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Category: Personal (Page 29 of 48)

Why Models Don’t Run PR Agencies

So someone writes something nasty about you on a blog no one reads.  What do you do?

a) Ignore it 

b) Write a post on your own blog explaining why the other post is libelous

c) Do some personal SEO work so that you can bury the post on Google under a list of your own links

d) File a lawsuit so that the post goes super public across the blogosphere, letting everyone in the world link to the post that says the nasty things about you, and making it the number one link that shows up when people Google you for the next 20 years?

If you answered A, B or C, then we can have a reasonable conversation.  If you said, D, then you are model Liskula Cohen and are not familiar with how the world of Social Media works.  According to this Mediapost article, “Cohen alleges that she was defamed by the blog Skanks in NYC. The entire blog consists of five posts, all dated Aug. 21 that jab at Cohen.”  Note that the posts came out in August 2008, and if anyone cared about it then, they certainly don’t care now.  But, Cohen has managed to grab the remains of that flame, fan it, dump gasoline on it, and insert half a forest into the campfire.  Well done.

On a side but not totally irrelevant note, this is an important lesson in why you need to spend the $50 a year to own the url’s of your name, to register yourname.everyblog.com, to have basic profiles on Ning, LinkedIn, Naymz, Biznik, etc….and lock down yourname@everyemailaddress.com.  Because, you just never know when you may be named to a blog like Skanks of NYC and need to bury the link when people Google you.

Fudzilla Stakes Entire Reputation on the Line With Bold Microsoft Prediction

A Tech blog called Fudzilla announced on December 30, that Micosoft will be laying off 17% of its workforce, which comes out to be about 15,000 people.

Now, this is interesting because they don’t use the terms “speculate” “”could”, “might” or “possibly” to describe the layoff.  The exact quote is “The rumor that Microsoft was set to lay off people on January 15th, 2009 is no longer a rumor but a fact. Staff at Microsoft have been informed that the company is readying major layoffs to its worldwide operations and it’s not a small cut, either.”

Meanwhile Henry Blodget of Silicon Valley Insider Reporter reports today that Fudzilla is just that, full of Fud.  He says “A cut of this magnitude seems highly unlikely, although the targeted areas do make sense.”

I don’t know much about Fudzilla, but I do know Henry Blodget is on the speed dial of every person in Microsoft PR.  So it’s liekly that Blodget is repeating something he’s been told.  Either Blodget is lying, is being lied to, or Fudzilla received some faulty info.  

On Jan 22, we’ll see who is closer to the truth, the blog that originally broke a story, or a reporter breifed by a PR team.  Should be interesting.

9 Not Well thought Out Predictions for 2009

In no particular order…

1) Facebook will start charging $10 – $20 a year for company Pages, and no one will mind. Every small business has to pay $10 a year plus hosting for a web url, why shouldn’t they pay a yearly fee for a Facebook one?  Other companies like YouTube, MySpace and Twitter will attempt to follow suit.

2) Seattle sports:

  • Mariners’ youth movement is fun yet painful to watch.  Bedard and Washburn are moved to contenders in spring.
  • Since the Bidwill family owns the Cardinals, they make a huge off-season mistake and plunge themselves back to the NFC West cellar.
  • The Seahawks meanwhile make a brilliant off-season acquisition, and climb back through a weak division to 9-7 and the NFC West title.
  • UW football beats UCLA and guarantees Steve Sarkezian “hero status” for a year.

3) Layoffs at WAMU, Microsoft, Starbucks and other large companies create two phenomena:

  • A greater number of qualified, highly educated, intelligent, white collar professionals than ever apply for teaching credentials.  The Teacher’s Union immediately works to figure out a way to stop this from happening.
  • With a lack of full-time jobs and everyone fearful of the stock market, people turn to entrepreneurship, opening coffee stands, noodle trucks, photography studios and more.

4) Some state goes nearly bankrupt, and teachers and public workers get paid in IOU’s so that there is cash for welfare and unemployment checks.  This finally makes a segment of the voting population ask if things are out of whack.

5) New industries asking for government bailouts:

  • Ski Industry:  If Global warming is real, and the US is responsibile for Global warming, then the US government should pay reparations to the US ski industry for screwing up their climate.
  • Major League Baseball Players Association:  They’ve never needed a reason before, so they’ll ask for the fun of it.  And threaten to strike if they don’t get it.
  • Green Technology:  Anyone who invested in a green company, bought a green car or acquired a green investment fund when gas was $5.00 a gallon now wants money back, blaming the US foreign policies for bringing prices back down to a reasonable level.

