Category: Creative Writing (Page 3 of 4)

Andy vs the Woodpeckers

April 21, 2014 / Andy

Round 1:
Sometimes in the beginning of a war, only the protagonist knows that the war has started. In the saga of Andy vs the Woodpeckers, this was the case.

The evil Woodpecker staged a sneak attack one morning with a small series of annoying, but not overly damaging, pings on the side of the house. It wasn’t constant, it wasn’t overly obnoxious; it was just a few taps on the Northeast corner of my house. All I needed to do was tap back at the wall and he would flee. It seemed innocent enough.
Round 1 Winner: Draw
Woodpecker-2

Round 2:
Little did I know that this was the beginning of an invasion, and the WP’s were staking their claim. After about a week, it became clear that the enemy had entrenched itself. The tapping became constant. And it was more than a single woodpecker. It was a whole platoon. They were taking shifts. My tapping back was no longer a deterrent. They had gathered enough intelligence to know nothing was coming through that wall.
Round 2 Winner: Woodpeckers

Round 3:
Thus I had to regroup. I said to myself, “This will be easy. Surely, the internet has dealt with woodpeckers before. I will ask my friend Google for advice.” And Google did not fail me. There were lots of easy tips for deterring woodpeckers. I could attach tin foil to my wall. I could put a fake owl on my gutter. The list of ways to deter a woodpecker was nearly endless. And so, I walked to the northeast corner of my house, unfurled my 12 foot ladder, scaled as high as felt reasonably safe and realized I was still a good 15 feet away from where the deviants were pecking. I looked to my right and saw the nearest window that could be opened was about 50 feet away. Barring the unlikely event that I would learn to fly, there was going to be no easy way to attach tin foil to my wall 25 feet above the ground and 50 feet from a window.
Round 3 Winner: Woodpeckers

Round 4:
“Woodpeckers are probably easily scared,” I naively said to myself. “All I need to do is frighten the woodpecker. When he pecks on the wall, I will hurl a penny with my left hand from 50 feet away. I will scare him off and he’ll know not to mess with me.” And so, when one of my winged attackers attached himself to my abode, I took a penny and chucked it at him from 50 feet away.

Needless to say, I did not hit him.

I did make some noise with my toss and he flew away. First it took him about 20 minutes to come back, so I threw another penny and he flew away again. This time it took him 10 minutes to return. I threw another penny and 5 minutes later he was back. We danced to this song a few more times until he realized he only needed to fly away for 15 seconds or so to get me to leave the window.

About a hundred yards way, I could see a collection of woodpeckers congregating in a tree. I think one may have been taking tickets. I’m pretty sure they were all laughing at me.

Round 4 Winner: Woodpeckers

Round 5:
“I’m a reasonably intelligent human. I’ve seen McGyver. There is a way to get this tin foil on the wall,” I said to the amusement of the fates. On a piece of paper, I had drawn the perfect solution.

I would attach a nail just under my window and tie a 75 yard string to it.
Then I’d drop the ball of string to the ground, walk it over to a tree near the edge of the house and throw the string over the tree branch.
I would then bring the ball of string back towards the window, and hurl it 20 feet into the air, through the open window.
I could then tie the 2nd end of the string tight and create a “laundry line” which would pass directly by where the woodpeckers were doing their damage.
I would then use clips and attach a nice long strip of tin foil, and attach a long string to the tin foil that would reach the ground.
I could then pull the tin foil along the string until I reached the place I wanted to leave it. Easy.

Foil Plan 2

I attached the nail, dropped the string to the ground and began bringing the string across. That’s when I noticed the other trees on the side of my house and the branches that were making it difficult (read: impossible) to get the string through. After a few minutes, I managed to get the string to the target tree, got it over the branch and headed back. Now the branches really grabbed hold of the string. I pulled my way through and prepared to launch the ball through the 3rd floor window.

Foil Plan 3

My first attempt was close, but not successful. My 2nd attempt less so, to the point that the ball of string came back to earth through the tree branches. Attempts 3 thru 10 were similar in nature. Finally – SUCCESS! The ball of string made it through my window. I excitedly bound up stairs and got ready to revel in my win. I grabbed the string and started to coil it in so that I could have my taut laundry line in which to slide my tin foil across.

