Andy Boyer

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Category: Marketing (Page 24 of 25)

Lumosity – Something to Play With

June 14, 2007 /

I will take the leap and say that a small company called Lumosity falls into the world of Marketing.  For, positioned one way, Lumosity would simply be entry #3.2 billion in the category of "Ways to kill time online when you should be productive."

But instead, starting with the tagline of "Reclaim Your Brain" and extending through the core messaging, Lumosity is much more than a nice looking version of any casual games portal.  According to their literature, I will actually get SMARTER by spending time on their site. The multi-layered exercises and puzzles are designed to actively stimulate regions of my brain that have gone neglected, enriching my overall intellectual capabilities. 

So far, I don’t feel smarter, but it has kicked my paranoia level to an all-time high, as I wonder if I am simply a pawn in someone’s giant marketing copywriting experiment.  But, I have succumbed to sucker status, and the exercises are fun, so we’ll see where this gets me. 

This Company has a Marketing Budget

June 6, 2007 /

Because the blog entries here revolve around marketing, with a little start-up stuff thrown in, I’m pleased to find what could be the stupidest product of all time.  But these guys not only have a marketing budget – enough to advertise in Google Mail – but a Google Page Rank of 4, making their dumb product’s web site 100 times more important than this blog.

Here’s the tagline:

"The Safe Banana Guard will fit most bananas & give protection during your journey."

Yes, apparently there is a market for a product that’s specific job is to protect a banana.  And, the company is funded.

Not only does this product exist, it comes in 9 colors.  Because this is a family blog, you will notice that I am refraining from any jokes that could easily float their way to the surface from viewing the order page.  It’s not for a lack of material or imagination, I promise.  Just sometimes the fruit is so low hanging, you want to let someone else pick the tree.

I think possibly my favorite part is that they have a section called, "Testimonials."   Come on… Seriously?  Testimonials?  Doesn’t something called ‘SafeBanana" speak for itself at this point?  Do you really need to read a quote like, "Dude, this thing like totally protected my banana.  I know it’s called SafeBanana, but I didn’t see how it could be possible.  Now, I’m a believer."

Anyway, as a public service to all you people who have suffered and survived banana trauma, I bring you SafeBanana.  Please use responsibly.

The Danger Side of Decentralizing Your Campaign Supporters

May 27, 2007 /

Politics 2.0 is great!  Supporters spreading the word – for free!  Blogging all over the internet- for free!  Emailing their friends – for free!  Generating online campaign donations! Planning campaign fundraisers for both you and the opponent of someone in your own party….WHOA.  Hold on….

Turns out the Obama campaign is the first one to face the inevitable issues that are going to come from letting all the genies out of the bottle at once.  Originally published on Roll Call, but also found on Georigia Politics 101:

Alarm bells were sounded briefly within the Congressional Black Caucus this week when word spread of a fundraiser benefiting both the presidential campaign of Sen. Barack Obama (D-Ill.) and the Republican opponent of Rep. David Scott (D-Ga.).

What? Why would Obama be raising money with a Republican, and one who is seeking to knock off one of his fellow CBC colleagues to boot?

Turns out that the event, a 5K run/walk with a registration fee ranging from $30 to $35, was not sanctioned by the Obama campaign — which sought to put the kibosh on it as soon as the Senator’s advisers learned about it.  It was organized by a grass-roots supporter in Georgia, who also is a backer of Deborah Honeycutt (R), Scott’s challenger. The plan was that 85 percent of the proceeds from the event would go to Obama and 15 percent to Honeycutt, who garnered 31 percent of the vote against Scott in 2006 and is running again in 2008. The event was linked through my.barackobama.com, the campaign’s grass-roots networking Web site that allows supporters to share planned events…

"They’ve already asked them to cease and desist," Davis said. The campaign never received funds tied to the event, which was scheduled for a TBA date and location. "It’s not anything the Obama campaign had to do with," Davis added.

