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Category: Personal (Page 33 of 48)

Proving Marketing Can Be Creative….and Cheap

I’m not one to think that Marketing is free.  I think you can be effective on the cheap, but you have to commit to at least spending SOMETHING.

I liken it to a party.  You need one of these to be extremely great – location, people, food or music – to make it worth talking about.  But no matter what, you need to spend some money on booze to loosen things up.  

Marketing is similar.  You either need extremely great product, creative, design or placement for a campaign to be noteworthy.  Take a boring product, give it a standard design, a few relevant pieces of copy and stick it in tradional media and you have something to put in your portfolio but not much else.

But I digress.

Here’s a company who is executing a very nice campaign on the cheap, but they are nailing the creativity and placement attributes.  They spend some cash on shipping, but have potential to have a lot of "free creative." designed for them.  Here is a copy of the email below:

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Hey fellow Magnifier –

We’ve had amazing response to the Mascot’s first week out and about in New York City.   He’s  been on the Subway.  He’s been to Columbia University.   He came to a Magnify.net board meeting.  He event had a night out with Obama Girl!

Now,  he’s ready to travel the world. So,  invite him to  your place – we’ll pay the way.

Magnify Mascot will travel first class (fed ex)  to you.   He’ll bring a gift (a brand new American Apparel Magnify T shirt),  and he’s ready to have a photo take with you.

We’re going to feature some of the best photo’s,  most glamourous locations,   and most creative channel admins on our homepage over the next few weeks.   So,  if you’re looking for a house guest who is flat,  and orange – we’ve got a guy who wants to visit you.

To apply to be a stop on the Magnify Mascot World Tour:

1).  Send an email to:  WorldTour@magnify.net
2).  Tell us the name of your Magnify.net site(s)
3).  Tell us about some  great photo op (famous tourist destination he can visit?)  or neat photo location.
We’ve got a backlog of Channel Admin’s who have already invited the Mascot to come to their unique and wonderful part of the world –  so get on the bandwagon now.

 We’re excited about coming to you!

Best,

Steve,  Simon and the Magnify.net team

 

Here’s a picture from our latest Board meeting, with Board Member
David S. Rose giving the Mascot a ‘Hi Five.’


PS…  yes,  we know he needs a name… we’re still accepting suggestions for the Name the Mascot contest.  Expect  more news shortly on this.

 

Watch Great Soccer – Support Seattle’s All Nations Cup

2008%20ANC%20Poster%20Final%20Web.jpgIf you have not booked out every  Saturday or Sunday for the next 3 weeks, try to book some time to check out the All Nations Cup 2008. This is truly one of the most unique events in Seattle, and a great example of what makes the city a pretty cool place to live.

The All Nations Cup is an amateur soccer tournament where every player competes for their home country.  It’s like the World Cup, but for amateurs.  (This weekend’s schedule here.)

I’ve been sporadically over the last few years, and the soccer is always of high quality.  But the real fun is seeing the fans.  You have these small communities of people from Ethiopia, Bosnia, Gambia, etc….There may only be a few hundred in the whole city, but most of them come out to support this group of amateur players.  Everyone has their flags, songs, drums, etc…

All games are at Starfire down in Tukwila and it’s like $10 or $15 or something per day.   With 4 games going on at once, you can shift from field to field and see some pretty strong players.

If you get down there, let me know. 

Polls Made Easy, with Vizu

Vizu is a neat little app that you can use to add a touch of functionality to blog posts and the like. It’s probably been around for a while, but recently hopped on my radar screen thanks to a friend in the ad industry who uses it for quick polls. I don’t know how they make money, but for the rest of us, it’s a pretty slick little tool.

If I had to nitpick, I’d ask for a few more size options. In the case of a short blog post like this one, the Vizu poll doesn’t really fit. So, even after playing with table widths, I still need to drone on and on just to fill up some more space with copy so the poll fits in better.

But on the plus side, you do have plenty color options, so it can work it’s way design-wise into just about any web template. And it’s a breeze to use. The whole process takes less than 2 minutes.

Mariners Offer Apologies, Announce They’ll Work With Season Ticket Holders to Salvage Season

Don’t you wish you’d see a story like this come from Safeco Field?

Mariners Offer Apologies, Announce They’ll Work With Season Ticket Holders to Salvage Season 

SEATTLE – Seattle Mariners President Chuck Armstrong made a ground-breaking apology to Mariners fans today, promising changes will be made and optimistically promoting the 2009 season.

“On behalf of the entire organization, I want to let everyone know that the disappointment you feel for this team, is felt ten-fold in our offices,” said Armstrong.”