First there was a slight tug as the string caught a tree branch. I pulled it through. Then there were more tugs, as the tree opened all its fingers and grasped on to any bit of string it could find. The string was not coming up any further. I would not have a taut laundry line, all I would have was a tree full of string.
Round 5 winner: Woodpeckers

Round 6:
That was the end of one day of suffering and I decided to sleep on it and look for more solutions in the morning. So Monday, I headed over to Fred Meyer and asked the nice lady in the Garden Center if they had a Woodpecker Removal kit. When she said, “No, but I think we have some things for rodents or bugs,” my confidence waned. I was going to have to create a solution. 1st stop – some sort of garden sprayer so that I could poison the whole area where these evil creatures were burrowing. 2nd stop – the toy section and the purchase of a high powered Nerf gun.
I tried the poison first, spraying the side of my house high enough that no insect will ever return. This did not phase the woodpecker in the slightest. He was asking – no begging – to be shot with the Nerf gun.

Nerf Gun

This thing can shoot 75 feet, so my target would be well within the range from my window next time he came over. It was almost too easy.

It wasn’t long before I heard his return. He sat himself on the wall and started banging. I leaned myself out the window took aim. If he saw me, he didn’t show it. This was one cool cat. I lined up the shot, calculating for wind, distance and the unknown variable – how much velocity does a Nerf bullet actually bring to the equation.

I had him in my sights. He was all lined up. For a brief moment, I felt bad about what I was about to do.

That moment passed. I pulled the trigger.

The missile sailed a good foot over his head, as I was surprised by how much speed the missile had. The surprised woodpecker noticed immediately how lucky he was to be alive and fled. Surely, almost being shot would keep him from coming back.

10 minutes later, he was back. Once again, I shot and missed, and he fled. He came back. I shot and missed, and he fled. He came back. I shot and missed, and he fled.

We did this another 10 times or so, me firing from different angles and spots around the perimeter. This plan may work eventually, but I did not have the patience to keep it up.
Round 6 Winner: Woodpeckers

Round 7:
Google couldn’t solve my problem, so I crowd-sourced an answer on Facebook. The obvious solution was raised for me – Helium Balloons!

Just my luck, it’s the day after Easter and QFC was stuck with a ton of Mylar “Happy Easter” Balloons that the florist said he’d sell me for $.99. And he threw in 30 feet of ribbon for fun (or because he just wanted me to leave.) I wasn’t sure how many balloons was the proper amount for Woodpecker removal, but 3 seemed like the right number.

I tied 12 feet of ribbon to the 2 feet already attached. With my ladder still perched against the wall, I climbed to the 12th foot and tied the balloon to its anchor. The balloon swayed back and forth, never going more than about 10 feet from the Woodpecker’s target, but always returning home.

3 hours later, the balloon is still up and the Woodpeckers have not returned. This isn’t a long term solution, but we can put this day in the books.

Round 7 Winner: Andy

Seeing Sting and Julio Down By the Schoolyard

February 22, 2014 / Andy

You know when you are sitting around with friends listening to music and enjoying a beverage or two, and someone says, “Wouldn’t be AWESOME if “Person X” and “Person Y” went on tour together?” And then you spend an hour debating what group of people you’d like to see collaborate on stage at the same time for a whole show.

Springsteen and Pearl Jam? U2 and Madonna? Paul McCartney and Justin Timberlake? Bruno Mars and the Rolling Stones? Usher and Toby Keith? And then you wonder sadly why it never happens.

Well somewhere high on my list was Paul Simon and Sting. And lucky for me, they showed up at Key Arena last week.

I wasn’t exactly sure how they were going to perform, but their model was fantastic and hopefully will be something other groups will replicate. For a pretty ridiculous ticket price, they combined their 2 bands into a fantastic harmony featuring both the predictability of the songs you want to hear, and the unpredictability of some weird combinations.

Grand total, we ended up with 30 songs over about 2 hours and 45 minutes. And frankly, the time flew by. The 30 songs themselves make for an awesome playlist (listen here if you’d like). But how they were executed made it even better.