A relatively small deal, but when so much power is transferred from a central campaign headquarters to the blogosphere, well, look for a whole lot of interesting anomalies and headaches for the campaign team.  Just like anything, all the positives are going to come with a cost…

Succumbing to the Grocery Store Promo

May 25, 2007 /

X-13D.jpgIt’s easy to reach me at the grocery store.  Just have the best discount.  I admit it – I’m cheap about commodity items like frozen dinners, toothpaste, shampoo, soup, pasta sauce, etc….if you drop your price for a special, I’ll buy it.

And so I was surprised at myself when I ran across the latest Doritos promo, and how I immediately put a bag in my cart.

First off, I don’t buy chips.  I’m big enough – no reason to make it easy for the fat cells to win this battle.

If you look around the grocery store, you see thousands of packages that have been meticulously designed, researched, surveyed, evaluated, tested, focus grouped and rewritten so that every word, even the small print, succinctly and accurately explains the attributes of the products in the clearest way possible.  Marketing folks around the country – folks not unlike me – make a living figuring out EXACTLY what should be on that package.  They want the consumer to know what they are buying and why they want it so badly.

And then —– here’s Doritos with a bag that says, "Um, we’re not going to tell you what it is.  Eat it and tell us what you think it tastes like."

GENIUS! I MUST HAVE A BAG NOW!

I don’t know what it is, but I am now all a twitter about the surprise I have just bought myself for $2.50.  It could taste like an old shoe, but the simple fact that I’m driving home from the grocery store wondering what I bought makes me WAY more than $2.50 worth of happy.

I think they could have charged me $10 for this, and I’d have said, "Sure.  I want, no I NEED, to try that black bag of X-13D’s."

So here I am on a Friday afternoon.  My bag of chips in front of me.  And I seriously think this may be the most exciting moment of my week.  What will they taste like?  Do you know? 

Ok, opening the bag now…. it smells less pungent than your normal bag.  Does this mean less taste?  I hope not.

The chip has a lighter color than a normal one.  I’m now worried. Is X13-D shorthand for "X-13 flavor, Defective"?  Are these the chips that didn’t get enough Doritos sauce in the first batch?  Am I about to eat a reject?

Time to taste… 

Ah ha….no this is not a reject.  It is unlike a chip I have had before.  I think it has mustard in it.  And I usually hate mustard so I never would have bought these.  But I am oddly intrigued…..It’s mustard and…..something.  I can’t place it.  But I bet I eat this whole damn bag in the next 3 or 4 days trying to figure it out.  

So, Mr or Ms Doritos Marketing person – I salute you and your mystery campaign.  You are zagging when other people zigged.  Nice work.

 

 

Incidental Marketing

May 16, 2007 /

Hot Tipper "G$" sends across this link about Incidental or "Accidental" Marketing.

The AP article entitled "Giuliani Apologizes to Farm Family"  chronicles the media debacle caused when a Giuliani staffer mistakenly accepted a fundraising opportunity from an Iowan farming family, the VonSpreckens, and then cancelled it when they realized it was going to be a waste of time.

In the end, Giuliani turned the negative into a plus, spending 2 hours with the farm family out in eastern Iowa.  The little weekly Eastern Iowan newspaper, the Anamosa Journal-Eureka, seems appeased as well.  So it now seems everyone in Mrs. VonSprecken’s sewing circle will go vote for hizzoner.

So a couple of angles to take here: 1) Interesting that the Anamosa Journal-Eureka could contribute to a national headache for a Presidential hopeful.  2) From a marketing standpoint, every negative PR opportunity is a chance for a greater positive one.  But I’m shooting for #3) Can we finally admit that Iowa has WAY too much influence in the presidential election?

Iowa is a non-border state that does not have any oil wells, coal mines, steel refineries, automotive factories, technology leaders, entertainment hubs, travel destinations, world reknown universities, innovative medical research facilities or major population centers.  It has corn and farmers – lots of both – so there is some impact on agriculture.  And it home to the evil insurance companies and a number of banks.  But if you had to pick the most irrelevant states on an influential level, I would have to throw them in the Top 2 or 3 along with South Dakota and West Virginia. 

So the fact that the Iowa Caucuses force a Republican hopeful to cater to the damn VonSpreckens of Olin, is a complete joke.  In the several thouand hours Giuliani has left to spend with influencers, I want him meeting with tech leaders, defense specialists, cultural experts, social welfare pioneers and economic visionaries.  I want him spending as little time as possible with Grandma VonSprecken and people who will vote for him because he’s a nice, honest young man. 