Armstrong acknowledged the 2008 season is officially over, and told fans that the focus is now on an AL West title in 2009.  “Given this unique opportunity to plan 10 months out, we really want to involve the fans,” explained Armstrong.  “Our scouts and talent evaluators will release a schedule of events, so that fans can provide input and feedback.  We really want the Mariners fans involved with this rebuilding process.”

Mariners ownership appears to be embarrassed by the result of the season, and realize that their customers have vastly overpaid for the tickets they have already bought.  “We set the prices, and released the product,” said a front office executive.  “Now we see our product is over-priced, and will compensate fans accordingly.  Our customers are our most important asset, and we want them to pay a fair price for what they are seeing.”

The Mariners also announced the forming of a “Fan Oversight Group” a committee of 11 non-employees, voted on by fans, who will have a seat on the Mariners Advisory Board and access to executives.  This group will not drive decisions, but will allow fans to have transparency into organizational matters that affect the customer base.

—————— 

So of course this is silly. But can you think of another business in which you can charge premium prices, provide a shoddy product, exhibit no competency to improve the product, hide behind a release cycle as an excuse for over-charging customers, and provide absolutely no insight into how you might fix the product’s issues?  I can’t think of anything comparable.  It’s just a shame – Beautiful stadium, fans who want to care, and a team that looks like the season is an inconvenience that breaks up their winter holiday.

Monday Night MLS Soccer

Dear MLS,

I must admit, I’ve been trying to get excited about watching your games this year in anticipation of Seattle’s entrance to the league next year.  But I’m having a hard time tracking you down on the TV dial.  Also, it seems like your games are generally on in the middle of weekend afternoons, and frankly, there’s just too much other stuff to do.

May I offer a quick suggestion that would fit better with my schedule?

Monday Night Soccer.  Remember the old days of Monday Night Baseball?  Think back before ESPN, when the only ways to watch baseball were Saturday’s Game of the Week with Kubek and Gariagiola, and then MNB with guys like Cosell. Drysdale and Michaels.

Here’s why this works.

  1. Monday is a travel day for most basbeall teams, which leaves sports fans with not much to watch.
  2. You can start every game at the same time.  You only have 14 teams so it shouldn’t be hard to build a schedule to get everyone within a timze zone of each other so that all the games kickoff at 6:15pm PST for West Coast Days and 5:15pm PST on days when they play on the East Coast.  If you start 7 games at the same time, and lets say there’s 1.5 goals per game, then you are showing goal highlights  from other games every 9 or 10 minutes.  Every American can appreciate goals being scored at that pace.
  3. Here’s your opportunity to build some personalities into your broadcasts.  I’m sure we all appreciate that the guys who used to play U.S. soccer need jobs now, but you have a sport with a lot of dead time.  Where is soccer’s Howard Cosell?  Bring me someone who can spin tales for 90 minutes.  He should be able to quote from TMZ, Perez Hilton, the London Times and LeMonde in successive sentences.   There would be no better place to have a real "character" to promote the games into living rooms.
  4. Monday is a huge day for adult soccer leagues, and these teams go to bars after games.  Make sure your TV broadcast partner replays the broadcast, so guys who get done playing soccer can sit around watching MLS highlights rather than home runs. ESPN 2 should have no problem with this.

Monday Night Soccer.  Excuse the mixed metaphor, but this is a slam dunk.

Andy 3, Bridge 0

Team "No Runner Left Behind" attacked the Beat the Bridge run for the 3rd time this weekend, and we’re proud to announce a clean sweep.  Everyone cruised across with no problems, (except for the guy pushing the baby stroller, which we are not counting as failure.)  In fact, we set a team record with everyone finishing between 42:00 and 47:00.

Make sure to book mid-May 2009 to join us next year for this event.  It’s a great time fo ra very worthwile cause.

Taiwan Recap – I go searching for the lost temple

sDSC04948.JPGFor no reason whatsoever, I decided to close out my trip to Taiwan with a long hike in the Tawianese forest.  I guess I can’t say "no reason."  Vittorio and I had taken a gondola up to the hills to see some pretty big temples, but he had to leave to catch his flight back to Europe.  I still had another 5 hours to kill, so I thought 3 of them could be effectively used wandering around the woods.

Plus, my Lonely Planet guidebook, which hadn’t really been right or useful all week, said there was this crazy temple buried in a wall behind the waterfall.  I had to see it. So off I went, up the rock stairs into the unknown forest.

I’m not sure why I expected it to be less humid in the middle of the forest.  But it wasn’t.  And I guess I forgot about the fact that there would be bugs, because there were.  Otherwise, the hike started stupendously.