6) In a change, a number of ordinary line workers employed by the UAW are caught in an expose detailing some sort of extravagance.  Since its not an executive scandal, but ordinary workers living lavishly on tax payer money, we see a huge backlash toward more bailouts.

7) A perfect storm of rising dollar and great airline deals make it cheap to travel to Europe – cheaper even than Asia.  Tourism booms to Ukraine, Belarus and Lithuania.

8) With oil at $40 a barrel, this ridiculous winning streak the state of Oklahoma is on finally comes to an end.  Florida 59, Oklahoma 35. 

9) Thanks to the Sonics debacle and the host of other circus events coing from City Hall, people actually CARE about City Council elections this year, and a highly qualified pool of moderates and business people come in to take some of the spots. 

Got any predictions of your own?  Put them in the comments section below.  Happy New Year.

Happy Holidays

Dear Santa:

This year I would like an additional 15 hours a month.  I certainly think it’s a reasonable ask, since if you would just give me an extra 1/2 hour a day, I could really do a lot more for mankind.

First off, I’d write on this blog more often, and while that doesn’t seem like it’s really going to benefit society that much, follow me on this.  If I write more, more people will continue to read.  And if more people read this, I’ll feel better when I look at the traffic numbers.  And if I feel better after looking at the traffic numbers, I’ll be less grouchy at the end of the week.  And if I’m less grouchy, I’ll be able to spread that joy to all your loyal subjects, or customers, or whatever you call them.

Now before you say no, hear me out.  Because I don’t need all 15 hours to write.  So, I’ll make you a deal.  Give me 5 to write, I’ll donate 5 to charitable causes, and give me 5 more to deal with work stuff – not the boring work stuff – but helping employees and clients to make sure they are all in a good mood too.  So then, that 5 hours you give me would pay itself forward to a lot of people, and then they’d all be in a better mood too.  It’s really a sound investment on your part.

This isn’t a whim, and I have the logistics all figured out.  With the exception of one weekend in Las Vegas that really shouldn’t count, I have not been awake between 4:30 and 5:00am for a long time.  So, all you need to do is let me repeat that 1/2 hour every day, which would then give me an extra 1/2 hour of sleep.  So, instead of my normal bedtime, I’ll go to bed 1/2 hour later, since I know I’ll get it back.  See, the plan’s simplicty is it’s greatest attribute.

So look, have one of your guys run the numbers on this, because I think you’ll see this is a win-win-win Xmas present.  More content on the blog, more smiles from the author, more smiles from everyone 2 degrees away, plus a healthy benefit for a charity (you can even choose the charity.)  It sure beats a BB Gun.  Let me know what you think.

Yours Truly,

Andy

Happy Thanksgiving

Well Happy Thanksgiving, aka “Shopping Season Eve”.  I thought it was a good time to remember the early days of Thanksgiving, as described by my Grand Papa Ernest.  Grandpapa swore that his Grandpapa’s Grandpapa was there.  With a giant glass of Wild Turkey in one hand, he would gather the kids and happily relive the tale of the first Thanksgiving….  

You see, one day word came to Plymouth Rock that a Macy’s had opened in New York.  None of the men knew what a Macy’s was, but the women swore that they simply could not be caught at New Year’s in a gown that was not from this glorious place.  Tales of lavish rooms filled with every kind of merchandise imaginable excited the oldest and youngest women in the town.   And all their freshest inventory arrived the 4th week of November.

Now the trip from Plymouth to New York was at least a day in each direction.  So for a full day of shopping on Saturday, the women had to leave on Friday.  At first the men saw no problem with this, and they approved the plan that the town women had come up with.  

But on Saturday, after a full day of no one fixing them a meal, the men were singing a different tune.  They were hungry, then hungrier on Sunday, and when the women returned, the men were drunk on wine and whiskey, with no food in their bellies.

So the next year, the town elders decreed the women would not be allowed to travel to Macy’s.  One of Macy’s marketing people read the Plymouth blog in which this was discussed, and checked with other towns.  Plymouth was not the only town in which the women were flocking to Macy’s, and what seemed like sure success seemed in peril.  The marketing guy realized something must be done.