Let’s let influencers influence, and let the followers watch what happens on TV. 

 

Mobile Marketing Hits Presidential Campaign

May 14, 2007 /

MocoNews reports that Hillary Clinton will add mobile marketing to her campaign promotion arsenal.  The article states,"“Clinton’s text-messaging initiative targets the 230 million American cellphone users – a sign the campaign is hunting for every possible vote in her bitter battle with rival Sen. Barack Obama. It’s only a matter of time before campaign ringtones are sold."

Hey 7-11 Marketing Guy – This is What We Call a “Slam Dunk”

April 24, 2007 /

Seriously, how come marketing opps like this don’t land in my lap…..   Hello 7-11 PR guy.  Please send 3 machines, along with cameras from Jay Leno or Jon Stewart show, immediately to the quartermaster.  Start collecting emails from your boss and stockholders about what a good guy you are.  Enjoy your 15 minutes of fame on Rush Limbaugh and Sean Hannity. Is this really that hard….

From the AP

Frozen drinks in the desert: Soldier’s mom trying to send a Slurpee machine to Iraq

ALBANY, Ore. — An Albany woman with a son in Iraq is raising money to buy his 82nd Airborne unit a machine that makes "Slurpee" type frozen carbonated drinks.  Sharon Crary said her son, Pfc. Preston Crary, 21, a chaplain’s assistant, asked for a machine that could make enough drinks to serve up to 100 soldiers at a time. Preston told his mother the machine would be a "great morale booster." It would stay in Iraq when Preston rotates home in March or April 2008. His Army unit is a mixture of infantry, medics, mechanics and other support soldiers.

Because of red tape involved in raising the money and sending such a large item overseas, she has joined up with Give 2 The Troops, a nonpartisan, nonpolitical group formed to support deployed troops. Members try to get letters and care packages to soldiers in war zones.

"Working with the organization enables us to purchase the machine wholesale and provide a tax-deductible receipt to those making donations," she said. "The machine costs about $1,600 with shipping and supplies, such as flavorings and cups. I figure the total cost will be about $2,500."

Sharon Crary teaches private English speech improvement classes but is taking time off for the project.

Amazon Blocks Statsaholic

March 30, 2007 /

Here’s what happens with highly paid people with big egos and small imaginations make decisions – They solve problems that don’t exist.

Amazon.com, rightful owner of Alexa.com data, shut down the very helpful Statsaholic.com Web service.  Statsaholic only exists because the people at Alexa weren’t building all the features that people wanted to use.  Now Amazon has blocked Statsaholic, and are copying those features into Alexa.com.   

In a MBA Case Study (especially a Harvard one), this is probably the smart response.  And in 2 years, will anyone really care?  But we start losing innovation when the "Microsoft problem" permeates across other companies.  When people think, ‘Well it’s useless to do something new because someone big will just steal it from me later anyway," the whole web economy takes a step backward.  Out of all the challenges Amazon can go solve, I don’t get why "Screwing Statsaholic" should be at the top of the list.  Plus, marketing guru Seth Godin is somehow associated with Statsaholic, so I’m not sure why you would want to make an enemy of him.

In the meantime, there’s a Mozilla hack that gets Statsaholic working again.  Check it out here. 

 

The Upcoming Battle Between Obama and Hillary Supporters

March 21, 2007 /

A lot of talk has been generated about the "You Tube Effect" on the U.S.  Presidential election in 2008. I think the most interesting aspect is the total lack of control that the campaigns will have over their suporters. We are going to see "campaign extremists" completely convolute the message and intentions of the high paid campaign managers.

Here could be the first salvo between the supporters of the two main Dem candidates.  In one corner, a slickly produced anti-Hllary video based on the Apple commercial 1984. This is nicely done, and by all accounts, the Obama campaign had nothing to do with it. In response, a Hillary supporter hacks together a low budget retaliation that well, just looks dumb. How will the candidates keep their supporters under control? Check out both videos.

Vote for Obama:




Vote for Hillary:


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