – We Say Goodbye to Dave

November 15, 2010 /

It’s a cold, miserable gray day, which is fitting given the reason we are all congregating together.

I’m not sure what to expect when I park my car in the Mariners lot south of the stadium, walk down the stairs, and cross the street to the southwest corner of the stadium.  

We’ve all been to this place a hundred times, but never with our heads full of these emotions or these thoughts.  We’ve never entered this place without knowing what to expect, or not knowing how to act.

It doesn’t take very long to realize this is going to be a tough environment to maintain composure.  Right at the front gate, a small memorial has been created.  Notes and flowers from fans, a few rye bread, salami and mustard sandwiches, and some handwritten notes from fans to Dave Niehaus, the man they are here to pay respects to.  There’s a large posterboard from Seattle’s biggest fan, Big Lo, “I put away the Mustard, I put away the rye, I put away my Mariners shirt, and now the My oh My.  Thank you Dave.  You will be missed.”

It’s hard to stare too long at any one item, or even the shrine, for fear of losing it.  And so I go inside the stadium, foolishly thinking it could possibly be less emotional inside the actual temple of the game itself.

Inside it’s dark, and just as cold.  The roof is closed.  There’s really only one thing to see – the line.  A single file line starts at home plate, extends on the edge of the field parallel to the first base line, makes a right turn at 1st base and heads up to the concourse, where it makes another right turn and goes back toward home plate, then down the 3rd base concourse, and all the way down to left field.  

The crowd is made up of fans of all ages.  60 year olds who saw the first game in the Kingdome, 7 year olds who don’t know why their parents have brought them.  Men, women, couples, they are all represented.

The place is pretty quiet – it’s hard to talk when you are biting on your lip.  You hear a few memories being shared.  But mostly we all just wait in line.  It gives us a lot of time to reflect.  There’s no rationale for the 2 hours we’ll meander in line, just to get a few seconds in front of a makeshift memorial at home plate.  

But this death is bigger than a memorial for a single man, a single icon.  It’s an inflection point in the lives of all baseball fans in the Pacific Northwest.  Baseball is unique, because when we walk in a stadium to watch a lousy 2010 Mariners team, we’re not really there for Michael Saunders.  We’re there to remember and share stories about the time we saw Ken Griffey’s first Mariners at bat, or when we jumped fences to get out of the $3.00 General Admission section, or when we ignored our dates the last 3 innings of Randy Johnson’s no-hitter.

When we weren’t at the game, listening to Dave reminded us that we needed to get back to the stadium soon, that we were missing out by doing whatever else we were doing.  

But more importantly, listening to Dave put us back in a place when it was ok to bring our glove to the game.  Because we listened to Dave when a 7pm game meant having your mom pick up your 3 friends at 4pm so we could be there for batting practice at 5pm.  

And so now we’ll have two eras – Dave and Post-Dave.  The Post-Dave era begins now, a definitive moment on a timeline that we hoped would be infinite.  We all had to grow up a little while we stood in that line.  For folks my age, our baseball grandfather had passed away.  The connection between us and the grand old stories of baseball past.  

We don’t get to pretend we’re young anymore.  The grand old stories of the past now include 1995, Gaylord Perry and Diego Segui, and we’ve suddenly become the caretakers of them.  We’re not learners anymore, we’re teachers, and I’m not sure I was ready for that switch.

But back to Safeco for a moment, where nearly 2 hours after beginning my trip in line, I get to the makeshift shrine.  It has some fantastic pieces of history, including the scorebook from the first game, and Dave’s Hall of Fame plaque.  And I don’t know what to do.  Do I take a picture? Do I smile?  What’s the respectful thing to do? what I want to do is just stand and absorb everything I’m feeling, and channel it into some sort of productive emotion.  But there are another 1000 people behind me in line, so I have but seconds, not the hours I would need.

Dave’s family stands next to the shrine, along with his long-time broadcast partner Rick Rizzs.  I can’t even imagine what it must be like to stand there for 4 hours and shake hands with 3,500 people you’ve never met, all of whom want to share the pain of your loss, even though they’ve never met the man themselves.  It must be the most complex, insane, yet gratifying feeling to see how many people cared about a person you were so close to.

The whole of the two hours was too much for me, and while I don’t break down inside the stadium, the sheer force of trying to control those emotions probably wrecks my psyche for a week.  But it is clear I am not alone in my struggles.  Everywhere I look, grown men are looking away at walls or the ceiling, in an obvious attempt to hide their wet eyes from their wives, sons and grandkids.  Women are more willing to let the tears flow.