Being a man of the world, the marketing man knew quite a few Native Americans.  He quickly struck a deal with one of the chiefs.  The chief had been working with the Macy’s buyers for months to get their hand crafted moccasins and shawls into the fall season, but to no awail.  In return for Macy’s carrying the merchandise, the tribes would reach out to their pilgrim friends.

The tribes would invite the men and women of each town to a giant feast, to be held the 4th Thursday of November.  There would be way way way too much food.  And so in an act of kindness, the tribes allowed – almost forced – the pilgrims to take the leftovers home with them.  

With a house full of leftovers, and tons of extra ale and wine, the men pilgrims suddenly realized an exciting three day weekend might be had.  However, their wives, who were now stuck in town, had given them a long list of demands and chores.  

The men were not pleased, and quickly convened a meeting to discuss options.  With all the food and drink, they certainly could allow the ladies to go to New York.  But they might not make it in time.  

A few of the unmarried men said they would be happy to see this Macy’s and lead the group.  Thus they quickly organized a giant horse and buggy-pool.  They left at the break of dawn, combining the buggies together to make colorful super buggies, and played their musical instruments to pass the time.  They did not stop until they reached New York, where they saw many other caravans and combined them together.  They quickly ended up in a long line, where they proceeded straight to Macy’s.

The men were home and happy.  The women were shopping amidst a mass of chaos and frivolity.  The Native Americans had goods in the store.  And Macy’s never looked back.

My Grandpapa swears his Grandpapa’s Grandpapa was that marketing guy from Macy’s.  I suppose we’ll never know for sure.

A Few Random Unconnected Thoughts on Media Consolidation

A few things are nagging at my brain about the state of the media.  I feel like I just need to throw them all out on a piece of pixels and see what comes out the other end.

  • The TV, Radio and Print industries are all getting killed since your traditional big spending advertisers (Automotive, Retail and Financials) have hit skid row.
  • People are moving from print version of newspapers to online, which is causing a further cutback in the need for local reporters.
  • Radio networks are becoming more consolidated.
  • It’s become easier and less expensive for TV news organizations to re-purpose their video content on their web property.
  • Talk radio stations can take their exclusive content, turn it into podcasts, and extend its reach.
  • Sports writers are guests on radio shows.  Radio guys are doing TV.  And TV Web sites have written content.
  • The rise of blogs gives more voice to independent writers and amateur broadcasters.
  • The general; distrust of the American media drives more people to seek out alternative media and new voices that are not tied to corporations.

In the end, it feels like there are not enough ad dollars to support 4 local TV stations, a bunch of radio stations and 2 local newspapers.  But they are all covering the same stories, just through a different medium and slightly different lens.

To me, it seems like a natural evoultion would be for TV stations to absorb newspaper writers, and then further consolidate with radio stations.  We could see broadcasting brands develop locally around political perspective or area of excellence.  One station may focus on business and economy, while one focused on social issues.  But the stories would be covered expertly and distributed by video and text.  Teams of reporters could work together to produce short form 30,000 foot overviews and long form, deep dives.

I just think a perfect storm has developed, and media is going to have to change.  There’s less money than before, greater ways to publish, and an audience with more ways to consume the same data.  This leads me to believe media could change significantly very rapidly.

Like I prefaced in the beginning of this, I can’t figure it out for sure, but am certain something has to change.  Do you have any ideas?

Conversations from years past

I was down Tucson this weekend, where old storytelling and reminiscing eventually led to amazement about everthing that has changed in the last 8-10 years.  In fact, it lead a few folks to put this list together, and I’m sure it’s incomplete.  

But on October 26 2000, if someone had shown you a newspaper for October 26, 2008, would you believe any of this could really happen?

  • US engaged in year 6 of a land war in Afghanistan
  • US engaged in year 6 of a land war in Iraq
  • Tampa Bay in the World Series
  • UW and WSU combined 1-14 record
  • The Sonics play in Oklahoma City
  • The US government pays $750+ Billion to US financial institutions – with Bear Stearns, AIG and WaMu basically out of business 
  • Gas at $3.09 a gallon – and that’s 30% CHEAPER than it was 6 months ago
  • 45 year old Jamie Moyer pitches game 4 of the World Series, while Freddy Garcia, Ryan Andersen and the rest of the “untouchable” Mariners minor league pitchers are out of baseball.
  • An unknown African American Illinois state senator is going to be elected President
  • The US President, Senate and House are all about to be a Democratic supermajority

 

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