It didn’t take too long for me to start talking to myself, mainly cursing how this idea had enetered my head.  Why couldn’t I have stumbled on the page in the guidebook that mentioned an air conditioned museum, or better, maybe a  martini bar. 

But I would carry on.  After all, when is the next time I would be able to see a temple in a waterfall?

After a few km, I reached a key fork in the road.  Unfortunately for me, the brilliantly marked signage did not mention which diretion my destination was.  I would be forced to use the guidebook, which to this point had gotten me lost on well marked city streets in two different countries.  Now I would use it for an unmarked forest trail.  Yippee.

sDSC04969.JPGI slogged through the trail when a frightening thought hit me.   Vittorio had left me in a totally different place than I was now.  Literally no one in the world knew where I was.  If I fell, I’d be one of those guys that just vanished off the planet.   Hmmm….

The hike was beautiful, except for the fact that I had no confidence in where I was going, and not very much hope that I was headed toward my mysterious temple.  The path kind of disappeared, but I finally found a creek, which seemed like a pretty good thing to follow if I was looking for a waterfall.  The bridge I came across did not instill confidence, but luckily the water was shallow enough to cross.

sDSC04970.JPGAnyway, after a few hours, I actually found this temple, and it was pretty cool – especially for something built into the side of a waterfall.  I walked through to take some pics from the other side, and there were actually some people inside there, which kind of freaked me out.  And they offered me tea.  Now, I thought it was a funny thing for people who don’t speak English to offer to sit down and pantomime with me.  But I appreciated the gesture, despite the fact that drinking unfiltered Taiwanese forest water before getting on an 11 hour flight seemed like a poor idea.  I passed on the tea, and headed back to the gondola, content with the way the trip was coming to an end.

Tawian Temples, Towers, Strange Foods and More

You can say this for Taiwan – you certainly can’t get bored from a lack of experiences. Consider our range of activities in 72 hours in Taipei and the surrounding areas.

  • Gorging on a variety of strange foods bought from street vendors for $.50, in nighttime street markets.
  • Taking an elevator to the top of the world’s tallest building.  A 600 meter per second journey that goes 89 floors in 47 seconds.
  • Taking a subway out to the Beitou Hot Spring, and getting in natural cold, warm and hot pools with 50 people who didn’t speak a lick of English.
  • Wandering through a giant temple in the middle of a downtown park.
  • Bussing out to a natural park on the country’s north coast.
  • Taking a gongola ride up 2,000 meters to reach some temples, then hiking a few hours to find a nother temple carved into the wall of a waterfall.
  • Nearly getting run over by one of the 198 million scooters that dominate the roads.
  • Shopping at computer markets getting incredible deals on memory cards, USB drives and other small accessories.
  • And then, eating more food from more night markets.

I’ll slowly get the pictures up to illustrate some of these activities, but the basic story is one of Taiwan being one of the most diverse places I have visitied.  After the fury and fervor of Hong Kong, Taiwan could easily be termed disappointing or unexciting.  But when you look at the wide range of activities, it really is quite a fantastic place.  5 million residents is nothing compared to Hong Kong or Tokyo, but it’s still a major city with more to offer than you can do in 3 days.  Plus, Taipei represents the very top of a long island.  There are another 18 million people in the rest of the country, in areas we didn’t even contemplate visiting.

When you consider how close it is to all the major Asian hubs, like Tokyo, Shanghai, Hong Kong, Singapore, etc… it really becomes a place that could easily be the start and end points for my next Asia vacation.  

Shifting gears in Taipei

With Hong Kong as the only Asian country I had visited, I expected Taipei to share the same frenetic energy.  Perhaps it was because we arrived at out hotel after midnight, or because of the rain, but we walked around downtown Taipei trying to get our brain adjusted to the more reasonable pace.

It became obvious quickly that while Hong Kong was very westernized and street hawkers wanted to sell us watches, suits and cameras, Taipei markets were mainly about food.  great great food at every little booth, all for $.50 to $1.00.  Barely any English was being spoken, even in the most popular markets, so ordering or asking questions is more a game of charades than actual speaking.

if Hong Kong is New York on steroids, I don’t know what Taipei is.  It’s certainly big (5 million people) and spreadout, but it’s buildings are generally 10 stories, not 80.  (Except of course for the tallest building in the world, Tower 101, which is essentially Taiwan’s shout of, "Hey, we can build tall stuff if we want to.  See?")

Temples, gardens, parks, and hot springs abound, so the city feels like someplace someone can actually live.  we are doing the area at breakneck speed, including tour buses (something we would never ordinarily do) so we can cover more ground.  We’ll get some pics up soon.   

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