And then it is time to leave.  I want to stay longer, because the next time I enter the stadium it will feel different.  It won’t be the same safe house from my memories, and all connection to the Kingdome will be lessened.  The next time I come in, it will be someone else’s house, with a different spirit, a different feel.  

Eventually, reluctantly, slowly, I walk out of the stadium.  I pass the shrine again.  And I cross the street without looking back.   

A Story For Those of You Who Gutted Out Time at the End of the Bench

November 10, 2010 /

If you’ve had conversation with me lately, you’ve probably had to hear me tell the tale of Niki, the Senior JV player who got called up to varsity for the last game of her senior year for Senior Night, and got in a fun 15 minutes of play at the end.

Well, the story gets better.  Here’s a story from the Seattle Times from last night’s Girls High School State Tournament:

Defending Champs Skyline Advances | Girls 4A State Soccer

SAMMAMISH — Fresh off its ascent to the No. 1 spot in the nation, top-ranked Skyline immediately went out and validated that status.

Emphatically.

Two quick first-half goals and stout defense propelled the Spartans one step closer to their third consecutive Class 4A state championship with a 5-0 win over Mount Rainier in Tuesday’s first round of the state playoffs at Skyline High School.

Junior forward Michelle Bretl scored her first high-school hat trick and has four goals in the postseason for Skyline (17-0). She leads the team with 15 goals this season.

The Spartans’ depth showed, as well. Reserve Niki Gerlach, a senior playing in her second varsity match after a last-minute roster switch when Nicole Candioglos came up ill, booted in a rebound shot in the 78th minute. Gerlach, listed on the roster as a team manager, had been playing on the junior varsity.

“With Niki, it’s kind of a fun story,” said Skyline coach Don Braman. “On Senior Night, she had an assist and nearly scored a goal and was kicking herself, so it was fun to see her stick one in the net. She has worked hard.”

….

If you’ve ever sat on the sidelines and wondered why you are putting in all that effort for no guaranteed payout, this should remind you.

Pete Carroll on “How to Run a Social Media Program”

March 9, 2010 /

(Republished from Spring Creek Group blog.)

It’s not often that you get the chance to sit down with a two-time NCAA National Champion, and current NFL coach, to talk 1-on-1 about business and strategy.  And sadly, this was not one of those times.  But I did get to share a room with 300 other people to listen to the new chief Seahawk, Pete Carroll, share some wisdom and philosophy about business and coaching.

Carroll’s presentation was not actually entitled, “How to Run a Social Media Campaign.”  But with 400,000 Twitter followers, he could probably run an entire event on the matter if he so wished.  He spoke about general leadership and business philosophies, but when you peel away the adjectives, they are also extremely sound strategies for a social media program as well.  In honor of the 12thman, here are 12 philosophies I walked away with (and which will likely soon in up in one of our presentation decks).

(Quotes are paraphrases of Carroll’s speech, not necessarily direct quotes, and the photo is from the PSBJ recap.)

1)      “I wasn’t ready to be a head coach when I ran the Jets.  So it was a mistake to get involved.  But when I finally figured it out and was ready for the next role, I knew exactly what I needed to do, and what it would take to put it together.” Social media translation – If you don’t know what you are doing, don’t rush in.  Figure out what you need to do, and what it will take to get there.  Write everything down, start your program and make refinements along the way.  But know what the goals are, and what pieces you need to make them happen.

2)      “Look forward to the challenges ahead of you, rather than worry about them.” – If you’ve built out a solid plan, you can anticipate where there may be hurdles. When you are prepared and ready to face difficulties, whether they are organizational, technical, or content centric, you are in the proper mindset to find the right solutions in an efficient manner.

3)      “We all win sometimes.  But if you want to win forever, you figure out why you are winning.” –It’s not just that anyone can get lucky, it’s that everyone will get lucky at some point.  If you rest on a few wins without figuring out what exactly got you that bump in traffic or spike in friends, you’ll only be successful until the next company (possibly a competitor) gets their stroke of luck.

4)      “Winners battle for a competitive edge in everything they do.  Find those who want to do things better than other people, and you all will achieve greater things. Fight, scratch and claw to find a better way.” –Don’t just pick an employee or agency because they are convenient or easy.  Pick those with drive and passion to be better than others, and your campaigns will reflect that more so than someone who just wants to get a check.  Simply doing something because, ‘it’s how we’re used to doing it’ is not acceptable for a social media or marketing program.  Do what it takes to make something special happen.

