Category: Marketing
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C’mon, Someone Thought This Was a Good Idea?
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on
(Note: Correspondent Garrett Galbreath contributed to this article) This actually made me add a new category to the blogroll, one for "Dumb Ideas." In an apparent attempt at global expansion…
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Evil Evil Marketing
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on
I am honestly offended when people have negative things to say about marketing people. When done well, marketing campaigns bring joy and deliver products to people who genuinely want them.…
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Check out Widget Bucks
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on
I’m going to give a big ol’ plug to my friends over at mpire, and congratulate them on the launch of Widget Bucks. Here’s the straight skinny from one of…
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A Plug for Proper Direct Marketing
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on
I sign up for a lot of things to check them out, so I’m on a ton of mailing lists. I’m not complaining, because it certainly doesn’t take me very…
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Targeting the Young (and Single?) Voter
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on
Young crowds, a charasmatic performer, a lot of hype, affluent people – it has all the makings of an event or concert designed to drive single people to a bar…
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Shock and Awe Marketing
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on
It’s easy to talk a good game. But there’s proof when you point to something you did and say, "Yeah, that was me." This link is not a new site,…
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The Battle of Shareholder Value vs Environmental Concern
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on
So back in the 90’s, it started becoming en vogue for Corporations to donate profits to charitable organizations. This started a very interesting debate about whether companies should simply deliver…
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Do Protesters Need Image Consultants
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on
So President Bush visited Seattle, or more accurately, Bellevue, this afternoon for a fundraiser for Congressman Dave Reichert. I happened to be driving by the hotel a few hours before…
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Ripple TV, and the Emergence of Localized Advertising
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on
So I have to admit being very intrigued by a company called Ripple TV. You may have seen Ripple at a neighborhood Tully’s. The concept is pretty straightforward – a…
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7 Deadly Sins of Brand Marketing
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on
This was an interesting tidbit coming out of Ad Age. The whole article itself is interesting.