They came out together, sharing vocals on 3 of their top hits, almost as if they had written them together. Then Sting did 5 of his own, Simon came back for a duet, Simon did 5 of his own, Sting came back for a duet and 5 of his own, Simon back for a duet and 5 more, and then a 4 song encore together. Basically, we ended up with 10 duets, and each guy did 10 of his own. Plus Sting did Simon’s America with one of his solo choices, which was a nice tribute to the man 10 years his elder.

IMG_7349-25

The highlights of the show were watching Simon sing on things like Fields of Gold, Every Breath You Take, or Sting taking Garfunkel’s role on Bridge over Troubled Water and The Boxer. These collaborations showed both how great the songs are, but also how much talent each man possesses to have the ability to step right in and make it seem like it’s his own song.

Almost as much fun as watching Sting and Simon, was watching how the two bands played together. They didn’t hire new people to back them up, they took their regular teams and mashed them up on the same stage. All told I think there were 13 additional people when everyone was out there. Instrument wise, I think I counted 2 drum sets, a percussion set (bongos and such), keyboard, organs, bass player, 2-3 other guitars, female vocals, clarinet/sax player, a trumpet, violin and an accordion / jack of all trades. They rolled on and off the stage depending on the song, which has to take some tight coordination.

IMG_7340-500

The bands themselves were pretty funny in how different they looked. Simon’s guys all looked like they were going to walk over to Floyd’s Place after the gig for some chicken wings and cold beer. Sting’s team looked like they would take an Uber down to the Triple Door for a glass of wine and maybe check out some jazz. But musically, they seemed pretty flawless.

It’s funny to think about two people who have achieved so much in their lives, but can also have such a respect for the other one, that their natural course of action is, “Hey man, let’s go make a few million bucks playing some gigs together.” On one hand it seems so easy. But I imagine it takes some special personalities not to get too egocentric about it.

If you live out east, the show will eventually get to Madison Square Garden. I highly recommended it.

Set List:
(Spotify Playlist)

Together:
Brand New Day, Boy in the Bubble, Fields of Gold

Sting solo:
Everything She Does is Magic, Englishman in New York, I Hung My Head, Driven to Tears, Walking on the Moon

Together:
Mother and Child Reunion

Paul Simon solo:
50 Ways to Leave Your Lover, Dazzling Blue, Graceland, Still Crazy After All These Years, Me and Julio Down By the Schoolyard

Together:
Fragile

Sting solo:
America, Message in Bottle, Hounds of Winter, They Dance Alone, Roxanne, Desert Rose

Together:
The Boxer

Paul Simon solo:
That Was Your Mother (aka The Zydeco Song), Hearts and Bones / Mystery train / Wheels Medley, Obvious Child, Diamonds on the Soles of Her Shoes, You Can Call Me Al

Encore Together:
Late in the Evening, Every Breath you Take, Bridge Over Troubled Water

2nd Encore, sans bands.
When Will I Be Loved – Phil Everly

Occupy Seattle Described as a Poker Game

December 26, 2011 / Andy

You won’t see this analysis written anywhere else – this content comes from part of an email chain where a bunch of people were discussing the differences between the original Occupy Wall Street and the local spin-off versions such as Occupy LA and Occupy Seattle. It all stemmed from an LA Times article that explained it would cost Los Angeles $2.3 Million to clean up the park which had been Occupied. I’ll keep the whole email from this anonymous person for context, but the paragraph with the poker analogy is the one I found most compelling.

Note: At this point the discussion had moved to talk about whether the movement, or the offshoots of the movement, would be successful on getting student-debts absolved. (And no offense to puppetry and history majors.)

People take risks and develop new and improved goods and services because they believe that they will profit from it. That is at the root of our free market economic system. That is exactly what Adam Smith wrote about all those years ago. Plus, where do you think all that money comes from to pay off people’s debts (whether student loans or mortgages or bank bail outs or whatever)? Government takes in revenue through taxes. The inhabitants of a country pay the taxes. So, if one group of people want money from the government (and that is exactly what asking to have your debts payed off is- getting money from the government), in essence those people are asking other people to pay for their choices. Why should I have to pay for the choices that another person made (that is the root of the whole social contract and the obligations of citizenship)?