5)      “Accomplishment is one thing, but it’s more important to understand how someone feels about that accomplishment.” –A line on a resume or a completed project only gets you so far.  Understanding whether the person thinks they could have done better, and how they’d do it over, is a better predictor of who is going to execute a quality campaign for you, and how your campaign is going to evolve over time.

6)      “Find the folks that other people are listening to.  Make an impact on them first, then the rest is easier.” –Identify your influencers.  But don’t try to sell them garbage.  Carroll used the word “impact” which is key.  Be “impactful” to those who matter the most, and you’ll get their support.

7)      “3 or 4 people in a crowd out of 15,000 can change a community.” –Carroll’s program to fight gang violence had a monetary return.  It cost about $100k to support each of these 3 or 4 influencers.  Each gang-related death costs the city $1 Million in legal fees.  So for every death Carroll’s group prevents, the city avoids having to pay out $1 Million.  Social media may not lead to direct sales, but can you determine if it is preventing additional costs on expensive PR efforts later?

8)      “Do things better than anyone else has ever done before, in all the things you choose to do.” — You don’t have to do everything, but if you are going to do it, don’t just do it well, shoot to do it better than everyone else. Basically, “mediocrity” not “failure” is the enemy of “excellence.”

9)      “Know your philosophy.  If you can’t articulate your own philosophy in 25 words or less, how do you expect anyone who works for you or around you to explain it to others?” –Your social media program needs a vision and a voice, and it needs to be articulated to everyone in your company.

10)    “John Wooden had his own way of doing things that were unique.  He could draw on people from all walks of life, because they could all focus on his unique way.” –Your brand needs its own unique identity, philosophy and vision if you want people to be drawn to it.  If you do things out of a standardized process or playbook, you only cater to those people who agree with that playbook.  If you do your own thing, you can draw everyone who believes in the vision.

11)    “Empower yourself to do everything you can do, in the areas you control.  Don’t worry about the things you can’t.” –Don’t stress about whether people will say something negative.  You control the product you develop, the price you sell it for, and the way you promote it.  You control how you respond to your customers and how you cater to their needs.  Focus on that, and don’t waste energy on the other stuff.

12)   “Evaluate, Address areas of concern, and fill the holes.”  –This goes to the Spring Creek Group philosophy of 1) Analyze Data, 2) Develop a Strategic Plan, and 3) Engage the Community.  Take a good hard look at what you have, figure out the best course of action, and then be relentless in fulfilling those needs.

You can follow Carroll on Twitter at @PeteCarroll.  Also, a full-length video of his speech can be found on the Seahawks web site.

Remembering The Tuba Man

November 6, 2008 /

To answer a question many Seattle fans have asked lately, “Yes, apparently it can get worse.”

Losing a lot of games is one thing.  But the inexplicable murder of a Seattle sports icon is just downright nauseating.

He was’t an athlete, owner or executive.  He never threw a picth or wrote a scathing article.  But chances are high that if you attended a Seattle sporting event, you passed Edward McMichael – though you only knew him as, “The Tuba Man.”

He was a harmless street musician who sat outside stadiums and played a rusty tuba.  You didn’t know he was a classically trained musician.  Sometimes you threw him a quarter, sometimes you didn’t, but you always noticed him.   But unlike some of the unsavory characters walking around that area, he was not someone you ever feared.  Instead, the people you usually do fear, packs of street thugs wandering aimlessly through the night, proved why you should stay frightened.

According to reports, 5 people described as “gang members” attacked the Tuba Man for no reason at about midnight on Oct 25..  They beat him mercilessly, and he died about a week later.  Speculation is that they did it to take whatever change he had in his tuba case. 

It’s senseless.  Horrific.  It makes me sick.  No one took the Tuba Man to another town, and he wasn’t arrested and sent to Walla Walla.  Stupid little punks beat him to death.  They’ve caught two of them, but three are still at large. 

There’s talk on some comment boards about erecting a statue of a Tuba in front of one of the stadiums.  I think it’s a fabulous idea.  I’ll donate.  

I never formally met the Tuba Man.  But it makes me sad that one more piece of Seattle history and tradition has suddenly disappeared.

Added Notes:

The PI reports that Ian Newhall and his wife, Ailisa, set up a Web site Tuesday to announce a brass memorial for McMichael.  It will be held outside McCaw Hall at 11 a.m. Saturday. The repertoire: Taps, Tequila and the University of Washington Fight Song.  

There is also a Memorial fund to help cover teh costs of the funeral.  If you want to help, you can visit any Bank of America branch, Box said, or send donations to:

Edward the Tuba Man McMichael Memorial Fund 
P.O. Box 4985 
Federal Way 98063

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