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Category: Personal (Page 36 of 48)

How Would You Market the MLS?

mls_logo.gifOk, marketers: Here’s your project.

  • A sport with huge appeal to a small niche audience
  • One brand name that is more powerful than the league itself
  • A product that is sub-par in quality in comparisons to similar products in other countries
  • In other countries, history and tradition are built on rivalry and proximity, which your league does not have
  • Established round-the-calendar competition from 5 mega-sports (MLB, NFL, NBA, NCAA FF, NCAA BB) and 5 to 8 mini-sports (NHL, WNBA, Arena, UFC, Golf, Tennis, Boxing, Lacrosse)

Now you see what the MLS is up against.  It’s the equivalent of a European-wide Basketball League trying to compete against soccer in England.

But here’s the thing – For the first time in the 10 or 15 years the MLS has been around, I am actually aware that this is opening weekend.  I actually am somewhat interested in catching a few games.  I am going to be in LA and actually looked to see in the Galaxy or Chivas would be in town.  Why?  Several potential reasons.  Let me know if you can think of others.

  1. jozy.jpgSince Seattle is getting a team next year, i want to learn about the league.
  2. I’m growing tired of the other sports(?)
  3. I’m watching enough English League Soccer, that I recognize more players on more teams, some of whom who played in the MLS.
  4. I’m following the US National team enough, that I want to see them play a few times on their MLS teams.
  5. Fifa 08 for Xbox has consumed enough of my leisure time, that I want to see who these guys really are.

Anyway, the point is that I am fully aware that this sport has HUGE marketing and logistical issues in front of it, but I am slowly coming around.  And really, I’m the sweet spot for their marketing.   A small % of the country would come watch them play in a high school stadium.  And you have a huge percentage of the country that wouldn’t watch if they served free beer and pizza all game long.  But people like me, who spend too much money on the Mariners, who irrationally go to a bar to watch a college basketball game, and don’t think it’s weird to take a charcoal grill out of a pickup truck when there is a restaurant right across the street, we’re the guys the MLS needs.  Sports fans – people who are there for the experience more than the result.  And I’m coming around, even though I know the product will not be as good as one I could see on channel 401.

Anyway, MLS starts up this week.  Take a peek if you get a chance.  And if that doesn’t grab you, start with some EPL and Champions League Games on TV, or even better, at the George and Dragon.   

Progress vs Tradition on Capitol Hill

So I woke up Saturday mornig, pleased that the sun was out for a change.  So I slapped on my tennis shoes and went for a long walk down Broadway and around Capitol Hill.

I’ll admit being more than slightly displeased with myself for having an extensive internal argument about whether I should spend about 6.5 million of my alloted 2,500 calories on a Sourdough Jack when I arrived at the Jack In the Box.  I knew I’d be getting there in a few minutes.  Of course,  after much deliberation, common sense prevailed and I had decided I would pass the restaurant and leave all the Sourdough burgers in there where they belong.

But it turns out the decision was moot,  because the building was shuttered up.  That’s when I started looking around Broadway, and I begane to understand what people are talking about when they discuss "The Death of Capitol Hill."

Now to be clear, I am a fan of progress. I think the people who contribute the most to the economy ought to be able to live comfortably in areas closest to where economies are driven.  And to be fair, there is no reason a single Jack in the Box restaurant should take up place on a thriving street corner just blocks from the downtown core. But, that’s what makes Capitol Hill interesting, and makes it not Belltown. But with all these new condos going up, the ability to grab a quick bite disappears a little more each time. 

Now, the more I walked, the more bums I wandered across.  A homeless guy trying to trade jokes for quarters outside Dick’s.   A few collections of folks loitering in odd places.  I thought about Capitol Hill, this odd mix of rich and poor, business people and artists, hipsters and tech nerds.  Maybe progres should slow down, and allow some of the old landmarks and apartment buidlings to stay up.

I was following two bums, one guy pushing the other’s wheelchair.  Suddenly the pusher stopped, reached down by a tree, picked up a discarded beer bottle, and drank what must have been a few remaining sips. That swung me the other way.  Just like anything, neighborhoods go through stages.  It can’t stay the same forever, and renters don’t get to dictate the way it gets shaped.  Some people will be able to say they lived through Capitol Hill’s golden age.  And a lot of people will complain how the new Capitol Hill will be devoid of soul.  But a new neighborhood will spring up, and while Cap Hill pushes out some of it’s poor and most colrful people in favor of richer more corporate types, someplace else will welcome them in.  That’s just how it works.

“Stuff White People Like” Gets Unfair Criticism

A few weeks ago, a friend pointed me to a blog called "Stuff White People Like." If you have a sense of humor and can understand wit and sarcasm, you’ll find the site hilarious.  White people making fun of all the stupid things white people do.  Instant classic.

It’s also obvious that it’s just a site where a few guys like you and I started writing a few gags for friends and family, and it kind of went viral.  The site is still hosted on the WordPress.com domain, meaning they don’t even make any ad revenue on it.  It’s just people writing because they like to write, like most of the other 40 million blogs out there.

Well maybe they are a victim of their own success.  Or maybe the whole race issue has really gotten out of control.  But a Houston Chronicle article says, "Race-related Blog Causes Controversy." The article gos as far as to say, "It’s the latest in a string of racially charged blogs that act as a virtual shrink’s sofa for those tackling the tricky topics of race and class.’