For example, I am OK with helping to pay for education in general- most people are. That is why we have free public K-12 education. It is an investment in the future. I am also OK with student grants for college kids who can not afford college. That also helps society and is an investment in the future. But if some guy takes out a massive loan from a private business (i.e. a bank) to fund his two years in college to get a masters degree in literature or history or puppetry or what have you, and then the guy can’t get a job with his worthless degree, why should I have to pay to get his loan written off? That guy is in essence begging money from me. He better be able to explain why and persuade me to pay off his loan, or I will not want to pay it off for him. And if his first attempt to persuade me to pay off his loan is to “occupy” the park down the street from my house and threaten to stay there until I pay for his loan, then frankly he has failed at making his case from the get go.

To put it in poker terms, imagine if some guy at the table made big risky bets over and over, chasing long odds on flush draws hand after hand, borrowed money repeatedly from other players to buy in on more hands, and when he finally craps out and has no more money, he demands that everybody else pony up money to pay off his debts. How would you feel about that? How would you react to that? How would the other players react to that? Now imagine if that guy- rather than to try to logically explain why you should pay off his debt- decides to go sit in the bathroom and “occupy” it for several weeks. He messes the place up, refuses to clean it up, disturbs other people who are just trying to use the bathroom, refuses to leave even though he is on private property and the owners ask him nicely to leave, and becomes belligerent when the police to evict him. How would you react to that?

Man vs Plumbing, or, The Great Kitchen Sink Adventure

August 7, 2011 / Andy

It all started innocently enough.

It was a Friday morning that looked like any other Friday morning. Except this time, as I headed through the kitchen on my way to work, I noticed the sink was backed up. I’m not very handy, so these kind of things fill me with dread. So, I walked over and followed the process adhered to by every man who suffers from my lack of home improvement ability.

Look at sink and say to self, “(Sigh) This doesn’t look good.”
Turn on garbage disposal, and think, “I’m a genius” as the water goes away. However, as soon as the disposal was turned off, the water returned.
Stare at garbage disposal and try to figure out what law of physics caused Step 2.
Grab plunger, plunge, and watch water spray out of the silly useless little release valve on top of the sink that I had never noticed before. Plunge more, and notice how all the water from one side of the sink was being pushed into the other side of the sink. Stop plunging, and watch the water return to its original home.
Look under the sink. I’m not sure why we do this. It’s like we’re expecting to see a little elf with his hand stuck up the pipe, and a sly mischievous grin saying, “Ha, you caught me.”
Look at sink again and say, “Well maybe it will magically fix itself while I’m at work.”

I successfully made it through all 6 steps, and headed to work. And to my surprise and delight, when I returned home, the sink was clear. Sure, there was residue, but no more clog. Life was good. I was a home repair genius for not panicking.

Now just to be safe, I called for a moratorium on kitchen sink usage. I wanted to make sure we were safe. No dishwasher, no washing machine, no sink. And so when I looked that evening at a messy (but not smelly) kitchen sink with dirty water backed up, I had to scratch my head. Where did that water come from? I decided to worry about that later.

Attempt 2: The solution seemed easy enough. If it was a clogged kitchen sink pipe, all I needed to do was undo the pipes, find the clog, replace pipes. Piece of cake. So, I emptied the sink out the kitchen window, pulled out the pipes and…..found no clog. (Sigh). Now I had an empty sink, but one that wasn’t connected to the pipe system.

Attempt 3: After careful consideration, it was now my expert plumbing opinion that there was a clog somewhere below the second floor. So I grabbed about a gallon of Drano, and dumped it down the kitchen wall pipes. Surely, a gallon of Drano would do the trick. Environment be damned. It was with a certain amount of displeasure that I watched the Drano come back out of the wall pipe, and into the bucket below the pipes. Side effect – Child was starting to find this quite funny, and I was becoming a trending topic in her text world.

