Thanks to Forbes.com for putting this handy Super Bowl Ad Viewer together.
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Thanks to Forbes.com for putting this handy Super Bowl Ad Viewer together.
To celebrate Who Dat Nation’s Independence Day, let’s have the great Satchmo tell us the story…
Congrats to Team Coca-Cola for pulling off a rare triple feat:
If you don’t know the name Dick Friel, well then you simply need to re-evaluate how much money you give to charity, because it’s not enough. There’s a small number of A-list auctioneers in this town, so if your event was any good, you had about a 1 in 3 chance of seeing Dick and Sharon Friel at the mic.
The Puget Sound Business Journal reports that Mr. Friel has passed away at the age of 76. I had the pleasure of working with him and his wife on the Cure Autism Now Auction back in the early 2000’s. He was a genuine professional, with a jovial smile and demeanor that was all about business – the business of making money for charity.
I was naive to how auctions worked when I first saw him prepping. He asked for the attendee list and list of items. He then ran through his mental rolodex as easily as I remember baseball stats. “Oh, Mr. Brown loves vacations. He’s good for $1000 every event so let’s save this Italy trip and focus on him.” “The Jacobsons would go nuts for this necklace, but they always leave by 9:00. Let’s move it to Item 3.” “I know Mike and John are Pearl Jam freaks. Let’s get a bidding war on that studio session and then convince Eddie to let them both in.” From a marketing perspective, it was a thing of beauty to watch. And the winners were always the charities.
Farewell, Mr. Friel.
(Disclosure: I have worked on marketing projects for Microsoft.)
Gotta love the Irish for their ability to laugh in the face of injustice.
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