Good god.  Are you kidding me?  When did white people making fun of white people become "racially charged."  The article’s author, Corilyn Shropshire, is really stretching when she makes claims that the site is anything more than what normal, well-adjusted people would find funny.

Check it out and tell me if you disagree. 

Turbo Tax YouTube Comedy Contest

Now here’s good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don’t know if it’s successful, but it’s certainly a smart attempt at reaching a younger demographic.

dimuro.JPG 

So check out the Turbo Tax Comedy Showcase.  But don’t just watch.  Make sure you interact.  And here’s a good way to interact. 

  1. Go to the showcase
  2. Click on the vote tab
  3. Search for "DiMuro"
  4. Watch the 3 minute routine
  5. Vote Thumbs up.
  6. You feel good, Turbo Tax feels good, and Greg feels good. It’s happiness all around.  

A Feel Good Story, Courtesy of the New York Yankees

Maybe it’s because the new Yankees regime is headed by the Boss, Part Deux.  Or maybe they just seem softer now that Red Sox Nation has taken over the mantle of "Most Obnoxious Fans Alive."  But for whatever reason, the Bronx Bombers trip from Tampa to Virginia Tech to play an exhibition game and visit the student memorials certainly feels like altruism and genuine caring, not a marketing stunt.  Amongst all the hate and rhetoric being thrown around the political fields these days, it’s nice to read something like this ESPN.com article.

A Week With Simply Too Much to Choose From

It seems like the winter doldrums have ended, because suddenly the news is awash in one fascinating story after another.  Just when I want to sit down and write my own dumb blog, something comes across my Google reader and I end up lost in other people’s work.

So here’s what got started and not completed last week:

  • An analysis of the Sonics situation from 4 perspectives.  Just the fact that Steve Ballmer can’t get any respect from the Wash Legislature tells you somethng about those folks in Olympia.
  • Is Obama airing his own dirty laundry all at once in preparation to hit back at Hillary?
  • The Spitzer debacle – If he’s Client No. 9, how freaked out are 1-8 right now?
  • The Spitzer debacle part 2: I don’t quite understand how she is going to make $1 Million on this.  Is it unfair to say that we, the gossip hungry American people, are the real whores here?
  • Is there anything more perfect in the universe than the first two days of March Madness?
  • Plus, tons of tech news, an exploding stock market, an investment firm getting a bail out loan, Yahoo merging with MSFT, and on and on and on and on.

I must focus.  Will get something completed shortly.

 

Pity the Poor Guy Running the Wyoming Caucuses

Think about this.  As long as Wyoming has been a state, it hasn’t mattered one iota what happened in their caucus.  Heck, a caucus was simply a reason to get together in March and have a few beers and celebrate the coming spring. 

It’s not a knock against them, it’s just nature.  Being Wyoming, they couldn’t risk having a caucus in the middle of a January blizzard.  And since barely anyone lives there, no candidates were coming to visit anyway.  So they put some guy named "Joe" or "Steve" or "Sam" or something in charge of making sure ballots got printed.  And Joe or Steve or Sam had to call a bunch of buddies, or just the same people from 4 years ago, and find a few houses willing to throw a few caucuses.

But not this year.  All of a sudden, Wyoming’s 12 little delegates matter.  And now you have a whole bunch of guys named Jack or Jim or something calling Joe saying, "Uh, I only have room in my living room for 12 people.  On the latest evite, it says 237 people are coming…"

As my friend described it, it’s like being the kid in school who forgot about his science project, grabbed 5 leaves from outside and taped them to construction paper, only to find out everyone has to present in front of a live televised audience, and Hannah Montana and LeBron James are the judges. 

Look at Texas, where the Democratic Party had weeks to see that there would be a huge turnout.  Yet you have the biggest mess ever imagined, a caucus that people compared to a rodeo.  You think those guys are the only ones who are going to be stuck with their pants caught in their lassos?

I mean, pretend you volunteered up to run your kid’s Little League tournament, and then 6 months later you find out the other teams will be from Iraq, Dubai, Pakistan, Iran, Venezuela and Saudi Arabia and the US teams will be coached by Brad Pitt, Bono, Rosie O’Donnel, David Duke and Louis Farrakhan.  It’s not your fault.  You aren’t prepared for this.  It just is what it is.

So pity the poor guy running the Wyoming Caucus.   And make sure you tune in.

 

A Web Show About Web Celebrities

A few months ago I was at Blog World Expo in Las Vegas, and I was amazed at the cult icon status some of the influential bloggers had achieved.  It was really quite cool to see these bloggers in person, and to see them interact with their readers.

So now we see the rise of a new web startup based on this phonomenon.  You have your tech moguls like Bill Gates and Steve Jobs.  You have your giants without household name recognition like Larry Ellison, Sergei Brin and Jerry Yang.  And then you have your web celebrities who are really only famous inside the Web 2.0 community.  And darnit, these guys deserve press as well.

This is the theory behind Pop17.com a webcast dedicated to the semi-stars of Web land.  So if you have your Andy Warhol 15 minutes of tech fame scorecard, you can now add the hosts and writers of this webcast to the list of semi-celebrities who all of us in this alternative world love.  Please someone create, "The making of Pop17.com – Behind the Show."

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