Attempt 4: It was clear I needed some professional help here, so I consulted the place that all amateur home repairmen go – the Internet. And the Web provided a genius solution – the baking soda and vinegar bomb. Child was particularly excited to find out how this would play out, as my battle with the pipes was achieving Movie of the Week status, and her frequent updates were giving her unemployed friends something to focus on. So the next day, I carefully mixed a few boxes of baking soda with water and salt, and poured them down the pipes. Then I dumped a bottle of white vinegar down the pipes. I could hear the compound getting ready to fizzle back up, so I shoved a sock in the pipe to force the mixture in the right direction. In my head, I imagined a gigantic, organic explosion, blasting its way through my invisible clog, like a supernova soaring through space……In reality, I have no idea what happened, but the clog seemed unfazed. All I had were pipes with baking soda in them.

Now, somewhere along this time we had a discovery. Remember, I still never figured out how that sink filled with water again a few days back. However, suddenly upstairs I heard a toilet flush, and watched with horror as water came from the pipes and filled my bucket. Our problem was somehow related to the pipes associated with the toilet upstairs. Not a happy discovery. The upside was that now we had introduced a new set of drama into Child’s broadcasts, and ratings were up.

Attempt 5: It was time to do some real man’s work on this thing, so the next day, I commandeered a 25′ snake from a friend, and shoved it down the pipe. I went down 25′ without issue. No blockage. I thought maybe I had saved the day, and confidently went back upstairs to flush a clean toilet just to test and confirm my successful snaking effort. Alas….I once again had a full bucket. At least the water was clean.

Attempt 6: It was time for some real professional macho man work on this thing, so I did what us men do when we want to release our inner caveman. We head to Home Depot and rent big tools. Tools so big, they get their own room in the back corner of the store, back where women refuse to wander. In this case, I got the big ol’ 100′ mechanical snake to run through the clean out valve. It was dirty, heavy and nasty, and I prepped myself for the mess that would come from opening the clean out valve. Except….. I couldn’t get the clean out valve open. It was glued shut. Now, I could have forced it open, but I took a moment to pause and reflect. Whoever had built my house had gone through a lot of work to stop a yahoo like me from successfully acting upon the thought that it would be a good idea to open the pipe. He obviously knew something I didn’t, and I trusted that opinion. The clean out valve would stay closed, and I would return the super snake. Child had mixed emotions on this. She was anxious for some real open pipe drama – though admittedly less so when she realized the clean out valve was in her room.

So now we’re close to a week without sink, laundry, dish washer or upstairs toilet, and the natives are getting restless. But I’ve invested enough hours into this process that stubbornness trumps practicality. It’s been kind of the theme for the month anyway, dealing with some toxic people and situations, so what’s one more.

Attempt 7: There seems to be one solution left, and if I had known what I know now, it would have been Attempt #1, not #7. It’s time to remove the toilet, and go in through the pipe. I’ve never removed a toilet before. It certainly doesn’t look hard on YouTube, so what the heck. I get another mechanical snake, this time a slightly smaller 75′ version. And I go to work on it.

I’m not going to lie, it took me a good 20 minutes to figure out how to use this machinery without either getting my hand or shirt stuck in the wire and almost getting flipped upside down. I mean, there was a pretty good chunk of time where that snake was beating the heck out of anything in the bathroom that it wanted to. But for the grace of god did I make it through that “training period” with all my fingers and not winding the power cord into the spinny thing. But I eventually settled into a nice rhythm, and only had to jump out of the way and hit the emergency stop button every 10-15 minutes or so.

And then suddenly, success! There was a silence down the hole, as whatever the snake had been banging on for 30 minutes finally gave way. I recoiled the snake, and the size of the clog I brought back up made me pretty sure I’d solved the problem.

I was riding a pretty high level of confidence, and thus the re-assembly of the sinks and toilets were accomplished at a speed normally reserved for someone who knows what they are doing, not me. It was a pretty crowning achievement in my home repair merit badge list. I felt like Foursquare should have a check-in for “I fixed my plumbing” and give me 100 points.

Anyway that’s my story. 9 days, 3 snakes, 4 trips to Home Depot, 2 trips to hardware stores, a gallon of Drano, a few boxes and bottles of Baking Soda and Vinegar, and about $80 in supplies. But in this episode of Man vs Plumbing…..Man wins.

NWEN First Look Forum – Connecting the Dots

April 18, 2011 / Andy Boyer

The Northwest Entrepreneur Network hosted one of its signature events last Wednesday, the spring version of First Look Forum. (For those who want to know the whole format, check the appendix at the bottom of this post.) In a nutshell, it’s a several month process that brings 12 entrepreneurs who have never pitched their business before, together with 60-70 VC’s and Angels. Very cool format.

This year’s group of 12 finalists spanned the gamut from fusion to chocolate. My colleague Shelley Whelan already posted a nice follow-up on the NWEN blog. But Alissa Johnson from the Alliance of Angels had a clever idea for a blog post, and allowed me to steal it from her, since she is too busy at VCIC to put it together. Her idea – explain how if all of these companies became successful, how might one use all of them in a single day. So here goes, using me as the example.

As soon as I woke up, I’d log into the dashboard of FLF winner Guide Analytics. The company helps patients manage heart failure and avoid hospitalization through the continuous monitoring of edema. Patients wear a bracelet around their ankle, measuring ankle size and relaying that info via bluetooth and wireless devices to the main computer. Now I don’t have heart problems, but I’d be able to check on my aunt’s status, and make sure everything was ok. The system will tell us when she is in danger of a heart attack, and lets us get her to the doctor before it happens.

I’d get in my car and head to work. I’d stop for coffee first at a certain store, because I could get some valuable points to help me in the BodSix game I was currently engaged in. (This is still in development, so I can’t share too much here.) But soon I’d get into the office and say hi to the staff. One of my team members, a woman getting married soon, would be choosing bridesmaid dresses from Little Borrowed Dress. Her bridesmaids would be able to rent these silk dresses for $75, rather than spend $230 for some taffeta number they’d never wear again anyway. Our happy bride-to-be is also showing pictures of the bridesmaid dresses to her fiance, who lives in New York, on their private page at SnuggleCloud, a personal online space for couples.

We’d probably have a client coming in that day, and undoubtedly, there’d be some furniture issue in some hard to reach angle of the room. Thankfully, we’d have our new Flipout Screwdriver, which would enable us to fix it. Before the client got to our office, we would have downloaded the reports from ReadyPulse, a company that provides insight on what works best to grow your audience on Facebook and Twitter. Our client – a software company – is probably using AgileEVM, a product that helps with agile software developments.

We’ll want to take the client to lunch afterwards, so we’ll check UrbanQ a way for us to discover places and experiences we’ll like, from our mobile device. UrbanQ might recommend a nice waterfront restaurant, where we notice all the ships using Fusion Engines developed by Woodruff Scientific. These ships are actually sing sea water and the elements inside of it, to generate fuel through fusion. The restaurant is great. So I log into Meevine and ping my friends about it. Hopefully we’ll all be able to pick a date soon.

It was a long day. So when I get home, I open up a high-end chocolate bar I got from Chocolopolis, something that goes nicely with my Spanish Rioja, and that I’ll probably pick up more of for the dinner party I’m throwing later this week. I end the day reading a book about baseball history that had been turned into an iPad application by Appitude. I use this app because I get to do more than just read the book – I’m part of a virtual book club, chatting on my iPad while scrolling through the text and pictures. Some of my real life friends happen to be reading, and I’m connecting with other baseball history fans.

That’s how I’d be able to utilize all the businesses who made it to the finals of this First Look Forum. I encourage you to go check out the companies who already have products live, and signup to get ont he beta list for the others.

———

Appendix: About First Look Forum

Over the course of several months, about 70 entrepreneurs, who have never pitched their business plan to an investor group, apply to FLF. Everyone who applies gets some business plan coaching from NWEN’s Exec Director, or someone from the investment community.
A screening committee then whittles those 70 plans down to 20. More coaching.
Those 20 get parsed to 12. Still more coaching.
Then the even itself. Each of the 12 gets 5 minutes in front of the most influential group of VC’s, Angels and investors in the Puget Sound. 5 finalists are chosen for 2 more minutes of pitching, and then a judging panel selects a winner.

A Montage in Memory of Dave

November 11, 2010 / Andy Boyer

Thanks KIRO-710 AM for putting this montage together. Hard to think of anyone in the city whose death would touch such a wide range of people.

More audio at MyNorthwest.com

A Story For Those of You Who Gutted Out Time at the End of the Bench

November 10, 2010 / Andy Boyer

If you’ve had conversation with me lately, you’ve probably had to hear me tell the tale of Niki, the Senior JV player who got called up to varsity for the last game of her senior year for Senior Night, and got in a fun 15 minutes of play at the end.

Well, the story gets better. Here’s a story from the Seattle Times from last night’s Girls High School State Tournament:

Defending Champs Skyline Advances | Girls 4A State Soccer

SAMMAMISH — Fresh off its ascent to the No. 1 spot in the nation, top-ranked Skyline immediately went out and validated that status.

Emphatically.

Two quick first-half goals and stout defense propelled the Spartans one step closer to their third consecutive Class 4A state championship with a 5-0 win over Mount Rainier in Tuesday’s first round of the state playoffs at Skyline High School.

Junior forward Michelle Bretl scored her first high-school hat trick and has four goals in the postseason for Skyline (17-0). She leads the team with 15 goals this season.

The Spartans’ depth showed, as well. Reserve Niki Gerlach, a senior playing in her second varsity match after a last-minute roster switch when Nicole Candioglos came up ill, booted in a rebound shot in the 78th minute. Gerlach, listed on the roster as a team manager, had been playing on the junior varsity.

“With Niki, it’s kind of a fun story,” said Skyline coach Don Braman. “On Senior Night, she had an assist and nearly scored a goal and was kicking herself, so it was fun to see her stick one in the net. She has worked hard.”

….

If you’ve ever sat on the sidelines and wondered why you are putting in all that effort for no guaranteed payout, this should remind you.

Pete Carroll on “How to Run a Social Media Program”

March 9, 2010 / Andy Boyer

(Republished from Spring Creek Group blog.)

It’s not often that you get the chance to sit down with a two-time NCAA National Champion, and current NFL coach, to talk 1-on-1 about business and strategy. And sadly, this was not one of those times. But I did get to share a room with 300 other people to listen to the new chief Seahawk, Pete Carroll, share some wisdom and philosophy about business and coaching.

Carroll’s presentation was not actually entitled, “How to Run a Social Media Campaign.” But with 400,000 Twitter followers, he could probably run an entire event on the matter if he so wished. He spoke about general leadership and business philosophies, but when you peel away the adjectives, they are also extremely sound strategies for a social media program as well. In honor of the 12^thman, here are 12 philosophies I walked away with (and which will likely soon in up in one of our presentation decks).

(Quotes are paraphrases of Carroll’s speech, not necessarily direct quotes, and the photo is from the PSBJ recap.)

1) “I wasn’t ready to be a head coach when I ran the Jets. So it was a mistake to get involved. But when I finally figured it out and was ready for the next role, I knew exactly what I needed to do, and what it would take to put it together.” Social media translation – If you don’t know what you are doing, don’t rush in. Figure out what you need to do, and what it will take to get there. Write everything down, start your program and make refinements along the way. But know what the goals are, and what pieces you need to make them happen.

2) “Look forward to the challenges ahead of you, rather than worry about them.” – If you’ve built out a solid plan, you can anticipate where there may be hurdles. When you are prepared and ready to face difficulties, whether they are organizational, technical, or content centric, you are in the proper mindset to find the right solutions in an efficient manner.

3) “We all win sometimes. But if you want to win forever, you figure out why you are winning.” –It’s not just that anyone can get lucky, it’s that everyone will get lucky at some point. If you rest on a few wins without figuring out what exactly got you that bump in traffic or spike in friends, you’ll only be successful until the next company (possibly a competitor) gets their stroke of luck.

4) “Winners battle for a competitive edge in everything they do. Find those who want to do things better than other people, and you all will achieve greater things. Fight, scratch and claw to find a better way.” –Don’t just pick an employee or agency because they are convenient or easy. Pick those with drive and passion to be better than others, and your campaigns will reflect that more so than someone who just wants to get a check. Simply doing something because, ‘it’s how we’re used to doing it’ is not acceptable for a social media or marketing program. Do what it takes to make something special happen.

5) “Accomplishment is one thing, but it’s more important to understand how someone feels about that accomplishment.” –A line on a resume or a completed project only gets you so far. Understanding whether the person thinks they could have done better, and how they’d do it over, is a better predictor of who is going to execute a quality campaign for you, and how your campaign is going to evolve over time.

6) “Find the folks that other people are listening to. Make an impact on them first, then the rest is easier.” –Identify your influencers. But don’t try to sell them garbage. Carroll used the word “impact” which is key. Be “impactful” to those who matter the most, and you’ll get their support.

7) “3 or 4 people in a crowd out of 15,000 can change a community.” –Carroll’s program to fight gang violence had a monetary return. It cost about $100k to support each of these 3 or 4 influencers. Each gang-related death costs the city $1 Million in legal fees. So for every death Carroll’s group prevents, the city avoids having to pay out $1 Million. Social media may not lead to direct sales, but can you determine if it is preventing additional costs on expensive PR efforts later?

8) “Do things better than anyone else has ever done before, in all the things you choose to do.” — You don’t have to do everything, but if you are going to do it, don’t just do it well, shoot to do it better than everyone else. Basically, “mediocrity” not “failure” is the enemy of “excellence.”

9) “Know your philosophy. If you can’t articulate your own philosophy in 25 words or less, how do you expect anyone who works for you or around you to explain it to others?” –Your social media program needs a vision and a voice, and it needs to be articulated to everyone in your company.

10) “John Wooden had his own way of doing things that were unique. He could draw on people from all walks of life, because they could all focus on his unique way.” –Your brand needs its own unique identity, philosophy and vision if you want people to be drawn to it. If you do things out of a standardized process or playbook, you only cater to those people who agree with that playbook. If you do your own thing, you can draw everyone who believes in the vision.

11) “Empower yourself to do everything you can do, in the areas you control. Don’t worry about the things you can’t.” –Don’t stress about whether people will say something negative. You control the product you develop, the price you sell it for, and the way you promote it. You control how you respond to your customers and how you cater to their needs. Focus on that, and don’t waste energy on the other stuff.

12) “Evaluate, Address areas of concern, and fill the holes.” –This goes to the Spring Creek Group philosophy of 1) Analyze Data, 2) Develop a Strategic Plan, and 3) Engage the Community. Take a good hard look at what you have, figure out the best course of action, and then be relentless in fulfilling those needs.

You can follow Carroll on Twitter at @PeteCarroll. Also, a full-length video of his speech can be found on the Seahawks web site.

Iceland Day Seven-ish

June 13, 2009 / Andy Boyer

We’re getting into the home stretch here in Iceland. It’s a rainy Saturday afternoon, which enables/forces us into a coffee shop for some much needed picture uploading. We spent the middle of the week on the northern coast, based out of Akureyri. From there we launched into day trips to Husavik for some whale watching, Grimsey Island to officially hike in the Arctic Circle, and around Lake Meadv (sp ?) which included some of the more ridiculous things I’ve ever seen first hand. More info to come when the shock of 168 consecutive hours of daylight weares off….

Iceland Day Three-ish

June 9, 2009 / Andy Boyer

There will be a series of rather long posts as more time presents itself. If you want to cheat and see the preview version of the first three-ish days in Iceland, check out the pics on my Facebook page.

I say three-ish, because it’s hard to really keep track of days when it never gets dark. We landed about 6:00am Sunday in Iceland. So the pics begin at around 8:00am at the Blue Lagoon, then inlcude some random shots, and then really pick back up again Monday night on a tour of Geysir and Goldfoss (waterfall). It really doesn’t get dark here. Around 11:00pm, if it’s dark, cars need to use headlights, but you could still play a game of catch without any problem.

Off to Aukreyri (sp?) on the North coast today (Tuesday). More soon.